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         Human needs are
states of felt deprivation.À 
 
 
 
   

    
          
          
    
             
  
    
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aants are the form human needs take as they are shaped by culture and individual
personality.#         
    
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described in terms of objects that will satisfy needs. #
   
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     ahen backed by an ability to pay ± that is, buying
power ± wants become demands.-    
    


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ahat is Marketing Myopia? Support your answers with relevant example.

          



 
 

        


 
  
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       À  µmarketing myopia¶.

They are so taken with their products that they focus only on existing wants and lose sight

of underlying customer needs. They forget that a product is only a tool to solve a consumer

problem.À       



   
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List the various marketing management orientations. Support your answers with example.

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