DO NOT PRINT

PRINTING GUIDELINES
PAPER SIZES
| This PDF contains two printing sizes for cards. You
have the option of printing on A4 (210 mm × 297
mm) or A3 (297 mm × 420 mm). DO NOT print
both documents — choose one!

| Boards need to be printed on A3 paper.

COLOR VS. BLACK+WHITE

| You can either print in color or black and white,
whatever is more convenient for your use.

FRONT + BACK
| Cards have a front and back. if you choose to print
both sides, you’d need to supply this file to a print
shop and request them to print in the size you’d
like, double sided.

| If you choose to print this at home/office, feel free

to print only the front side of two-sided cards. No
valuable information will be missed.

* If you take this document to a print shop, we

recommend printing cards in A3 as that will save
paper.
A4 Paper

START

GAME FLOWCHART
FILL OUT YOUR STRATEGY PYRAMID
| Vision 5 mins
| Mission 5 mins
25 MINS | Goals 5 mins
| Risks 5 mins
| Strategy 5 mins

PERSONALIZE YOUR TOOLBOX

| Go through the resource cards. Place the ones you
15 MINS think you’ll use in your personalized toolbox.

| Go through the theory, principle and tactic cards

and place the ones you might want to use in your
personalized toolbox.

DESIGN AN ACTION
PRINCIPLE

| Choose 1-3 theory cards, 1-3 principle cards, and 1-2

tactic cards from your personalized toolbox and place
them on your action design board.

| Choose 9 resource cards from your personalized

toolbox and place them in your resource bank.
You need to prioritize!

* If necessary, use blank cards to create your own

35 MINS theories, principles, tactics, and resources. (Take
TACTIC

photos of these and send them to us if you think

they should be included in the game!)

| Summarize your action in the space provided

alongside your action design board. Leave time
to step back and review your decisions.

| Come up with a creative way to describe (or

better, act out) your action to the other teams.
THEORY

Be creative!

2 MINS/TEAM REPORT BACK

Do it as a: TV spot, elevator pitch, radio ad, etc..

EVALUATION
Were the action ideas persuasive? Doable?
15 MINS Would you want to join in?

What’s the one most important thing you learned?

Are there cards you would add to the game?

END
DO NOT PRINT

BOARDS
 STRATEGY PYRAMID
What is your dream for the future?
What are your greatest hopes for the change you want to see?

Examples 1.
| Our vision is... a world powered entirely by
renewable energy VISION
| Our vision is... a world that guarantees freedom
of movement for all people.

What is your overall purpose?

Here you might specify the primary method or general scope
of your effort.
2. MISSION
Examples
| Our mission is to… use the courts and the streets to stop all
new fossil fuel development.
| Our mission is to… ensure that all migrant youth in our city
have access to healthy food and medical care.

Identify ONE goal or objective that will bring you closer

to achieving your Mission.
3. GOAL
Examples
| Our goal is to… stop X-Co from getting the pipeline
permit they’re seeking.
| Our goal is to… convince Governor Mo to declare our
city a Sanctuary City.

4. RISKS
What are the potential risks involved in reaching your goal?

Take aim at the right target:

| Who are you targeting to reach your
goal? 5. STRATEGY
| Who can make your goal come true?

Choose your audience. Be specific:

| Who can best influence your target?

Getting the message right

Figure out what your action should
communicate:
| What's the problem Place Risk Cards Here
| Who´s responsible
| What's the solution and
| What do you want people to do?

Write all that up in one phrase —

that's your message!
 ACTION DESIGN BOARD
PRINCIPLES
THINGS TO CONSIDER
Design your action, building on the goal and
strategy you identified in your Strategy
Pyramid. Below are some key concepts and
questions to keep in mind:

CHOOSE YOUR TARGET WISELY

How is your action going to pressure the
target you identified?

CONSIDER YOUR AUDIENCE

Who is your key audience, and how will your
action persuade them?

POINTS OF INTERVENTION
At what point in the system — production,
consumption, destruction, decision, or
assumption — are you intervening, and why?

TACTICS
SPECTRUM OF ALLIES
Will your action shift specific groups closer to
your position?

