Managing a successful business project

Submitted By;
Date of Submission;
 Table of Contents
INTRODUCTION...........................................................................................................................................1
TASK 1..........................................................................................................................................................1
P1: Project aims and objectives.........................................................................................................1
P2: Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources...........................................................................................................3
P3: Work breakdown structure and a Gantt chart to provide time frames and stages......................4
TASK 2..........................................................................................................................................................5
P4: Small-scale research by applying qualitative and quantitative research methods.......................5
P5: Research and data using an appropriate tools and techniques...................................................8
P6: Appropriate recommendations as a result of research and data analysis..................................17
P7: Value of undertaking the research to meet stated objectives...................................................18
CONCLUSION.............................................................................................................................................18
REFERENCES...............................................................................................................................................19
TASK 3........................................................................................................................................................20
INTRODUCTION
Managing successful business project is the responsibility of management in order to bring
valuable outcomes to an organisation that will bring ahead than their competitors operating in the same
industry. Generally project includes various aspects such as resources, quality, time, cost etc. which are
required to execute pre-determined project plans and actions due to which its failure hugely impact their
business functioning. For this, project manager should analyse all the aspects involved in project in
advance so that expected results can be achieved within limited time period. The present assignment
report is based Globalisation Mark & Spencer which is engaged in providing wide range of consumer
products such as food, beverages, personal care products and many more. It came into market for the
very first time in the year 1929. The present report discusses the aims and objectives of company's
project, project management plan considering various aspects such as cost, time, quality, communication
etc., work breakdown structure and Gantt chart to oversee progress of project, small-scale research
using qualitative and quantitative research methods, data analysis, appropriate recommendations and
reflection after undertaking the project.

TASK 1

P1: Project aims and objectives

Globalisation stated as the process by which firms influences international market by expanding
its business operations in different nations. In other words, it is an integration of firms, people, and also
government of different countries with the help of international trade by using information technology.
It forces an organisation to make suitable changes in their business process in order to make business
more successful at global level. The impact of globalisation on operations and functions of business is
extensive and pervasive (Adzic, 2011). The company can decide to globalise their business with an
objective of achieving huge market share and profitability. Therefore, it makes positive impact on
business and enhance rivalry, location flexibility, more awareness etc.
Background of Project:
Every organisation has a motive of expanding its business at global level in order to capture large
market share and profitability. Globalisation interconnects countries in terms of understanding the facts
of heritage, culture and caste through international trade. The main aspects of globalisation includes
technological advancements, ethnology, transportations etc. Mark & Spencer is UK based organisation
which is operated at global level. It is operated in more than 190 countries which increases their brand
image globally. The main purpose of company to globalise their business to reach its brand products to

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large number number of customers and increases their brand position in market. While expanding
business to other nations, the impact of globalisation on management and human resource is necessary.
Along with this, the company require to recruit, train and make their workforce more capable so as to
help company in spreading their business in many nations (Ariely, 2012).
Aim:
To identify the positive economic, cultural and ethical impact of globalisation on HR Functions
function of an organisation. A case study on Mark & Spencer.
Objective
 To examine the concept of globalisation in context of Mark & Spencer.
 To measure the positive economic, cultural and ethical influence of globalisation on HR
Functions function of a company.
 To evaluate the role of globalisation in increasing levels of labour migration between countries.
 To identify the basic relationship between influence of globalisation and growth of HR functions
within an enterprise.
Research Questions:
 What are the concept of Globalisation in the context of Mark & Spencer?
 How to measure the positive economic, cultural and ethical influence of globalisation on HR
Functions function of a company.
 What are the role of Globalisation in increasing levels of labour migration between countries?
 How globalisation and growth of HR functions interrelate with each other within Mark &
Spencer?

P2: Project management plan that covers various aspects including cost, scope, time, quality,
communication and resources
Project management plan includes the various aspects such as cost, time, quality etc. which
must be determined in order to follow pre-determined actions and plans in desired manner. For this,
project management is held liable to make suitable plan, organise, implement and closing team work
with a clear objective of achieving pre-determined goals within allotted time frame. To prepare an
effective project management plan, the managements requires to consider following aspects which
determine the future growth and success in project:
Cost: This is a most crucial aspect which directs management to execute pre-determined
activities without facing any interruptions due to lack of financial resources. For this, the management

