PROJECT REPORT

ON

A STUDY ON CUSTOMER SERVICES OF COMMERCIAL BANKS IN

KARAIKAL REGION
A project work submitted to the Pondicherry University in partial fulfillment of the requirement for

the degree of

BACHELOR OF BUSINESS ADMINISTRATION

BY

S.JOSEPHRAJ(16BB0607)

P.MARI KRISHNAN (16BB0611)

S.RAMKUMAR (16BB0616)

UNDER THE GUIDANCE OF

MR.V. CHANDRA MOHAN M.B.A.,

Faculty guide
 CERTIFICATE
DEPARTMENT OF BUSINESS ADMINISTRATION

DON BOSCO COLLEGE (ARTS&SCIENCE), THAMANANGUDY

KARAIKAL

CERTIFICATE

This is to Certify that this Project entitled

A STUDY ON CUSTOMER SERVICES OF COMMERCIAL BANKS IN

KARAIKAL REGION
is work done by

S.JOSEPHRAJ(16BB0607)

P.MARI KRISHNAN (16BB0611)

S.RAMKUMAR (16BB0616)

Submitted in partial fulfillment of the requirements for the

Bachelor of Business Administration

Of Don Bosco College (Arts &science) Thamanangudy, karaikal

(Affiliated to Pondicherry University)

________________________ _____________________________

HEAD OF DEPARTMENT FACULTY GUIDE

____________________________ ______________________________

EXTERNAL EXAMINER INTERNAL EXAMINER

 DECLARATION

Date :
Place :

We hereby declare that the project work entitled “ To study the existing
customer preference of marble products with special reference to Rajasthani
marbles” is submitted to Pondicherry university in partial fulfillment of the
requirement for the award of degree of Bachelor OF Business Administration and
this record of original research work is done by us under the guidance MR.V.
CHANDRA MOHAN M.B.A., Department of Business Administration, Don
Bosco College of (Arts & Science ), Thamanangudy . Karaikal.

S.JOSEPHRAJ

P.MARIKRISHNAN

S.RAMKUMAR
 TABLE OF CONTENT

CHAPTER TITLE PAGE NO.

NO.

I CHAPTER - I 1-5

1.1 INRODUCTION
1.2 STATEMENT OF RESEARCH PROBLEM
1.3 SCOPE OF STUDY
1.4 OBJECTIVE OF THE STUDY
1.5 RESEARCH METHODOLOGY
1.6 LIMITATIONS OF STUDY
1.7 CHAPTER SCHEME

II CHAPTER - II 6-15

THEORETICAL BACKGROUND OF THE STUDY

III CHAPTER - III 16-20

PROFILE OF KARAIKAL DISTRICT

CHAPTER - IV 21-62
IV
ANALYSIS AND INTERPRETATION
 CHAPTER - V 63-65
V

FINDINGS, RECOMMENDATION OF THE STUDY

AND CONCLUSION

BIBLIOGRAPHY

APPENDIX
 List of Tables

Page
Table No. Title
Number
4.1 Distribution Of Respondents Based On Gender 21
4.2 Distribution Of Respondents Based On Marital Status 23
4.3 Distribution Of Respondents Based On Age Group 25
4.4 Distribution Of Respondents Based On Education Qualification 27
4.5 Distribution Of Respondents Based On Monthly Income 29
4.6 Distribution Of Respondents Based On Occupation 31
4.7 Distribution Of Respondents Based On Area Of Dwelling 33
4.8 Distribution Of Respondents Based On Type Of Family 35
4.9 Distribution Of Respondents Based On Size Of Family 36
4.10 Distribution Of Respondents Based On Type Of Bank 38
4.11 Distribution Of Respondents Based On Area Of Bank’s Branch 40
4.12 Distribution Of Respondents Based On Type Of Account 42
4.13 Distribution Of Respondents Based On Period Of Account Holding 44
4.14 Distribution Of Respondents Based On Account In Other Bank 46
4.15 Distribution Of Respondents Based On No. Of A/C 47
4.16 Distribution Of Respondents Based On Purpose Of Opening And 48
Account In The Bank
4.17 Distribution Of Respondents Based On Frequency Of Visit To The 50
Bank
4.18 Distribution Of Respondents Based On Purpose Of Visit To The 52
Bank
4.19 Distribution Of Respondents Based On Reason For Opening 54
Account In The Branch
4.20 Distribution Of Respondents Based On Periodical Customer Meet 56
4.21 Distribution Of Respondents Based On Grievance Cell 57
4.22 Distribution Of Respondents Based On Display Of Interest Rate 58
4.23 Distribution Of Respondents Based On Display Of Service Charge 59
 List of charts

Page
Chart No. Title
Number
4.1 Distribution Of Respondents Based On Based on Gender 22
4.2 Distribution of Respondents Based on marital status 24
4.3 Distribution of Respondents Based on Age Group 26
4.4 Distribution of Respondents Based on Education qualification 28
4.5 Distribution of Respondents Based on Monthly Income 30
4.6 Distribution of Respondents Based on occupation 32
4.7 Distribution of Respondents Based on area of dwelling 34
4.8 Distribution of Respondents Based on type of family 35
4.9 Distribution of Respondents Based on size of family 37
4.10 Distribution of Respondents Based on Type Of Bank 39
4.11 Distribution of Respondents Based on Area Of Bank’s Branch 41
4.12 Distribution of Respondents Based on Type Of Account 43
4.13 Distribution of Respondents Based on Period Of Account Holding 45
4.14 Distribution of Respondents Based on Account In Other Bank 46
4.15 Distribution of Respondents Based on No. Of A/C 47
4.16 Distribution of Respondents Based on Purpose Of Opening And 49
Account In The Bank
4.17 Distribution of Respondents Based on Frequency Of Visit To The 51
Bank
4.18 Distribution of Respondents Based on Purpose Of Visit To The 53
Bank
4.19 Distribution Of Respondents Based On Reason For Opening 55
Account In The Branch
4.20 Distribution Of Respondents Based On Periodical Customer Meet 56
4.21 Distribution of Respondents Based on Grievance Cell 57
4.22 Distribution Of Respondents Based On Display Of Interest Rate 58
4.23 Distribution Of Respondents Based On Display Of Service Charge 59