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Corporate Ethics Practices in the

Gary R. Weaver
Mid-1990’s: An Empirical Study Linda Klebe Treviño
of the Fortune 1000 Philip L. Cochran

ABSTRACT. This empirical study of Fortune 1000 Center for Business Ethics, 1986, 1992; White
firms assesses the degree to which those firms have and Montgomery, 1980; Sweeny and Siers,
adopted various practices associated with corporate 1990). This empirical study of Fortune 1000
ethics programs. The study examines the following service and industrial firms returns to that topic
aspects of formalized corporate ethics activity: ethics- for an updated view of corporate ethics practice
oriented policy statements; formalization of manage-
in the mid-1990s. Specifically, it reports on firms’
ment responsibilities for ethics; free-standing ethics
offices; ethics and compliance telephone reporting/
usage of formal ethics policies or ethics codes,
advice systems; top management and departmental formal ethics structures or offices, formalized
involvement in ethics activities; usage of ethics activities such as ethics training programs, and on
training and other ethics awareness activities; investi- the involvement of key corporate personnel in
gatory functions; and evaluation of ethics program ethics program activities. Our study is distin-
activities. Results show a high degree of corporate guished in part by the degree of specificity with
adoption of ethics policies, but wide variability in the which different aspects of corporate ethics
extent to which these policies are implemented by activity are delineated and measured; it provides,
various supporting structures and managerial activi- in effect, a snapshot of the “state of the art” in
ties. In effect, the vast majority of firms have com- formalized corporate ethics function.
mitted to the low cost, possibly symbolic side of ethics Our results show a high degree of corporate
management (e.g., adoption of ethics codes and
adoption of ethics policies, but wide variability
policies, etc.). But firms differ substantially in their
efforts to see that those policies or codes actually are
in the extent to which these policies are imple-
put into practice. mented by various supporting structures and
managerial activities. In effect, the vast majority
of firms have committed to the lower cost,
Various forms of corporate ethics structures and possibly more symbolic side of ethics activity:
activities have become common in U.S. business the promulgation of ethics policies and codes.
organizations over the last twenty years, to the But firms differ substantially in their efforts to
point that previous studies suggested that formal see that those policies or codes actually are put
ethics programs were becoming institutionalized into practice by organization members. Despite
in corporate America (Berenheim, 1987, 1992; a flurry of attention to formal ethics codes and
policies, many firms at most are relying on pre-
existing corporate structures or processes to put
Gary R. Weaver is assistant professor of management at these policies into action. Moreover, significant
the University of Delaware’s College of Business and
importance still attaches to the informal, harder-
Economics.
Linda Klebe Treviño is associate professor of organizational to-assess side of ethics in corporate America,
behavior at the Pennsylvania State University’s Smeal including factors such as the norms of corporate
College of Business Administration. cultures and subcultures or executive role
Philip L. Cochran is associate professor of business admin- modeling (cf. Trevino, 1990). But if preexisting
istration at the Pennsylvania State University’s Smeal corporate structures and informal cultural
College of Business Administration. processes prove insufficient to implement now

Journal of Business Ethics 18: 283–294, 1999.


© 1999 Kluwer Academic Publishers. Printed in the Netherlands.
284 Gary R. Weaver et al.

popular ethics policies, then those policies will public affairs or corporate communications office
have a largely symbolic organizational role. of each firm by telephone in mid-1994, asking
Our intention in this report is to describe the for the name and address of the “officer most
current state of formal ethics practice; in this responsible for dealing with ethics and conduct
context, we offer no additional empirically-based issues in the firm.” Public affairs/corporate com-
explanations of why contemporary corporate munications offices were identified in the 1994
ethics programs take the forms they do. In par- Directory of Corporate Public Affairs; for firms not
ticular, we do not presume to explain the reasons listed in the directory, a call was made to the
for ethics programs by appeal to corporate pro- human resources department. This preliminary
nouncements. Such reports are subject to various research produced a 990-firm mailing list.
biases, especially, but not exclusively, insofar as Missing firms either refused to identify an ethics-
some motives for ethics management (a) may be knowledgeable officer, or were holding compa-
more ethically acceptable than others, (b) may be nies owning essentially independent subsidiaries.
subject to multiple interpretations by different The survey instrument queried a range of
persons in the same organization, and (c) may formal corporate ethics policies, structures, activ-
reflect externally imposed imperatives for exec- ities, and personnel. The content of the survey
utives to use particular symbols and structures to was determined in light of preliminary on-site
maintain certain appearances (Pfeffer, 1981). interviews with ethics-responsible persons at
Executive reports of corporate goals are impor- several service and industrial firms. Initial and
tant data points for various purposes, but – at lest follow-up questionnaires were distributed by mail
for understanding the origins of corporate ethics to all 990 firms during late 1994. 254 returns
activity – should be considered in conjunction were received during late 1994 and early 1995,
with other influences on organizational activity for a 26% response rate. We believe this is a good
using more complex analytical techniques (cf. response rate given the length of the survey and
Beneish and Chatov, 1993; Weaver et al., 1995). the fact that most contacts were high level
Similarly, we do not report here any assessments officers (vice presidents or higher). The response
of ethics program effectiveness. rate compares well with other surveys of corpo-
rate executives (e.g., Hambrick et al., 1993).

