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(Name) PAPER - III Roll No.
J 6 3 1 5 MASS COMMUNICATION AND
Time : 2½ hours] JOURNALISM
Number of Pages in this Booklet : 32
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J-6315 !J-6315-PAPER-III!
(To be filled by the Candidate)
Roll No.
(In figures as per admission card)
(In words)
[Maximum Marks : 150
Number of Questions in this Booklet : 75
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×æÙæ Áæ°»æÐ
1 P.T.O.
 MASS COMMUNICATION AND JOURNALISM
PAPER - III

Note : This paper contains seventy five (75) objective type questions of two (2) marks each. All
questions are compulsory.

1. Non-verbal communication is done through __________ codes.

(1) critical (2) preferential (3) legal (4) moral

2. The concept of valid knowledge is discussed as part of :

(1) political communication (2) cultural communication
(3) structural communication (4) post-structuralist communication

3. A dynamic interaction between reader and message will result in :

(1) conflict (2) similarity (3) meaning (4) focus

4. The interpretation of information in a way that is consistent with the person’s existing opinion
is described as :
(1) selective exposure (2) selective matching
(3) selective sampling (4) selective distortion

5. The concept of development emanated directly from theories of :

(1) economic take-off (2) political power
(3) nationalism (4) social evolution

6. Developmental reporting has the element of :

(1) bias (2) modelling (3) advocacy (4) repetition

7. In the organic model of development, the beneficiaries become :

(1) listeners (2) viewers (3) communicators (4) consumers

J-6315 !J-6315-PAPER-III! 2 Paper-III

 ÁÙâ´¿æÚU ¥æñÚU ˜淤æçÚUÌæ
ÂýàÙ˜æ - III

ÙæðÅU Ñ §â ÂýàÙ˜æ ×ð´ ¿ãžæÚU (75) Õãé-çß·¤ËÂUèØ ÂýàÙ ãñ´Ð ÂýˆØð·¤ ÂýàÙ ·ð¤ Îô (2) ¥¢·¤ ãñ´Ð âÖè ÂýàÙ ¥çÙßæØü ãñ´Ð

1. »ñÚU-ßæç¿·¤ â´¿æÚU çِÙçÜç¹Ì ×ð´ âð 緤⠷¤æðÇU ·ð¤ ÁçÚUØð ç·¤Øæ ÁæÌæ ãñ?
(1) â×èÿææÂê‡æü (2) ßÚUèØ (3) ·¤æÙêÙè (4) ÙñçÌ·¤

2. ßñÏ ™ææÙ ·¤è ¥ßÏæÚU‡ææ ·¤è çßßð¿Ùæ çِÙçÜç¹Ì Öæ» ·ð¤ M¤Â ×ð´ ·¤è ÁæÌè ãñ Ñ
(1) ÚUæÁÙèçÌ·¤ â´¿æÚU (2) âæ´S·ë¤çÌ·¤ â´¿æÚU
(3) â´ÚU¿Ùæˆ×·¤ â´¿æÚU (4) ©žæÚU-â´ÚU¿ÙæßæÎè â´¿æÚU

3. ÂæÆU·¤ °ß´ â´Îðàæ ·ð¤ Õè¿ »ˆØæˆ×·¤ ¥´ÌÑç·ý¤Øæ çِÙçÜç¹Ì ×ð´ âð ç·¤â×ð´ ÂçÚU‡æÌ ãæð»è?
(1) ⴃæáü (2) â×æÙÌæ (3) ¥Íü (4) Ȥæð·¤â (â´·ð¤‹Îý‡æ)

4. âê¿Ùæ ·¤è §â ÌÚUè·ð¤ âð ÃØæØæ Áæð ç·¤ ÃØç€Ì ·¤è ×æñÁêÎæ ÚUæØ ·ð¤ â´»Ì ãñ €Øæ ·¤ãÜæÌè ãñ?
(1) ¿ØÙæˆ×·¤ °€âÂæð$ÁÚU (2) ¿ØÙæˆ×·¤ ç×ÜæÙ
(3) ¿ØÙæˆ×·¤ ÂýçÌ¿ØÙ (4) ¿ØÙæˆ×·¤ çß·ë¤çÌ

5. çß·¤æâ ·¤è ¥ßÏæÚU‡ææ çِÙçÜç¹Ì ×ð´ âð ç·¤â çâhæ´Ì âð ©Î÷ÖêÌ ãé§ü ãñ?
(1) ¥æçÍü·¤ ©Ç¸æÙ ·¤è ¥æðÚU (2) ÚUæÁÙèçÌ·¤ àæç€Ì
(3) ÚUæcÅþUßæÎ (4) âæ×æçÁ·¤ ©çm·¤æâ

6. çß·¤æâæˆ×·¤ çÚUÂæðçÅZU» ×ð´ ·¤æñÙ-âæ Ìˆß àææç×Ü ÚUãÌæ ãñ?