VALUES + COMMON GROUND

Are you connecting to the values and common
sense of the majority of the people you’re
trying to reach?

ACTION LOGIC
Does your action have an obvious logic to the
outside eye? What story does your action tell?

BUILDING + TENDING THE GROUP

Are you taking care of each other and
THEORIES

building your group’s capacity?

 RESOURCE BANK
Place your chosen resources here
DO NOT PRINT

CARDS IN
A3
A3 Paper (Front)
ARTISTIC VIGIL
An artistic vigil is a vigil
that draws upon artistic
and ritual elements —
thoughtful symbolism, the
TACTIC
TACTIC
right tone, and a distinct
look and feel — to deepen
the experience for both
participants and observers.
CIVIL DISOBEDIENCE
Civil disobedience is the
public and ethically
motivated breaking of a
law in order to challenge
either the legitimacy of the
TACTIC
TACTIC
specific law you’re
breaking or a greater
injustice committed by the
state.
FLASH MOB
A flash mob is a
spontaneous, contagious,
and often celebratory
protest that uses social
TACTIC
TACTIC
media and word of mouth
to gather people on short
notice in a particular place
at a particular time.
MASS STREET ACTION
A large public protest that
shows the scale of people
power behind a cause. It
often occupies a
symbolically important
TACTIC
TACTIC
place and challenges the
legitimacy of the state,
and can therefore face
police repression.
TREK
A long journey (often on
foot, or sometimes by
bike, bus, boat, etc.)
towards a centre of power
or other key point of
TACTIC
TACTIC
intervention, that rallies
geographically dispersed
people to a common
cause.
BANNER HANG
Hanging a banner off a
building makes for great
media coverage, alerting
the broad public to an
TACTIC
issue or campaign. It’s also
a great way to frame or
contextualize an upcoming
protest.
CREATIVE DISRUPTION
You could disrupt an event
by shouting or throwing
things, but that might not
help your cause. Better to
disrupt creatively: song,
TACTIC
banners, bubbles —
anything to ensure your
message outshines your
target’s.
HASHTAG CAMPAIGN
By choosing a strategic
hashtag and curating the
ensuing conversation, you
TACTIC
can use Twitter and other
social media platforms to
shift the debate and
expand your support.
CACEROLAZO
(NOISE-MAKING PROTEST)
Join thousands of others
to bang pots and pans,
blow whistles, honk horns,
set off your cell phone ring
TACTIC
tones, or any other way
you can easily make lots of
noise — so your resistance
is heard loud and clear.
VISIBILITY ACTION
An action that seeks to
draw public attention to a
cause or an injustice by
making it visible. For
example: protesters drop a
TACTIC
banner over a highway
bridge, or supporters hold
up signs in a public
square.
BLOCKADE
A human chain or physical
barrier that shuts down
something bad (a coal
mine or trade meeting),
protects something good
TACTIC
(a forest or a home), or
makes a symbolic
statement (encircling a
government building).
CREATIVE LOBBYING
The quiet diplomacy of
effective activism:
sometimes the quickest
way to get what you want
is simply to ask for it — in
TACTIC
a way that your target
(whether elected official or
corporate officer) can't
refuse!
HOAX
By impersonating your
target through a fake press
release or media event,
you can use satire and
TACTIC
exaggeration to expose an
injustice or demonstrate
that another reality is
possible.
OCCUPATION
A way to hold space that
creates community and
disrupts the functioning of
power. Examples include:
sit-ins, factory
TACTIC
occupations, housing
squats, occupations of
public spaces, and protest
camps on at-risk land.
TACTIC
BOYCOTT
An organized, mass refusal
to purchase the products
of a company, industry or
country, using economic
pressure to persuade them
to meet your demands.
DISTRIBUTED ACTION
A decentralized mass
protest where large
numbers of people express
their support by taking
many small, simple,
coordinated actions:
banging pots, turning
lights off, wearing the
same colour of clothing,
etc.
HUNGER STRIKE
The deliberate and public
refusal of food, and
sometimes water, as a
moral protest against
injustice or abuse of
power. A single individual
can hold a hunger strike,
or hundreds together in
solidarity.
TRAINING
Training is not a
distraction from the
struggle; in fact, it’s critical
for cultivating three key
elements of social
movement success: unity,
strategic planning, and
nonviolent discipline.
A4 Paper (Back/Optional)
A3 Paper (Front)

