TEXAS STATE UNIVERSITY – SCHOOL OF JOURNALISM AND

08/27/2018
MASS COMMUNICATION

Uselman, Hannah
MC4313 Writing for Public Relations
Sections 006
Exercise 3
Subject: PR Firms
Wed., August 29, 2018

As part of this class, please identify a public relations firm in either San Antonio, Austin,
New York, London, Geneva, Barcelona, San Juan or anywhere. It could ne worldwide,
national, statewide or local.

Include name: _______Edelman_______________________________________________

Include website link here:

________https://www.edelman.com/____________________________________

How do they describe themselves?

“We are a global communications marketing firm that partners with the world's
leading businesses and organizations to evolve, promote and protect their
brands and reputations”

Identify at least four (4) of the tabs, which appear on the website (top and/or bottom)
and describe the content:

a. About

b. Work

c. Expertise

d. Careers

How many employees do they have? Over 5000___________________________________

Who is the Chief Executive Officer (CEO)?______Richard Edelman_____________________

What other positions do they highlight with photographs? _____COO, Chief Client
Strategy, Senior Strategist, Global Vice Chairmen

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 TEXAS STATE UNIVERSITY – SCHOOL OF JOURNALISM AND
08/27/2018
MASS COMMUNICATION

Check if the PR firm has any job openings; if so, which are the openings? And, what are
the qualifications needed to apply?

Senior Account Executive - Corporate Communications

The senior account executive should have a bachelor’s degree in a related field and a proven
ability to manage multiple small or medium-sized projects simultaneously. S/he should be able
to develop communications plans, implement public relations tactics and impart knowledge to
more junior team members. S/he should have strong research, writing, editing and client
interaction skills, perform well under pressure and be a team player.

Which are the main industries the PR firm you selected serve?
a.Aerospace & Defense

b.Consumer packaged goods

c.Non-profit

d.Technology

(Example: Oil and Gas, Health, Pharmaceuticals, Retail, Banking and Finance, Fashion,
Beauty products, Film industry, Air transport, Food and Restaurants, Travel,
Environment, Animal Conservation, or any others)

Mention at least four of the PR firm major clients:

a. Adobe

b. Dove

c. Samsung

d. Lego

What did you discovered and/or learned that you did not know earlier?

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 TEXAS STATE UNIVERSITY – SCHOOL OF JOURNALISM AND
08/27/2018
MASS COMMUNICATION

Edelman is widely known, with offices in New York, Chicago and around the world. They
represent clients from all over the world who are involved in just about any industry you
can imagine.

Do you see yourself using your skills at the PR firm selected? Explain why yes or no.

Possibly, it seems to be a very corporate setting and I’m not sure I want to work for
such a huge company.

Thanks, omwilson