Method and measures


Potential response biases
Data collection method
Statistical analyses (t-tests) revealed no significant
The population studied consists of the Fortune difference in reporting rates between the service
500 industrials and 500 service corporations, as and industrial firms. It is possible, however, that
listed in 1994. (Except for the year, this is the firms in particular circumstances would not
same database used in the Center for Business respond to a questionnaire of this nature; for
Ethics studies published in 1986 and 1992.) example, firms under financial duress might be
These firms are likely to be sufficiently large to less able or willing to devote an officer’s time
enable them to develop corporate ethics offices, to providing answers. Non-response bias was
and are representative of the diversity of larger tested by comparing the responding firms to a
U.S. business firms. In particular, they are subject randomly selected and roughly equal number of
to varying internal and external pressures (e.g., non-responding firms on four measures: size
from government, industry associations, boards measured in number of employees; size measured
of directors, labor, etc.) which might encourage as gross revenues; size measured as total assets;
various forms of ethics activity. and net profit. Responding and non-responding
In order to see that our confidential ques- firms were compared as a whole, and as divided
tionnaire on current ethics practices went to an into responding/non-responding services and
informed respondent, we initially contacted the responding/non-responding industrials. No
Corporate Ethics Practices 285

significant differences were discovered, except in evaluation of the ethics program activities. (Totals
the case of number of employees for combined for specific results may not equal 100% due to
lists of service and industrial firms. In that case, rounding of fractional percentages.)
responding firms were larger (mean number of
employees for responding firms = 25865; for
non-respondents, 17637; t = -2.33, p < 0.05). Ethics policy statements
This is not surprising. Larger firms may be
more likely to confront the organizational and Our study examined a number of factors related
environmental complexities which provide an to ethics codes and policy statements, including
impetus for formal ethics practices, and also will their usage, age, rate of revision, degree of dis-
have the economies of scale which can make semination, and employee acknowledgement of
formalized practices affordable (as opposed to the policy.
informal efforts to deal with ethical issues within
the firm). Such firms, then, should have less Codes and other policy statements. A number of
motive to casually discard the questionnaire on academic and practitioner writings on corporate
the grounds that “this doesn’t pertain to us,” and ethics practice have focused on the usage and
also may be more likely to have officers who feel content of codes of ethics or conduct (Mathews,
competent and interested enough to respond on 1988; Chatov, 1980; Cressey and Moore, 1983;
behalf of the firm. White and Montgomery, 1980; Weaver, 1993).
Business ethics research routinely confronts However, it is possible that many firms address
questions of social desirability biases in data col- ethical issues in the context of regular employee
lection (Fernandes and Randall, 1992; Randall policy manuals, etc., instead of, or in addition to,
and Fernandes, 1991). Standard methods of separate codes of conduct (Center for Business
assessing and compensating for such biases exist Ethics, 1992). Just because a firm does not have
regarding measures of individual behavior, but a distinct code of ethics should be no reason to
not for the kind of organization-level structural assume that it has given no attention to ethical
reporting used in this study. However, many of concerns in its formal policies. Consequently, we
the questions in the study were focused simply asked each firm whether or not it “addresses
on the existence of various types of corporate business ethics and business conduct issues
structures, programs, and policies, and thus do in formal documents” of any kind. For those
not lend themselves to as much interpretive firms that claimed to address ethics or conduct
license as do questions concerning personal issues formally, we then asked whether this was
behavior. The relatively objective character of done in the context of “regular company policy
most survey questions, plus the fact that compa- and procedure manuals,” a “separate code of
nies were asked only to report on formal polices ethics/code of conduct,” or “in other ways.” 98%
and programs, and not on ethical problems, of firms claimed to address ethics and conduct
should reduce social desirability bias. issues in some kind of formal document. Of
those 98%, 67% did so through regular policy
manuals, and 78% did so through separate codes
Formal corporate ethics practices, 1995 of ethics, indicating that the majority of organi-
zations take a multi-pronged approach to setting
Our study examined the following aspects of forth their standards of appropriate conduct. 22%
formalized corporate ethics activity: ethics- noted the use of other means of specifying
oriented policy statements; formalized manage- company ethics policies, including (for example)
ment responsibilities for ethics; free-standing occasional letters, bulletins and memoranda,
ethics offices; ethics and compliance telephone video documents, posters, mission statements,
reporting/advice systems; CEO involvement in and top executive speeches.
ethics activities; training, communication, and
education programs; investigatory functions; and
286 Gary R. Weaver et al.