CULTURAL HEGEMONY EXPRESSIVE AND

ACTION LOGIC Capital maintains
hegemony not just through
INSTRUMENTAL ACTIONS
Your action should speak
for itself; it should have an
raw power — property,
laws and guns — but
DIRECT ACTION Political action tends to be
driven by one of two
obvious logic to the through culture, by Direct action means that different motivations:
outside eye. When a shaping what feels like we take collective action expressing an identity, or
THEORY

THEORY

THEORY

protest has good “action
logic,” its dramatic
challenge to power tells a
clear and compelling story.
“common sense.” To
create a new society, we
must also create a new
common sense.
THEORY
to change our winning concrete changes.
circumstances, without It’s important to know the
handing our power to a difference, and to strike a
middle person. balance between the two.

FRAMING
PREFIGURATION
Like the frame around a
NONCOOPERATION Prefiguration is about
photograph, a conceptual
frame highlights certain
MEMES Refusing to cooperate as a enacting, in the present,
events and facts, while Memes (rhymes with form of direct action the future world we wish to
making others invisible. “dreams”) are protest. Noncooperation see. Prefigurative actions
Framing your message self-replicating units of can take many forms, from and practices allow us to
THEORY

THEORY

THEORY

effectively can make the cultural information that
difference between spread virally from mind to
winning and losing. mind, network to network,
generation to generation.
THEORY
hunger strikes to sex
strikes, from boycotts to
refusing to give your name
when arrested.
experience for ourselves
that a better world is not
only necessary but
possible.

STRATEGIC NONVIOLENCE
A framework for
broad-based direct action
emphasizing openness,
accountability and
agreements on "how we
THEORY
THE SOCIAL CURE
The actions of our peers
are more likely to motivate
us to act than either
information or an appeal

THEORY

THEORY

THEORY

want to work together this to fear. The social cure

time," designed to build shows us how to harness
large, inclusive, diverse, this power of social groups
and effective movements. for social change.
THEORY

THEORY

THEORY

THEORY
TACTIC

TACTIC

TACTIC

TACTIC
A4 Paper (Back/Optional)
A3 Paper (Front)

POLITICAL POLITICAL POLITICAL POLITICAL

IMPACT IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

SECURITY SECURITY SECURITY SECURITY

IMPACT IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

LEGAL LEGAL LEGAL LEGAL

IMPACT IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

ENVIRONMENTAL ENVIRONMENTAL ENVIRONMENTAL ENVIRONMENTAL

IMPACT IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High Low Medium High

TRADITIONAL/CULTURAL TRADITIONAL/CULTURAL TRADITIONAL/CULTURAL TRADITIONAL/CULTURAL

IMPACT IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO
A4 Paper (Back/Optional)

RISK RISK RISK RISK

RISK RISK RISK RISK

RISK RISK RISK RISK

RISK RISK RISK RISK

RISK RISK RISK RISK

A3 Paper (Front)

LEAD WITH SYMPATHETIC

CREATE MANY POINTS KILL THEM WITH KINDNESS CHARACTERS
BREAKFAST IS PERSUASIVE
Rather than try to win
OF ENTRY Kindness is sometimes Good actions tell a good
people over to your idea If you make it easy for your harder for the authorities story; good stories revolve
by direct argument, it's active supporters to to rebuff than anger. When around sympathetic
PRINCIPLE

PRINCIPLE

PRINCIPLE

PRINCIPLE
often more effective to participate in your cause done with true compassion characters. The most
embody that idea in a and for your passive and some artfulness, a sympathetic characters are
direct service with a supporters to identify with kind gesture can win over not only members of the
concrete benefit, and let it, you may find your the public, and even help impacted community, but
that example win them campaign has more friends to humanize an inhuman are easy for outsiders to
over instead. than you ever expected. situation. relate to.