(1) Âêßæü»ãý (2) ×æòÇUçÜ´» (3) Âÿæ â×ÍüÙ (4) ÂéÙÚUæßëçžæ

7. çß·¤æâ ·ð¤ Áñß ×æòÇUÜ ×ð´ ÜæÖæÍèü €Øæ ÕÙ ÁæÌð ãñ´?

(1) ŸææðÌæ (2) Îàæü·¤ (3) âÂðýá·¤ (4) ©ÂÖæð€Ìæ

J-6315 !J-6315-PAPER-III! 3 Paper-III

8. When an outsider questions the meanings and methods of the project for verification purpose,
it is called :

(1) external audit (2) outsider brief (3) debriefing (4) pool vigilance

9. The concept of central limit theorem helps in the computation of :

(1) confidence level (2) confidence interval

(3) random error (4) sampling error

10. The present Chairman of the Press Council of India is :

(1) Justice Markandeya Katju (2) Justice C.K. Prasad

(3) Justice A. Parashar (4) Justice Ruma Pal

11. The professional body, Public Relations Circle, was established at :

(1) Mumbai (2) Kolkata (3) Chennai (4) Hyderabad

12. The first public sector institution to employ public relations practices in India was :

(1) Indian Railways (2) Bharath Electronics Limited

(3) Hindustan Aeronautics Limited (4) Bharath Heavy Electricals Limited

13. The first country to envisage a computeropolis to manage the future activities of an information
society is :

(1) The United States (2) France

(3) South Korea (4) Japan

14. Contestation over symbols, language and representation in media is known as :

(1) media activism (2) mediascape

(3) media pedagogy (4) media construction

J-6315 !J-6315-PAPER-III! 4 Paper-III

8. ÁÕ ÂçÚUØæðÁÙæ ·¤æ âˆØæÂÙ ·¤ÚUÙð ·ð¤ ©gðàØ âð ÕæãÚUè ÃØç€Ì ©â·ð¤ ¥Íü °ß´ ÂhçÌØæð´ ·ð¤ ÕæÚðU ×ð´ ÂýàÙ ·¤ÚUÌæ ãñ Ìæð Øã
·¤ãÜæÌæ ãñ Ñ
(1) Õæã÷Ø Üð¹æ ÂÚUèÿææ (2) Õæã÷Ø â´çÿæŒÌè·¤ÚU‡æ (3) çßâ´çÿæŒÌè·¤ÚU‡æ (4) âæÛæè ¿æñ·¤âè

9. ·ð¤‹ÎýèØ âè×æ Âý×ðØ ·¤è ¥ßÏæÚU‡ææ çِÙçÜç¹Ì ·¤è ÂçÚU»‡æÙæ ×ð´ âãæØÌæ ·¤ÚUÌè ãñ?
(1) ·¤æð´çȤÇð´Uâ ÜðßÜ (2) ·¤æð´çȤÇð´Uâ §´ÅUÚUßÜ
(3) ØæÎëç‘ÀU·¤ ˜æéçÅU (4) ÂýçÌ¿ØÙ ˜æéçÅU

10. ÖæÚUÌèØ Âýñâ ·¤æª´¤çâÜ ·ð¤ ßÌü×æÙ ¥ŠØÿæ ·¤æñÙ ãñ?

(1) ‹ØæØæÏèàæ ×æÚU·´¤ÇðU ·¤æÅ÷UÁê (2) ‹ØæØæÏèàæ âè.·ð¤. ÂýâæÎ
(3) ‹ØæØæÏèàæ °. ÂæÚUæàææÚU (4) ‹ØæØæÏèàæ M¤×æ ÂæÜ

11. ÃØæßâæçØ·¤ çÙ·¤æØ, ÒÜæð·¤ âÂ·ü¤ âç·ü¤ÜÓ ·¤ãæ¡ SÍæçÂÌ ãé¥æ Íæ?
(1) ×éÕ§ü (2) ·¤æðÜ·¤Ìæ (3) ¿ð‹Ù§ü (4) ãñÎÚUæÕæÎ

