Food Attitudes and Behavior

About FAB
The Food Attitudes and Behaviors (FAB) Survey was developed by staff at NCI with the goal of
evaluating a variety of factors that may be related to fruit and vegetable intake among adults.

The FAB Survey contains 65 questions in 8 sections.

Survey

? Attitudes
and Beliefs
Eating
Behaviors
Convention-
al Constructs
- Self-efficacy
Novel
Constructs
- Shopping Patterns

+ General
Health
Physical
Activity
- Barriers

- Social Support
- Taste Preferences

- Views on Vegetar-
ianism
Shopping Sedentary - Knowledge of
Behaviors Reccomenda- - Intrinsic/Extrinsic
tions Related to Motivation
Fruit and Vegeta-
Fruit and Food ble Intake - Environmental
Vegetable Preferences Influences
Consumption

Results
The FAB Survey was administered using a Consumer Opinion Panel in Fall 2007 and the final
sample consisted of 3,397 adults, with an oversampling of African-Americans. The final response
rate was 57%.
Contact
April Oh, Ph.D., M.P.H. Linda Nebeling, Ph.D., M.P.H., RD
Program Director Deputy Associate Director
Health Communications and Informat- Behavioral Research Program
ics Research Branch linda.nebeling@nih.gov
april.oh@nih.gov

cancercontrol.cancer.gov/brp/hbrb/fab
U.S. Department of Health & Human Services | National Institutes of Health