BE THE CHANGE YOU WANT PUT YOUR TARGET IN A

MAKE THE INVISIBLE
TO SEE IN THE WORLD DECISION DILEMMA
VISIBLE We can inspire others — Design your action so that
SHOW, DON'T TELL
PRINCIPLE

PRINCIPLE

PRINCIPLE

Many injustices are
invisible to the public.
When you bring these
wrongs into full view, you
make the need for action
clear.
and even ourselves! — by
being the change we want
to see in the world. Also,
when we “walk our talk,”
we’re a more credible
messenger for our ideas.
PRINCIPLE
your target is forced to
make a decision, and all
their available options play
to your advantage. This is
known as a decision
dilemma.
Use metaphor, visuals and
action to persuade, rather
than falling into preaching,
lecturing or otherwise
telling your audience what
to think.

SIMPLE RULES CAN HAVE TAKE RISKS, THE PRICE OF A SUCCESSFUL

GRAND RESULTS TAKE LEADERSHIP FROM BUT TAKE CARE ATTACK IS A CONSTRUCTIVE
A mass movement, like a
THE MOST IMPACTED Needlessly endangering
ALTERNATIVE
raging wildfire, often starts It is both good ethics and your safety or the safety of If you're going to challenge
PRINCIPLE

PRINCIPLE

PRINCIPLE

from a single spark; what good politics to take the people around you PRINCIPLE an injustice, you need to be
matters is how quickly that direction from, and hurts the movement. Don’t ready with your alternative.
spark spreads. Sometimes provide appropriate sacrifice care of self or Never let your opponent
an invitation to participate support to, those who others for the sake of score points because you’re
and a few simple rules are have the most at stake in being "macho" or caught without a solution to
all you need. your cause. “hardcore.” the problem.

USE YOUR CULTURAL

THE REAL ACTION IS YOUR TURN THE TABLES USE HUMOUR TO ASSETS
TARGET'S REACTION Sometimes the most
UNDERMINE AUTHORITY By drawing on the
When challenging a more compelling way to expose Especially when the traditional practices, rituals
powerful target, the key to an injustice is to flip it powerful rule through fear and symbols of the
PRINCIPLE

PRINCIPLE

PRINCIPLE

PRINCIPLE

success often isn’t what
you do, but how your
target *reacts* to what you
do. Therefore, anticipate
your target’s response and
write it into your script.
PRINCIPLE
around and theatrically and intimidation, humour, community, organizers can
re-visit it upon the laughter and absurdity can deepen the involvement of
perpetrator (say, by be powerful tools for participants, disorient
dumping sewage outside undermining their power opponents, and shift the
the company that's and emboldening people cultural terrain in their
polluting your community). to stand up for their rights. favour.

PRINCIPLE

PRINCIPLE

PRINCIPLE
A4 Paper (Back/Optional)
 Security Security Security Security

FIRE PANIC GEOCACHE ENCRYPTED

CHAT
Chat with people around even if there
is no Internet connection or mobile
phone coverage.
BUTTON
Turns your mobile phone into a
secret alarm for when you're in trouble,
it will sends alerts every 5 minutes
with your location
USB
Hiding + seeking containers through
a Global Positioning System (GPS)
receiver or mobile device and other
navigational techniques.

Security Security Security Security

KEYBASE. PIRATE BURNER OBSCURACAM

IO
A website that enables easy
encryption, decryption, and secure
message sending
BOX
A DIY anonymous offline file-sharing and
communications system built with free
software + inexpensive off-the-shelf
hardware.
PHONE
A prepaid cellular phone, replaced
frequently (weekly/monthly)
An application that allows you to
obscure faces or objects in photos or
videos to keep certain information
private.

Security Security Security Security

TOR UPROXY ORBOT FEATURELESS

A software that prevents people
from learning your location or
browsing habits.
A browser extension that allows users
to have a more secure access to the
Internet without being monitored.
Allows to access the web, instant
messaging + email without being
PHONE
monitored/blocked by mobile internet
service providers

Security Social Media +Security Social Media Social Media

SECURE WEB SPEAK TO TWITTER FACEBOOK

BROWSER TWEET
Tweet by calling a designated
international telephone number
and leaving a voice message.