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must required to arrange and manage funds for better utilisation (Coker, 2014). It determines the
functions of manner which includes planning of funds, cost budgeting, controlling expenditures etc.
Scope: Mark & Spencer is a UK-based company which is engaged in selling wide range of
consumer products in UK and other nations. It is operated at global level with having more than 400
brands which includes Axe, Dove, Omo etc. due to which the scope of company's project is much wider.
Quality: It is valuable aspect which can easily attracts buying behaviour of targeted people
without investing much money in promotional activities. Due to this, the company should take quality as
main priority during execution of pre-determined project activities. For this, management should
develop training and development programs for their staff involved in project so that their skills and
capabilities are improved which makes easy to utilise available resources in an optimum manner. This
will bring profitable outcome to company in near future.
Communication: It is another important aspect which brings motivation and confidence among
staff to achieve best possible result. For this, the management of Mark & Spencer should bring
transparency in communication so that the employees involved in execution of project can directly
communicate with managers regarding their issues and responsibilities (Fisher, 2011).
Resources: It is main element without which the project activities cannot be executed according
to the pre-determined plans and actions. It includes human resource, funds, technologies etc. which are
required to be utilised in an optimum manner so as to bring maximum positive result to company in near
future. For this, the management of Mark & Spencer must required to first analyse the existing resources
the company have at present so that further decisions of meeting required resources will be made.

P3: Work breakdown structure and a Gantt chart to provide time frames and stages
Work breakdown structure: It refers to division of activities into small parts that will be executed
in completion of project within allotted time period. It is crucial part of project that will make easy for
managers to distribute work to a team after analysing their performance and capabilities. With the
context of project management, it is more useful in dividing the activities into a small elements so that
the chances of facing any issues by the staff members while execution of project will be less. Therefore,
it is considered as an effective method in order to execute multi-step as well as complex project done.
The main objective of work breakdown structure is to make easy for staff members to understand their
roles and responsibilities by carefully overseeing the activities into small part divisions. It enhances the
productivity and profitability of executed project in future period of time.

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 Gantt chart: It is a sort of the graphical representation of timetable that is useful in plan,
facilitate and furthermore track the specific activities in project. It is outline under which the
arrangement identified with horizontal lines that indicated measure of the completed work within time
period which is allotted at the beginning of project. In this, the activities of project are partitioned based
on explicit time-frame. It give the objective to employees with the goal that they can center in playing
out the allotted activities in a fixed time frame. It will give the positive results to project in future time
period (Furlong, 2013).

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5
TASK 2

P4: Small-scale research by applying qualitative and quantitative research methods

Research methodology may be defined as the systematic process of analysing methods which
are essentially required to use by researcher in order to carry out an effective research. It includes
theoretical analysis of methods along with the principles which are connected with knowledge branch.
There are mainly two kinds of research methods that can be used by the researcher to draw a valid
conclusion at the end of research. Such methods includes:
Qualitative: Using such method, the researcher mainly focuses on collecting data of qualitative
means which is well supported by the relevant facts and theoretical perspective. It can be done by
researcher by gathering, interpreting and also analysing data through analysing the behaviour of people
and it is subjective in nature.
Quantitative: Using such research method, the researcher mainly emphasis on collecting and
measuring information in statistical and numeric terms. It requires specific knowledge and capabilities in
researcher to interpret data in understandable manner so that valid conclusion can be drawn at the end
of research (Intriligator, 2017).
Among the two methods, researcher adopt qualitative research method in order to get accurate
and reliable information in detailed manner about the topic of research.
Data collection: It refers to gathering of relevant data related with the topic of research using different
methods such as primary and secondary. It is further explained as under:
Primary: Adopting such method enable researcher to gather first hand information through
using various sources such as questionnaire, interviews, surveys etc. It brings more accurate and reliable
information thus mostly adopted method by researcher while carrying out their research.

QUESTIONNAIRE
Name:
Age:
Gender:
Contact No.-
Address:
Q1) Does you know about the concept of Globalisation?
a) Yes

6
b) No
Q2) Is government play a supportive role in expansion of business at global level?
a) Yes
b) No
Q3) What are the resources required by Mark & Spencer to expand its business operations at
international level?
a) Technical resource
b) Financial resources
c) Human resource
Q4) What are the beneficial outcome received by Mark & Spencer after globalising their business?
a) Target new marketplace
b) Enhanced economies of scale
c) Free trade
d) Less culture diversity
Q5) Does human resources get affected by the globalisation of Mark & Spencer?
a) Yes
b) No
Q6) What consequences faced by Mark & Spencer to reach its business at various nations?
a) Labour migration among countries
b) Increased rivalry competition
c) Enhance trade in world
Q7) What kind of activities required to conduct by Mark & Spencer while globalising their business ?
a) Provide training to staff
b) Recruiting high- quality employees
c) Implementation of new technology
Q8) What are the major difficulties faced by Mark & Spencer during the globalisation?
a) Environmental degradation
b) Reduce employment growth rate
c) Unfair working environment
Q9) What are the impact of ethical as well as economic on globalise activities of Mark & Spencer?
a) Technology
b) Culture

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c) Politics
Q10) Recommend suitable suggestions to Mark & Spencer for globalisation.

