Business Detail:

We are providing fresh, hygienic and pure bakery items along with customized cake for
birthday party, events with home delivery services of their door steps.

Name of Business:

Sweet Zone

Trading Name:

Sweet Zone Company

Legal Entity:

Private

Concept of our idea:

Unhygienic bakery items cause health problem. Most people do not have any person who
facilitates the guest upon their arrival bringing necessity bakery items. Most of the people do
not get their choice cake on their birthday parties or any other events. We provide fresh,
hygienic and pure bakery items along with customized cake for birthday party, events with
home delivery services of their door steps.

What we do and how we do it:

Most of the people do not get their choice cake on their birthday parties or any other events.
We provide fresh, hygienic and pure bakery items along with customized cake for birthday
party, events with home delivery services of their door steps.

We will hire an employee for delivery. Customers will order through e mail or phone. Then
product will be delivered to ordered place.
Business background:

We are running the new business so there is as such data elements like history and parent
company exist before

Goals and Mission:

1- Mission statement:

Want customer to be healthy and flourished; by providing healthy, hygienic and quality food
according to their need and to gain their trust.

2- Goals and Objectives:

o To be leading food Provider Company in the city by gaining trust of customers.
o To build strong relationship with customers by providing them safe and healthy
products.
o To capture maximum profit by gaining trust and to meet customer need.

Our Strategy:

Our strategy is to become a leading company in the city providing the best taste so that our
customers satisfy their needs

Current and planned team:

Management Team:
 Ali Shah is the ECO of Sweet Zone Company.
 M.Faizan is the supervisor of Sweet Zone Company.

 Qamar Nawaz is the finance manager of Sweet Zone Company.

 Asad Ali the marketing manager of Sweet Zone Company.

 Minal Raza is the kitchen chef of Sweet Zone Company.

Competitor Analysis:
we don’t have any competitor

SWOT Analysis:

I. Strength:
 Time save
 No competitors
 Reasonable price
 Unique design
 First mover advantages.
II. Weakness:
 Lack of trust
 New entry in market
 Investment (Advertisement increase cost)
III. Opportunity:
 Business expand opportunity
 Goodwill (reputation)
 Maximum profit due to monopoly
IV. Threats:
 Risk of finance
 New competitors
 Inconsistency of customers

Marketing stratigies
1-Segmentation:
We have make the segmentation according to their customer.
 For upper level of people we have make the different price due to given the high and
best products.
  We are not targeting according to the behavior, or psychographic of people, rather we
have make the products according to everyone.
 For lower level of people we make the products according to their need and cost.

2-Differentiation:
 We provide home delivery services and it is differentia us to our competitors.
 We provide the customized order and it is also differ us to our competitors.

3-Positioning:
We have create the image in our customer by using different promotion strategies
 Billboards
 TV advertisement
 Banners
 Social media

4-Marketing mix:
(a) Product:
We provide fresh, hygienic and pure bakery items (cake, biscuits, nimko) etc. along with
customized cake for birthday party, events with home delivery services of their door steps.
(b) Price:
We are using price penetration means start we have come in market at low price and then the
customer aware our services we charge high prices, The price of our every order is different
according to the order, e.g. two-pound cake price is 500 but special two-pound cake price is 700
due to design, and in this way every product price according to the order.
(c) Place:
We have start the business in Gujrat at katchehry chowk which is at the middle of the main city.
In this place the customer is wanted to purchase of our products.
(d) Promotion:
Budget:
Startup activities and budget:

Sr. No. Activity Budget

1. Legal issues, registration, income tax N/A

number, hiring a lawyer/ license, permits

2. Promotional material 82,800

development and display

3. Hiring 155000

4. Date of Launch/ inauguration plan 10,000

5. Bank account HBL/500

6. Press release 3500

7. Setup/ office 240000

8. furniture/ fixture 78000

9. Vehicle 158000

10. Other purchases 430000

11. Total Amount Required to start 1200000

Business
Asset held:
• Motor Bikes
• Building
• Equipment’s
• Display bakery counter
• Kitchen bakery machine
• Gas oven for food/bakery
products

Financial Plan:

Cash Flow Statement

cash flow from 1st quarter 2nd quarter 3rd quarter 4th quarter
operating activities
cash generated from
operations

Equipment (120000) (145000) (135000) (80,000)

Charity 2% of sales (17230) (13370) (15650) (14400)

Sales 861500 668500 782500 720,000

Vehicle (50,000) (40,000) (34000) (34000)

Cash from operations 674270 470130 597850 462000

Cash from investing Nill - - -

activities
 Cash from financing Nill - - -
activities

Net increase in cash 674270 470130 597850 462000

Break-Even-Analysis:

