Project Report

On
“A STUDY OF CONSUMER BUYING PREFERENCE TOWARDS
LAPTOPS WITH SPECIAL REFERENCE TO RAJKOT CITY”

Submitted to
Institute Code: 734
Institute Name
Marwadi Education Foundations’ Group of Institutions

Under the Guidance of

DR. Prasanta Chatterjee Biswas
Professor

Master of Business Administration (MBA)

Offered By
Gujarat Technological University
Ahmedabad

Prepared by:
Rahul Sakariya (187340592146)
Vatsal Sapovadiya (187340592179)
MBA (Semester - II)

Month & Year

April 2019
 STUDENT DECLARATION

I/We hereby declare that the Project Report titled “A STUDY OF CONSUMER BUYING
PREFERENCE TOWARDS LAPTOPS WITH SPECIAL REFERENCE TO RAJKOT
CITY” is a result of my/our own work and my/our indebtedness to other work publications,
references, if any, has/have been duly acknowledged.

Enrollment No. Name Signature

187340592146 Rahul Sakariya
187340592179 Vatsal Sapovadiya

Place: Rajkot Date: _____/_____/2019

2
 TABLE OF CONTENTS

NO. Contents Page No.

1 Introduction 4-9

2 Literature Review 10-13

3 Research Methodology 14-17

4 Data Analysis & Interpretation 18-37

5 Findings & Suggestions 38-39

6 Conclusion 40

7 Bibliography 41

Annexure
8 42-44
Questionnaire

3
 INTRO DUCTION OF P ROJECT

CONSUMER BUYING PREFERENCE

The most crucial issue for the marketers is to identify the needs of the
consumers. Only the identification of needs is of no value unless and until this
is transformed in to a meaningful and appropriate satisfiers. For this whole
process of converting needs into actual satisfaction one needs to understand the
complete make up of consumer’s mind, and this process is known as consumer
behavior. Let’s also discuss some of the definitions of consumer behavior.

“Consumer behavior encompasses all of the behaviors that consumers

display in searching for, purchasing, using, evaluating and disposing of products
and services that they expect will satisfy their needs”.

Wells and Prensky defines that Consumer behavior is the study of

consumers as they exchange something of value for a product or service that
satisfies their needs.

Hawkins, Best and Coney describes “The field of consumer behavior is

the study of individuals, groups, or organizations and the processes they use to
select, secure, use, and dispose of products, services, experiences, or ideas to
satisfy needs and the impacts that these processes have on the consumer and
society”.

On the basis of above definitions, it can be concluded that consumer

behavior is the study of consumers regarding what they buy, when do they buy,
from where they buy, how frequently they buy, and how they use certain

4
products. But the study does not stop here as it also goes further to study the
post purchase and evaluations of the consumers. So, it addresses all the issues
related from pre-purchase to post purchase behavior of the consumers.

The study regarding consumer behavior can be divided into two parts i.e.
consumer buying dynamics and dynamics of business buyers.

5
 C O M P A NY P R O F IL E

The laptop computers are made for increasing the convenience of users.
The laptop computer is portable equipment. The laptop computers are portable
due to light weight. They have many features when they are compared with
desktop computers. Laptop computers are operated using built in batteries.
These batteries are made for long life. The laptop computer has a built in touch
pad so that it can be operated without a mouse. The key board and monitor have
also been built in so that the equipment facilitates all functions.

The laptop computers are smaller and energy efficient. The parts used to make
them are expensive. The facilities provided in a laptop computer are similar to
that of a desktop computer. Different versions of laptops are available in the
market with large screens, high capacity graphic cards etc.
The specialty in laptop computers includes light weight and lower energy
consumption. Also they are less noisy and easy to handle. Similar to desktop
computers the laptop computers include mother board, processor, hard disk,
memory, graphic card, keyboard, mouse and display device.
The major benefits of a laptop computer are that it is lighter in weight and can
be used while travelling. The disadvantage of a laptop computer is that it does
not support for expansion or upgrade. The laptop computers are equipped with
built in wireless network cards. It facilitates users to connect to the Internet
without a cable.