Age of ethics codes/standards. Figure 1 indicates the to or else ignored or marginalized in everyday
number and percentage of firms adopting a company affairs. One possible indication of active
formally specified ethics code or standard in a attention to an ethics code or policy statement
given year. Dividing the data set into quintiles is the degree to which it is routinely revised.
helps reveal variations in the intensity of code Consequently, we asked each firm to indicate the
adoption activity. The first quintile of code number of code revisions which occurred during
adoptions occurs up to and including 1975; the previous 10 years. We do not report results
followed by the periods 1976–1983, 1984–1987, for firms that introduced their code in the period
1988–1990, and 1991–1995. Overall, this indi- 1993–1995. It would be unrealistic for firms
cates the relative recency of formally identified which so recently adopted a code to engage in
ethics codes or policies; most have been intro- substantial revisions of it, and inclusion of data
duced in roughly the last twenty years. That from such firms would risk biasing results
certain years (1980, 1993) stand out from their downward. Of the 185 firms which had ethics
neighbors suggests triggering events in the policies or codes prior to 1993, 19% reported
business environment immediately prior to those no revisions during the 1985–1994 period; 18%
years (allowing time for the dissemination of the one revision; 20% two revisions; 19% three revi-
influence of such events, or for the workings of sions; 7% four; 7% five; 5% six to nine revisions,
organizational decision processes). For example, and 5% ten or more revisions. More simply: 17%
implementation of the United States Sentencing of firms revise their code or policy at least every
Commission guidelines in 1991 may account for other year, 37% have revised it at most once, and
the higher level of ethics code introduction noted the remainder fall between those extremes.
for 1993 and 1994. Ethics policy dissemination. Company ethics
policies presumably are ineffective unless distrib-
Policy revision as an indication of ethics importance. uted to employees. We asked each firm to report
Company ethics policies may be actively attended the percentage of different classes of employees

Figure 1. Ethics standards adoptions by year (n = 217; 1995 January/February only).


Corporate Ethics Practices 287

who received a copy of the company ethics code company policy or code, and (b) acknowledge
or policy. The vast majority of firms distribute compliance with it. Roughly 90% of firms
ethics policies to 80% or more of their (i) high provided easily coded answers to these questions.
level executives (100% of firms), (ii) middle (Other firms provided complex answers which
managers and professionals (98% of firms), and specified different requirements for different
(iii) lower level management/supervisory staff ranks or particular categories of ethics and com-
(87% of firms). Code or policy distribution is less pliance issues (e.g., insider trading).) These results
widespread but still common among nonsuper- show that nearly all firms (90%) require acknowl-
visory employees (clerks, hourly workers, etc.); edgment of receipt of the ethics policy or code
75% of firms report distributing their code or at least once in an employee’s career. Only 45%,
policy to at least 80% of employees in this however, require such acknowledgment on an at-
category. Some respondents indicated that this least-annual basis (Figure 2). Results are similar
lower rate of distribution reflected the constraints for acknowledging compliance with the policy
of contractual job specifications with labor or code; 85% require this at least once in an
unions. employee’s career, while 51% require it on an
at-least-annual basis. In summary, although
Acknowledgment of receipt and obedience. Merely roughly half of firms require employees repeat-
distributing a code or policy, however, does not edly to acknowledge or recommit to the firm’s
guarantee that anyone reads it or abides by it. ethics policies, nearly similar proportions of firms
Therefore, we also asked whether a firm requires make no such effort, risking a situation in which
employees to (a) acknowledge receipt of the codes are noted once and then forgotten.

