Scope of Work

Smartlife Blog Design and Implementation Services Project

0 Table of Contents
0 Table of Contents..........................................................................................................................1
1 Project Name and Type.................................................................................................................1
2 Document Versioning....................................................................................................................1
3 Project Scope................................................................................................................................1
4 Website Details.............................................................................................................................2
5 Design Specifications....................................................................................................................2
6 Web Hosting and Domain Information.........................................................................................5
7 Cost and Schedule Constraints......................................................................................................5
8 Assumptions..................................................................................................................................6
9 Milestones.....................................................................................................................................6
10 Deliverable Acceptance Criteria.................................................................................................6
11 Contact Information....................................................................................................................6

1 Project Name and Type

The name of this project is Smartlife Blog Design and Implementation Services Project.

Type of Project
Personal Blog Business Blog
Professional Blog x Other: [specify]

2 Document Versioning
Status and Version
Summary of Changes Release Date
Version No. Author
Final Draft 1.0 Chris Cairns 01/19/2008

3 Project Scope
The scope of work for this project is comprised of the following deliverables:

DESIGN
(1) Custom-designed theme.
(2) Custom header graphic.
(3) Custom-styled CSS layout.
IMPLEMENTATION
(4) Custom-developed theme template.
(5) Theme installation on web host.
(6) Plugins installation.

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(7) Scripts installation.

TESTING
(8) End-to-end bug checking and bug remediation.
(9) Cross-browser compatibility checking and compliance remediation.
(10) W3C compliance checking and compliance remediation.
KNOWLEDGE SUPPORT
(11) General knowledge support such as Q&A and how-to guidance.

Detailed specifications for these deliverables are provided in the sections below.

4 Website Details
Table 1: Website Details
Website Details Description
My Name: Chris Cairns
Email Address: ccairns@smartlifeblog.com
Name of the Website: Smartlife
Website URL: smartlifeblog.com
Website Slogan/Tagline: The Life Automation Guide
A blog on how to get more out of life using technology, outsourcing,
Nature of the Website: crowdsourcing, and other lifehacks. (Categories: personal productivity,
personal finance, and personal technology.)
This blog is aimed at readers looking for pragmatic, “twenty-first-century”
solutions for leading a more simplified, efficient, effective, productive, and
rewarding way of life. The target demographic is professionals between
Target Readership:
the ages of 25 and 50, and with an annual income of at least $50k. (This
target demographic is more likely to feel “time starved” and to actively seek
information on ways to optimize their lives.)

5 Design Specifications
Table 2: Design Needs
Design Need
I need the works – graphic design, templates, everything x
I have a template I'm using – I just need a custom header graphic
I have my own design – I need you to code it
I need modification to an existing blog design
I have a template I'm using – I need you to tweak it
Other: [specify]

Table 3: Preferred Blogging Platform

Preferred Blogging Platform
WordPress x Expression Engine

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Moveable Type Blogger / Blogspot

Typepad Other: [specify]

Table 4: Design Layout Preference

Design Layout Preference
2 Column x 4 Column
3 Column Other: [specify]

Type of look I’m trying to achieve:

Simple, clean, soothing.

My preferred color scheme:

Green, blue

Pages to be set up and the order:

Home, Advertise, Guest Author, Archives, About, Contact, Donate

Table 5: WordPress Plugins

WordPress Plugins
Automatic Database Backups (WP-DBManager) x
Automated Link Builder (Link Harvest)
Automatic Search Engine Optimization (All in One SEO Pack) x
Blog Post and Author Metrics (Blog Metrics) x
Cache Engine (WP Super Cache)
Comments Notification Subscription (WP-Notification)
Comments Subscription (Subscribe To Comments) x
Count of RSS Feed Subscribers (Feedburner FeedCount)
Count of Users Online (WP-UserOnline)
Digg Submission (diggZ-Et) x
E-Commerce Shopping (WP e-Commerce)
Email Contact Form (WP-ContactForm) x
Email This Post (WP-Email) x
Featured Post x
Google AdSense Manager (AdSense Manager) x
Image Captions (Image Caption) x
In-text Ads Manager (Kontera ContentLink™ Plugin)

