6/9/2019 iRubric: Marketing Plan Group Project Presentation rubric - RX4647W: RCampus

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iRubric: Marketing Plan Group Project Presentation rubric

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Marketing Plan Group Project Presentation
Rubric Code: RX4647W
Derived from rubric: Marketing Plan Group Project Presentation

Evaluation criteria for Group Marketing Plan Presentation Ready to use Public Rubric

Keywords: (None) Directly link to this rubric or embed it on your website:

Categories: url: https://www.rcampus.com/rub

Subjects: Business
Types: Assessment (Other) link: <a href='https://www.rcampus.

Grade Levels: Graduate embed: <iframe src='https://www.rcam

Criteria
Maximum Rating: 150 Points

Poor Satisfactory Excellent

(N/A) (N/A) (N/A)

Mission Poor Satisfactory Excellent

10 pts.
Has no mission statement for company and/or product or Mission statement for company and/or product is brief,
statement is not distinctive. (5) memorable, and distinctive. but it lacks clarity or does
not indicate the primary focus of the business and its
benefit to the target audience. (7)
Mission statement is brief, memorable, and distinctive.
The purpose of the business and/or product is clearly
stated and it indicates the primary focus of the business
and its benefit to the target audiencet. (10)

SWOT/Situation Analysis Poor Satisfactory Excellent

20 pts.
Little or no detail provided on SWOT and market forces Describes the market situation facing the business but A definitive assessment with lots of detail and key
impacting the business. (10) content is limited in content and scope. (15) insights.(20)

Marketing Objectives Poor Satisfactory Excellent

15 pts.
Marketing objectives are missing or those that are Linkage of marketing objectives to business is not clearly The marketing objectives are clearly stated and
identified are not quantified or are inappropriate. (5) stated. Some of the objectives and goals are unclear appropriately quantified. (15)
and/or not appropriately quantified. (10)

Product/Service Description Poor Satisfactory Excellent

15 pts.
Service and/or product description is missing. (5) Service and/or product description is stated, but Service and/or product description is clearly stated and
somewhat unclear. (10) appropriate. Creative use of visuals in presentation. (15)

Target Audience/Segment Poor Satisfactory Excellent

15 pts.
Little or no detail provided on target market and its Provides a description of the target market and its An outstanding assessment that clearly identifies the
characteristics and needs. (5) characteristics and needs, but is limited in depth and use target market, its characteristics and needs, and utilizes
of secondary data to support the assessment. (10) secondary sources to support this assessment. (15)

Promotion Strategy Poor Satisfactory Excellent

15 pts.
Promotion strategy is missing, or, if identified, is weak in
detail and specifics on the range of promotional tools
used. Does not seem appropriate given the
product/service description and. (5)
Promotion strategy is identified but not described in Promotion strategy is appropriately identified and
enough detail to convey a robust promotional strategy. described with a range of promotional tools. (15)
(10)

Distribution Strategy Poor Satisfactory Excellent

15 pts.
Distribution strategy is missing, or, if identified, is weak in Distribution strategy is identified but not described in Distribution strategy is appropriately identified and
detail. (5) enough detail to convey a strong and clear strategy. (10) described with clear identification of how product will be
distributed to target audience through distribution
channels. (15)

Pricing Strategy Poor Satisfactory Excellent

15 pts.
Pricing strategy is missing or weak. Tactics are unclear Pricing strategy is clear. Most of the tactics are clearly Pricing strategy or strategies for managing price are
and hard to understand. (5) identified, but some detail on tactics is missing, or hard thoroughly and clearly identified and reasoned. Sufficient
to understand. (10) detail about tactics is provided. (15)

Implementation, Evaluation & Contro Poor Satisfactory Excellent

15 pts.
Information not provided on implementation and Some information on implementation and evaluation Information on implementation and evaluation thoroughly
evaluation of marketing plan or very little detail provided. identified, but limited in scope and detail(10) and clearly identified. (15)
(5)

Group Process Poor Satisfactory Excellent

15 pts.
Poor coordination/preparation. Easy to distinguish Good coordination/preparation. All members actively Outstanding coordination/preparation. All members
contributors from non-contributors among group participate and appear comfortable with the subject actively participate and appear very comfortable with the
members. (5) matter. (10) subject matter. Engages audience with outstanding
diction/grammar. (15)

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