MBA 09 41 STRATEGIC MANAGEMENT

Syllabus
S.No Topics No of
hours

1 STRATEGY AND PROCESS

Introduction- Concept of Strategy
Strategy Formation Process 8
Stakeholders in Business – Vision, Mission and Purpose
Business Definition, Objectives and Goals
Corporate Governance and Social Responsibility.

2 COMPETITIVE ADVANTAGE
External Environment - Porter’s Five Forces Model
Strategic Groups Competitive Changes during Industry evolution
Globalisation and Industry Structure
National Context and Competitive advantage resources
Capabilities and competencies–core competencies 8
Generic Building Blocks of Competitive Advantage
Distinctive Competencies
Resources and Capabilities durability of competitive Advantage
Avoiding failures and sustaining competitive advantage

STRATEGIES
3 The generic strategic alternatives – Stability, Expansion,Retrenchment
and Combination strategies
Competitive based strategies-Low cost, Best cost different ion
- Niche low differention
8
Business level strategy- Strategy in the Global Environment
Corporate Strategy-Vertical Integration-Diversification and
Strategic Alliances
Building and Restructuring the corporation- Strategic analysis
and choice
Environmental Threat and Opportunity Profile (ETOP) -
Organizational Capability Profile - Strategic Advantage Profile
Corporate Portfolio Analysis - SWOT Analysis - GAP Analysis
Mc Kinsey's 7s Framework - GE 9 Cell Model - Distinctive
competitiveness - Selection of matrix - Balance Score Card

4 STRATEGY IMPLEMENTATION & EVALUATION

The implementation process 8
Resource allocation, Designing organisational structure
Designing Strategic Control Systems
Matching structure and control to strategy
Implementing Strategic change-Politics-Power and Conflict-
Techniques of strategic evaluation & control
 5 OTHER STRATEGIC ISSUES 8
Managing Technology and Innovation
Strategic issues for Non Profit organizations
New Business Models and strategies for Internet Economy

Total 40

References

Charles W.L.Hill & Gareth R.Jones, Strategic Management Theory, An Integrated

approach, Biztantra, 2009
Kazmi, Strategic Management & Business Policy, Tata McGraw Hill, 2009
Fred R.David, Strategic management, Prentice Hall of India, 2009
Thomas L. Wheelen, J.David Hunger and Krish Rangarajan, Concepts in Strategic
Management and Business policy, Pearson Education, 2010
Mathur, Text book of Strategic Management, Macmillan, 2009
Michael A.Hitt Robert E.Hoskisson R.Duane Ireland Management of StrategyConcepts
and Cases, Cengage Learning 2010
John A Pearce Richard B Robinsonm Strategic Management Tata McGraw- Hill, 2009
Ramaswamy, Namakumari, Strategic Planning- Formulation of Corporate Strategy, 2009
Francis Cherunilam Strategic Management Himalaya Publishing House, 2009
Upendra Kachru Strategic Management Excel Books 2009
Parasuram, Fundamentals of Strategic Management, Wiley,2010
Colin White, Strategic Management, Ane books, 2009

Jeyaratnam, Strategic Management, Himalaya Publishing House, 2009