12. ÖæÚUÌ ×ð´ Üæð·¤ âÂ·ü¤ ÂçÚUÂæçÅUØæð´ ·¤æð çßçÙØæðçÁÌ ·¤ÚUÙð ßæÜæ ÂýÍ× Üæð·¤ ÿæð˜æèØ â´SÍæÙ ·¤æñÙ-âæ ãñ?
(1) ÖæÚUÌèØ ÚðUÜßð (2) ÖæÚUÌ §Üñ€ÅþUæðçـâ çÜ.
(3) çã‹ÎêSÌæÙ °ÚUæðÙæòçÅU€â çÜ. (4) ÖæÚUÌ ãñßè §Üñ€ÅþUè·¤Ü÷â çÜ.

13. âê¿Ùæ â×æÁ ·¤è Öæßè »çÌçßçÏØæð´ ·¤æð â´¿æçÜÌ ·¤ÚUÙð ·ð¤ çÜØð ·¤ŒØêÅUÚUæðÂæòçÜâ ·¤è ·¤ËÂÙæ ·¤ÚUÙð ßæÜæ ÂýÍ× Îðàæ
·¤æñÙ-âæ ãñ?
(1) ØêÙæ§ÅðUÇU SÅðUÅ÷Uâ (2) Èý¤æ´â
(3) Îçÿæ‡æ ·¤æðçÚUØæ (4) ÁæÂæÙ

14. ×èçÇUØæ ×ð´ 翋ãæð´, Öæáæ ¥æñÚU ÂýçÌM¤Â‡æ ·ð¤ âßæÜ ÂÚU çßßæÎ ·¤æð €Øæ ·¤ãÌð ãñ´?
(1) ×èçÇUØæ âç·ý¤Ø‡æ/âç·ý¤ØÌæßæÎ (2) ×èçÇUØæÎëàØ
(3) ×èçÇUØæ çàæÿææàææS˜æ (4) ×èçÇUØæ çÙ×æü‡æ

J-6315 !J-6315-PAPER-III! 5 Paper-III

15. Most case studies involve :
(1) concealment (2) inductive reasoning
(3) non-procedural inquiry (4) philosophical backgrounding

16. Who described media contents as cultural products ?

(1) Marshal Mc Luhan (2) E.M. Rogers
(3) Newcomb (4) Theodor Adorno

17. In the case of Ministry of Information and Broadcasting Vs. Cricket Association of Bengal,
the Supreme Court judgement led to :
(1) censorship of foreign journals
(2) freeing electronic media from government monopoly
(3) imposition of surcharge on media advertisements
(4) restriction of media coverage of cricket matches

18. The Press Council of India is a :

(1) non-judicial body (2) private entity
(3) non-statutory body (4) quasi-judicial body

19. The Central Board of Information was the forerunner of :

(1) Press Information Bureau (2) Directorate of Information and Broadcasting
(3) War Publicity Board (4) FICCI

20. Who wrote the book, The Media and Democracy ?

(1) John F. Kennedy (2) John Keane
(3) Walter Lippmann (4) Herbert Gans

21. Intensity sampling is used in :

(1) heuristic research (2) exploratory research
(3) diagnostic research (4) historical research

J-6315 !J-6315-PAPER-III! 6 Paper-III

15. ¥çÏ·¤æ´àæ ·ð¤â SÅU÷ÇUèâ çِÙçÜç¹Ì ·¤æð â×æçßcÅU ·¤ÚUÌè ãñ Ñ
(1) çÀUÂæß (2) ¥æ»×Ùæˆ×·¤ Ì·ü¤‡ææ
(3) »ñÚU-·¤æØüçßçÏ·¤ ÂêÀUÌæÀU (4) ÎæàæüçÙ·¤ ÂëcÆUÖêç×

16. ×èçÇUØæ çßáØ ßSÌé ·¤æ âæ´S·ë¤çÌ·¤ ©ˆÂæÎ ·ð¤ M¤Â ×ð´ ߇æüÙ ç·¤âÙð ç·¤Øæ ãñ?
(1) ×æàæüÜ ×ñ·¤ ÜéãæÙ (2) §ü.°×. ÚUæðÁâü
(3) ‹Øê·¤æÕ (4) çÍØæðÇUæòÚU °ÇUæðÙæðü