Figure 2. Employee acknowledgement of ethics code or policy.


288 Gary R. Weaver et al.

Ethics personnel and offices secondary assignment of supporting roles to


persons other than the primary ethics officer.
Ethics personnel. Delineation of corporate ethics 69% of firms report that they spread ethics-
policies can be achieved through regular policy related responsibilities among different officers
manuals or separate codes of ethics, and man- (n = 247), with the large majority sharing
agerial responsibilities for implementing or sup- responsibilities among four or fewer different
porting ethics policies similarly can be diffused positions (90%).
among a collection of officers or focused on one
single officer. Assignment of responsibility for Ethics offices/departments. 30% of firms report that
ethics program activities to a single individual they have specific departments or offices created
may look like it offers a higher degree of firm specifically to deal with ethics and conduct issues
commitment to ethics, but that need not be the (e.g., corporate ethics office, corporate compli-
case, as such individuals actually may devote only ance office, etc.). Creation of these offices is
a small portion of their time to ethics-related a recent phenomenon, however, with 63%
tasks, even when their titles include the terms having been created in the 1990s (Figure 3).
“ethics” or “compliance.” Interestingly, comparisons of the year of office
54% of firms reported having a single officer creation with the year of code adoption shows
specifically assigned to deal with ethics and that 25% of ethics offices have been created in
conduct issues, in keeping with the United States the same year that an ethics code is adopted, and
Sentencing Commission’s recommendations for 15% actually were created prior to the adoption
an effective ethics program. But firms with a of a formal code of ethics.
single officer assigned responsibility for ethics
indicated a wide disparity in the proportion of Ethics office staff. Most (55%) ethics offices have at
time that person devotes to ethics activities, most 1 full-time non-clerical employee (and in
ranging from as little as 1% (10% of respondents) some cases, no non-clerical employees who
to as much as 100% (13% of respondents). Of the devote all of their time to the office). The
firms reporting a single officer responsible for suggests that the majority of ethics offices serve
ethics, 54% indicated that this officer spends not in largely coordinating or supporting roles. 31%
more than 10% of his or her time in ethics- of ethics offices have 2 to 5 non-clerical staff, 6%
related activities. At the other extreme, 14% 6 through 10 staff, and 8% more than 10 staff.
reported 91% to 100% of the officer’s time spent In most cases, the person in charge of the ethics
in ethics-related functions. Formally assigning office reports to a very high level of administra-
ethics to someone does not in itself guarantee tion, however, with 72% of ethics office heads
that ethics-related issues garner much executive reporting to persons at the level of executive vice
attention. president or higher (including 18% who report
98% of firms reported the titles of their ethics- directly to the CEO).
responsible officers, thereby giving a clue as to
where ethics responsibilities are lodged func- Corporate-level ethics evaluations. Firms may use
tionally within firms. Most prominent are legal various means to evaluate the achievements or
departments (33% of firms) and ethics/compli- failures of their ethics-oriented activities, struc-
ance offices (32%), followed by audit (10%), tures and personnel. Willingness to resort to
human resources (9%), and high-level general external evaluation may indicate that the ethics
administration (10%, spread among corporate program is not a purely symbolic, decoupled
secretary, chief financial officer, chief operating feature of the organization. We asked firms to
officer, or chief executive officer). respond to three questions regarding corporate-
Firms also may divide some responsibilities for level external ethics evaluations. Each question
ethics and conduct issues among multiple was answered on a 1 to 5 Likert-type scale, with
officers. This practice may be in lieu of assigning 1 anchored as “never” and 5 as “very frequently.”
responsibility to a single officer, or may reflect a 23% of firms selected 4 or 5 on the scale when
Corporate Ethics Practices 289

Figure 3. Ethics office creation by year (1995 data for January/February only).