Social Media Social Media Social Media Social Media

TUMBLR INSTAGRAM SNAPCHAT YOUTUBE

 Communication Communication Communication Communication

VIBER EMAIL MEETINGS PAMPHLETS

Communication Communication Communication Communication

FAX PHONE JITSI WHATSAPP

CALLS
Audio/video Internet phone
and instant messenger

Communication Communication Communication Communication

SOUND FRONTLINE GOOGLE GRAFFITI

CLOUD SMS HANGOUT
FrontlineSMS allows you to send and
receive text messages over a mobile
network.

Communication Communication Communication Communication + Security

PUBLIC SMS SKYPE TELEGRAM

SPEAKING A messaging app with a focus
on security. Users can exchange
messages that are encrypted
end-to-end and self-destructing,
along with photos, videos, and files.

Security Security Security Security

DEAD CHAT INCOGNITO ENCRYPTION

DROPS SECURE
Free unlimited, encrypted + private
messaging with your users over
Google Talk/Hangouts, Facebook
Chat, Dukgo, Jabber & more.
 Social Media Social Media Social Media Social Media + Communication

VIMEO YFROG THUNDERCLAP STORYMAKER

Share photographs + videos as links on Document stories using video, audio, and
the Twitter microblogging platform. photo content on your mobile device.
No third party tracking codes, and Then publish it on Social Media .
no third party cookies

Productivity Productivity Productivity Productivity

WIKIPEDIA QUIP ETHERPAD GOOGLE

DRIVE
A mobile suite that enables you to Edit documents collaboratively
collaborate on any device. It combines in real-time
chat, documents, spreadsheets,
checklists, and more