17. âê¿Ùæ °ß´ ÂýâæÚU‡æ ×´˜ææÜØ ÕÙæ× Õ´»æÜ ç·ý¤·ð¤ÅU â´ƒæ ·ð¤ ×æ×Üð ×ð´ âßæðü‘¿ ‹ØæØæÜØ ·ð¤ Èñ¤âÜð Ùð 緤⠥æðÚU Âýßëžæ
ç·¤Øæ Ñ
(1) çßÎðàæè Âç˜æ·¤æ¥æð´ ·¤æ âð´âÚU (¥çÖßð¿·¤)
(2) §Üð€ÅþUæðçÙ·¤ ×èçÇUØæ ·¤æð âÚU·¤æÚUè °·¤æçÏ·¤æÚU âð ×é€Ì ·¤ÚUÙæ
(3) ×èçÇUØæ çߙææÂÙæð´ ÂÚU ¥çÏÂýÖæÚU Ü»æÙæ
(4) ç·ý¤·ð¤ÅU ×ñ¿ ·ð¤ ×èçÇUØæ ·¤ßÚðUÁ ÂÚU ÂýçÌÕ´Ï

18. ÖæÚUÌèØ Âýñâ ·¤æ©´çâÜ €Øæ ãñ?

(1) »ñÚU-‹ØæçØ·¤ çÙ·¤æØ (2) çÙÁè âžææ
(3) »ñÚU-çßçÏ·¤ çÙ·¤æØ (4) ¥hü-‹ØæçØ·¤ çÙ·¤æØ

19. âê¿Ùæ ·¤æ ·ð¤‹ÎýèØ ÕæðÇüU çِÙçÜç¹Ì ×ð´ âð ç·¤â·¤æ ¥»ý»æ×è ãñ?
(1) Âýñâ âê¿Ùæ ŽØêÚUæð (2) âê¿Ùæ °ß´ ÂýâæÚU‡æ çÙÎðàææÜØ
(3) Øéh Âý¿æÚU ÕæðÇüU (4) çȤ·¤è (°È¤.¥æ§ü.âè.âè.¥æ§ü.)

20. ÒÎè ×èçÇUØæ °‡ÇU ÇðU×æð·ðý¤âèÓ Ùæ×·¤ ÂéSÌ·¤ ç·¤âÙð çܹè ãñ?
(1) ÁæòÙ °È¤. ·¤ÙðÇUè (2) ÁæòÙ ·¤èÙ
(3) ßæËÅUÚU ç܌Â×ñÙ (4) ãÕüÅUü »‹â

21. ÌèßýÌæ ÂýçÌ¿ØÙ ·¤æ ©ÂØæð» ç·¤â×ð´ ç·¤Øæ ÁæÌæ ãñ?

(1) ¥ÙéÖßæçÿæÌ àææðÏ (ã÷ØéçÚUçSÅU·¤ çÚUâ¿ü) (2) ¥‹ßðá‡ææˆ×·¤ àææðÏ
(3) çÙÎæÙ·¤æÚUè àææðÏ (4) °ðçÌãæçâ·¤ àææðÏ

J-6315 !J-6315-PAPER-III! 7 Paper-III

22. The cumulative scale in social science research was developed by :

(1) L.L. Thrust stone (2) Likert

(3) Louis Guttman (4) Charles E. Osgood

23. The correlation computed between pairs of variables is known as :

(1) Q type factor analysis (2) R type factor analysis

(3) P type factor analysis (4) S type factor analysis

24. Before a case study researcher conducts a pilot study, he must construct a :

(1) study protocol (2) classic research design

(3) historical diary (4) legal code

25. Gender is a/an __________ level of measurement in mass communication research.

(1) nominal (2) ordinal (3) intermediate (4) ratio

26. One-tailed test and two-tailed test are associated with :

(1) Causation (2) concepts (3) constructs (4) hypothesis

27. In Jakobson’s model, the constitutive factors in an act of communication number is :

(1) three (2) four (3) five (4) six

28. The rights granted under Article 19 of the Indian constitution are available to :

(1) corporate persons only (2) legal persons only

(3) Indian citizens only (4) non-Indians also

29. The Freudian concept of ‘The desire to see the unseeable’, is one of the leading arguments
behind the nature of the pleasure of the media text. It is called :

