Insight and Influence.

Anywhere. Anytime.
We are

global visionaries,

bridging the culture gap

and creating unique

solutions for our clients

around the world.

u Shaping Opinions.
Influencing Outcomes.
It’s what we do.

Who we are

Lincoln Group is a strategic communications and public

relations firm that provides our clients with access to
cultures which have historically been difficult to reach
through traditional Western communications. Lincoln
Group is a pioneer in developing complex
communication strategies that break through geographic,
language, and cultural barriers. In addition, we are
experts at conveying messages effectively in emerging,
Our approach
conflict or transitional regions.
A fresh and unconventional approach distinguishes our
What we do corporate style. Seven components set Lincoln apart
from our competitors:
Our expertise lies in providing insight to our clients in the

u Community focused —We are willing to be in the heat

markets they wish to reach and the ability to influence
their target audiences.
of the action, facing the tough problems. Our teams live

u
and work in areas of concentrated activity, and are
Insight: Lincoln carefully collects and analyzes
deeply committed to the long term.
information; we conduct intensive research, polls and

u
studies to develop actionable information which provides
Culturally sensitive — Essential for developing
high levels of situational understanding.
successful relationships and changing attitudes;
we develop an intimate understanding of every foreign
u Influence: Lincoln affects outcomes by using a mix of
culture we encounter.
advertising, public relations, marketing, training and
u Creative and entrepreneurial —We harness the
specialty communications to influence the attitudes,
perceptions and behaviors of key audiences in
talents and ingenuity of international and local personnel
target countries.
to provide our clients creative and timely solutions.

u Anytime, Anywhere: Lincoln delivers rapid,

u Confidential — Our professional staff is highly sensitive
sophisticated, and effective insight and influence services
to our clients needs for confidentiality.
anywhere in the world, but specializes in hostile and
u Organizationally flexible — Our corporate culture is
challenging areas where we naturally thrive.
Our employees and consultants work around the world
conducive to creativity. Innovative and energetic, we
in places such as Iraq, Lebanon, United Arab Emirates,
combine youthful, fresh ideas with seasoned wisdom.
Afghanistan, Colombia, and Indonesia.
We constantly use new ways
of thinking and technology to
Our people
solve your problems.
At Lincoln we understand the power of people.
That includes who we work with, partner with and u Effects based work —We create,

employ. The Lincoln team boasts a wide array of plan and execute innovative
professional specialists that range from cultural solutions which provide measurable
anthropologists to videographers. This gives us a results for our clients.
unique competitive edge by providing in-depth cultural
understanding and maximization of local knowledge.
Lincoln Group employees
Lincoln Group employees are tenacious, loyal and are passionate,
tenacious, and loyal.
passionate about our work. Our diverse and
well-balanced team has unrivaled capabilities.
 u Providing insight and influence
in even the most challenging and
hostile environments.

What we can do for you

u Information Collection and Analysis: Recruit, train and

manage teams to collect, report and analyze social, cultural,
political, security, economic and other related information.

u Polling, Surveys and Focus Groups: Conduct surveys and

focus groups to measure perceptions, awareness, education
and other aspects of targeted demographics.

u Training: Provide training in public relations, advertising, and

media to clients who wish to extend organic capabilities. Lincoln
has the capacity to create curricula, deploy instructors and
support in any environment.

u Strategic Communications: Develop a Strategic

Communications Plan addressing all outreach needs.

u Public Relations: Develop a positive and lasting client image;

maintain and reinforce this image with advertising and other

communications strategies.

u Advertising: Develop and produce influence concepts; media

By working with placement, monitoring and effectiveness assessment.

u Media Development: Produce video, print, audio, internet,

government, commercial
multimedia and branded products to support our clients
strategic communications plans.
and not for profit clients,
u Multimedia: Develop video and computer games, blogs, flash

Lincoln's expertise media and SMS/MMS in support of your message.

u Media Distribution / Placement: Strategically plan placement

encompasses a wide
and execute distribution of products effectively to ensure
maximum exposure.
range of industries.
u Marketing: Design, produce and manage the distribution

of marketing materials for clients including, but not limited to,

branding and identification of potential key stakeholders
and supporters.

u Event Planning: Plan and execute special events of all sizes

across the globe from conferences, seminars, and benefit

concerts to sport matches, upscale galas, and receptions.