6
Graphics and memory

Memory (Ram)
Ram (random access memory) is your laptop's short-term memory, storing
information while you're using the laptop (the hard drive is used for long-term
file storage).

The amount of Ram your laptop has determines how many tasks it can
accomplish simultaneously.

Aim for as much Ram as you can afford – ideally at least 4GB to make it easier
to rip music while you're surfing the net, updating your security software, and
sending and receiving emails.

With some laptops you can add more Ram later, but it’s more complicated than
adding Ram to a desktop PC.

Graphics card
Laptops come with either integrated or dedicated graphics.

Laptops with integrated graphics use a chunk of the laptop’s memory (Ram).
This is fine if you’re just planning to do basic, everyday tasks, but if you want
to play games or use video-editing software, for example, it’s best to go for a
laptop with a separate graphics card, freeing up your Ram.

Expect to pay more for a laptop with a dedicated graphics card.

Laptop storage

Hard disk drive (HDD)

The hard disk provides memory for long-term data storage – measured in
gigabytes (GB).

It stores the operating system and applications (programs) as well as files

including music, photos and documents.

We recommend a minimum of 500GB hard disk space - storing video, high-

resolution photos, music and software uses up a lot of space.

7
If in doubt, go for more hard drive space if you can afford it.

Optical drive
Some laptops come with a CD/DVD drive. All but the cheapest models include
DVD burners as well as CD burners, so you can save to CD or DVD.

A DVD burner is useful for making your own videos and backing up large
amounts of data - DVDs hold much more data than CDs.

Many ultra book, or ultra slim, laptops don’t have a disk drive, so they’re
slimmer and lighter. With these laptops you may want to consider getting an
external drive or cloud storage for backing up.

USB, HDMI and memory card

USB is the most common type of connection. You’ll usually get two or three
USB ports on a laptop so you can connect peripherals such as a mouse or
external hard drive and save to a USB stick. They may be USB 2 or the faster
USB 3 ports, or a mix of the two. An HDMI output lets you hook your laptop
up to a TV. Some laptops also have memory card slots, making it easy to get
photos off of your camera’s memory card.

Wi-Fi and Gigabit Ethernet

Most laptops include a port for connecting to the internet, either a wired
100Mbps or a faster gigabit ether net connection.

Most laptops will now use the latest 802.11n wireless protocol.

Laptop screen
A 15-inch screen is the average size for a laptop.

A desktop replacement-type laptop might come with a 17-inch display, while

ultra-portables might go as low as the 11-inch mark. You will find options in
between too.

If you're planning to use your laptop on the move, it might be worth considering
a matte screen. Glossy displays tend to suffer from reflections.
8
Keyboard
A laptop’s keyboard is smaller than a desktop computer’s - keys are closer
together, and may also be smaller.

Many 13-inch models don’t have room for a separate number pad. It’s a good
idea to try out a laptop’s keyboard before you buy if you can, to ensure you get
one you're comfortable with.

Laptop battery life

The best standard laptops have a battery life of around five to six hours.

Larger, desktop replacement laptops may only last around three hours though,
while the longest laptop battery life on the best ultraportable models runs closer
to seven hours. Adjusting the power settings within the laptop can preserve the
battery.

How important battery life is to you depends on where you are planning to use
your laptop - if it's mainly at home near a power point, battery life isn’t top
priority.

9
 Literature Review
The researcher made an attempt to collect information from the prior researches
and relevant studies conducted in the area of consumer behavior and buying
preference so that the important variables for the study could be identified and
analyzed. The review of literature has been presented in a summarized and
precise manner.

Consumer Behaviour by Hawkins, Best, Coney and Mokherjee: The authors

of the book discussed various factors affecting consumer behaviour for buying
such as demographic and social influences (family and household), group
influence, impact of advertising and internal influences (learning, perception,
attitude etc.).

