Company Name: Everteen (Wet & Dry Personal Care Pvt. Ltd.

Established in 2013)

Website: https://www.everteen.co.in/

Availability on Social Media: Facebook, Twitter & Google Plus

Product Types: Women’s Intimate care product

Distribution Model: Online & Offline

Whether selling through own website: Yes

Whether selling through E-commerce: Yes. Available both on Flipkart & Amazon

Offline Distribution Model (Franchisee, Exclusive Store, Traditional Distribution, etc.): Available only
in Delhi, Mumbai, Pune, Chennai, Hyderabad & other major cities through pharmacies

Facebook Page Analysis:

No. of Followers: 76,973

No. of Likes: 77,087

Frequency of Posts: Weekly Posts

Analysis:

The Analysis of the last one year facebook post shows that the company had earlier focused on
creating awareness program for women menstrual problems particularly about how different
products can be used to resolve the same alongwith information about company’s product.

The company is focusing majorly on two of its product viz: Menstrual Cups & Hair removal cream.
The company had also created some advertisement regarding its subscription service but the no. of
likes to such posts failed to exceed even 20. The company has also launched a campaign named
#SayYesToMenstrualCup (Created by ITM Ghaziabad but supported by the company) for creating
awareness about the same.

The company regularly posts information about celebrities saying something about women hygiene
& this has helped to garner some positive response. The company has also partnered with a Women
Magazine named Womensera to bring education series on complete female intimate hygiene &
makes regular posts of new articles every Saturday & Sunday. This posts have garned positive
response with like hitting upto 200 for some articles.

The company crossed its 30,000 follower mark in June, 2018. In May 2018, the company launched a
survey to get information so as to create unique products tailored to meet consumer need.

The company is focusing on using the help of online bloggers & reviewers to create a positive image
about its product & hence the company has starting from Nov., 2018 started posting short videos of
review as well as women hygiene awareness staring beauty bloggers. The company launched an
awareness campaign during the festival of Navratri by posting day wise information about the Day of
Navratri & how it can be related to women hygiene.

The company has created an album named “everteen Inspirations” wherein it posts various
inspirational quotes about women hygiene by world renowned personalities. The company also
launched an campaign to seek petition from court asking government to make women hygiene
compulsory in school education. The company also sponsored a Beti Bachao Beti Padhao event
organized by Kathak dance & social activists Dr. Rekha Mehra which was also supported by Ministry
of Culture. Though the page is meant to reach global audience, it seems that the company is
targeting Indian women who are working class & want them to shift to Menstrual cups instead of
traditional sanitary pads.

The company has been gathering reviews from beauty bloggers as well as the users of its products &
the same are posted on the website of the company. However, the same is not posted on the
facebook page of the company. The company also maintains an official account with quora &
answers queries related to women’s hygiene issues.

Twitter Page Analysis:

Page Name: @ILoveEverteen

No. of Followers: 223

No. of Tweets: 302

Frequency of Tweets: Once a Month

The company is not very active on twitter & is making random posts on monthly basis. There seems
to be no synchronization between facebook & twitter posts.

Most of the tweets the company has made are retweets from publically renowned figures. It seems
that by retweeting the same, the company is trying to create awareness. However, it seems that the
company is not interested in using Twitter as a tool for social media advertising.