Productivity Productivity + Security People People

ASANA MICROSOFT BLOGGER STRATEGIST

OFFICE

People People People People

SOCIAL MEDIA GRAPHIC DEVELOPER JOURNALIST

SPECIALIST DESIGNER
A4 Paper

PERSONALIZED
TOOLBOX
DO NOT PRINT

CARDS IN
A4
A4 Paper (Front)
ARTISTIC VIGIL
An artistic vigil is a vigil
that draws upon artistic
and ritual elements —
thoughtful symbolism, the
TACTIC
TACTIC
right tone, and a distinct
look and feel — to deepen
the experience for both
participants and observers.
CIVIL DISOBEDIENCE
Civil disobedience is the
public and ethically
motivated breaking of a
law in order to challenge
either the legitimacy of the
TACTIC
TACTIC
specific law you’re
breaking or a greater
injustice committed by the
state.
FLASH MOB
A flash mob is a
spontaneous, contagious,
and often celebratory
protest that uses social
TACTIC
TACTIC
media and word of mouth
to gather people on short
notice in a particular place
at a particular time.
BANNER HANG
Hanging a banner off a
building makes for great
media coverage, alerting
the broad public to an
TACTIC
issue or campaign. It’s also
a great way to frame or
contextualize an upcoming
protest.
CREATIVE DISRUPTION
You could disrupt an event
by shouting or throwing
things, but that might not
help your cause. Better to
disrupt creatively: song,
TACTIC
banners, bubbles —
anything to ensure your
message outshines your
target’s.
HASHTAG CAMPAIGN
By choosing a strategic
hashtag and curating the
ensuing conversation, you
TACTIC
can use Twitter and other
social media platforms to
shift the debate and
expand your support.
BLOCKADE
A human chain or physical
barrier that shuts down
something bad (a coal
mine or trade meeting),
protects something good
(a forest or a home), or
makes a symbolic
statement (encircling a
government building).
CREATIVE LOBBYING
The quiet diplomacy of
effective activism:
sometimes the quickest
way to get what you want
is simply to ask for it — in
a way that your target
(whether elected official or
corporate officer) can't
refuse!
HOAX
By impersonating your
target through a fake press
release or media event,
you can use satire and
exaggeration to expose an
injustice or demonstrate
that another reality is
possible.
A4 Paper (Back/Optional)
A4 Paper (Front)
MASS STREET ACTION
A large public protest that
shows the scale of people
power behind a cause. It
often occupies a
symbolically important
TACTIC
TACTIC
place and challenges the
legitimacy of the state,
and can therefore face
police repression.
TREK
A long journey (often on
foot, or sometimes by
bike, bus, boat, etc.)
towards a centre of power
or other key point of
TACTIC
TACTIC
intervention, that rallies
geographically dispersed
people to a common
cause.
DISTRIBUTED ACTION
A decentralized mass
protest where large
numbers of people express
their support by taking
many small, simple,
coordinated actions:
TACTIC
TACTIC
banging pots, turning
lights off, wearing the
same colour of clothing,
etc.
CACEROLAZO
(NOISE-MAKING PROTEST)
Join thousands of others
to bang pots and pans,
blow whistles, honk horns,
set off your cell phone ring
TACTIC
tones, or any other way
you can easily make lots of
noise — so your resistance
is heard loud and clear.
VISIBILITY ACTION
An action that seeks to
draw public attention to a
cause or an injustice by
making it visible. For
example: protesters drop a
TACTIC
banner over a highway
bridge, or supporters hold
up signs in a public
square.
HUNGER STRIKE
The deliberate and public
refusal of food, and
sometimes water, as a
moral protest against
injustice or abuse of
TACTIC
power. A single individual
can hold a hunger strike,
or hundreds together in
solidarity.
OCCUPATION
A way to hold space that
creates community and
disrupts the functioning of
power. Examples include:
sit-ins, factory
occupations, housing
squats, occupations of
public spaces, and protest
camps on at-risk land.
BOYCOTT
An organized, mass refusal
to purchase the products
of a company, industry or
country, using economic
pressure to persuade them
to meet your demands.
TRAINING
Training is not a
distraction from the
struggle; in fact, it’s critical
for cultivating three key
elements of social
movement success: unity,
strategic planning, and
nonviolent discipline.
A4 Paper (Back/Optional)
A4 Paper (Front)

CREATE MANY POINTS KILL THEM WITH KINDNESS

BREAKFAST IS PERSUASIVE
Rather than try to win
OF ENTRY Kindness is sometimes
people over to your idea If you make it easy for your harder for the authorities
by direct argument, it's active supporters to to rebuff than anger. When
PRINCIPLE

PRINCIPLE

PRINCIPLE
often more effective to participate in your cause done with true compassion
embody that idea in a and for your passive and some artfulness, a
direct service with a supporters to identify with kind gesture can win over
concrete benefit, and let it, you may find your the public, and even help
that example win them campaign has more friends to humanize an inhuman
over instead. than you ever expected. situation.

BE THE CHANGE YOU WANT PUT YOUR TARGET IN A

MAKE THE INVISIBLE
TO SEE IN THE WORLD DECISION DILEMMA
VISIBLE We can inspire others — Design your action so that
PRINCIPLE

PRINCIPLE

PRINCIPLE

Many injustices are and even ourselves! — by your target is forced to

invisible to the public.
When you bring these
wrongs into full view, you
make the need for action
clear.
being the change we want
to see in the world. Also,
when we “walk our talk,”
we’re a more credible
messenger for our ideas.
make a decision, and all
their available options play
to your advantage. This is
known as a decision
dilemma.

SIMPLE RULES CAN HAVE TAKE RISKS,

GRAND RESULTS TAKE LEADERSHIP FROM BUT TAKE CARE
A mass movement, like a
THE MOST IMPACTED Needlessly endangering
raging wildfire, often starts It is both good ethics and your safety or the safety of
PRINCIPLE

PRINCIPLE

PRINCIPLE

from a single spark; what good politics to take the people around you
matters is how quickly that direction from, and hurts the movement. Don’t
spark spreads. Sometimes provide appropriate sacrifice care of self or
an invitation to participate support to, those who others for the sake of
and a few simple rules are have the most at stake in being "macho" or
all you need. your cause. “hardcore.”
A4 Paper (Back/Optional)
A4 Paper (Front)

