Callaway Golf Group Presentation - Presentation

Transcript
1. Strategic Management Team Anthony DeSanto, Josiane Mambe, Brian McDaniel,
Marcus Perry
2. Callaway’s Mission & Vision Anthony DeSanto
3. A Better Game by Design
o Manufacture and sell golf balls, golf bags, golf clubs, and apparel
o Worldwide Market Leader
o Big Bertha Driver
o Acquired Top-Flight Company in 2003
o Sales Topped $1 Billion for First Time in 2006
4. Callaway’s Mission
o Committed to the golf enthusiast all over the world
o Manufacture premium products that are technologically innovative
o Superior returns to our shareholders
o Superior dedication to our employees
5. Callaway’s Vision
o Callaway Golf Company aspires to be the golf club of choice to all the
leaders recognized in the sport of golf.
o We also strive to be the leader in the golf equipment and apparel sold in
the golf industry.
6. Financial Review Marcus Perry
7. Financial Review
8. Financial Review
9. Financial Review
10. Financial Review
11. Long-Term Objectives Brian McDaniel
12. Long Term Objectives
13. Long Term Objectives
o To Be No. 1 by Share for Golf Ball Business by 2012
14. Long Term Objectives
o To Be No. 1 by Share for Golf Ball Business by 2012
o To Be No. 1 by Share among adults 50+ by 2012
15. Long Term Objectives
o To Be No. 1 by Share for Golf Ball Business by 2012
o To Be No. 1 by Share among adults 50+ by 2012
o Capture $100 million in operating expense savings by 2012
16. Key External Factors Josiane Mambe
17. Key External Factors Please Reference Your Handout
18. Key Internal Factors Brian McDaniel
19. Key Internal Factors Please Reference Your Handout
20. Strengths, Weaknesses, Opportunities and Threats
21. Strengths and Weaknesses
22. Strengths and Weaknesses
 o Strong Cash Position and Lack of Debt
o Company Size
o Six-Sigma Program
o Product Line Width
o Promotion Ability
o Superior Customer Service
o Superior Online Sales Capacity
23. Strengths and Weaknesses
o Strong Cash Position and Lack of Debt
o Company Size
o Six-Sigma Program
o Product Line Width
o Promotion Ability
o Superior Customer Service
o Superior Online Sales Capacity
o Expensive Production Process
o Increased Cost of Goods Sold
o Flat Sales for Golf Balls
o Underperformance of Top-Flight Brand
o Dependency on Suppliers
24. Opportunities & Threats
25. Opportunities & Threats
o Acquisitions
o Aging Population Worldwide
o Integrating Foreign Operations
o Growing Market for Golf Balls
o Growing Market for Golf Clubs
26. Opportunities & Threats
o Acquisitions
o Aging Population Worldwide
o Integrating Foreign Operations
o Growing Market for Golf Balls
o Growing Market for Golf Clubs
o California Energy Crisis
o International Terrorism
o Increased Competition
o Foreign Currency Risk
o Knock-offs
o Player Decline
o Acquisition Target
27. SWOT Matrix Please Reference Your Handout
28. Strategies to Consider
29. Strategies to Consider
o Increase marketing budget towards adults to increase market share
30. Strategies to Consider
 o Increase marketing budget towards adults to increase market share
o Increase marketing budget of Top-Flight Brand to increase market share
31. Strategies to Consider
o Increase marketing budget towards adults to increase market share
o Increase marketing budget of Top-Flight Brand to increase market share
o Implement a Six Sigma program to lower Cost of Goods Sold
32. Strategies to Consider
o Increase marketing budget towards adults to increase market share
o Increase marketing budget of Top-Flight Brand to increase market share
o Implement a Six Sigma program to lower Cost of Goods Sold
o Introduce cost savings plan across all business units to reduce production
expense and administrative overhead
33. Strategies to Consider
o Increase marketing budget towards adults to increase market share
o Introduce cost savings plan across all business units to reduce production
expense and administrative overhead
34. Quantitative Strategic Planning Matrix Please Reference Your Handout
35. Our Recommendation
o By 2012, Callaway Golf Company should recapture $100 million in
expenses.
o Reduce Cost of Goods Sold
 Internal Production, Suppliers, ex-California
o Reduce Administrative and Selling Expenses
 Customer Service, Sales Force
36. Strategic Management Team Anthony DeSanto, Josiane Mambe, Brian McDaniel,
Marcus Perry