Professional Documents
Culture Documents
A Research Proposal
Presented to the Faculty of
Ateneo de Zamboanga University
College
In Partial Fulfillment
Of the Requirements
In Business Management 102
By:
Glaizel Mae F. Arcillas
May 2019
I. TITLE
This study aims to determine the perception of BSBA students of Ateneo de Zamboanga
University towards #Foodtrip eatery. Specifically, it seeks to answer the following questions:
The cafe atenista food stalls will know what makes the students attract upon their
products, and stall. Wherein they can improve and stabilize their way on attracting the
customers.
The institution, specifically BSBA organization in AdZU will also benefit from this
study by analyzing key words from the data gathered. This paper will contribute to the
Finally, this study will serve as a reference to the future student researcher upon
conducting a related research about perceptions towards the food stall of #Foodtrip in Cafe
Atenista.
IV. SCOPE AND LIMITATIONS
This study focuses on the perceptions of 1st year BSBA students of Ateneo de
Zamboanga University during the summer class of 2019. This study will be conducted to be
able to determine what the BSBA students’ perception about #Foodtrip eatery located at
Café Atenista in Ateneo de Zamboanga University campus. The researcher will get 30
students to be the respondents for this study. The researcher will provide checklist
V. RESEARCH METHOD
Research design
The research design used for this study is descriptive design whereas the researcher
obtained information’s included by the use of survey questionnaire and studies the insights’
The researcher has chosen the participants for this study are 1st year BSBA students
of Ateneo de Zamboanga University that are currently enrolled for the summer class.
Research instrument
The research instrument used for this study is survey questionnaire wherein the
respondents will have to check each question until they finish the questionnaire.
Data gathering procedure
First, the researcher will provide a questionnaire for the respondents, and will seek
for approval from the respondents if they are willing to answer the given survey
questionnaire. After getting the approval, the researcher will give the survey questionnaire
Analysis of data
After gathering the data needed, each of the survey questionnaire will be analyzed
separately and will be categorized distinctively. The results will be shown through tables
Table 1
MALE 10 91% 1 9%
FEMALE 18 95% 1 5%
TOTAL 28 93% 2 7%
From the table shown above, it showed that out of 30 respondents of BSBA, 28
responded yes, that they go to Café Atenista and only 2 said that they don’t go to Café
Atenista. 18 females said they go to Café Atenista and only 1 female responded no; 10 males
From the table shown above, it showed that out of 30 respondents of BSBA, 20
responded yes they buy at #Foodtrip eatery meanwhile 8 responded as no, that they don’t
buy at #Foodtrip eatery. 7 males responded yes and 3 responded no; 13 females responded
From table 3 shown above, it showed that about 14 responded “friends” are the
ones who influenced the respondents most, in the second option which is the “family” no
one chose the option, while on “others” there are 6 students who reasoned out about
“personal choice”. In friends, there are 6 males and 8 females responded to this option. In
family, both genders didn’t choose the option, and on others, there’s 1 male and 5 females
chose the option, in total of 20 respondents. The remaining respondents which are 10, those
students are the ones who don’t buy at Café Atenista and/or Foodtrip eatery.
Table 4
0%
TOTAL 14 50% 5 18% 0 0% 1 4% 0
From the table 4 shown above, it showed that “Food” is the most liked about in the
stall of Foodtrip eatery about 14 responded to this option, second is the “products’ pricing”
about 6 respondents, third is the “counter & friendly saleslady” about 3 respondents, fourth
is the “others” about 1 respondent who reasoned out (I only bought there because it’s the
only stall that is left open that time), meanwhile in “popularity” no one responded to this
option, in total respondents who answered to this item is24. Out of 30 respondents,
supposedly there are 10 respondents who don’t buy at café atenista/foodtrip yet in this
item there are 24 respondents and in that 24, there are 3 respondents answered a multiple
choices in this item, the 2 respondents out of 3 answered multiple choice namely ( food,
product pricing) and the left respondent out of the 3 respondents who answered as multiple
he chose 3 options, namely (food, product pricing, counters & friendly saleslady) and so until
it came out as total to be 24 respondents who answered at this item, there are 6 left out of
30 respondents.
Table 5
MALE 1 9%
FEMALE 1 5%
TOTAL 2 7%
Question item 2
don’t stay at I don’t like Because it’s doesn’t know the viands
school after class the food expensive the location are pork
From the last table shown above, there are 10 respondents who don’t buy food at
Foodtrip eatery. The main top 4 reasons on why the respondents don’t buy at Foodtrip
eatery according from the tally that the researcher got is because the respondents don’t like
the food, the respondents eat outside of the campus, because it’s expensive, and the
respondents doesn’t know where it is located. The least reason on why the respondents don’t
buy at Foodtrip is because the respondent doesn’t stay too long at school after class and the
viands are mostly pork. From the tally, the total respondents for this item are those students
In this last chapter is where the researcher will give the summary of the research
data given from above and the conclusion for the paper. The research paper aimed to know
why students buy at Foodtrip eatery. 30 respondents were involved in this study,
specifically 1st year BSBA students who are enrolled during the summer class of 2019. The
finding of this study is that there are about 20 respondents who buy at Café
Atenista/foodtrip and about 10 respondents who don’t buy at café atenista/foodtrip. From
the interpretation of the table 3, most influencing option is the Friends about 14
respondents chose this option and the most liked about foodtrip is their food, followed by
the product pricing then counters & friendly saleslady. Lastly, based from the interpretation
above from the last table which is table 5, respondents who answered this item gave their
reasons that the respondents don’t like the food, the respondents eat outside of the campus,
because it’s expensive, and the respondents doesn’t know where it is located.