LARGEST U-15 KIDS MARATHON

Sunday 23rd )HE¶_/D[PL/DZQV| 6:00 am onwards

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 ABOUT JUNIORTHON
9 JUNIORTHON is the first ever successful annual running event for children & junior athletes (between 5 to 15
years. The first season was held in Dec 2015 in Mumbai and we are proud to host the first year in Pune this year.

9 The objective of JUNIORTHON is to encourage Physical Fitness amongst children by giving them an opportunity
to SET OUT & introduce them to long distance running.

9 It appeals to each and every child to leave their gadgets and go outdoors, getting dirty outdoors is healthier than
playing with gadgets indoors.

9 Juniorthon event is conceptualized and organized by Party Sharty Entertainment Pvt. Ltd

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 OUR VISION  

9 Juniorthon event promotes running as an active lifestyle for children and the entire family which helps in their
physical, social and emotional wellbeing

9 JUNIORTHON also aims to create awareness on the rise of Childhood Obesity, Vitamin D deficiency, depression
& related diseases due to lack of outdoor activities

9 By 2019 JUNIORTHON will engage more than 2 lakh children through multicity Runs and Immersive Outreach
Programs

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 PUNE JUNIORTHON 2019
9 Juniorthon is all set to enter new cities with PUNE being the first one. After 3 successful years

in Mumbai. Juniorthon is the most established and the largest kids Marathon

9 PUNE JUNIORTHON 2019 will host 2500 children participants and 8000+ audience

9 The run is scheduled on 3rd February 2019 at Laxmi Lawns, Magarpatta

9 The run is to support µ0LVVLRQ (GXFDWLRQ¶ cause with Smile Foundation

9 Fitness expo and fun activities to celebrate the run at the same venue

9 Juniorthon will seed the idea of running through SCP, bootcamps in key schools, housing

societies and carnivals, reaching directly to 10000 Children

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 NGO ASSOCIATION  
9 MUMBAI JUNIORTHON has exclusively empanelled with
SMILE FOUNDATION this year that works towards
development & empowerment of children from vulnerable
backgrounds via Education & Health Care

9 MUMBAI JUNIORTHON seeks to create awareness about the

NGO & the CAUSE they support ± Mission Education
Programme

9 The event boasts of fundraising platform for SMILE

FOUNDATION wherein a portion of the registration fee is
donated for the cause

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 RACE CATEGORIES  
OPENERS               DIFFERENTLY  
(1  Child  +  1   BEGINNERS   CHALLENGERS   PROS   -­‐  ABLED  
Parent)  
Distance:  
Distance:   Distance:   Distance:   Distance:   0.5  km  
0.5  km   1  km   2  km   4  km  
Age:  Under  
15      
Age:  5-­‐8   Age:  6  -­‐  11   Age:  8-­‐13   Age:  11-­‐15  
years   years   years   years  

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 JUNIORTHON CARNIVAL  
9 The race will be followed by a fun-filled CARNIVAL cum FITNESS EXPO
 
9 The CARNIVAL will commence along with the Main event from 7: 00 am to 11:00 pm

9 Attractions Include:
Game  Stalls  

Food  Stalls                                                                          

Activities  /  Workshops  

Entertainment  

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 ASSOCIATION BENEFITS  
6,000  +    
Captive  
Audience  -­‐  
Children/  
Parents  

 
360ƕ   Visibility  
Branding:   amongst  
Digital,   BENEFITS   Large  
Outdoor,  
Events,  PR   Brands  
 

Aspiring  
runners,  
athletes  
from  Schools  

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 EVENT PROMOTION PLAN  
ATL ACTIVITIES DIGITAL MEDIUM BTL ACTIVITIES
www.juniorthon.com School Contact program 50+
Radio Announcement: Spots + RJ schools
mentions (Fever 104/ Radiocity) Focused Social Media Marketing on
facebook & instagram Bootcamp at Schools, Housing
Hoardings: 7-10 in nos. for 10 days Society and Carnivals
Tie-up and paid promotions on
Running groups, City highlights, Bib Expo ± 2 days before the
Cinema Slides ± 25 screens | 2 health and lifetstyle pages/blogs
weeks event

