BC 501 Web Page Analysis Report

1.0 Introduction

The following report has prepared for presentation and assessment in BC501 E-
Business fundamentals. This report is then to download onto a blog page for
assessment, the idea is to use of this technology to make the students familiar and
comfortable with this medium. The reports purpose is to critically analyse three
different WebPages. The sites selected where identities that where in the sport / sport
management field that represented different management principles, budgets and
product / services.

1.1 Background
With the ever increasing use of E-Business in our everyday and business lives it is
vital that future Sport Manager understand and be comfortable with this style of
business. The knowledge of how E-Business works, it possibilities and it limitations
will be an important skill in the business environment now and in the future.
With the basic understand of what works and doesn’t in the most common E-
Business tool that is, the Webpage, the future manager will be able to provide insight
and guidance. This knowledge will be important in saving time, money and resources.

2.0 Methods
The 3 WebPages where chosen to represent difference aspects of the sporting industry
• Large national sporting organisation
• International sporting equipment supplier
• Sporting club at a regional level
These sites where then entered, and a series of evaluation steps where done to assess
the sites in 17 different aspects. These where then grouped together to create 5 main
areas of interest.

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 BC 501 Web Page Analysis Report

2.1 Subject
The following sites where chosen:

• Cycling Australia

Figure 1 Cycling Australia Home Page (Cycling Organisation Australia, n.d.)

• Motionlingo

Figure 2 Motionlingo Home page (Motionlingo, n.d.)

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 BC 501 Web Page Analysis Report

• Geelong West Cycling Club

Figure 3 Geelong Cycling Club Home Page (geelongcyclingclub,n.d.)

2.2 Materials

The report used a series of questions provide by the BC501 lecture. These where a
series of 17 questions provided on the units website “Web page review tips”(Knox,
2007). These questions where answered by using a home based computer and Google
search engine.

2.3 Procedures

The report assessed each website on the series of questions provided, these where then
grouped together in 5 categories.
• Overall look, Impression / Purpose of Website
• Text (Font), Graphics, Video and Audio
• Navigation, Links, Search
• Transaction / Purchasing
• Feedback, Contact
The websites where then rated on a 5 point scale to give them standing.
The following rating system was used to rate the sites.

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Legend

POOR

AVERAGE

GOOD

VERY GOOD

EXCELLENT

The results section of this report will use the above symbols to indicate each sites
ranking, as well as a brief description will be included. The purpose of the rating
system is to have a simple visual guide to judge the sites by. The symbols are small
computer monitors inside a red/orange bubble.

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3.0 Results

3.11 Overall view/ Purpose- Cycling Australia

This site has a very good overall impression, it is bright and clear. The site provides
easy to see menu, up to date information and news. The international results where
posted with in the day of the races finishing. Being an Australian site and the result
being favourable to an Australian rider may have a bearing on this timely update.
Interesting and quality photographs get you to look further.

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 BC 501 Web Page Analysis Report

3.12 Text, Graphics, Video & Audio, Font

This site used simple and clearly visible font. The burnt orange colour font was hard
to view when there larger were large amounts of text. The graphics where simple but
effective giving the site a good look but lacks the knock out punch to really grab your
attention. No video or audio where available on this site. The fact that there was not
gave this site a very one dimensional feel, no interaction let you feeling like it was
just a source of information. This sites primary objective is to provide information,
this it does, but considering the technology available it needs to look at this.

3.13 Navigation, Links, Search, Home page and Logo

This site had excellent navigation, links and search abilities. The menu was fantastic,
all the information you could ever wish for in this organisation was there, and clear
and easily accessed .The links where well described and easy to access. The search
box was of very high standard. The results page is in depth and comprehensive.
Home page link was present on all pages except on the results page of the search. All
pages carried the logo.

3.14 Transactions / Purchasing

This site has some work to do when it comes to this aspect of E-Business. Taking into
account its primary objectives is site still does transactions. In the Annual report it
states that it wishes to improve these operations over the web but yet you are unable
to purchase a membership or merchandise.