THE REAL ACTION IS YOUR TURN THE TABLES USE HUMOUR TO

TARGET'S REACTION Sometimes the most
UNDERMINE AUTHORITY
When challenging a more compelling way to expose Especially when the
powerful target, the key to an injustice is to flip it powerful rule through fear
PRINCIPLE

PRINCIPLE

PRINCIPLE
success often isn’t what around and theatrically
you do, but how your re-visit it upon the
target *reacts* to what you perpetrator (say, by
do. Therefore, anticipate dumping sewage outside
your target’s response and the company that's
write it into your script. polluting your community).
and intimidation, humour,
laughter and absurdity can
be powerful tools for
undermining their power
and emboldening people
to stand up for their rights.

LEAD WITH SYMPATHETIC THE PRICE OF A SUCCESSFUL

CHARACTERS ATTACK IS A CONSTRUCTIVE
Good actions tell a good
ALTERNATIVE
story; good stories revolve
around sympathetic
SHOW, DON'T TELL If you're going to challenge
PRINCIPLE

PRINCIPLE

PRINCIPLE

characters. The most
sympathetic characters are
not only members of the
impacted community, but
are easy for outsiders to
relate to.
Use metaphor, visuals and
action to persuade, rather
than falling into preaching,
lecturing or otherwise
telling your audience what
to think.
an injustice, you need to be
ready with your alternative.
Never let your opponent
score points because you’re
caught without a solution to
the problem.

USE YOUR CULTURAL

ASSETS
By drawing on the
traditional practices, rituals
and symbols of the
PRINCIPLE

PRINCIPLE

PRINCIPLE

community, organizers can

deepen the involvement of
participants, disorient
opponents, and shift the
cultural terrain in their
favour.
A4 Paper (Back/Optional)
A4 Paper (Front)
ACTION LOGIC
Your action should speak
for itself; it should have an
obvious logic to the
outside eye. When a
THEORY
THEORY
protest has good “action
logic,” its dramatic
challenge to power tells a
clear and compelling story.
FRAMING
Like the frame around a
photograph, a conceptual
frame highlights certain
events and facts, while
making others invisible.
Framing your message
THEORY
THEORY
effectively can make the
difference between
winning and losing.
STRATEGIC NONVIOLENCE
A framework for
broad-based direct action
emphasizing openness,
accountability and
agreements on "how we
THEORY
THEORY
want to work together this
time," designed to build
large, inclusive, diverse,
and effective movements.
CULTURAL HEGEMONY
Capital maintains
hegemony not just through
raw power — property,
laws and guns — but
through culture, by
shaping what feels like
THEORY
“common sense.” To
create a new society, we
must also create a new
common sense.
MEMES
Memes (rhymes with
“dreams”) are
self-replicating units of
THEORY
cultural information that
spread virally from mind to
mind, network to network,
generation to generation.
THE SOCIAL CURE
The actions of our peers
are more likely to motivate
us to act than either
information or an appeal
THEORY
to fear. The social cure
shows us how to harness
this power of social groups
for social change.
EXPRESSIVE AND
INSTRUMENTAL ACTIONS
Political action tends to be
driven by one of two
different motivations:
expressing an identity, or
winning concrete changes.
It’s important to know the
difference, and to strike a
balance between the two.
PREFIGURATION
Prefiguration is about
enacting, in the present,
the future world we wish to
see. Prefigurative actions
and practices allow us to
experience for ourselves
that a better world is not
only necessary but
possible.
DIRECT ACTION
Direct action means that
we take collective action
to change our
circumstances, without
handing our power to a
middle person.
A4 Paper (Back/Optional)
A4 Paper (Front)

NONCOOPERATION
Refusing to cooperate as a
form of direct action
protest. Noncooperation
can take many forms, from
THEORY

THEORY

THEORY
hunger strikes to sex
strikes, from boycotts to
refusing to give your name
when arrested.
TACTIC

TACTIC
THEORY

PRINCIPLE

TACTIC
THEORY
A4 Paper (Back/Optional)
A4 Paper (Front)