Consumer Behaviour by Leslie Lazar and Schiffman: The authors suggested

consumer behaviour as individual differs as from group. The family decision for
a purchase decision is entirely different from individual decision making. The
authors discussed various variables that affect consumer purchase decision. The
book focused on family life cycle and various needs of consumer during
different life stages. The family decision making process as a group decision
making is elaborated and it is recommended to segment the market according to
family need hierarchy.

Consumer Behaviour by Bitta and Della: The authors proposed that

consumer behaviour studies play an important role in deciding marketing
segments and marketing strategies. The authors recommended that consumer is

10
often studied because certain discussions are significantly affected by their
behaviour or expected actions. For this reason such consumer behaviour is said
to be an applied discipline. Such applications can exist at two levels of analysis.
Market segmentation, consumer decision making and buying behaviour is
considered as core marketing activities in designing effective marketing
strategies.

The micro perspective involves understanding consumers for the purpose of

helping a firm or organization to accomplish its objectives. On the other hand
macro or societal perspective consumers collectively influence economic and
social conditions within an entire society. The authors discussed factors
affecting consumer behaviour at micro and macro level for making a purchase
decision.

Consumer Behavior by Karunik and Schiffman: The book highlights

dynamic business environment is turbulent as never before and the service
industry as promising as never before. In this era of intense competition
companies understand the customer is the king in the market and success
depends a lot on the efficiency of the managers in delivering the promised
product or services. The responsibility lies on the organizations to develop a
culture, ethics, responsibility, value and quality services should be offered to
achieve higher level of customer satisfaction. Dynamic consumer behaviour is
required to analysis various factors affecting consumer purchase decision
directly or indirectly.

Consumer Behaviour by Batra, S, K & Kazmi,: The book has described

consumer decision making process, buyers black box and importance of
11
consumer behaviour studies for marketers in order to understand what satisfy
the ultimate consumer. The book described vital characteristics of Indian
consumer and competitive advantages in Indian context for the marketers. The
consumer decision process, buying roles and consumer black box are discussed
in detail. The various steps evolving consumer decision making are linked with
the life stages. Young buyers, women and children considered as uprising
consumers groups as a part of competitive market situations.

Marketing Management by Philip Kotler: The customer is always considered

as a core of business activity. Author discussed in this book that marketing is
only one factor in attracting and keeping customers. Peter F. Drucker observed
that a company first task is “to create customers.” Customer estimate will
deliver the most value. The book highlighted consumer decisions making
process and buying roles. The book considered customers as value maxi miser
within the bounds of search costs, limited knowledge, mobility and income.

Services Marketing by C. Lovelock and J. Writz: The book emphasized on

services marketing as a broad area and places marketing issues within a broader
general management context while offering a balanced focused on close ties
that link marketing, operations and human resource marketing. It also relates the
understanding of consumer behaviour function to develop appropriate
marketing strategy. Service triangle, feature of services and service marketing
strategies are discussed in this book with detailed explanation of service quality
model.

Services Marketing by Lovelock: The book is emphasized on advancements

and challenges in services marketing. The book discussed role of consumer in
12
designing services, delivering and performing quality service to the consumers
for deriving customer satisfaction. The book focused on complexity of
designing service marketing strategies and establishing service standards.
Various threats and challenges in designing service marketing strategies have
been discussed with required solutions in turbulent marketing situations.

Services Marketing by Zeithaml and Bitner: The book emphasized on

various ingredients of services marketing such as consumer behaviour in
services, services designs and standards, delivering and performing service and
managing service promises. The book focused on various challenges and issues
of service marketing, the GAPS model of service quality and customer defined
service standards. The book discussed service quality models and service
preference models in detail. The book also recommended uniformity in quality
standards should be implemented.

