QUESTIONNARIE

On Marketing Mix Strategies of MSIL

Number of Questions: 20

 NAME OF THE RESPONDER:

Q1. What age group do you belong?

( ) 20-30 ( ) 30-40

( ) 40-50 ( ) above 50

Q2. What is your Occupation?

( ) Govt.Employee ( ) Private Sector Employee

( ) Schools & college ( ) others

Q3. Marital status?

( ) Married

( ) Unmarried

Q4. Gender of the respondents?

( ) Male ( ) Female

( ) Others

Q5. Education qualification of the respondent?

( ) SSLC ( ) PUC

( ) Graduate ( ) Post Graduate

Q6. How do you rate the price of MSIL products?

( ) Very High ( ) High

( ) Very Low ( ) Low

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Q7. Comparing to other solar products company, how do you consider the price of
MSIL Company?

( ) Very High ( ) High

( ) Very Low ( ) Low

Q8. What was the following option that you like to see in pricing strategy of MSIL?

( ) Bundle Price ( ) Seasonal Price

( ) Demand Price ( ) Reasonable Price

Q9. Do you agree the quality and the taste that you find in MSIL products is worth
paying?

( ) Agree ( ) Strongly Agree

( ) Disagree ( ) Strongly Disagree

Q10. What are the channels that you find in MSIL products?

( ) Wholesale ( ) Agents

( ) Retail ( ) Supermarket

( ) Directly From the Company

Q11. How do you feel to access MSIL products?

( ) Very Easy ( ) Easy

( ) Difficult ( ) Very Difficult

Q12. Are you satisfied with the service delivering by MSIL Company?

( ) Highly Satisfied ( ) Satisfied

( ) Dissatisfied ( ) Highly Dissatisfied

Q13. Are distributors inspiring or motivating you to buy MSIL products?

( ) Highly Satisfied ( ) Satisfied

( ) Dissatisfied ( ) Highly Dissatisfied

( ) Can’t Say

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Q14. How do you came to know about the MSIL products?

( ) News ( ) Social Media

( ) Radio ( ) T.v

( ) Direct Mail

Q15. What are the various services of reference groups that you are familiar with the
MSIL products?

( ) Friends ( ) Relatives

( ) Peers ( ) Neighborhood

( ) Others

Q16. How much do you spend for MSIL products per month?

( ) Below 500 ( ) Rs.500-1000

( ) Rs.1000-2000 ( ) Above 2000

Q17. How many times do you buy MSIL products per month?

( ) 1 Month ( ) 2 Month

( ) 3 Month ( ) 4 Month

Q18. Apart from Karnataka, do you buy MSIL products in any other states?

( ) Yes ( ) No

Q19. What do you think is our products biggest selling point?

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Q 20. What is the feedback about the MSIL products and give some suggestions to
improve the products or services?

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