Professional Documents
Culture Documents
By Pamela Linwood
in
The Scientific American [C1-advanced]
GETTING STARTED
TASK 1 - Speaking
Discuss these questions with your partner(s).
a) How much do you read and what kinds of
things do you read? Why?
b) Do you think it is important to read a lot? Why
(not)?
c) How much do you feel you know about
scientific progress? Why?
d) Would you like to know more about scientific
progress? Why (not)?
e) Do you think scientific progress is essentially
positive or negative? Why?
LISTENING
TASK 2 - Prediction
You are going to listen to a recorded interview
with Mariette Di Cristina, editor of Scientific
American. Before you listen, discuss these
questions with your partner, and make some TASK 3 - Listening for Specific Information
notes. If you don’t know/aren’t sure, guess. Listen to all of the recording, without reading. How
1) Mariette says that scientists and average many of your ideas were mentioned?
people use the word ‘theory’
a) in very different ways. b) in similar ways. READING
2 two
Scan Artists [C1-advanced]
Class
in
GETTING STARTED
TASK 1 - Speaking
Discuss these questions with your partner(s).
a) Do you like shopping? Why (not)?
b) Where do you like to do your shopping? TASK 4 - Reading for Specific Information
Why? Read all of the text as quickly as possible. How
c) Do you feel you know everything you many of your answers are correct?
need to know about the products and services
you normally buy? Why (not)? READING
three 3
3) Chewing gum became the first product to be reading the price of products, and using them for
sold with a bar code on it. marketing purposes.
BOUGHT
The first product that . . . . . . . . . . . . . with a bar 8) It’s unlikely, but if you don’t like the new design,
code on it was chewing gum. we will give you a full refund.
EVENT
4) Everyone was full of anticipation about seeing ........................... that you don’t like the new
the new bar code design. design, we will give you a full refund.
FORWARD
Everyone . . . . . . . . . . . . . . seeing the new bar AFTER YOU READ
6) It was a mistake not to write down the name of b) Look at the Gallery. Which designs do you like?
that brilliant bar code design. Why?
POINT
I should . . . . . . . . . . . . . writing down the name c) Think about these questions, and be ready to justify
of that brilliant bar code design. your ideas in class:
1) Are designer bar codes ‘cool’? Why (not)?
7) It’s one thing to use bar codes for reading the 2) Would you prefer a product with a designer bar
price of products, and another to use them for code over a product without one? Why?
marketing purposes. 3) Do you think designer bar codes will become more
WORLD and more popular?
There’s . . . . . . . . . . . using bar codes for 4) Do you think the price is justified? Why (not)?
4 four
Answers
Class
in
five 5