13
 Research Methodology:

This project is prepared with the help of theoretical knowledge as well as

practical knowledge & a crumb of advises & suggestions from the concerned
professors. As far as practical is concerned, all the information about the
companies information available on internet. The theoretical pert taken from the
various books & magazines available on this subject. And other recent happing
in marketing is taken from magazines & news paper. Overall this mission has
been completed with the combination of all those things & it had been with the
best of my facts & information.

Research methodology refers to search for knowledge. Redman and Mory

define research as a “Systematized effort to gain new knowledge. Research is an
academic activity and such the term should be used in technical sense.

RESEARCH DESIGN

A Research design is the arrangement of conditions for collection and analysis

of data in a manner that aims to combine relevance to the Research purpose
with economy in procedure. In fact the Research design is the conceptual
structure within which Research is conducted: it constitutes the blueprint for the
collection measurement and analysis of data.

It must be able to define clearly what they want to measure and must find
adequate methods for measuring it along with a clear cut definition of

14
population wants to study. Since the aim is to obtain complete and accurate
information in these studies, the procedure to be used must be carefully planned.
SIGNIFICANCE OF THE STUDY
1. The study will help to know the preference of laptop brand among the
customer.

2. This research study would help the Acer, Dell & HP to improve the
services.

SAMPLING SIZE
Total 100 respondents are selected for the study.

SAMPLE AREA
All the respondents are from Rajkot city.

SAMPLING DESIGN
A sample design is a definite plan for obtaining a sample from the sampling
frame, it refers to the technique or procedure the researcher would adopt in
selecting some sampling units from which interferences about the population is
drawn. Sampling type used is Simple Random sampling technique.
DATA COLLECTION

For achieving the specific objectives of this study, data were gathered from both
primary and secondary sources.

Primary Sources:

 Direct conversation with the Friends and Relatives

15
  Employee’s opinion towards recruitment and selection procedure of the
company.

Secondary Sources:

 Various records of the Company.

 Different Types of system information.
 Different newsletters.

16
 OBJ E CTIVES OF THE STU DY

This research is based on the study of consumer buying preference towards

laptops. The objectives of my study are as follows:

1. To analyze the customer preference level associated with different

laptops.
2. To find out the customer preference towards the various laptops.
3. To study the factors influences decision–making while purchasing a
laptop.
4. To know which advertising media puts more impact on the buying
decision of consumer.

LIMITATIONS:

1. Due to time constraints the sample size had to be confirmed to 100.

2. The respondents have replied to the queries recalling from their memory.
Therefore recall bias and personal bias are possible.

3. Since the data was collected using a schedule, the interviewer’s inability
to understand and record the responses correctly is possible.

4. The respondents were unable or unwilling to give a complete and

accurate response to certain questions.

17
 DA TA A NA LYS I S & I N TERP RET A TIO N

1. Please rank the following features when you buy a new laptop.

a) Look

Rank No. of respondent Percentage

%
1 4 4
2 16 16
3 8 8
4 40 40
5 4 4
6 4 4
7 4 4
8 10 10
9 10 10

Look

10% 4% 1

16% 2
10% 3
4
4%
8% 5
4%
6
4%
7
8
40% 9

18
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Look.
It shows that Look is not their first preference, 40% of the respondents have given
4th rank for Look whereas only 4% have given 1st rank for the look.

b) Price:

Rank No. of respondent Percentage

%
1 18 18
2 25 25
3 14 14
4 6 6
5 12 12
6 8 8
7 5 5
8 10 10
9 2 2

Price

10% 2%
18%
5% 1
2
8%
3
4
12% 25%
5
6
6%
7
14%
8
9

19
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Price.
It shows that Price is their second preference, 25% of the respondents have given
2nd rank for Price, whereas only 18% have given 1st rank for the Price.

c) Maintenance

Rank No. of respondent Percentage

%
1 9 9
2 2 2
3 12 12
4 15 15
5 17 17
6 17 17
7 13 13
8 6 6
9 9 9

Maintainance
9% 9%
2% 1
6%
2
12% 3
13% 4
5
6
15%
7

17% 8
9
17%

20
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for
Maintenance. It shows that Maintenance is not their First preference, 17% of the
respondents have given 5&6th rank for Maintenance, whereas only 2% have
given 2nd rank for the Maintenance.