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WordPress Plugins
Maintenance Splash Page (Maintenance Mode) x
Most Commented Posts Display (Most Commented) x
Most Recent Comments Display (Get Recent Comments) x
Number of Post Views Display (WP-PostViews) x
Polls (WP-Polls) x
Post Excerpts (Advanced Excerpt) x
Post-Plugin Library for Similar Posts, Recent Posts, and Recent Comments (Post-Plugin
Library) x
Rate This Post (WP-PostRatings) x
RSS Feed Subscription (Feedburner RSS Feed Subscription)
RSS Feed Subscription Reminder (Feedburner RSS Feed Subscription)
SEO Friendly Archives Listing Display (SRG Clean Archives) x
ShareThis (ShareThis) x
Similar Posts Display (Similar Posts) x
Site Stats (Google Analyticator) x
Spam Filter (Akismet) x
Super Cache (WP Super Cache)
Tag Cloud x
Top Commentators Display (Show Top Commentators) x
Twitter Integration (Twitter Tools) x
Visual Site Previews (Snap Shots™ Plugin for Wordpress.org) x
WordPress.com Stats (WP.Com Stats)
XML Sitemap Generator (Dagon Design Sitemap Generator) x
Print This Post (WP-Print) x

Table 6: Browser Compatibility

Browser Compatibility
Internet Explorer (current version) x
Firefox (current version) x
Safari (current version) x
Internet Explorer 6 or earlier
Opera 9 or earlier
PDA or Palm
Other: [specify]

Table 7: Graphic Design Needs

Graphic Design Needs
I have existing images/logos x
I need custom header graphic x
I need custom logo design
I need custom illustration services
Other: [specify]

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Graphic Needs – Additional Comments or Information (such as your image preference):

I have a custom illustration that will be displayed via Twitter.

Four sample website styles that I like (provided for reference only):

1. gizmodo.com
2. lifehack.rog
3. mashable.com
4. techcrunch.com

Additional Design Comments or Information:

 Custom style for Featured Posts

 Custom style for Google ad units
 2 Google AdSense 125x125 ad units in 125x125 ad blocks
 2 links to “Advertise” page from 125x125 ad blocks
 SEO-friendly permalink structure (New Generation Style: http://your-blogs-address.com/post-title/)
 Permanent redirection of WWW domain to Non WWW domain to improve search engine rankings
 Manual script insertions: Top Spots Widget, PayPal Donate Button, Creative Commons
 Guidance on how to use site features/functions

6 Web Hosting and Domain Information

Table 8: Web Hosting and Domain Needs
Web Hosting and Domain Needs
Need to Register Domain: No
Need Web Hosting Service: No
Current Hosting Provider: GoDaddy.com

7 Cost and Schedule Constraints

Table 9: Available Budget

Available Budget
Less than $500 Up to $1,500 x
Between $500 and $1,000 Greater than $1,500

Table 10: Timeframe to Complete

Timeframe to Complete

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Less than 1 month 3 to 4 months x

1 to 2 months Up to 5 months

8 Assumptions
1. Buyer will provide all account access information (e.g., GoDaddy.com, Google AdSense, etc.) that’s
necessary for the service provider to complete the design and implementation work.

9 Milestones
Project Milestones Start Date End Date
Project Kickoff DD/MM/YYYY DD/MM/YYYY
Initial Design DD/MM/YYYY DD/MM/YYYY
Initial Design Review and Signoff DD/MM/YYYY DD/MM/YYYY
Final Design DD/MM/YYYY DD/MM/YYYY
Final Design Review and Signoff DD/MM/YYYY DD/MM/YYYY
Design Implementation DD/MM/YYYY DD/MM/YYYY
End-to-End Site Testing DD/MM/YYYY DD/MM/YYYY
Buyer Acceptance Testing DD/MM/YYYY DD/MM/YYYY
Buyer Signoff and Project Closeout DD/MM/YYYY DD/MM/YYYY

10 Deliverable Acceptance Criteria

Deliverable acceptance is contingent upon all requirements being fulfilled in this SOW. I will hire an
Independent Verification & Validation (IV&V) specialist to conduct independent, end-to-end site testing on
my behalf.

11 Contact Information
Name Availability (M-F) Primary Phone Email Messaging
xxx (AIM)
12:00 to 1:00 pm EST Available upon ccairns@
Chris Cairns xxxx (MSN)
4:00 to 10:00 pm EST request smartlifeblog.com
xxxxx (Skype)
Seller POC

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