INSHOP BRANDING

STANDARD OPERATING PROCEDURE

Dear Vendor,

This is the standard operating procedure to be followed strictly with regard to

the in-shop branding activity. Failing to do the same will result in your contract
cancellation. And no more jobs will be given to you in future.

Company Profile:
Ashirvad Pipes Pvt Ltd - a leading PVC pipe manufacturer in the country since
1975.

Product Range :
uPVC column pipes for submersible pumps
Plumbing pipes – Ashirvad CPVC flowguard and Ashirvad Aqualife.

OUTLET SURVEY PROCEDURE

• The Outlets survey list will be given to you area wise along with the
contacts details of our executives in that area.

• You have to coordinate with the Area head of Ashirvad to get the outlet
survey done. You will be going with him to take the survey of the outlets
and the photographs.

• Once the survey is done you will have to put the image and dimensions
in the PPT as per the sample PPT attached (Please mention the
product image to be displayed in consultation with our BDM). Also you
will have to send the quote for the same.

• We will work on the creative and the same PPT with branding element
will be sent to you along with artwork CD. We will send the PO for the
job.

• Once you receive the CD you can start the fabrication work ensuring you
have the PO number for that job.

• Immediately after the execution you will have to take the photos of
executed work and make the color printout of the same as per the
attached PPT.

• And once the attachment is ready you can submit along with invoice
copies along with the acknowledgement which should be signed by the
area executive and shop owner with stamp seal.
BILL PROCESSING
• Your bills will be processed based on your proof attachments and
Submission of bills along with dealer/ SE or Area Manager
acknowledgment.(this has to be done for every shop / every job)
• Bills may be submitted once in a fortnight along with the proof
attachments and payments will also be processed 20 days.
• Every invoice should carry the PO number issued against the
estimate for accounting purpose
Sample proof attachment below (To be attached with every invoice)
You can take a colour printout in A4 sheet.

BRANDING NORMS
The following branding areas will be identified by the BDM /Vendor in every
outlet.

1. Shop Frontage – Either the Shop front at the entrance or the glass
panels, wherever available and with high visibility. Standard size 6’ x 3 ‘
2. Wall Spaces – These have to be in a clutter free location without the
possibility of getting hidden by some other product display at a later
date. The measurements should be taken in such a way that there is a
good amount of clearance on all sides (for example, please do not take
measurements that are from end of the wall to another / from the ceiling
to the floor). A minimum clearance of 6” on all sides is desirable to give
a clean look. Standard size – 12sq.ft
3. Pillar Spaces – Ideally The pillar branding can be done end to end unlike
the wall branding
4. Beam Spaces – For the logo branding. Measurements can be taken for
such spaces if the height of the beam is more than 6”.

MATERIAL SPECIFICATIONS

Wall Branding Specifications:

• Vinyl printed & mounted on 3mm foam board –

It should last at least for 18months after erection and display.
• The usage of foam board branding is especially to display the Brand
logo/product Shot in association with the logo.
• Wall branding should be in square or rectangular layout.

Pillar Branding Specification

• Vinyl printed & mounted on 3mm foam board –

It should last at least for 18months after erection and display.
• The usage of foam board branding is especially to display the Brand
logo/Column pipe with logo option/ Installation procedure with logo
option.
• Pillar branding should be in vertical layout.

Beam Branding Specification

• Vinyl printed & mounted on 3mm foam board –

It should last at least for 18months after erection and display.
• The usage of foam board branding is especially to display the Brand
logo/CPVC pipe with logo option/ Installation procedure with logo option/
Running logo in case the beam is less than 1ft.Distance between the
logo should be min 10 inch.
• Beam branding should be in Horizontal layout.
Staircase Branding Specification

• Running logo.
• Vinyl printed & mounted on foam board –
It should last at least for 18months after erection and display.
• The Distance between the logo should minimum of 10 inchs
• Foam should be pasted ensuring that it is not coming out
from the stairs

Glass door Branding Specification

• Ashirvad logo stickers

• One way vision

Frontlit Specification

• Good quality flex with good frame that should last for two years at least.
• Proper erection of the board to ensure that the board is not falling due
wind or rain.

Note:

All the inshop quotes, PPT’s and any communication will be sent to
ashirvad.branding@gmail.com

Contact number: 99023 35000