POLITICAL POLITICAL TRADITIONAL/CULTURAL

IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

SECURITY SECURITY TRADITIONAL/CULTURAL

IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

LEGAL LEGAL TRADITIONAL/CULTURAL

IMPACT IMPACT IMPACT

Low Medium High Low Medium High Low Medium High

POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING POSSIBILITY OF IT HAPPENING

Low Medium High Low Medium High Low Medium High

MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO MITIGATION PLAN ASSIGNED TO

A4 Paper (Back/Optional)

RISK RISK RISK

RISK RISK RISK

RISK RISK RISK

A4 Paper (Front)

Social Media Social Media Social Media

VIMEO YFROG THUNDERCLAP

Share photographs + videos as links on
the Twitter microblogging platform.
No third party tracking codes, and
no third party cookies

Productivity Productivity Productivity

WIKIPEDIA QUIP ETHERPAD

A mobile suite that enables you to Edit documents collaboratively
collaborate on any device. It combines in real-time
chat, documents, spreadsheets,
checklists, and more

Productivity Productivity + Security People

ASANA MICROSOFT BLOGGER

OFFICE
A4 Paper (Front)

People People People

SOCIAL MEDIA GRAPHIC DEVELOPER

SPECIALIST DESIGNER

Social Media + Communication People Security

STORYMAKER STRATEGIST FIRE

CHAT
Document stories using video, audio, and Chat with people around even if there
photo content on your mobile device. is no Internet connection or mobile
Then publish it on Social Media . phone coverage.

Productivity People Security

GOOGLE JOURNALIST KEYBASE.

DRIVE IO
A website that enables easy
encryption, decryption, and secure
message sending
A4 Paper (Front)

Security Security Security

TOR PANIC GEOCACHE

A software that prevents people
from learning your location or
browsing habits.
BUTTON
Turns your mobile phone into a
secret alarm for when you're in trouble,
it will sends alerts every 5 minutes
with your location
Hiding + seeking containers through
a Global Positioning System (GPS)
receiver or mobile device and other
navigational techniques.

Security Security Security

SECURE WEB PIRATE BURNER

BROWSER BOX
A DIY anonymous offline file-sharing and
communications system built with free
software + inexpensive off-the-shelf
hardware.
PHONE
A prepaid cellular phone, replaced
frequently (weekly/monthly)

Social Media Security Security

TUMBLR UPROXY ORBOT

Allows to access the web, instant
A browser extension that allows users messaging + email without being
to have a more secure access to the monitored/blocked by mobile internet
Internet without being monitored. service providers
A4 Paper (Front)

Security Social Media +Security Social Media

ENCRYPTED SPEAK TO FACEBOOK

USB TWEET
Tweet by calling a designated
international telephone number
and leaving a voice message.

Security Social Media Social Media

OBSCURACAM INSTAGRAM YOUTUBE

An application that allows you to
obscure faces or objects in photos or
videos to keep certain information
private.

Security Social Media Social Media

FEATURELESS TWITTER SNAPCHAT

PHONE
A4 Paper (Front)

Communication Communication Communication

VIBER EMAIL MEETINGS

Communication Communication Communication

FAX PHONE JITSI

CALLS
Audio/video Internet phone
and instant messenger

Communication Communication Communication

SOUND FRONTLINE GOOGLE

CLOUD SMS HANGOUT
FrontlineSMS allows you to send and
receive text messages over a mobile
network.
A4 Paper (Front)

Communication Communication Communication

PAMPHLETS PUBLIC SKYPE

SPEAKING

Communication Security Security

WHATSAPP DEAD INCOGNITO

DROPS

Security
Communication Communication

CHAT
GRAFFITI SMS SECURE
Free unlimited, encrypted + private
messaging with your users over
Google Talk/Hangouts, Facebook
Chat, Dukgo, Jabber & more.
A4 Paper (Front)

Communication + Security

TELEGRAM
A messaging app with a focus
on security. Users can exchange
messages that are encrypted
end-to-end and self-destructing,
along with photos, videos, and files.

Security

ENCRYPTION