Philippine Christian University

Sampaloc 1, Dasmarinas City, Cavite

College of Business and Technology

Name: _______________________________ Course/Year: _________________Date:___________________

PUBLIC RELATIONS (PRELIM EXAM)

Identify the best possible answer.

________1. _________ defined as the principles or standards that guide behaviour in the business world.

________2. Early practitioners for PR were known as ____________.

________3. Presents the most persuasive argument possible selling message to the right prospects for the product or

service.

________4. Known as “the Father of Spin”.

________5. ________________public relation experts wherein instead of focussing on enhancing their organization’s

image, concentrate on tarnishing the reputation of business rivals.

________6. Is a key intangible asset that represents the portion of the business value that cannot be attributed to other

business assets.

________7. Pioneer of Public Relations profession, through the establishment of a “counselling office” in 1904. His first

client was the Pennsylvania Railroad.

________8. Defines virtues that can and should be followed and stresses one’s personal responsibility for developing

correct behaviour.

________9. Refers to a situation where public relation experts tactfully utilize an unfavourable situation for company’s

benefits and publicity.

_______10. Emphasizes on maintaining and enhancing the image of an organization simply by circulating relevant and

meaningful information among the target audience/public.

_______11. Free flow of information takes place between the organization and its stake holders, employees, investors

and vice-a-versa.

_______12. A PR model follows one way communication where the flow of information is only from the sender to the

receiver also known P.T Barnum model.

_______13. The process by which a company organizes itself to satisfy customer needs.
_______ 14. Is a theory of in psychology proposed by Abraham Maslow.

_______ 15. This category encompasses all the processes involved from developing the product prototype to producing

the finished item.

II. Enumeration:

1 - 6 Characteristics of a Successful Public Relations Expert.

7 - 10 Four Models of Grunig and Hunt

11 - 12 New ways of Marketing

13 - 15 Main Roles of Advertising

16 - 20 Factors involved in developing a good reputation

21 - 24 Four Philosophical traditions

25 – 28 Marketing Mix

Essay: (22 pts.)

1. What is the role of PR in an organization? (10 pts.)

2. Explain the Relationship between advertising and PR. (6 pts.)

3. Define Corporate Reputation. (6 pts.)