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 BC 501 Web Page Analysis Report

3.15 Feedback / Contact

This site contants a “Contact Us” link which provides addresses, phone and Fax
details, along with e-mail . There is no link to provide dedicated feedback or future
contact e.g., data base, newsletter.

3.16 Overall view/ Purpose- Motionlingo

This website overall feel is one of “busy”, it seems to try and fit so much into one
page that its become cluttered. The site is a sport equipment company’s web page.
The company sells GPS units used as athletic

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 BC 501 Web Page Analysis Report

training tools. The primary purpose of the site is inform and connect current
customers to each other, and sells goods that enhance the user’s experience of the
product. The site has such large amount of content that it is overwhelming. The site
has great community based pages, where people can chat and compare training routes,
times etc.

3.17 Text, Graphics, Video & Audio, Font

The quality and use of text and graphic in this site was every good. When you enter
the ADEO page the clutter disappears and the page is a lot more relaxed and user
friendly. The graphics are great looking soft and easy to look at. The audio link was
fast and fun to try.

Figure 4 ADEO Webpage

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3.18 Navigation, Links, Search, Home page and Logo

This site had good navigation and links to all aspects of the page. No search box or
link where found on the website. This site had large amounts of information and menu
at times got lost in all the clutter. The pages always have the company’s logo and had
a home page link at the bottom of every page.

3.19 Transactions / Purchasing

This site used a simple and effective system for transactions. Clearly set out, the
shopping cart process was excellent. This system showed you a clear step by step
process that provided acknowledgement of purchase by way of a receipt. The site is
claims to be secure, using COMODO system by SSL. All major credit cards are
accepted.

3.20 Feedback / Contact

This sites feedback mechanism was great; you could also make contact with friends.
The site is getting a community together of athlete to compare training routes,
performances etc over there interactive site. This area of the site is excellent very
progressive. Top marks! Great support pages, how to, technical support pages etc.

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3.21 Overall view/ Purpose- Geelong Cycling Club

This site generated a good feel, the site was bright clear, simple and to the point.
The pages simple set out allowed the menu to be at easy reach, the lay out also
permitted current news and announcements to be easy seen and read, with more
information if you wish to access it.

3.22 Text, Graphics, Video & Audio, Font, Pictures

The text and graphic used in this site are of good standard, the font used in the menu
bar is not the best, but serves its purpose. The sign up now its free text box is of
concern. The colour choice is poor, but does grab your attention.

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 BC 501 Web Page Analysis Report

The site contains no Video or Audio; it has a neat slide show that has good quality
cycling pictures. The size and use of the pictures add to the overall feel of this site.

2.33 Navigation, Links, Search, Home page and Logo

This site contained a good navigation bar with strong links to all areas contained with
in it. The pages of this site always maintained the logo and page structure through out.
Each page provided a link back to home via the navigation/ menu bar. A search box is
provided at the bottom of each page

3.34 Transactions / Purchasing

This site contained no transactional or purchasing links. This site has the ability to sell
club and team merchandise as well as memberships. As a result the site scored poorly
in these categories.

3.35 Feedback / Contact

This site provided many forms of contact, you are able to leave a message in the
contact us link. The site also contains a online membership for blog pages, training
advise between riders, group ride times etc. You are also able to sign up for an e-
newsletter. For a small club with a modest budget this web page is very well done.

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4.0 Discussion
The three web pages contained in this report give a very small look at the scope of
web pages out there. These three sites as stated earlier in the report have a common
theme of being sporting industry based in nature, offering some similar products and s
varied services .They where of a standard that in general provided the user an
experience that was satisfactory. The lay out and content on Motionlingo site was
cluttered and frustrating, but the site also contained some great information and
interaction forums. The detail and information in the Cycling Australia site is
excellent. Every aspect of their operation is covered and covered well.
Geelong Cycling Club site is one that may not quite have the polish of the others but
it is overall an informative and user friendly site. It provides all the basics and is easy
to use and navigate.

