SCHOOL OF _BUSINESS

AY _2019 - 2020

COURSE SYLLABUS
COURSE CODE AE1

COURSE TITLE Managerial Economics

COURSE DESCRIPTION  Managerial economics refers to the application of economic

theory and the tools of analysis of decision science to examine
how a firm can make optimal managerial decision in the face of
the constraints it faces.
COURSE UNIT: __units Three (3) units

CLASS CONTACT HOURS: 48 4.5 hours a week x 14

(4.5 hours a week x 12)
PRE/CO-REQUISITE: None ( Managerial Economics in a Global Economy – Third Edition
(International Edition 2001) Irwin/McGraw-Hill
COURSE OBJECTIVES  To provide a unifying theme of managerial decision making
around the theory of the frim
 To introduce an international dimension into managerial eco-
nomics to reflect the globalization of production in today’s
world.
 To show how managerial decision are actually made in the real
world

TIME TOPIC TEACHING OUTCOME MEASURES

ALLOTMENT STRATEGIES
Wk1 The Nature and Scope of Managerial Eco-
nomics  Group
discussion
 Lecture using
audio-visual
presentation
Wk2 Optimization Techniques and New Man-  Group
agement Tools discussion
 Lecture using
audio-visual
presentation

Wk3  Demand Theory  Group

 Demand Forecasting discussion
 Lecture using
audio-visual
presentation

Wk4 Production Theory and Estimation  Group

discussion
 Lecture using
audio-visual
 presentation

Wk5 Cost Theory and Estimation

 Group
discussion
 Lecture using
audio-visual
presentation

Wk6 Linear Programming  Group

discussion
 Lecture using
audio-visual
presentation

Wk7 Market Structure: Perfect Competition,  Group

Monopoly, and Monopolistic Competition discussion
 Lecture using
audio-visual
presentation

Wk8 Oligopoly and Strategic behavior  Group

discussion
 Lecture using
audio-visual
presentation
Wk9 Pricing Practices  Group
discussion
 Lecture using
audio-visual
presentation
Wk10 Regulation and Antitrust – The Role of  Group
Government in the Economy discussion
 Lecture using
audio-visual
presentation
Wk11 Risk Analysis  Group
discussion
 Lecture using
audio-visual
presentation
Wk12 Long-Run Investment Decision – Capital  Group
budgeting discussion
 Lecture using
audio-visual
presentation
Wk
Wk
Wk
Wk
Wk
Wk
Wk
Wk
Wk
Wk
REFERENCES
GRADING SYSTEM Attendance 10%
Class participation 30%
Midterm 30%
Final 30%
TOTAL 100%