asked how often the firm “compares its ethical part, this can involve seeing that standards of
performance with that of other companies,” 22% procedural propriety or justice are upheld in the
answered “never” (1) to this question (mean: 2.6; administration of company ethics policies. In
standard deviation: 1.2). 10% answered 4 or 5 most U.S. settings, this will call for clearly iden-
when asked whether they “survey external stake- tified routines and procedures for dealing with
holders (e.g., customers, suppliers) regarding the any complaints or allegations brought against
firm’s ethics and values,” 46% answered “never” employees under the ethics policies of the firm.
(1) (mean: 1.9; standard deviation: 1.1). 10% Although employees may dispute the fairness
answered 4 or 5 when asked whether external of particular procedures, having some kind of
parties are used “to help evaluate [the] ethics procedure established for confronting ethical
program;” 51% answered “never” (1) (mean: problems is a minimal requirement of procedural
1.9; standard deviation: 1.1). In summary, justice. Consequently, we asked companies to
although some firms are quite active in externally respond to the statement: “The firm has stan-
assessing their corporate ethical performance dardized procedures for following up on allega-
and programs, roughly equal to much greater tions of ethics violations.” Respondents answered
numbers of firms do not resort to external eval- on a 1 to 5 Likert-type scale, anchored “strongly
uations. disagree” (1) and “strongly agree” (5). The mean
answer was 3.9 (standard deviation: 1.2). 70% of
Standardized procedures for dealing with ethics-related respondents answered by selecting 4 or 5 on the
problems. The introduction of an ethics program scale, indicating agreement that the firm had
not only can impose behavioral expectations on standardized procedures in place for dealing with
employees, but can also raise the expectations ethics allegations. 6% selected 1 on the scale,
employees have of their employing organization. indicating strong disagreement with any sugges-
Companies that preach ethics, in short, may tion that the firm had standardized procedures
expect to be held to higher ethical standards. In in place for ethics problems.
290 Gary R. Weaver et al.

Telephone reporting and advice systems simply labeled “ethics hotline,” 47% were simply
described as “hotlines,” and 5% had other, idio-
51% of firms have adopted some kind of tele- syncratic names using the term “hotline.” Of the
phone-based system whereby ethics and compli- 43% of telephone lines not labeled “hotline,” the
ance complaints and queries can be raised by largest group (45%) were labeled in terms of
employees. 34% of these telephone lines are values, aspirations or counseling (most typically
answered in an ethics or compliance office, with as “helpline”). 12% of the non-“hotline” group,
legal departments and audit departments also however, invoked strong senses of control and
playing a major role as the focal point of calls regulation. The remainder of the non-“hotline”
(19% and 18%, respectively). Other departments group were not easily categorized (e.g., “the
and external parties less commonly answered the XYZ Corporation line”). If we consider all tele-
telephone line (human resources, 8% of firms; phone names using the term “hotline,” plus all
security, 4%; external consultants, 9%; and mis- those suggesting compliance, to convey a sense
cellaneous other functions or combined func- of reaction and control, and the other easily
tions, 8%). categorized names as conveying a sense of value-
25% of firms reported that their ethics tele- commitment and ethical aspirations, the set of 97
phone line receives no more than one call per telephone line names break down as follows: 62%
month per 10,000 employees. 46% reported two reaction and control oriented; 20% aspirations
to nine, 12% ten to nineteen, and 18% twenty and values oriented; 19% neutral or otherwise
or more calls per month per 10,000 employees. not easily categorized.
One potential factor driving such variations in
call rates is the perceived role of the ethics
program and related activities and structures. Top management involvement in corporate ethics
Some ethics programs may be oriented toward
controlling or regulating employee behavior in Much writing on corporate ethics practice has
order to comply, for example, with legal require- suggested the importance of top management
ments. Other programs may contain emphases on involvement in and commitment to ethics
encouraging employees to embody particular program effectiveness. Consequently, we were
values is their own decision making, or toward interested in seeing just how active chief execu-
offering help and assistance to employees grap- tives are in corporate ethics activities. Most of
pling with one or another ethical complexity in our respondents were in reasonably close prox-
business (Weaver et al., 1996; Paine, 1995). Some imity to their CEOs. 8% had offices adjacent to
firms may pursue both tasks to varying degrees. the CEO’s; 38% were not adjacent, but on the
To the extent that the ethics program and asso- same floor; 39% were on a different floor of the
ciated telephone line are perceived as fulfilling a same building; and the remainder were located
regulating or policing role, employees may be in a different building at the same site (7%) or at
dissuaded from using it either to aid themselves a different site (8%). Insofar as the respondents
or to correct or guide coworkers. were identified as the “officer most knowledge-
With the foregoing distinction in mind, we able about ethics and conduct issues in the firm,”
examined the names of companies’ ethics-related this suggests a strong potential for a CEO to be
telephone lines. 97 of the 129 firms having a actively informed of and involved in corporate
telephone line for ethics issues provided the line’s ethics activities.
name. We analyzed these names in terms of However, when we asked what CEOs actually
several categories. 57% of these telephone lines were doing in regard to ethics issues, responses
are labeled at least in part by use of the term did not suggest a high level of activity or visible
“hotline,” conveying some sense of reactive forms of concern. Specifically, we asked (1) how
response to a problem. Of that group, 18% frequently a CEO communicated directly with
strongly suggested regulation or control of the respondent about ethical issues, policies or
behavior (e.g., “compliance hotline”), 29% were programs; (2) the number of meetings attended
Corporate Ethics Practices 291

