Mohammad Parwez

Contact: +91-9742620231 ~ E-Mail: parwez911@gmail.com

Bangalore
Prince2 Certified: GR634007680PM

Professional Snapshots

 An experienced individual with 10 years of experience in eCommerce, Scrum, Project and Product Management, Key
Account and Relationship Management

Noteworthy Highlights

 Promoted to project manager within one year of joining the organization

 Currently managing multiple tracks for one of the largest retailers of USA
 Managed ecommerce platform for Mahindra Retail’s Mom and Me
 Deployed loyalty program at www.momandmeshop.in (now defunct)
 Marketplaces integration with ecommerce platform
 Was Instrumental in ongoing Omni channel integration with ecommerce platform
 Implemented one-day diaper delivery program www.momandmeshop.in (now defunct)
 Managed expansion of attributes for the products
 Managed product enhancements like sequencing, auto removal of sold out products from websites, banner uploads
 Spearheaded the eCommerce business and operations of SPORTX

Career Contour

May’15- Till with Zensar Technologies as Project Manager

 Provide end-to-end project management

 Understand project scope, goals, deliverables, risks and dependencies of the Project and clearly communicating them
to the stakeholders.
 Develop a detailed project plan and monitor progress
 Continuously communicating to the team and ensure all members are on board with delegated tasks
 Continuously communicating to client as well as top management of the organization about critical risk and elicit
cooperation from them
 Track, develop and deliver burn report and team effort metrics
 Maintain the backlog and release plans, publish reports to ensure the product owner is updated about the teams
progress.
 Develop definition of doneness
 Conduct daily scrum, sprint review and sprint retrospective
 Manage production support, incident management and defect fixing teams
 Develop support documentation including risk logs and requirement specifications
 Highlight potential risks or malfunctions and act proactively to resolve issues
 Coordinate internal resources and third parties/vendors for the flawless execution of projects
 Ensure resource availability and allocation
 Identification, grooming of the potential performer
 Adhering to internal as well as client processes and policies
 Coordinating all project management activities to ensure appropriate communication to all stakeholders and execution
of the project in alignment with the goals and objectives

Sep’12- Feb’15 with OctaShop eRetail Services Pvt. Ltd as Assistant Project Manager

 Assisted in managing all aspects of a project from initiation through delivery.

 Assisted in creating and executing project work plans and revise plans as appropriate to meet the ever-changing project
needs, requirements, and scope.
 Acted as the central client point of contact throughout the project, beginning with project scoping; clearly understood and
communicated customer requirements to the engineering team
 Conducted elicitation activities (Stakeholders interviews, questionnaires, brain storming, overcoming inter-departmental
differences, user observation etc) and getting signed off from respective stakeholder.
 Performed administrative activities such as coordinating, billing and status reporting.
 Assisted in ensuring work effort generated desired deliverables on time, within budget and at required performance
levels.
 Collected user requirements, analyzed current business processes, and devised solutions for business process
problems.
 Collaborated with usability and technology team to develop a deep understanding of customers, identified gaps in core
product functionality and helped build right set of features and tracked adoption for same
 Developed product requirements documents (PRDs)
 Articulate business requirements in the form of clear and detailed Business Requirements Documents (BRD) and getting
sign off from respective business owners.
 Ensured PRDs, flow diagrams and wireframes were properly translated to live site and drove problem resolution once
new features have gone live
 Managed the testing team activities for end to end functional test case creation, execution, bug triage and involved in
UAT.
 Engaged with development and QA teams at the appropriate times to realize the goals of the product.
 Worked with the release process and support teams to ensure that the product is released successfully and any issues
in production are resolved quickly.
 Supported Mahindra Retail ecommerce team in cataloguing, fulfilment operation, content creation, stock update, etc
 Provided functional business consultancy to Mahindra Retail with key focus on the functionality to build a strong order
management system integrating supply chain, warehouse and logistic, catalogue, content management etc.
 Provided consultancy to Mahindra Retail on operational aspects and liaison various third party vendor in getting the right
product at right cost.
 Understood and analyzed the functionality of UI, Order Management System (OMS), Customer Service, Inventory,
logistics etc

Jan’12-Sep’12with SPORTX as Business Manager, ECommerce

• Overseeing execution of ecommerce new platform project

• Reviewing Product Specification Document
• Coordinating with the internal team and third-party service provider
• Evaluating all proposals and requirement documents
• Managing milestones, release date and all related documents
• Evaluating content, MIS and Analytics
• Facilitating communication between the stakeholders
• Explore opportunities to increase traffic to website through paid and unpaid initiatives while adhering to brand values.
• Prepare and write copy for all mailer campaigns in conjunction with collaboration Marketing department
• Email Marketing
• Google Analytics