Fixed cost/ sale price - variable cost

Fixed cost = property + furniture and fixture chairs + computer equipment

+ Other equipment + vehicles + advertising and promotion

= 480,000 + 78000 + 10,000 + 234000 + 158000 + 82800

F.C = 1042800

Variable cost = Deposit for utility + salary and wages + Travel +Tools and supply
+ Press release

= 65000 + 890,200 + 180,000 + 315,000 + 7000

V. C = 1457200 Sale
price:

sale price of our products are different, it can be change or vary

according to demand of customers like two - pound cake price is 500, special
two-pound cake price is 700, four-pound cake price is 1000 rupees, ten-pound
cake price is 2500, Nimko (300 mg) is 150,nimko 600mg price is 300 and sale
1390 packet in a year and simple biscuit price is 200 kg, nut butter biscuits price
is 400kg and coconut biscuit price per kg is 500 and sale 655kg biscuits in a
year . As our goal is to sale 60 cake in per week, 2700 cake sales in a year.
Cake:

Ten-pound cake sale in a year:

300*2500 = 750,000
Four-pound special sale in a year:

400*1200 = 480,000 four-pound

simple sale in a year:

600*100 = 60,000 two-pound

special sale in a year:

400*700 =280,000 two-pound

simple sale in a year:

1000*500 = 500,000

Total sale price of cakes is 2070,000 Nimko

and Biscuits:

Nimko 600gm:

690*300 = 207000

Nimko 300gm:

700*150 = 105,000

Sale price of nimko is 312000 Coconut

biscuits:
 215kg* 500 = 107,500 Simple
biscuits:

300kg* 200 = 60,000 Nut-butter

biscuits:

140kg* 400 = 56000 Sale

price of biscuits is 223500.

Sale price of all items are 2605500.

Break-Even- Analysis:
= 1042,800 / 2605500 - 1457200

= 1042,800 / 1148300

= 0.9081

Balance Sheet

Assets 1st quarter 2nd quarter 3rd quarter 4th quarter

Noncurrent Assets
Furniture/ fixture chairs 78000 78000 78000 78000
Computer equipment 10,000 10,000 10,000 10,000
Other equipment 234,000 234,000 234,000 234,000
Vehicles 158,000 158,000 158,000 158,000
Total Noncurrent Assets 480,000 480,000 480,000 480,000
Current Assets
Tools and supplies 30,000 45000 105,000 135000
Prepaid 360,000 240,000 120,000 Nil
Receivables 80,000 95000 115000 130,000
Cash at bank 2800,000 385,000 405000 495000
Total current Assets 750,000 765000 745000 760,000
Total Assets 1230,000 1245000 1225000 1240,000
Noncurrent liabilities Nil Nil Nil Nil
Current liabilities
Trade payables 30,000 45,000 25000 40,000
Total liabilities 30,000 45000 25000 40,000
Equity 1200,000 1200,000 1200,000 1200,000
Liabilities and equity 1230,000 1245,000 1225,000 1240,000

Income Statement

Items 1st quarter Rs. 2nd quarter 3rd quarter 4th quarter

Net sales 861500 668500 782500 720,000

CGS (369400) (371200) (414600) (507000)
Gross profit 492100 297300 367900 213000
Administrative/ Marketing
expenses
Rent (120,000) (120,000) (120,000) (120,000)
Administration/ promotion (20,700) (20,700) (20,700) (20,700)

Deposit for utility (25000) (22000) (12000) (6000)

Salary / wages (190,000) (210,000) (280,000) (210,200)
Travel (40,000) (45000) (50,000) (45000)
Operating profit 96400 (120400) (114800) (188900)
Interest expense - - - -
Profit before tax 96400 (120400) (114800) (188900)
Tax - - - -
Net Profit 96400 (120400) (114800) (188900)

Tax:
 We do not less tax because according taxation rule any business which stating amount is
2500000 is exempt from tax.

Loans:

Our business sole proprietorship and we could not get loan to start the business and
financial institution does not give loan due to lack of trust and non-registration and they
charge interest on amount which we could not easily pay them. In case we need loan then we
will go to our family members and friends to get loan from them because they know us and
show trust on us.

Executive summary

The funding source for our business is came from the team members which are the partners of
the business we equally contribute in business. To be leading food Provider Company in the city
by gaining trust of customers. To build strong relationship with customers by providing them
safe and healthy products. To capture maximum profit by gaining trust and to meet customer
need. Time save, No competitors, Reasonable price, Unique design and First mover advantages