CONTACT Cassaundra Peterinelli

University of North Florida

904.718.5366

cpeterinellidd@gmail.com

cassaundra- PROFESSIONAL PROFILE

peterinelli.webnode.com
Motivated, outgoing student with a multitude of leadership experience pursuing a
degree in Advertising with a minor in Management. An enthusiastic, confident worker
EDUCATION aiming to help achieve company goals and take on more responsibility as quickly as
possible.
BACHELOR OF SCIENCE EXPERIENCE
Advertising
University of North Florida INTERN
2015 – 2019 Merchants Fleet Management / Chicago, IL / January 2019 – August 2019

SUMMER BUSINESS SCHOLARS ADVERTSING CREATIVE STRATEGY

PROGRAM Class at UNF / Fall 2018
University of Chicago Completed a semester-long mini advertising campaign project for Walt Disney Resorts
July 2016 • Critiqued the brand’s current ad campaign by identifying strengths and
Completed graduate-level courses in weaknesses and comparing to competition
Financial Accounting, Finance (Corporate
and Investment), Marketing & Innovation, • Engaged in a brand identity analysis, secondary research analysis, and
and Leadership taught by MBA faculty at conducted a focus group and survey for primary research
Chicago Booth. • Developed a print ad, radio spot, TV storyboard, social media plan featuring
tweet and posting examples, and an alternative advertising idea (this project
SKILLS is located on my website cassaundra-peterinelli.webnode.com)
• Microsoft Word, Excel,
LEAD BARISTA
PowerPoint Nordstrom / Jacksonville, FL / January 2017 – December 2018
• Adobe Certified Associate
• Ran EBAR Instagram account
• Hootsuite Certified • Created engaging stories and posts on the Instagram featuring polls and
• Google Analytics Certified designs created in Adobe Photoshop adhering to a specific, consistent theme
• Trained new employees to the company standard
• Public Speaking • Directed team of eight baristas and delegated tasks during each shift
• Social Media
COACH
• Customer Service Strongpoint CrossFit / Jacksonville, FL / March 2013 – August 2018
• Copy Editing
• Developed a social media campaign to attract new members
• Copy Writing • Designed and implemented a two month on-boarding program for new
members to facilitate a better understanding of complex movements and to
provide motivation during the first months.
• Provided feedback in a positive and helpful manner
• Simplified complex instructions and modify explanation based on skill level
• Anticipated problems and provided athletes with potential alternatives

VOLUNTEER
The Arc / Jacksonville, FL / January 2018 - August 2018

• Assisted residents with questions or concerns about their apartments,

maintenance, or upcoming events
• Interacted with residents living with a variety of developmental disabilities
and maintaining respectful, clear communication suit their needs.
• Helped with various administrative tasks such as printing and hanging
notices in clubhouse, sending emails
• Led art classes with up to 10 participants from the community