by the CEO annually which have ethical issues, of most employees, many CEOs convey mini-
policies or programs as their primary focus; (3) mal official commitment to corporate ethics
the frequency with which the CEO sends out programs. Of course, our data indicate many
company-wide communications about business exceptions to these modal descriptions as well.
ethics and conduct; and (4) the number of live But the data do suggest that for many firms,
or taped ethics-oriented messages the CEO CEO attitudes toward ethics program activities
delivered in the last year to employee groups. likely are unclear in the eyes of employees. If so,
The largest number of CEOs communicated employees of necessity will form their opinions
with respondents about ethics-related issues 1 to of a CEO’s ethics commitment largely from
2 times per year (46%). 20% of CEO’s engaged information provided by their immediate super-
in no ethics-related communication with respon- visors and/or company rumor “grapevines.”
dents. 21% discussed ethics three to six times per Whether or not these sources accurately portray
year, and 13% seven or more times per year. the CEO’s stance on ethics, and provide support
The largest number of CEOs attended no for any formal ethics program, is an open
meetings which had ethics as their primary focus question.
(32%). 30% attended one meeting per year with
ethics as a primary focus. 23% attended two or
three such meetings annually, and 15% four or Communication, training, and investigation
more meetings annually.
When asked how often their CEO sends Not only do CEOs typically send out no more
out company-wide written communications on then one formal message annually to employees
ethics, 11% of respondents replied that their about ethics, employees generally do not receive
CEO never does such. 38% indicated such com- more than one such message annually, regardless
munications were delivered on an “every few of its source (not counting the ethics code or
years basis;” 46% said annually; and 5% indicated policy itself ). We asked how frequently different
more than annually. Live or taped messages to classes of employees received communications –
employees were used less frequently. 62% of firms other than the code or policy – which reminded
reported that their CEO never provides live or them about ethics and conduct issues. Results are
taped messages on ethics to employees. The summarized in Figure 4, but note that regardless
remainder indicated that the CEO provided live of organizational rank, never more than a third
or taped ethics messages to employee groups at of employees received any message about ethics
least annually. more than once a year (percent receiving more
Summarizing this CEO activity, we observe than annual messages: high-level management –
that the greatest proportion of CEOs discussed 31%; middle management – 22%; low-level
ethics-related issues with our ethics-responsible management/supervisors – 18%; non-supervisory
respondents once or twice a year (46%), attended employees – 16%). If the target of communica-
no meetings with ethics as a primary focus (32%), tion is a reliable guide, the data presented in
sent out company-wide communications about Figure 4 also suggest that firms see higher-level
business ethics and conduct annually (46%), and managers as more responsible for implementing
provided no live or taped messages about ethics company ethical standards (or perhaps as more in
to employees (62%). Although an annual need of reminders, because of their greater
formal message from the CEO may seem, at first decision-making authority in most firms).
glance, to constitute a respectable level of Depending upon employee rank, fully one-
CEO commitment, we tend to disagree. Given fifth to one-third of employees receive no ethics
the number of different messages organization training or education of any sort (Figure 5). In
members receive, and given that pro forma many firms, ethics and conduct issues appear
communiqués may be taken considerably less relegated to the domain of formal documents and
seriously than other forms of communication, occasional written reminders, plus whatever
our results suggest that from the standpoint messages (good or bad) are conveyed informally
292 Gary R. Weaver et al.

Figure 4. Frequency of ethics communications received by employees.

through the “grapevine” or as part of the and education is occasional, occurring “every
company’s culture(s). Similarly, only one-fifth to few years.”
one-fourth of employees receive any ethics edu- On average, ethics training itself is most
cation or training on an at-least-annual basis. For prominently the responsibility of ethics officers,
the largest group of employees, ethics training human resources staff, and legal counsel.