5.0 Conclusion

In conclusion the report brings to light the websites that give the user the information
clear and easy are of most value. Sites that you need to spend time hunting around to
find information are frustrating. The report shows the contrast between the upper end
of websites and the middle- lower end of sites. The upper end commercial site was a
wealth of information. In its desire to provide this information it lost it way. The site
was cluttered and confusing to visit. The Cycling Australia site provided information
also, but lost the opportunity to connect with the user.
A very one dimensional site that has opportunity to develop into something great. This
site could be a great multimedia experience for cycling and cyclists. The Geelong
Cycling Club has a great site that provides for interaction and information. Its simple
but user friendly pages and structure make it easy to use and navigate.

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6.0 Reference

• Cycling Organisation Australia (n.d) Home Page. Retrieved April 24,2007

from,
http://www.cycling.org.au//AM/Template.cfm?Section=Home

• Motionlingo (n.d) Home Page. Retrieved April 24, 2007 from

http://www.motionlingo.com/

• Geelong Cycling Club (n.d) Home Page. Retrieved April 24,2007 from
http://www.geelongcycling.com/

• BC 501 eBusiness Fundamentals (n.d) Home Page. Retrieved April 23,2007

from
http://www.scribd.com/doc/20505/Web-page-review-tips

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Executive Summary
The Web page analysis report is designed to critically analysis three web sites to
gain an understanding of best practise in website design and function and
usability.
The sites where judged and assessed using 17 question, these where then placed
into 5 categories and then given a rating. The ratings where poor- excellent. The
categories then where discussed in detail. The 3 sites used where in the sporting
industry. The sites chosen came from different sectors of the industry, their
budgets, objectives and demographic differed greatly. The common factor is that a
good web site works regardless of the sector, budget or industry. The report found
the sites all had their strengths and their weakness. These ranged from pages with
large volume of information that created clutter. To much information that creates
clutter is not user friendly. The report offers in the discussion, potential ideas that
would make the sites user friendly. The sites chosen are as follows
CYCLING AUSTRALIA MOTIONLINGO

GEELONG CYCLING CLUB

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Table of Contents

1.0Introduction...............................................................................................................1
1.1Background...........................................................................................................1
2.0Methods.....................................................................................................................1
2.1 Subject..................................................................................................................2
2.2 Materials...............................................................................................................3
2.3 Procedures............................................................................................................3
3.0 Results .....................................................................................................................5
3.11 Overall view/ Purpose- Cycling Australia......................................................5
3.12 Text, Graphics, Video & Audio, Font.............................................................6
3.13 Navigation, Links, Search, Home page and Logo..........................................6
3.14 Transactions / Purchasing..............................................................................6
3.15 Feedback / Contact.........................................................................................7
3.16 Overall view/ Purpose- Motionlingo..............................................................7
3.17 Text, Graphics, Video & Audio, Font.............................................................8
3.18 Navigation, Links, Search, Home page and Logo..........................................9
3.19 Transactions / Purchasing...............................................................................9
3.20 Feedback / Contact.........................................................................................9
3.21 Overall view/ Purpose- Geelong Cycling Club............................................10
3.22 Text, Graphics, Video & Audio, Font, Pictures............................................10
2.33 Navigation, Links, Search, Home page and Logo........................................11
3.34 Transactions / Purchasing.............................................................................11
3.35 Feedback / Contact.......................................................................................11
4.0 Discussion..............................................................................................................12
5.0 Conclusion..............................................................................................................12
6.0 Reference................................................................................................................13
WEB PAGE ANALYSIS..............................................................................................16

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 BC 501 Web Page Analysis Report

WEB PAGE ANALYSIS

BC501
eBusiness Fundamentals
Chris Ball
2658320

26/04/07
Att: Ian Knox

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