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1. It constitutes the moral factor of personality:-c

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2. JND is that difference below which consumer perceives a difference.c
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3. __________ attempts to define good and bad and induces a person to attain perfection.c


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4. Name the market whose product has a universal application:c
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5. Question Characteristics of Reference price :-c
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6. In Which model, Consumers identifies the attribute of the product he is interested in and assigns weight age?c
 

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7. In________________ Approach marketers consider rural markets to be totally different from the urban marketc
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8. Select The Blank
Question Individuals have a specific perception and image of themselves called ________.c
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9. True/False
Question Consumer has a right to voice grievances or suggestions.c
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10. Multiple Choice Single Answers
Question It is a method of collecting past and current data by recording information :-c
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11. Habit occurs in the absence ofc
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12. _________occurs when expected needs of customers are fulfilledc
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13. Multiple Choice Single Answersc
Question What is 'Conative' component of decision making?c
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14. It is a malpractice done by supplier to fix price in terms of sale to lessen competitionc
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15. Lack of customer _________leads to brand extinctionc
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16. Rural respondent generally can't be interviewed individuallyc
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17. Superego operates at concsious and uncounsious levelc
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18. Toilet soap brand with higher penetration in india isc
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19. Question Correct Answer Your Answerc
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20. ____________occurs when the consumer gets value from product is more than his expectations.c
 
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21. _______ approach does not include the developing of questionnaire and involves less bias
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22.Characteristics of rural market are:c
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23. Type of personality are:c
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24. Economic factors affecting organizational buying arec
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25. Brand beliefs are formed by ________ learning in low involvement hierarchyc
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26. c
Self sufficient in food grains at -  cc$c
Irrigated land to land dependent on rains ratioc)c+,-.,c
Number of villagers with no primary school within 1 km radiusc)c/01cc$ 
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Number of villagers with drinking water problemc)c203cc$ 
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27. the most important factor in buying low involvement product is:c
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28. The production of crops like sorghum, pearl milet, barley and ragi has gone down over the years.c
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29. Anything which is different from what is normally expected tends to attract attentionc
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30__________color conveys a friendlier message.c
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31. Question Trait theory is based on the following assumptions:-
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32. Primary data has been collected earlier for some other purposec
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33. Question Measures by government to protect the interests of consumer are :-c
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34. Sellers who cater to the needs of buyers in one particular industry is known as __________ marketc
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35. Which of the following refers to those environmental events which increase the likelihood of specific response in the
futurec
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36. The percentage of rural population of rural population of total national population is approximatelyc
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37. ________________theory is relevant and important for involving productsc

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38. The feeling generated due to Id or superego are ascribed to other person to release tension. This defense mechanism
calledc
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39. Multiple Choice Single Answer
Question It occurs when two stimuli are seen as similar and effects of one substitute for the effects of the other :-
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40. Important steps of cognative process of brand evaluation arec
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41. Various malpractices prevalent in the society arec

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