d) Company’s service:

Rank No. of respondent Percentage

%
1 3 3
2 7 7
3 8 8
4 7 7
5 27 27
6 15 15
7 12 12
8 10 10
9 11 11

Company's Service
11% 3% 7%
8% 1
10%
2
7%
3
4
5
12%
6
7
8
27%
15% 9

21
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for
company service. It shows that company service is not their First preference, 27%
of the respondents have given 5th rank for company service, whereas 3% has
given 1st rank for the company service.

e) Space:

Rank No. of respondent Percentage

%
1 20 20
2 14 14
3 16 16
4 5 5
5 5 5
6 6 6
7 4 4
8 10 10
9 20 20

Space

20% 19%
1
2
3
4

10% 5
14%
6
7
4%
8
6% 9
5% 16%
5%

22
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Space.
It shows that Space is not their First preference, 20% of the respondents have
given 9th rank for space, whereas 19% has given 1st rank for the space features.

f) Ready availability:

Rank No. of respondent Percentage

%
1 5 5
2 11 11
3 9 9
4 7 7
5 11 11
6 12 12
7 15 15
8 13 13
9 17 17

Ready Availability
5%
17% 1
11%
2
3
9%
4
13%
5
7% 6
7
15% 11% 8
9
12%

23
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Ready
availability. It shows that Ready availability is not their First preference, 17% of
the respondents have given 9th rank for Ready availability, whereas 5% has given
1st rank for the Ready availability.

g) Comfort:

Rank No. of respondent Percentage

%
1 11 11
2 5 5
3 9 9
4 4 4
5 11 11
6 10 10
7 10 10
8 21 21
9 19 19

Comfort
1
11% 5% 2
19%
3
9% 4
4% 5
21%
11% 6
7
10% 10%
8

24
INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for

Comfort. It shows that Comfort is not their First preference, 21% of the

respondents have given 8th rank for Comfort, whereas only 4% have given 4th

rank for Comfort.

H) Operating system:

Rank No of Percentage

respondent %

1 21 21

2 14 14

3 15 15

4 6 6

5 6 6

6 12 12

7 12 12

8 13 13

9 1 1

25
 Operating system
1%

1
13%
21% 2
3
12% 4
5
14% 6
12%
7
8
6% 15%
6% 9

Interpretation

In this above diagram it shows operating system where 21% is the maximum

value.

26
I)Storage Capacity:

Rank Percentage

1 9

2 6

3 9

4 10

5 7

6 16

7 25

8 8

9 10

Storage Capacity

9% 1
10%
6% 2
8%
3
9% 4
5
10% 6
25%
7
7% 8
16% 9

27
Interpretation

In the above diagram it shows that 25% of the people ranked 7th in storage

capacity.

2) What is your budget for a new laptop?

Purchasing power of the Number of Respondent in

respondent respondent Percentage%
< Rs. 20000 20 20%
Rs. 20000-30000 64 64%
> Rs. 30000 16 16%

Number of respondent

16%
20%

< Rs. 20000

Rs. 20000-30000
> Rs. 30000

64%

INTERPRETATION

The above graph shows that 20% of respondents are willing to spend less than Rs.
20000, 64% of respondents are willing to spend between 20000-30000 rupees and
16% of respondents are willing to spend more than 30000 rupees.

28
 3) Which of the following facilities/ services do you except from the dealer?

Facilities / Services No. Of Respondents

Quick service 33%
1 Yr Free service 30%
Discount on Accessories 5%
Home Delivery 3%
Installment Payment Facility 29%

Services expected by customers

Quick service 1 Yr Free service
Discount on Accessories Home Delivery
Installment Payment Facility

29% 33%

3%
5% 30%

INTERPRETATION

According to customer preference quick service, 1 Yr Free service and

installment payment facilities are considered to be the most important facility /
services from the dealer.