(1) Minia (2) Scophophillia (3) Hydrofobia (4) Hyper-reality

J-6315 !J-6315-PAPER-III! 8 Paper-III

22. âæ×æçÁ·¤ çߙææÙ àææðÏ ×ð´ â´¿Øè Âñ×æÙæ ç·¤â·ð¤ mæÚUæ çß·¤çâÌ ç·¤Øæ »Øæ Íæ?
(1) °Ü.°Ü. ÍýSÅU SÅUæðÙ (2) çÜ·¤æÅüU
(3) Üé§â »^×ñÙ (4) ¿æËâü §. ¥æðâ»éÇU

23. ¿ÚUæð´ ·ð¤ Øé‚×æð´ ·ð¤ Õè¿ âãâÕ‹Ï €Øæ ·¤ãÜæÌæ ãñ?
(1) Q ÅUæ§Â »é‡æÙ¹´ÇU çßàÜðá‡æ (2) R ÅUæ§Â »é‡æÙ¹´ÇU çßàÜðá‡æ
(3) P ÅUæ§Â »é‡æÙ¹´ÇU çßàÜðá‡æ (4) S ÅUæ§Â »é‡æÙ¹´ÇU çßàÜðá‡æ

24. ·ð¤â SÅ÷UÇUè àææðÏ·¤žææü ·¤æð ÂýØæð»æˆ×·¤ (Øæ ÂæØÜÅU) SÅ÷ÇUè ·¤ÚUÙð âð ÂãÜð çِÙçÜç¹Ì ·¤æ çÙ×æü‡æ ·¤ÚUÙæ ¿æçãØð Ñ
(1) SÅ÷UÇUè ÂýæðÅUæð·¤Ü (2) €Üæçâ·¤ çÚUâ¿ü çÇÁæ§Ù
(3) °ðçÌãæçâ·¤ ÇUæØÚUè (4) ·¤æÙêÙè ·¤æðÇU

25. ÁÙ â´¿æÚU àææðÏ ×ð´ Áð´ÇUÚU __________ SÌÚU ·¤æ ×æÂÙ ãñÐ
(1) âæ´·ð¤çÌ·¤ (2) ·ý¤×âê¿·¤ (3) ׊ØSÍ (4) ¥ÙéÂæÌ

26. ßÙ-ÅðUÜ÷ÇU ÅðUSÅU ¥æñÚU ÅêU-ÅðUÜ÷ÇU ÅðUSÅU çِÙçÜç¹Ì ×ð´ âð ç·¤â·ð¤ âæÍ âÕç‹ÏÌ ãñ´?
(1) ·¤æØü-·¤æÚU‡æ âÕ‹Ï (2) ¥ßÏæÚU‡ææ°´
(3) ·´¤SÅþU€ÅUâ (4) Âý怷¤ËÂÙæ

27. Á·¤æðÕâÙ ÂýçÌ×æÙ ×ð´, â´¿æÚU ⴁØæ ·ð¤ °·¤ ·¤æØü ×ð´ ç·¤ÌÙð â´»ÆUÙæˆ×·¤ Ìˆß ãñ´ Ñ
(1) ÌèÙ (2) ¿æÚU (3) Âæ¡¿ (4) ÀUã

28. ÖæÚUÌ ·ð¤ â´çßÏæÙ ·ð¤ ¥Ùé‘ÀðUÎ-19 ·ð¤ ¥‹Ì»üÌ ÂýÎæÙ ç·¤Øð »Øð ¥çÏ·¤æÚU çِÙçÜç¹Ì ×ð´ âð ç·¤âð ©ÂÜŽÏ ãñ?
(1) ·ð¤ßÜ ·¤æðÚUÂæðÚðUÅU ÃØç€Ì (2) ·ð¤ßÜ çßçÏ·¤ ÃØç€Ì
(3) ·ð¤ßÜ ÖæÚUÌèØ Ùæ»çÚU·¤ (4) »ñÚU-ÖæÚUÌèØ Öè

29. Èý¤æØÇU ·¤è ¥ßÏæÚU‡ææ ç·¤ Áæð Îð¹Ùð Øæð‚Ø Ùãè´ ãñ ©âð Îð¹Ùð ·¤è §‘ÀUæ ãæðÌè ãñ, ×èçÇUØæ ÅñU€â÷ÅU ·¤è Âýâ‹ÙÌæ ·¤è Âý·ë¤çÌ
·ð¤ ÂèÀðU Öè Øãè °·¤ Âý×é¹ Ì·ü¤ ãñ Ñ
(1) ç×çÙ¥æ (2) S·¤æðȤæðçȤçÜ¥æ
(3) ÁÜ âð ÖØ/ãæ§ÇþUæðȤæðçÕØæ (4) ãæ§ÂÚU çÚU§°çÜÅUè

