Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content
Legal
Key Word Definition
Copyright Copyright is a law which
stops another person from
copying your work.
Patent Patent is a set of exclusive
rights, meaning something
cannot be copied before
copyright.
Trademarks A symbol, word or slogan
legally registered by use as
representing a company.
Law/Body
Copyright, Designs and
Patents Act 1988.
Trade Marks Act 1994.
Main Components
Do not copy peoples work
Do not take their ideas
Do not make ideas which are
fairly the same
Do not copy the name of another
company
Do not copy another company’s
logo.
Impact on your work
If I use any images which are copyrighted and
display them publicly on my website, I will have
to give the owner of the image credit by showing
their name or sending a placing a link near the
image for them. This does not work the same for
royalty free images.
This can also protect my own work as people will
also have to give credit to me if they use my
images. I will likely have to prove that I have paid
the correct fee for the use of a copyrighted image.
The fee that you will have to pay is called a
royalty fee. If I have used a copyrighted image or
any other copyrighted work then I should provide
evidence of this wherever possible.
A trademark will allow the audience of my
website to notice that it is my company, but this
cannot be similar to another companies as the
people viewing the trademark will be confused as
to whose is whose. This will impact me as a
graphic designer as I will have to design a
trademark which looks different to others and
relates properly to my product. As a graphic
designer I will have to make sure that my
trademarked logo is not used in any other work
than my own, I must also ensure that I do not use
another person’s trademarked work.
 Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content

Data Security This is protective digital The Data Protection Act 1998. Do not keep data Data security will allow me to have my website
privacy measures that are Do not have any unwanted data protected as well as my social media account
applied to prevent protected, this is so that hackers cannot access my
unauthorized access to work. I will also have to ensure that all
computers, databases and information on my clients is kept secret and
websites. secure, this is because their information could be
changed if somebody else was able to access it.
As a graphic designer I will need to ensure that
any information that I have on any past clients is
removed and does not have the risk of being
exposed to the public.
Trading These are the local Consumer Protection Act 1987 Supports businesses This will ensure that the photos that I am
Standards government that works to Protects consumers advertising are accurate to my own work and is
protect customers and not too similar to my competitors work. This also
support legitimate relates to the copyright and design act as if I use
businesses. any work/images that I have found online and use
them for my own work then I will need to give
credit to the original owner. As a graphic designer
I will need to ensure that all of the work and
images that I have used relate properly to my
product, if they do not relate properly then my
audience or anyone else who sees my work may
get the wrong idea of what my product is.

Ethical
Key Word Definition
Censorship Censorship is the law which
stops younger viewers from
seeing inappropriate things at
their age.
Objectification Objectification is the action
of degrading somebody to
the status of an object.
Unit 23 – Personal Media Profile
M2: Legal and ethical requirements for the repurposed content
Law/Body Main Components Impact on your work
The Censorship and This stops scenes that may be bad for a When inserting pictures onto my website to
Entertainments Control child. advertise it through posters or flyers, I cannot
Act 1967 This blocks out anything in a scene include any pictures that may be too revealing
that is inappropriate. about a person’s body, as this may offend said
persons family. As a graphic designer if I use
images which may be too inappropriate for
younger people without the images being
censored then I may receive criticism from adults
and other people who have viewed the product,
this could result poorly for me as I may lose
reputation.
Advertising Standards This is treating somebody as non- I will not objectify my clients in order to attract
Authority (ASA) equal. more customers as this will be showing disrespect
This is forming stereotypes. to them, this may also end up with my company
having a bad reputation.
I must ensure that there is no images in my
company’s work that contain any objectification
toward women or men. As a graphic designer I
must keep my work professional and not include
any images or words which may offend the
audience or objectify my audience. If my work
does offend or objectify the audience then I may
receive criticism and lose reputation and may
have to make changes to my work.