29
4) Which means of Finance would you prefer?

Rank Percentage %
Employee Loan 20
Bank Loan 30
Laptop Finance 50
Companies
Co-operative society 0

Finance Co-operative
Society
0%

Employee Loan
20%

Laptop Finance
Companies
50% Bank Loan
30%

INTERPRETATION
The above graph shows percentage of customers preference for finance. In this
laptop finance companies have 50% and bank loan have 30% while employee
loan have got only 20% preference.

30
5) Rank the following in the order of preference:
a) Acer Laptop:

Rank No. of respondent Percentage

%
1 39 39%
2 32 32%
3 29 29%

ACER

29%
39%
1
2
3

32%

INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for Acer
Laptop. 39% of the respondents have given 1ST rank for Acer Laptop, whereas
only 29% have given 3RD rank for Acer Laptop.

31
 b) HP Laptop:
Rank No. of Percentage
respondent %
1 30 30%
2 35 35%
3 35 35%

HP

30%
35%
1
2
3

35%

INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for HP
Laptop. 30% of the respondents have given 1ST rank for HP Laptop, where as
35% have given 3RD rank for HP Laptop.

32
c) Dell Laptop:

Rank No. of Percentage

respondent %
1 31 31%
2 33 33%
3 36 36%

Dell

31%
36%
1
2
3

33%

INTERPRETATION

The above graph shows rank wise percentage of customer’s preference for
Dell Laptop. It shows that Dell Laptop is their Third preference i.e. 36% of the
respondents has given 3rd rank for Dell Laptop.

33
6) Do you own a laptop?

Response No. of Respondents in

Respondent %
Yes 68 68%
No 32 32%

Do you own a laptop?

32%

Yes
No

68%

INTERPRETATION

The above graph shows that 68% of the respondents are owners of laptops and

32% of respondent have not owned laptops but are prospect buyers.

34
7) Do you find any difficulties in your laptop?

Response No of Respondents Respondents

%
Face Difficulty 40 40%
Do Not Face Difficulty 60 60%

Yes
0%

Storage
Maintenance
50% 50% Comfort
Company services
Services

0% 0%

Interpretation

In the above diagram it shows that 40% people face difficulties and 60% people

don’t have difficulty in laptops.

35
This are the 40% respondencce, Who says yes,

Response No of Respondents Respondents

%
Storage 7 7%
Maintenance 5 5%
Comfort 6 6%
Company Service 22 22%

No of Respondents

7%

Storage

5% Maintenance
Comfort
22%
Company Service
6%

36
8) How did you get to know about a particular laptop?

Percentage
Awareness No. of respondent %
TV Advertisement 26 38.24
Magazines / Newspaper 7 10.29
Friends 22 32.35
Existing Customers 9 13.24
Laptop Finance Companies 4 5.88

No. of respondent
TV Advertisement
6%
13% Magazines / Newspaper
38%
Friends

Existing Customers
33%
10% Laptop Finance
Companies

INTERPRETATION

The above graph shows that 38% of the respondents came to know about a

particular laptop through TV advertisement and 33% of the respondents came to

know about the laptop through friend.

37
 FIN D IN GS & S UG GES TIO NS

FINDINGS

It has been found that:

1. 64% of respondents are willing to spend between 20000-30000 rupees

for buying a new laptop.

2. 1 Yr Free service and installment payment facilities are considered to

be the most important facility / services from the dealer.

3. Dell Laptop is their First preference i.e. 64% of the respondents has
given 1st rank for Dell Laptop.

4. 68% of the respondents are owners of laptops and 32% of respondent

have not owned laptops but are prospect buyers.

5. 38% of the respondents came to know about a particular laptop

through TV advertisement and 33% of the respondents came to know
about the laptop through friends.

38
SUGGESTIONS

It is found that in this segment the important features considered by the

customers while buying a laptop are its features, price & maintenance. So
manufacturer has to consider these aspects to attract and retain customers
thus making an effort to build a good brand image.

