Professional Documents
Culture Documents
▌Use Case – how everything works together (DigiB, SHAPE, ONE IT)
▌Questions
12/10/2018 2
Our Digital Journey towards Growth
Karsten Beckmann
4 December 2018
12/10/2018 4
1
DIGITAL
CHANGE
12/10/2018 5
2 OUTSTANDING DIGITAL
CUSTOMER EXPERIENCE
12/10/2018 6
3 DATA
THE NEW GOLD
12/10/2018 7
4 STANDARDIZED
IT & BUSINESS
PROCESSES
12/10/2018 8
5 DIGITAL
INNOVATION HUB
12/10/2018 9
TO BECOME
THE MARKET
LEADER IN
DIGITAL
CUSTOMER
EXPERIENCE IN
OUR INDUSTRY
12/10/2018 10
OUR DIGITAL JOURNEY TOWARDS GROWTH
What we have done and what we’ll do
Development, connectivity & ‘go- Already done Next steps Digital Marketing initiatives
live’ of Brenntag Connect
Further funcitionalities for internal
Development & ‘go live” Internal tool set
Tool for purchasing decisions Digital
SHAPE Kick-off Phase I
Planning and preparation of
Journey
Program SHAPE Digital Ambassadors
11
OUR DIGITAL JOURNEY TOWARDS GROWTH
What happens today
12/10/2018 12
Brenntag’s Digital Hub
▌ An introduction to DigiB
Maarten Stramrood
Essen, 04.12.2018
DIGITALITATION & FURTHER DEVELOPMENTS
VUCA
TODAY…
Volatility
Uncertainty
Complexity
Ambiguity
04/12/2018 14
DIGITALITATION & FURTHER DEVELOPMENTS
Daily experience
04/12/2018 15
DIGITALITATION & FURTHER DEVELOPMENTS
Business to Business activities
04/12/2018 16
BRENNTAG‘S DIGITAL HUB
Portfolio
Brenntag Connect
Internal Tools
Digital Marketing
04/12/2018 17
BRENNTAG CONNECT
Brenntag’s e-commerce, knowledge, self-service platform
04/12/2018 18
INTERNAL TOOLS
To facilitate purchase decisions and internal synergies
..more to come
04/12/2018 19
DIGITAL MARKETING
New customers & insights on customer behaviour
Paid
advertising E-Mail
and SEO Marketing
Website
(mainly
Brenntag Social
Connect) media
DIGITAL advertising
MARKETING
Marketing
Content Automation
Marketing
Inbound
Marketing
04/12/2018 20
SHAPE
Bill Gates
12/10/2018 22
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
Why do we need SHAPE?
12/10/2018 23
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
What is SHAPE?
Finance
12/10/2018 24
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
Who is SHAPE?
12/10/2018 25
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
How does SHAPE effect you in your daily business?
Training
Support
12/10/2018 26
SHAPE – BACKBONE OF BRENNTAG EMEA´S DIGITAL FUTURE
When will SHAPE happen?
2017 2018 2019 2020 2021 2022 2023
Phase 0
Prep
Preparation
Template
Template
Phase 1
Pilot
Roll out 1
Phase 2
Rollout
Roll out 2
Roll out 3
12/10/2018 27
Thank you!
OneIT
Social Intranet – Collaboration
@ Digital Journey
12/10/2018 30
ONE IT
OneIT in detail
10 independent IT organizations
reporting into local business
15 Active Directories
ONE
9 data center providers EMEA IT Team Office versions
2007, 2010,
2013 up to 2016
2 Brenntag TWO
internal data centers FIVE Collaboration & 5 telephone technologies
Backend Communication
ONE Datacenter ONE Domain
Already 4 different
all sourcing models ONE Server Policy ONE AD O365 tenants
available: ONE O365 Tenant
IaaS, Co-Location Email on Lotus Notes
fully outsourced, FOUR THREE or MS Exchange
on premise Connectivity Process & Policy
Several Sharepoint
ONE Network ONE Policy for HW/SW
ONE Contract Mgmt ONE ITSM tool and one LINK
4 firewall different
technologies Service Desk
tools
4 Wifi 7 network several contract all available 20+ 10 different
equipment component partners for technologies hardware processes, policies
suppliers brands mobile & WAN in place suppliers and security standards
CROSSCHECK
Who has used or seen this
Content Technic
Enable modern and agile Communication & Reduce complexity in a heterogeneous IT landscape
Collaboration on global scale
Harmonize contact information within Brenntag
Knowledge sharing within Brenntag
Use all available services out of ONE MS tenant
Enable video messaging on global scale
Avoid double license fees for similar services from
Use modern APPs on mobile devices different regions and tenants
One UI for all users on all devices Prepare Brenntag for global approach on Digitalisation
10/12/2018 35
GLOBAL SOCIAL COLLABORATION
Target Picture Global
Showing content from various sources
with harmonized layout, look & feel
ONE
Userinterface
B01-AD Global-Tenant
Services
CMS
All GLOBAL
countries
10/12/2018 38
OUR LIFE
We work …
We must close
the gap
Elmar Klein
04 Dec 2018
HALLOWEEN
Pumpkin soup peak
place
orders
view
order status
access
product prices
download
MSDS
request
samples, documents,
other information
Die Verfügbarkeitsprüfung wird aufgrund von Knappheiten, Produktionsabsprachen analysiert und geklärt
Das Auslieferwerk wird evtl. angepasst – Abhängig vom Material und Verfügbarkeit
Generelle Auftragsprüfung auf Plausibilität hat der Kunde alles ordnungsgemäß erfasst – Prüfung evtl. Texte
Etc.
SAP PL
SAP CEE
SAP IB
SAP CH
SAP BENL
Integration
Infrastructure
SAP FR
SAP GER
SAP Nordic
NON-SAP IT
NON-SAP UK
SAP Asia
EMEA
Processes
Masterdata
Organization
12/10/2018 66
DIGITAL JOURNEY EXPERIENCE
12/10/2018 67