A

PROJECT REPORT
ON
“SALES AND DISTRIBUTION”
AT
TATA MOTORS PVT LTD
Submitted to
OSMANIA UNIVERSITY
In partially fulfillment of the requirement for the award of the Degree of
BACHELOR OF BUSINESS ADMINISTRATION (BBA)

Submitted
By
Mr. CM KARTHIK
Hall Ticket NO: 1220-16-684-014

Under the guidance of

Mr. SOLOMON RAJ

SILVER JUBILEE COLLEGE OF ARTS OF SCIENCE

DEGREE & P.G

Affiliated To Osmania University

HABSIGUDA.UPPAL

2016-2019
 DECLARATION
I hereby declare that this project report titled “SALES AND

DISTRIBUTION” submitted by me to the Department Of Business Administration,

O.U., HYDERABAD, is a bonafide work undertaken by me and it is not submitted to

any other university or Institution for the award of any degree diploma/certificate or

published any time before.

Name and address of the student signature of the student

 ACKNOWLEDGEMENT

I take this opportunity to express my heartful thanks to all the people directly and indirectly

relating to completing the project work.

First I take this opportunity to thank TATA MOTORS PVT LTD providing me the

opportunity to work with them.

I take this opportunity to thank Mr.RAGHAV PRASAD for lending me support and during
the project.
I thank my guide Mr. SOLOMON RAJ for dynamic. Valuable guidance and constant
encouragement without which the project should not have been possible.
I acknowledgement my sincere thank to the management of silver jubilee college of arts &

science who helped to make my project report is a day dream to me.

Mr. C M KARTHIK

HT NO: 1220-16-684-014
 CONTENT PAGE

PARTICULARS
CH. NO. PAGE NO.

Chapter -1 Introduction 1-10

Need &important of the study

Objectives of the study

Scope of the study

Research methodology

Limitations of the study

Chapter -2 11-24
REVIEW OF LITERATURE
Chapter -3
COMPANY PROFILE
INDUSTRY PROFILE
Chapter-4 25-44
DATA ANALYSIS & INTERPRETATION OF THE
STUDY
Chapter -5 45-69
Findings of the study
Suggestions &
Conclusions
QUESTIONNAIRES
Bibliography
 ABSTRACT

Most standard books on marketing area have been written by American authors.
Though there are a number of books on Sales and Distribution Management by Indian authors as
well, these books do not present the Indian conditions in the right perspective. Indian students
studying management require books which deal with the changing profile of Indian buyers and
helps them understand their perceptions and motivations as also the factors that influence the
decisions made by Indian consumers. The book offers a practical approach to Sales and
Distribution Management and gives a comprehensive, easy-to-read and enjoyable treatment to
the subject matter for students of Sales and Distribution Management. It includes more than 500
live examples and 30 Case Studies from Indian marketing environment and provides sufficient
food for thought to students to develop themselves.