 Discount on accessories also act as influencing factors for purchase

decision. So dealer can give discounts on accessories, after sales for a
period of a year or two to stimulate the customers.
 Customers want service at their doorsteps but are unaware of the
home delivery facility provided by the dealers. So a measure has to be
taken to create awareness in this direction.
 Most of the customers buy laptops from bank loan rather than
financial companies. So the companies have to come up with
attractive loan facilities to their customers.
 Word of mouth is effective media of communication. Hence the
dealer should keep the existing customers happy by providing good
service and make customers talk good about their service provided.

39
Conclusion:

Consumer behavior is the action and decision processes of people who

purchase goods and services for personal consumption. Consumer decision
making is influenced by social, psychological, and personal factors. Social
factors are forces exerted by other people that affect consumer behavior. A
social class is a relatively homogeneous and stable group of people with
similar values, attitudes, and behaviors. A role is a set of functions and
activities that a person in a particular position is expected to perform.
Culture is learned values, behaviors, and meaningful symbols shared by
members of a society. A culture is further divided into several subcultures.

Psychological factors are internal forces within people that affect buying
decisions. These factors are motives, perception, learning and personality
etc. Motivation research involves analyzing the major motives that influence
buying behavior. Perception is the process by which an individual selects,
organizes and interprets information inputs to create meaning. An attitude is
a person’s overall feeling towards some object.

40
 BIBLI OG R APH Y

BOOKS

Research Methodology : C.R. Kothari (author),

(Published in 1985).

Principles of Marketing : Philip Kotler, Prentice Hall of India,

(Published in 1980).

Fundamentals of Marketing: William J. Stanton, Mc Graw Hill, New

Delhi (Published in 1964).

Websites:-

1) www.scribd.com
2) Slideshare.com
3) Wikepedia.com

41
 AN NEX URE

Questionnaire

1. Please rank the following features when you buy a new laptop.
(Starting from 1 to 9, 1 for the most preferred and 9 for the least
preferred)
Look []

Operating system [ ]
Price []
Maintenance []
Company Service [ ]
Storage capacity []
Ready Availability [ ]
Comfort []
Space []
2. What is your budget for a new laptop?
< Rs. 20000 [ ] Rs. 20000-30000 [ ] >Rs. 30000 [ ]

42
 3. Which of the following Facilities/Services do you expect from the
dealer?
Quick Service [] 1 year free Insurance []
Discount on Accessories [] Home Delivery []
Vehicle Registration Process [ ] Installment Payment Facility [ ]
4. Which means of Finance would you prefer?
Employee Loan [] Bank Loan []
Laptop Finance Companies [ ] Co-operative Society [ ]
If any other Specify __________________________________
5. Rank the following in the order of preference. (Starting from 1 to 3 , 1 for
the most preferred and 3 for the least preferred)
Acer []
HP []
Dell []
6. Do you own a laptop?
Yes [ ] No [ ]
(If No, skip the below Questions)

7. Do you find any difficulties in your Laptop?

Yes [ ] No [ ]
If yes, what are they?
Storage []
Maintenance [ ]
Comfort []
Company services [ ]
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 Services [ ]
8. Name and dealer of your Previous and
presently Owned laptop.

Name of the laptop: Previous 1____________2____________ Present __________

Name of the dealer: Previous 1____________ 2 ____________ Present ___________

9. How did you get to know about this Laptop? (Tick any one).

T.V advertisement [] Magazines/Newspaper [ ]

Friends [] Existing Customers []
Laptop Finance Companies [ ] Any other please
specify_____________________

10. Please tick the following attributes of your laptop.

a. Price: Expensive [] Reasonable []

b. Style: Stylish [] Simple []

c. Comfort: More comfortable [ ] Less comfortable []

d. Maintenance: Expensive [] Reasonable []

e. Battery Efficiency: Satisfactory [ ] Not-satisfactory []

Thank you for your Co-operation.

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