Amos Mataara Chilionje

P.O. Box 4363-00200 Nairobi

Phone Contact: 0721 739 600
E-mail: amos@crystalbrands.co.ke
………………………………………………………………………………………………

Career Profile & Objective:

A creative and results oriented marketer who has demonstrated the ability to lead
diverse teams of sales executives to new levels of success in cutting-edge markets and
fast-paced environments. A track record of 10 years of hands-on experience in
competitive market analysis, sales strategy development and client needs assessment.
Proven ability to successfully identify deficiencies & potential opportunities in an
organization and develop innovative and cost-effective solutions for enhancing
competitiveness, increasing revenues and improving customer satisfaction.

Personal Details:
o Date of Birth: 26th October 1973
o Marital Status: Married
o Nationality: Kenyan

Education & Professional Qualifications:

o Attained Diploma (I.A.B.E) in Sales and Marketing Management, Universal
Group of Colleges. Year 2000
o Bachelor of Education (Arts), Moi University. Year 1999
o Certificate in Microsoft Windows, Institute of Advanced Technology (IAT)
o Kenya Certificate of Secondary Education (K.C.S.E) Year 1992

Key Skills:
o Expertise in pricing strategies, competitor and market analysis, contract
negotiation, new product roll out and targeted marketing
o Strong selling skills with the ability to implement & coordinate sales initiatives
and develop route plans and sales promotions
o Outstanding advocacy, interpersonal and consultative skills, including the ability
to communicate, present, negotiate and influence a variety of audiences
o Ability to interact , create rapport and manage my work relations
o Flexible and able to prioritizing a high workload and multiple tasks in an
environment with tight deadlines
o Ability to build strong relationships and inspire trust at all levels
o Result driven high performer with a demonstrable track record
o I work as a team player in achieving organizational goals
o Adept at negotiation, alliance building, networking and supporting sales efforts
o Recognized and decorated leader who is able to create a productive work
environment that generates excellent team communications and leads to high
rates of efficiency
o Ability to work and travel widely

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Professional Experience:

Crystal Brands Communications Company Limited

Job Title; Head of Operations;
Duties & Responsibilities
o In charge of Operations and the day to day running of the business
o Manage Orders, Production plans, client queries, delivery schedules and
other procedures that have to do with product and service delivery.

Alpha Fine Foods Ltd February 2004 – June 2010

Job Title; Retail Sales Supervisor;
Duties & Responsibilities
o Develop and implement the company’s detailed retail sales strategy
o Protect brand image by responding to competition, customer complaints and
changing market demands
o Identify and obtain potential market opportunities that support profitable and
sustainable growth
o Determine the demand for products and services in comparison with what’s
offered by competition
o Develop pricing strategy that maximizes company’s share of market and profits
o Responding to customer and consumer complaints by adequate investigation,
putting corrective action in place and giving feedback or replacement
o Ensure continuous order generation, expeditious processing and prompt delivery
o Liaise with marketing department to create aggressive promotion campaigns that
combine advertising through radio and newspapers, with purchase incentives e.g.
discounts, gifts and samples
o Direct the sales programme by assigning sales territories, setting targets and
conduct performance reviews
o Analyze sales statistics to determine our strengths, weakness, opportunities and
threats in the market
o Developing and implementing marketing strategies aimed at enhancing the
visibility of the organization
o Research and identify customer needs and propose options of meeting these
needs
o Manage relationships through excellent customer relations in order to protect the
company's exposure and maximize returns in a manner consistent with business
strategy
o Carry out day to day management and enhancement of the company’s products,
including applying the set up strategy and meeting regulatory requirements
o Conclusively manage all customer queries, instructions and complaints

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Alpha Fine Foods Ltd March 2002 – January 2004
Job Title; Sales Executive;
Duties & Responsibilities
o Sold Portioned Pre-packed Frozen Meat Products – Beef, Poultry, Mutton, Lamb,
Marine and Lake Fish
o Marketed and sold newly introduced Premium Beef Sausages and acquired a
market share
o Boosted sales volumes in core retail areas of supermarkets and convenience stores
by setting achievable and progressive weekly sales targets
o Coordinated and scheduled the merchandisers’ route plan to ensure proper
display, maximum sales and sufficient stock levels at outlets
o Protected brand image by responding to consumer complaints and monitoring
competition
o Ensured that the marketing efforts support the company's overall strategy and
goals
o Produced and maintained comprehensive and up to date operational
documentation
o Prospected for new clients and sell the various products and services offered by
the company
o Liaised with shelf stockers to ensure creative display of all brands on the shelves
o Compiled daily trade report
o Continually monitored on customer satisfaction and requirements
o Reported on performance, identifying issues and opportunities in terms of
revenue growth and costs

Glacier Products Ltd (Wholesale Division) September 2000 – February 2002

Job Title; Retail Sales Representative;
Duties & Responsibilities
o Marketed and sold Unilever Kenya’s imported Flora Margarine and Meadowland
Whipping Cream
o Marketed and sold New Zealand’s Anchor range of dairy products (butter and
cheese)
o Identified and obtained new target markets especially large supermarkets,
hospitals, hotels and catering institutions
o Created new aggressive marketing campaigns by giving free samples, cash
discounts, credit facilities, and constant client follow up
o Set achievable and progressive sales targets
o Promoted and established client confidence in imported products by ensuring
quality and reliability
o Collected and analyzed market information to determine the company's market
position
o Developed and implemented creative marketing programs and sales tools
o Mobilized new business and deepened existing relationships with customers to
achieve increase revenue

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 o Conducted customer business reviews and presented findings
o Maintained and developed knowledge of competitors, their product, rates and
promotions to ensure we uphold our competitive advantage in the market place
o Develop the product strategy and roadmap for new or existing products through
market research, competitive analysis, pricing, customer engagement

Glacier Products Ltd (Dairy land Ice Cream) December 1999 – August 2000
Job Title; Retail Sales Representative;
Duties & Responsibilities
o Marketed and sold various flavors of Ice Cream and Soft Mix
o Launched and sold the newly introduced Dialight (Diabetic) Ice Cream
o Identified and obtained new potential target markets for ice cream especially
small supermarkets, cafes and school canteens
o Set achievable and progressive sales targets
o Provided and maintained a strong and impeccable customer services base with all
clients big or small
o Participated in on the point of sales areas like Makini Road Show, Shaggy Dog
Show, Caltex Air Show
o Ensured excellent customer relations were maintained to facilitate growth in
customer numbers and retention of the same
o Presented new products and offers to the customer in order to enhance the clients
knowledge and interest in the products offered by the company
o Maintained customer database and collected views to assist business growth
strategies

Interests:
o Table tennis, Motor rally and nature trails
o Voluntary community services – Member of the Kenya Red Cross

Referees:

Please feel free to contact the under mentioned in regard to my competence, work ethic
and performance.

Mr. Yasin Parpia

Sales and Operations Manager
Alpha Fine Foods Ltd
P.O Box 10338-00100, Nairobi
Tel: 651247

Ms. Rachel Wairimu

Human Resources Manager
Glaciers Product Ltd
P.O Box 45473-00100, Nairobi
Tel: 541703, 559545

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