Dec’10-Dec’11 with Dubai Wire Group, Dubai Wire Group, Dubai, UAE as Marketing and Key Account Executive

 Handled RFQs & RFIs; formulated presentations, proposals, plans, contact reports and marketing collaterals.
 Generated € 100,000 per month from Europe. Successfully acquired Reyher Gmbh account
 Successfully handled US clients like PrimeSource, Fastenal, Stanley Bostitch, DeWalt, Acme Manufacturing Company,
etc, thereby contributing $ 300,000 in Sales per month
 Sourced raw materials from Asian countries, like India, China, Saudi Arabia, etc
 Oversaw aggressive soliciting of new business through cold calling, trade portals, emails, etc
 Acted as an In-charge of emarketing
 Lead eCommerce initiative at Dubai Wire
 Increased online Presence of Dubai Wire
 Successfully monitored the commercial performance of each account; maintained the inventory and payment follow up
& tracking sales order.
 Assisted the Junior Executives with content of company literature and out-going correspondence and maintained database.
 Initiated “Kick Off Period” for smooth order processing

Feb’10-Nov’10 with Embitel Technologies India Pvt. Ltd., Bangalore as Business Development Executive
  Successfully pitched for the company, cold calling and formulated presentations to clients.
 Led ongoing product developments; product fit analysis initiatives and managed competitive pricing strategies to achieve
target levels of profitability and effectively developed online marketing campaigns/ tools including SEO, e-mail shots,
newsletter, e-survey, viral marketing and web banners.
 Conducted market research and competitor analysis through social networking & professional networking sites.
 Lucratively supported & transformed client’s off-line (retail, catalogue and phone) offerings into effective on-line
commerce channels through innovative systems & process design, systems integration and multi-channel marketing.
 Spearheaded the marketing planning functions for Indian geography including segmentation, targeting, product
offerings, implementation, sales integration for general marketing and product development.
 Oversaw execution of an integrated marketing strategy by customer segment, product category and optimal channel to
attract retain and sustain revenue gains.
 Holds the distinction of directing internal teams & external vendors to challenge existing marketing programs; identified
new opportunities to optimize risk and reward trade-offs by fostering open communication to evaluate current practices.
 Played a key role in generating periodic market reviews, evaluated departmental performance, target achievements and
budgetary adherence for recommending corrective actions.

Jan’08-May’08 with Accenture, Bangalore as Instructional Design Analyst

Highlights:
 Holds the credit of managing the project completion in 33% less time.
 Maintaining client relationship management; carried out the content writing, story boarding and coordinating with the
SMEs (Subject Matter Experts).
 Successfully implemented various ID principles at various level like module, lesson, topic, etc.

May’06-Dec’07 with Aptech Software Ltd., Chennai as Project Coordinator

Highlights:
 Analyzed learning needs, determined project goals, learning objectives, and performance measurements by collaborating
with subject matter experts and training program managers
 Worked closely with the functional teams to manage the development, and delivery of technical e-learnings and classroom
trainings as part of the learning solution.
 Created detailed work plan for effort based on budget and resource plan provided by the supervisor
 Scheduled project kickoff/status meetings with team members to provide an understanding of the project scope,
roles/responsibilities, and to track project timelines
 Contributed in development of technical training content using instructional design strategies in a variety of methods
including instructor-led, web-based and virtual training
 Reviewed the technical design outlines and storyboards developed by other team members for completeness, compliance
with standards, and consistency with the detailed design
 Coordinated project activities between all disciplines including content design/development, graphics design/development,
QA, and hosting on the learning management system
 Scheduled project status meetings with stakeholders to report status including estimates to complete work; identify potential
risks and recommendations for mitigation. Resolved customer queries/ objections relating to products; maintained a
healthy company-customer rapprochement leading to legacy orders.

Academic Credentials

 MBA Marketing from Institute of Finance and International Management (IFIM) 7.31 CGPA: 2008-10
 BE (Electronics and Instrumentation) from Gandhi Institute of Engineering Technology 65%: 2002-06
Computer Skills

 Well versed with MS Office and Internet Applications.

 Conversant with Internet Research, Google Analytics, Adobe (Indesign, Photoshop) and Macromedia (Captivate).

Membership and Interets

 Acted as a member with National Entrepreneurship Network (NEN), Child Right and You (CRY).
  Reading current affair and non-fiction
 Writing movie reviews
 Interested in human behavior, social trends and social media/ internet influences.

Personal Details

Date of Birth : 11th September 1982

Languages : English and Hindi
Address : Bangalore