J-6315 !J-6315-PAPER-III! 9 Paper-III

30. The test that involves placing two versions of an advertisements in the same issue of newspaper
is called :

(1) Split-run test (2) Gall-up-Robinson impact test

(3) Daniel-starch test (4) Perlson-Influence test

31. The techniques of scheduling media that involves purchasing a large amount of space is
called :

(1) Media Concentration theory (2) Media Dominant theory

(3) Media Monitoring theory (4) Media Effects theory

32. When a set of commercials or announcements is to be written and if it generates a lengthy

copy, it is called :

(1) donut copy (2) core copy (3) modulated copy (4) open copy

33. Aerial advertising is a form of :

(1) print media (2) in-house advertising

(3) electronic advertising (4) out-door advertising

34. ‘The post-test only control group design’ is amenable to the application of :

(1) ANOVA (2) t-test

(3) Chi-square test (4) Partial Correlation

35. The data and instructions for a computer are known as :

(1) hardware (2) software (3) malware (4) programmer

36. Harold Evans was the editor of :

(1) The Mirror (2) The Sunday Guardian

(3) The Times (London) (4) The Daily Express

J-6315 !J-6315-PAPER-III! 10 Paper-III

30. â×æ¿æÚU Â˜æ ·ð¤ °·¤ ãè ¥´·¤ ×ð´ çߙææÂÙæð´ ·ð¤ Îæð â´S·¤ÚU‡æ ÚU¹Ùð âð âÕç‹ÏÌ ÂÚUèÿæ‡æ €Øæ ·¤ãÜæÌæ ãñ?
(1) çSŒÜÅU-ÚUÙ ÂÚUèÿæ‡æ (2) »æòÜ-¥Â-ÚUæðՋâÙ ÂýÖæß ÂÚUèÿæ‡æ
(3) ÇñU çÙØÜ-SÅUæ¿ü ÂÚUèÿæ‡æ (4) ÂÜüâÙ-ÂýÖæß ÂÚUèÿæ‡æ

31. ×èçÇUØæ ¥Ùéâê¿è·¤ÚU‡æ ·¤è Ì·¤Ùè·ð´¤ Áæð SÍæÙ ·¤è ÕǸè ×æ˜ææ ÜðÙð âð ÁéǸè ãñ´ €Øæ ·¤ãÜæÌè ãñ´?
(1) ×èçÇUØæ â´·ð¤‹Îý‡æ çâhæ‹Ì (2) ×èçÇUØæ ÂýÕÜ çâhæ‹Ì
(3) ×èçÇUØæ ×æðÙèÅUçÚ´U» (¥Ùéßèÿæ‡æ) çâhæ‹Ì (4) ×èçÇUØæ ÂýÖæß çâhæ‹Ì

32. ÁÕ ÂýâæÚU‡æ çߙææÂÙæð´ Øæ ƒææðá‡ææ¥æð´ ·ð¤ â×êã ·¤æð çܹÙæ ãñ ¥æñÚU ØçÎ Øã ܐÕè ·¤æòÂè âëçÁÌ ·¤ÚUÌæ ãñ, Ìæð Ø㠀Øæ
·¤ãÜæÌæ ãñ?
(1) ÇUæð ÙÅU ·¤æòÂè (2) ·¤æðÚU ·¤æòÂè (3) ×æòÇKêÜðçÅUÇU ·¤æòÂè (4) çßßëÌ (Øæ ¹éÜæ) ·¤æòÂè

33. °çÚUØÜ (ßæØßèØ) çߙææÂÙ çِÙçÜç¹Ì ·¤æ M¤Â ãñ Ñ

(1) ×éÎý‡æ ×èçÇUØæ (2) §Ù-ã檤â çߙææÂÙ
(3) §Üñ€ÅþUæòçÙ·¤ çߙææÂÙ (4) ¥æª¤ÅU-ÇUæðÚU çߙææÂÙ

34. ÒÎè ÂæðSÅU-ÅðUSÅU ¥æðÙÜè ·´¤ÅþUæðÜ »éý çÇUÁæ§ÙÓ Øã ç·¤â·¤è ¥ÙéÂýØéç€Ì ãñ?
(1) ¥Ùæðßæ (2) t-ÂÚUèÿæ‡æ

(3) ·¤æ§ü-S€ßðØÚU ÂÚUèÿæ‡æ (4) ¥æ´çàæ·¤ âãâÕ‹Ï

35. ·¤ŒØêÅUÚU ·ð¤ çÜØð ÇðUÅUæ ¥æñÚU ¥ÙéÎðàæ ·¤æð €Øæ ·¤ãæ ÁæÌæ ãñ?
(1) ãæÇüUßðØÚU (2) âæðÅUßðØÚU (3) ×æÜßðØÚU (4) Âýæð»ýæ×ÚU

36. ãñÚUæðËÇU §ßð‹â ç·¤â·ð¤ âÂæη¤ Íð?