Secondary method: Using such method enable researcher to collect second had information
which was collected by other researcher in the past. It takes less time, energy and funds due to which
the researcher has adopted such method only if they have lack of resources for conducting their
research. It includes various sources such as books, newspapers, journals, articles etc.
Sampling: It is the process of selecting limited respondents which represents the views and
thoughts of whole population. Such respondents includes employees, targeted people etc. By using such
method, the researcher select 40 respondents as a sample size of population in order to gather relevant
data related with the topic of research.

TASK 3

P5: Research and data using an appropriate tools and techniques

Researcher must required to draw a valid conclusion which can be possible through analysing
the collected data more carefully. It assist management of Mark & Spencer to decide whether to expand
its business operations at global level or should wait for right time. Here are the proper analysis of data
with brief interpretation:
THEME 1: Concept of Globalisation

Q1) Does you know about the concept of Frequency

Globalisation?
Yes 30
No 10

8
 30

30

25

20

15 Frequency
10

10

0
Yes No

Interpretation: It is clearly seen from the above mentioned graph that most of the respondents
selected for research aware about about the concept of Globalisation. Among 40 respondents, there are
30 respondents who have sufficient knowledge about globalisation whereas remaining 10 respondents
doesn't know about the same.

THEME 2: Role of Government in expansion of business at global level

Q2) Is government play a supportive role in Frequency

expansion of business at global level?
Yes 28
No 12

9
 28
30

25

20

12 Frequency
15

10

0
Yes No

Interpretation: From the above mentioned graph, it has been identified that government play a
valuable and supportive role in expansion of business of Mark & Spencer at global level. Out of the 40
respondents, there are 28 respondents who agreed the same whereas other 12 respondents thinks
different.

THEME 3: Resources needed for globalised business

Q3) What are the resources required by Mark & Frequency

Spencer to expand its business operations at
international level?
a) Technical resource 10
b) Financial resources 15
c) Human resource 15

10
 15 15
16

14

12 10

10

8 Frequency

0
a) Technical resource b) Financial resources c) Human resource

Interpretation: It is clearly observed from the above graph that Mark & Spencer requires
sufficient amount of resources of different kinds such as technical, financial and human resources.
Among 40 respondents, 10 respondents are in favour of technical resources whereas other 15
respondents consider financial resource as important resource for global expansion. The remaining 15
respondents determine human resource as valuable resource.

THEME 4: Benefits received by Mark & Spencer after globalised business.

Q4) What are the beneficial outcome received by Frequency

Mark & Spencer after globalising their business?
a) Target new marketplace 12
b) Enhanced economies of scale 8
c) Free trade 10
d) Less culture diversity 10

11
 12

12
10 10

10
8

6
Frequency

0
b) Enhanced economies of scale d) Less culture diversity
a) Target new marketplace c) Free trade

Interpretation: It is clearly identified from the above mentioned graph that Mark & Spencer has
achieved huge amount of benefits after globalising their business. Among 40 respondents, there are 12
respondents have clearly said that the company can increase its existing market share whereas 8
respondents thinks that globalisation enhances the economies of scale. On the other hand, the
remaining 20 respondents thinks globalisation support free trade and less culture diversity.

THEME 5: Impact on human resource due to globalisation

Q5) Does human resources get affected by the Frequency

globalisation of Mark & Spencer?
a) Yes 26
b) No 14

12
 30 26

25

20
14

15 Frequency

10

0
a) Yes b) No

Interpretation: It is clearly identified that most of the respondents thinks that human resources
get much affected by the globalisation of Mark & Spencer. Out of 40 respondents, there are 26
respondents who agrees with the same whereas remaining 14 respondents have different views.