u Government Affairs: Organize and implement government

relations campaigns in Washington, D.C. in order to further

promote our clients interests.
Examples of our work

The following items show our depth and breadth of

professional experience. Our unique process allows
for highly varied, customized solutions.

u Advertising: National Awareness

Print Campaign Careful
analysis and
regarding the client’s work. Working with the client action plans
Working with local audiences, we developed and their constituents, we developed a strategy to re- go into every
project we
hundreds-of-thousands of posters and pamphlets in train local scientists and students and engage them work on.
order to educate a national audience on the in a twelve month study that continues to provide
developing issues of voting, democracy, insight into local perceptions.
constitutions, pluralism and other messages. These
products were produced for four distinct audiences in
u Public Relations: Scholar Fundraising Support
eight different languages and required a significant
degree of cultural understanding and creative
coordination in order to ensure timely production and A philanthropic group required the development of
rollout of a national campaign. specialty marketing products which would be used
to promote scholarships among a national group of
high-school children. Working with the client
u Strategic Communications: Message in a Bottle we developed branding and promotional items
to support several "game days" and fundraising
Our client requested an advertising campaign that events, including a marathon.
would reach thousands of religious pilgrims. Working
with the client and target audience, we developed the
u Public Relations & Media Development: Video
graphics and messages needed to communicate with
a foreign audience. Working with local bottling plants,
we developed tens-of-thousands of water bottles Our client faced tremendous identity and public
with custom labels. We then distributed these confidence issues as they built up their internal
products across several cities and communities. capacity to defend and protect their citizens. Lincoln
worked alongside the client Moving and
topical, this
to develop the narrative,
u
series of
Information graphics and final videos
Collection & Analysis: helped
documentary film required create
Community Research to develop a truthful and support for
local efforts.
compelling visual story
Our client was faced with the daunting task of about the emerging
rebuilding a devastated economic and governance security forces.
structure encompassing a population of over two-
million people, two metropolitan
Lincoln
areas and hundreds of rural and created a
farming communities. Our client video
documentary
engaged us to develop a framework of the
to analyze and measure local medical
relief efforts
population perceptions and attitudes in Pakistan.
 u The breadth and depth of our
experience is matched only by our
familiarity with local cultures.

u Media Development: Cartoons u New Media: Competitive

Against Crime Internet Strategy

Unlike your typical Saturday morning cartoon,
this animated series was developed to
highlight the personal suffering caused by
criminals and terrorists in our client’s nation.
This series uses dramatic recreations of
terrorist attacks and a simple, personal
narrative to bring home the threat to society.
This series was placed in local and regional
media, reaching millions of viewers.
Our client faced a growing number of
competitors who used web sites, blogs and
other online tools to develop false and
inflated stories which harmed the client’s
reputation. Our analysts and media experts
developed recommendations to counter the
online threat and continued to monitor the
internet for new messages. Our development
team produced a professional online resource
which effectively conveyed our client’s

u
message and countered false rumors and
Lincoln Group Video: Fundraising
produced stories posted by the competition.
a video Awareness
portraying

how Pakistan
still suffers Because Lincoln teams
from massive were already on the ground
earthquake
damage in Pakistan, we produced a
documentary portraying the
utter devastation and current relief efforts
following the massive earthquake. This video
served as a reminder to the international
community to continue their aid and to fulfill
their promises of support.
u
Media Planning & Strategic
Communications: Foreign Media
Faced with a dizzying array of hundreds of
print, broadcast and online news sources,
our client needed assistance both with
message development and placement. We
were engaged to develop a media planning
approach and an 18-month strategy to tell
their story across a diverse group consisting

u
of dozens of different nationalities, ethnicities
Marketing: Corporate Branding
and religious affiliations.

Al Wathba is an import/export firm

specializing in petroleum chemicals and
industrial products. Working with the
principals and employees, we developed the
corporate branding needed for Al Wathba
to target European and other
Western companies.
 Lincoln Group.

Insight and Influence.

Anywhere. Anytime.

Madison Avenue Meets

Pennsylvania Avenue

Partners

Close-up Productions

Davinci Select Work

DJA & Associates

Global Risk

InFocusAsia

Mission Media

Oryx Communications

WVC3

Tim Kenney Marketing

801 Pennsylvania Avenue, NW
Suite 325
Washington, DC 20004 USA

+1.202.595.1330

www.lincolngroup.com