Email Marketing ± Runners & Existing Extensive branding & visibility on

Strong PR : (Pre & Post event)
participants during event

Online Aggregators :
Youtoocanrun.com |
Bookmyshow.com

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 SUCCESS STORY
Sunday | BKC | 6:00 am onwards

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 About MUMBAI JUNIORTHON  
9 Mumbai Juniorthon has reached the milestones of success with increase in number of participants year on year
along with integration with a number of brands and sponsors on board.

9 The participation almost doubled since first year. Juniorthon so far has touched 9000 participants and 27000 plus
Audience in last three years directly at the event.

9 Highest participation is from 8 km radius around BKC.

9 Outstation Participation: Juniorthon has seen keen runners from other cities too like Aurangabad, Kolhapur, Pune,
Bangalore and more.

9 Top 5 Sponsors have continued the partnership for last three years and look forward to the association in coming
years as well. Every year 20 plus brands engage children and their families at the run and Gala Celebration.

9 More than 40 famous Celebrities | Influencers encouraged participants through Video bytes and direct presence at
the event inc Tara Sharma, Dino Morea, Darsheel Safari, Bhavya Gandhi (tappu), Saloni, Jay Soni, Harshali
Malhotra

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 MUMBAI JUNIORTHON SUCCESS STORY  

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 MUMBAI JUNIORTHON - FACTS  
Regionwise
Sobo Western Suburbs
2015   2016   2017  
Central and Eastern Suburbs Thane and Navi-Mumbai
Others ͻ Participants:   ͻ Participants:   ͻ Participants:  
2300   3000   4000  
1%
ͻ Total   ͻ Total   ͻ Total  
8% 22% Footfall:   Footfall:   Footfall:  
17%
8000   10000   12000  

52%

40% 60%
Total Participants : 9000
Decision making Parents,
Influencers & Supporters : 27000 + Aspiring runners, athletes
Age Group : Between 5 to 15 yrs

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PARENTS VERDICT  

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 OUR PROUD PARTNERS  

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 OUR PROUD PARTNERS

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 POST EVENT COVERAGE
BT  Page  3  
HT  

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 PRE-EVENT COVERAGE
Absolute  
India  

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 BOOTCAMPS IN SCHOOLS AND HOUSING SOCIETIES

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 OTHER BTL PROMOTIONS

Mini Juniorthon Run at Kids Carnival at CCI

&URVV3URPRWLRQDW0LFNH\0HKWD¶V*\P

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 OUTDOOR PROMOTION  

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BIB DISTRIBUTION EXPO  

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 CELEBRITY APPEARANCE  

2016

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 BRANDING  
START  &  FINISH  GANTRY  

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 BRANDING  
HOLDING  AREA  STAGE  BACKDROP  &  RUNNER  BOARDS  

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 OTHER BRANDING  
PHOTO  BOOTH  FOR  SPONSOR  

TOBLERONES  

CHECKERED  
BACKDROP    
 THE CARNIVAL AREA  

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THE CARNIVAL AREA  

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 PRIZE DISTRIBUTION  

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 MUMBAI JUNIORTHON ó This Year
9 Mumbai JUNIORTHON 2018 will host 5000 children participants and 14000+ audience

9 The run this year is scheduled on 23rd December 2018 at MMRDA grounds, BKC

9 The run is to support µ0LVVLRQ (GXFDWLRQ¶ cause with Smile Foundation

9 Fitness themed carnival with 50+ activities post the run at the same venue

9 15+ bootcamps to seed the idea of running amongst children at key schools, housing societies

& carnivals, reaching directly to 10000 Children

9 JUNIORTHON this year aims to go multicity with PUNE JUNIORTHON

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 JOIN THE RUN!  

Contact us:
Yatin Karasia | yatin@partysharty.in | +91 98208 70783
Paresh Kataria | paresh@partysharty.in | +91 98920 08362

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