THEME 6: Consequences faced by Mark & Spencer to globalised business

Q6) What consequences faced by managers of Frequency

Mark & Spencer to conduct its business at various
nations?
a) Labour migration among countries 18
b) Increased rivalry competition 10
c) Enhance trade in world 12

13
 18

18

16

14 12

12 10

10
Frequency
8

0
b) Increased rivalry competition
a) Labour migration among countries c) Enhance trade in world

Interpretation: From the above graph, it is clearly identified that managers of Mark & Spencer
faces lots of implications to reach their business at different nations. Among 40 respondents, there are
18 respondents who consider labour migration among nation as major implication whereas 22
respondents determines rivalry competition and enhancing the trade in the world as main implication
faced by manager while operating business at global level

THEME 7: Activities conducted by Mark & Spencer while globalising their business

Q7) What kind of activities required to conduct by Frequency

Mark & Spencer while globalising their business ?
a) Provide training to staff 21
b) Recruiting high- quality employees 8
c) Implementation of new technology 11

14
 25
21

20

15
11
Frequency
8
10

0
b) Recruiting high- quality employees
a) Provide training to staff c) Implementation of new technology

Interpretation: It is clearly identified from the above graph that several activities need to be
conducted under Mark & Spencer while globalising their business. Out of 40 respondents, there are 21
respondents who recommend company to conduct training programs for their staff whereas 8
respondents are in favour of recruiting skilled workers. The other 11 respondents recommend company
to adopt new technology while globalised their business.

THEME 8: Challenges faced by Mark & Spencer during globalisation.

Q8) What are the major difficulties faced by Mark Frequency

& Spencer during the globalisation?
a) Environmental degradation 10
b) Reduce employment growth rate 12
c) Unfair working environment 18

15
 18

18

16

14 12

12 10

10
Frequency
8

0
b) Reduce employment growth rate
a) Environmental degradation c) Unfair working environment

Interpretation: From the above mentioned graph, it is clearly seen that Mark & Spencer faces
lots of difficulties as well during globalisation. Out of the 40 respondents, there are 10 respondents who
consider environmental degradation as main difficulty whereas reducing employment growth rate is
another difficult according to 12 respondents. The other 18 respondents have opinion of unfair working
environment as main difficulty.

THEME 9: Impact of ethical and economic on globalise activities of Mark & Spencer.

Q9) What are the impact of ethical as well as Frequency

economic on globalise activities of Mark &
Spencer?
a) Technology 23
b) Culture 8
c) Politics 9

16
 23
25

20

15

Frequency
9
8
10

0
a) Technology b) Culture c) Politics

Interpretation: From the above graph it has been identified that there are various aspects which
can affect the globalise activities of Mark & Spencer. Among the 40 respondents, there are 23
respondents who thinks that technology makes huge impact on the globalise activities whereas other 8
respondents thinks that culture is the one which can influence the globalisation. The other 9
respondents thinks politics can affect their decision o globalisation.

P6: Appropriate recommendations as a result of research and data analysis

From the above collected data, it has been recommended to Mark & Spencer that globalisation
brings both negative as well as positive impact on their business operations. Therefore, it has been
suggested that Mark & Spencer should conduct training programs for its staff to increase their
capabilities to perform business operations at global market. For this, it is important for an organisation
to have sufficient knowledge about the culture, politics of different nations so that no issues or problems
can be faced by them while globalising their business. Along with this, the management of Mark &
Spencer also required to recruit staff which have specific knowledge about the international market. An
organisation must required to manage their limited resources such as financial, human and technical
resources which drives them to achieve huge sustainability in other markets.

P7: Value of undertaking the research to meet stated objectives

This project is overall about the impact of globalisation of the business model of Mark &
Spencer in Human resources. To identify the globalised impact, I have chosen 40 respondents whose

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views and opinions are taken into consideration while drawing a valid conclusion. During carrying out
research, I have faced various problems regarding lack of time, money and some ineffective skills of
mine. Due to lack of funds and time, I opt secondary data as well which help me to collect relevant data
related with topic of research. During collection of primary data, lots of respondents are hesitate to
present their actual views and suggestions about globalisation due to having fear of leaking confidential
information. To bring them into confidence, I communicate with them in friendly way and ensure them
regarding maintaining their privacy. Along with this, I have found difficulties to deal to deal with
respondents having different cultures and backgrounds due to having lack of knowledge of multi-
languages. Thus, I decide to enhance my such weaknesses in communication through participating in
learning programs.