Figure 5. Ethics training for employees by rank.


Corporate Ethics Practices 293

Respondents were asked to rate the involvement depend heavily for their success on support from
level of various corporate functions in ethics- other organizational systems and informal norms
training activities on a 1 to 5 scale (from “not at and practices. In the long run, the implementa-
all involved” to “very involved”); only those tion of ethics policies by persons not directly
three functions averaged above the midpoint of involved in ethics program activities will be
the scale (ethics office: mean 3.1, s.d. 1.8; human crucial for encouraging good corporate behavior.
resources: mean 3.4, s.d. 1.4; legal department: For example, what department heads say during
mean 3.4, s.d. 1.5). When the issue was changed performance appraisals can be as important as any
to “who investigates alleged ethical violations,” ethics officer’s comments during a training
the audit and control function joined those rating session. This indicates the value of additional
above the midpoint of the scale (ethics office: inquiry into the relationship of ethics programs
mean 3.6, s.d. 1.8; human resources: mean 3.9, and policies to other aspects of organizational life,
s.d. 1.1; legal: mean 4.3, s.d. 1.0; audit/control: and into the reasons why some firms develop
mean 4.0, s.d. 1.2). extensive ethics programs while others do not.
For managers and policy makers, these results
indicate that giving attention to formalized ethics
Conclusion programs alone may be ineffective at fostering
corporate ethics. If the organizations that par-
The findings discussed above suggest that major ticipated in this study are representative, we may
American corporations generally have adopted surmise that there is a limited amount of orga-
one or another form of ethics-oriented company nizational attention and resources that can be
policies, but vary substantially in the extent to focused on formal ethics program activities and
which those policies are supported by ethics- structures. As a result, there is only so much one
specific structures, personnel, and activities. The can expect from an ethics program alone in a
attention devoted by business news media and large organization, and to place all expectations
practitioner associations to extensively developed and responsibilities for ethics on such a program
ethics programs may convey a sense that such may be asking for more than it can deliver. Thus,
programs are common. Our results suggest in addition to asking how an ethics program can
instead that such programs are considerably less be used to encourage good corporate behavior,
common; it may be a more limited set of high- managers and policy makers should consider how
profile ethics programs which is given repeated the rest of the organization’s activities and struc-
attention by observers of corporate ethics initia- tures contribute to or detract from that program
tives. specifically, and good behavior generally.
Some organizations have developed various Much talk in the current business and legal
ways to support their ethics policies, whether environment, such as the work of the United
through training, communication, or other States Sentencing Commission, encourages the
means. Without wishing to denigrate the work growth of formal ethics programs (Kaplan et al.,
that is done in the context of formal ethics 1993; Dalton et al., 1994). Formalized ethics
programs, however, one must admit that on their programs may now be the societally taken-for-
present scale in many firms, ethics programs and granted method for fostering corporate ethics,
policies risk being swamped by other, often more but just because they are taken for granted is no
persistent influences on organization members. guarantee that they alone are adequate to the
These other influences may be part of the formal task. Nor does it mean they are the only or nec-
organization (such as compensation policies), or essary means for completing the task; one should
reflect the informal side of the organization (such not assume that firms reporting little in the way
as supervisor role-modeling or elements of orga- of formal ethics program activity thereby are
nizational cultures and subcultures). At least in unethical firms. But the common focus on
their current form, we should assume that cor- formal ethics programs can distract attention from
porate ethics programs are not self-sufficient; they other organizational processes that are central to
294 Gary R. Weaver et al.

fostering good business ethics. There is, in the to the Status quo: Some Tests of its Determinants’,
end, only a certain amount that can be accom- Strategic Management Journal 14, 401–418.
plished by formal activity, and there are count- Kaplan, J. M., J. E. Murphy and W. M. Swenson:
less other messages organization members receive. 1993, Compliance Programs and the Corporate Sen-
Therefore, any effort to assess what corporations tencing Guideline (Clark Boardman Callaghan,
Deerfield, Illinois).
are doing to encourage good ethics ultimately
Mathews, M. C.: 1988, Strategic Intervention in
must look at the rest of the organization, in both Organizations: Resolving Ethical Dilemmas (Sage,
its formal and informal aspects. Newbury Park, CA).
National Directory of Corporate Public Affairs: 1994
(Columbia Books, Washington, D.C.).
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