(1) Îè ç×ÚUÚU (2) Îè â´ÇðU »æçÁüÙ
(3) Îè ÅU槐â (܇ÇUÙ) (4) Îè ÇðUÜè °€âÂýðâ

J-6315 !J-6315-PAPER-III! 11 Paper-III

37. Four audience dimentions evaluated to determine effectiveness of a specific PR Programme
are :
(1) Coverage, target, influence and objectives
(2) Influence, response, coverage and impact
(3) Response, target, influence and message
(4) Message, influence, impact and target

38. The House Journal “Hamara” is published by :

(1) Air India (2) Bank of India
(3) Indian Hotels (4) Hindustan Lever Ltd.

39. Public Relations was developed as a unique practice first in :

(1) Great Britain (2) Germany (3) France (4) The United States

40. The four basic inks to a full range colours found in four colour printing are identified as :
(1) range colours (2) premium colours
(3) process colours (4) production colours

41. A visual path that flows from the upper corner to the lower right is identified as :
(1) visual index (2) visual flight
(3) optical crossline (4) gutenberg diagonal

42. The Television without Frontiers Directive was introduced in :

(1) The United States (2) The European Union
(3) Latin America (4) Australia

43. The portion of a subject to be shown on camera is called :

(1) anatomical designation (2) grouping designation
(3) perspective designation (4) focal designation

J-6315 !J-6315-PAPER-III! 12 Paper-III

37. çßçàæcÅU Âè.¥æÚU. Âýæð»ýæ× ·¤è ÂýÖæßÂê‡æüÌæ çÙÏæüçÚUÌ ·¤ÚUÙð ·ð¤ çÜØð ·¤æñÙâð ¿æÚU ŸææðÌæ ¥æØæ×æð´ ·¤æ ×êËØæ´·¤Ù ç·¤Øæ ÁæÌæ
ãñ?
(1) ·¤ßÚðUÁ, ÅUæÚU»ðÅU, ÂýÖæß ¥æñÚU ©gðàØ
(2) ÂýÖæß, ÁßæÕè ÂýçÌç·ý¤Øæ, ·¤ßÚðUÁ ¥æñÚU §Âñ€ÅU
(3) ÁßæÕè ÂýçÌç·ý¤Øæ, ÅUæÚU»ðÅU, ÂýÖæß ¥æñÚU â´Îðàæ
(4) â´Îðàæ, ÂýÖæß, §Âñ€ÅU ¥æñÚU ÅUæÚU»ðÅU

38. »ëã Âç˜æ·¤æ, ÒÒã×æÚUæÓÓ ç·¤ââð Âý·¤æçàæÌ ç·¤Øæ ÁæÌæ ãñ?

(1) °ØÚU §´çÇUØæ (2) Õñ´·¤ ¥æòȤ §´çÇUØæ
(3) §´çÇUØÙ ãæðÅUÜ÷â (4) çã‹ÎêSÌæÙ ÜèßÚU çÜç×ÅðUÇU

39. Üæð·¤ âÂ·ü¤ ·¤æð ÕðÁæðǸ ÂýÍæ ·ð¤ M¤Â ×ð´ âßüÂýÍ× ç·¤â Îðàæ ×ð´ çß·¤çâÌ ç·¤Øæ »Øæ Íæ?
(1) »ðýÅU çÕýÅðUÙ (2) Á×üÙè (3) Èý¤æ´â (4) ØêÙæ§ÅðUÇU SÅðUÅ÷Uâ

40. ¿æÚU Ú´U»æð´ ßæÜð ×éÎý‡æ ×ð´ ÂæØð ÁæÙð ßæÜè ¿æÚU ÕéçÙØæÎè SØæçãØæð´ ·ð¤ Ú´U»æð´ ·ð¤ Âê‡æü ÎæØÚðU ·¤æð ·¤ãÌð ãñ´ Ñ
(1) Ú´U»æð´ ·¤æ ÎæØÚUæ (2) ÂýæÍç×·¤ Ú´U»
(3) Âýç·ý¤Øæ Ú´U» (4) çÙ×æü‡æ Ú´U»