CONCLUSION
It has been concluded from the above project report that every firms are willing to expand its
business operations at international level with an objective of capturing huge market share and
profitability. To achieve the same, Mark & Spencer hire a researcher who conduct research for them
regarding their effectiveness of expansion of business at global level. At the end of research, it has been
clearly identified that the management should follow their decision of expansion as it brings valuable
outcome to company in near future. Along with this, it also required management to prepare an
effective management plan considering all important aspects such as cost, time, quality, communication
etc. and analyse them carefully which can affect their decision of introducing new product into new
market so as to globalise their business.

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REFERENCES
Books and Journals

Adzic, G., 2011. Specification by example: how successful teams deliver the right software. Manning
Publications Co.
Ariely, G., 2012. Globalisation and the decline of national identity? An exploration across sixty-three
countries. Nations and Nationalism. 18(3). pp.461-482.
Coker, C., 2014. Globalisation and Insecurity in the Twenty-first Century: NATO and the Management of
Risk. Routledge.
Fisher, E., 2011. What practitioners consider to be the skills and behaviours of an effective people project
manager. International journal of project management, 29(8). pp.994-1002.
Furlong, J., 2013, January. Globalisation, neoliberalism, and the reform of teacher education in England.
In The educational forum (Vol. 77, No. 1, pp. 28-50). Taylor & Francis Group.
Intriligator, M., 2017. Globalisation of the World Economy: Potential Benefits and Costs and a Net
Assessment. In Economics of Globalisation (pp. 85-94). Routledge.
Mhamed, A. A. S., 2012. Globalisation and higher education in the Arab Gulf States.
Morris, P. W. and Geraldi, J., 2011. Managing the institutional context for projects. Project Management
Journal, 42(6). pp.20-32.
Nicholas, J. M. and Steyn, H., 2017. Project management for engineering, business and technology.
Routledge.
Pekuri, A., and et. al., 2014. Managing value creation: the business model approach in construction.
International Journal of Business Innovation and Research, 8(1). pp.36-51.
Zajda, J., 2015. Globalisation and its impact on education and policy. In Second International Handbook
on Globalisation, Education and Policy Research (pp. 105-125). Springer, Dordrecht.
Online

Primary source and secondary source, 2018. [online] Available through;

<https://businesscasestudies.co.uk/food-standards-agency/market-research-and-consumer-
protection/primary-and-secondary-research.html>.

Research Methodology. 2018. [Online]. Available through: <https://explorable.com/research-

methodology>.

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TASK 3

Project Logbook
Name:
Project title: Managing a successful business project
Update on weekly research/tasks achieved

I have done research to analyse the impact of new product into new market for the purpose o
expansion of business at international level.
Yes, I have completed research according to the given direction and resources.
I don't feel to make any changes in the project management plan..
Any risks and/or issues identified?

Yes I have issue in performing research. Uninterested respondents is one of the biggest issue.
Problems encountered

I have faced many problems regarding identifying actual views and perception due to having lack of
knowledge of multi-languages which makes me difficult to bring respondents into confidence.
New ideas and change of project direction
What have I learnt about myself this week?

I have done all research activities within allotted time period. This help me to acquiring knowledge
about the market and perceptions of people. I plan research work for next week.
Tasks planned for next week
I am able to complete my operations in effective and signifiant manner. I have done my research work
more effectively and efficiently.
Project plan status to date (on, ahead, behind)
my project was on time.
Supervisor comments to address

Performance Review
What was the project supposed to accomplish?
The present research is based on the impact of globalisation on the business operations of an

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organisation.
Did the project succeed in its aims? How do you know? Specifically, please outline any
evaluation and assessment undertaken.
Yes, by identifying the actual perception and suggestion of respondents towards the impact of
globalisation.
What things do you think worked well and why? Evaluate all aspects of the project (e.g. initial
inception, project activities and project outcomes) from a range of perspectives.

Team spirit and group working are the best things which gives beneficial results to company.
What problems emerged during the project and how were they tackled? Was there timely
identification of issues and resolution during the project process?

Time mismanagement and conflict among team works are the major issues which affect the research
work.
What did you learn from undertaking the project?
I am able to acquire sufficient knowledge about the impact of globalisation on different functions of
business.
How would you rate your performance as project manager?
I rate my performance 8.5 out of 10.
What strengths and weaknesses of your performance did you identify?
My strength was futuristic approach for solving problem and weakness is lack of communication in
different languages.
How will this inform and support your continuous professional development?
Continuous professional development is helpful in achieving targets and this is helpful in future
activities also.

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