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  • Consumer Behaviour Questionnaire-Chocolate

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    Vivek Kumar Gupta
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    QUESTIONNAIRE: do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Dairy Milk 5Star Perk Nestle Kit Kat Munch Milky Bar Bar-One Milk Chocolate Other Rank the sub-brands of chocolates according to your preference? (1 for most preferred) How often do you purchase chocolates? Once in a fortnight Que12 Daily Weekly Monthly Quarterly If another brand of the same product appears in the market, will you prefer to stop buying this brand and

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    QUESTIONNAIRE: do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Dairy Milk 5Star Perk Nestle Kit Kat Munch Milky Bar Bar-One Milk Chocolate Other Rank the sub-brands of chocolates according to your preference? (1 for most preferred) How often do you purchase chocolates? Once in a fortnight Que12 Daily Weekly Monthly Quarterly If another brand of the same product appears in the market, will you prefer to stop buying this brand and

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    6K views3 pages

    Consumer Behaviour Questionnaire-Chocolate

    Uploaded by

    Vivek Kumar Gupta
    QUESTIONNAIRE: do you eat chocolate? Yes No Que2. Which brand of chocolate do you prefer? Cadbury Dairy Milk 5Star Perk Nestle Kit Kat Munch Milky Bar Bar-One Milk Chocolate Other Rank the sub-brands of chocolates according to your preference? (1 for most preferred) How often do you purchase chocolates? Once in a fortnight Que12 Daily Weekly Monthly Quarterly If another brand of the same product appears in the market, will you prefer to stop buying this brand and

    Copyright:

    Attribution Non-Commercial (BY-NC)
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    of 3

    c

     
    c
    Que1. Do you eat chocolate?
    c
    Yes No
    c

    Que2. Which brand of chocolate do you prefer?

    Cadbury Nestle Any Other Please specify___________

    Que3. Which sub-brand do you purchase?

    Cadbury Nestle Other

    Dairy Milk Kit Kat

    5Star Munch

    Perk Milky Bar

    Celebrations Bar-One

    Temptation Milk Chocolate

    Que4. Rank the sub-brands of chocolates according to your preference? (1 for most
    preferred)

    Cadbury Nestle Other

    Dairy Milk Kit Kat

    5Star Munch

    Perk Milky Bar

    Celebrations Bar-One

    Temptation Milk Chocolate


    Que5. How much importance do you give to the following factors when you purchase a
    chocolate? (Tick in the desired column)

    Factors Very Important Normal Least None


    Important Important

    Flavour/Taste

    Price

    Quality

    Packaging

    Form

    Brand Image

    Color

    Shape

    Quantity

    Que6. Which form of a chocolate do you like?

    Hard Nutties Crunchy Chew

    Que7. What pack size do you purchase?

    Small Big Family Pack

    Que8. Which promotional offers attract you most?

    Free gifts Price Discounts Any other

    Que9. Which of these factors affect your purchase?

    Advertisement Suggestion from friends and relatives Attractive Display


    Doctors Advice Brand Ambassadors Ingredients
    Que10. Which media of advertisement influence your purchase?

    cccccccccTelevision Newspaper Brochures Hoardings ccccccccccccccc ccc

    Que11. How frequently do you purchase chocolates?

    Once in a fortnight Daily Weekly Monthly Quarterly

    Que12 If your preferred brand is not available for repeat purchase then you will«

    Postpone your purchase Switch over to another brand

    Go to other shop to search for your preferred brand

    Que13. If another brand of the same product appears in the market, will you prefer to stop
    buying this brand and buy the new brand?

    No, not at all I may consider Can¶t say

    Que14. If you don¶t like to change to the new brand, then what are the reasons for
    continuing to purchase the old brand?

    _________________________________________________________________
    _________________________________________________________________
    _________________________________________________________________

    PERSONAL DETAILS :

    Name: ____________________________________________________________________

    Address: ___________________________________________________________________

    Age: 0-15 years 15-25years Above 25 years

    Gender: Male Female

    Phone Number: _______________________________

    Marital status: ________________________________

    Education: ________________________________________________

    Profession: _________________________________________________

    
     

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