41. ÎëçcÅU·¤ ÂÍ Áæ𠪤ÂÚUè ·¤æðÙð âð çÙ¿Üð ÎæçãÙð ¥æðÚU ÂýßæçãÌ ãæðÌæ ãñ çِÙçÜç¹Ì Ùæ× âð ÁæÙæ ÁæÌæ ãñ Ñ
(1) ÎëçcÅU»Ì âê¿·¤æ´·¤ (2) ÎëçcÅU»Ì ©Ç¸æÙ
(3) ¥æòŒÅUè·¤Ü ·ý¤æðâÜæ§Ù (4) »éÅðUÙÕ»ü ç˜æ·¤æð‡æèØ

42. âÚUãÎ Õ»ñÚU ÅðUÜèçß$ÁÙ ·¤ãæ¡ ÂýæÚUÖ ç·¤Øæ »Øæ Íæ?

(1) ØêÙæ§ÅðUÇU SÅðUÅ÷Uâ (2) ØêÚUæðçÂØÙ ØêçÙØÙ
(3) ÜðçÅUÙ ¥×ðçÚU·¤æ (4) ¥æòSÅþðUçÜØæ

43. ßSÌé ·¤æ ßæð çãSâæ çÁâð ·ð¤×ÚðU ÂÚU çιæØæ ÁæÙæ ¿æçãØð €Øæ ·¤ãÜæÌæ ãñ?
(1) àæÚUèÚU çߙææÙ âÕ‹Ïè ÂÎÙæ× (2) â×êãÙ Ùæ×·¤ÚU‡æ
(3) ÂçÚUÂýðÿØ Ùæ×·¤ÚU‡æ (4) â´·ð¤‹Îý‡æ ÂÎÙæ×

J-6315 !J-6315-PAPER-III! 13 Paper-III

44. The readability test of Fog Index was developed by :
(1) Rudolf Flesch (2) James Power (3) Robert Gunning (4) Dale-Chall

45. Arbitrary codes in communication are :

(1) digital (2) analogic (3) non-functional (4) inappropriate

46. A problem-solving message based on everyday situation is referred to as :

(1) slice of life (2) social message (3) situational info (4) simulated slogan

47. Who used the concept of ‘rear-view mirrorism’ in communication ?

(1) Sean McBride (2) C.P. Snow
(3) Naomi Klein (4) Marshall McLuhan

48. The structuralist movement of folklore was founded by :

(1) William Thomas (2) Vishnu Sharma (3) H.K. Ranganath (4) Vladimir Propp

49. The Eurocom Group has its headquarters in :

(1) Vienna (2) Paris (3) Bonn (4) Geneva

50. Editing means the elimination of :

(1) familiar words (2) superfluous words
(3) strong verbs (4) adjectives

51. Assertion (A) : Reasonable restrictions, as per the Indian Constitution, cannot be imposed
by the state arbitrarily.
Reason (R) : The restrictions can be imposed only according to law, subject to judicial
review.
Codes :
(1) Both (A) and (R) are true.
(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).
(3) (A) is true, but (R) is false.
(4) (A) is false, but (R) is true.

J-6315 !J-6315-PAPER-III! 14 Paper-III

44. Ȥæò» §´ÇðU€â ·¤æ ÂÆUÙèØÌæ ÂÚUèÿæ‡æ ç·¤âÙð çß·¤çâÌ ç·¤Øæ Íæ?
(1) L¤ÇUæðËȤ Üðàæ (2) Áðâ ÂæßÚU (3) ÚUæòÕÅüU »çóæ´» (4) ÇðUÜ-¿æÜ

45. â´¿æÚU ×ð´ Sßð‘ÀUæ¿æÚUè ·¤æðÇU €Øæ ãñ?

(1) çÇUçÁÅUÜ (2) âæÎëàØÌæ (3) »ñÚU-Âý·¤æØæüˆ×·¤ (4) ¥ÙæðÂØé€Ì

46. çÎÙ ÂýçÌ çÎÙ ·¤è çSÍçÌ ÂÚU ¥æÏæçÚUÌ â×SØæ â×æÏæÙ â´Îðàæ €Øæ ·¤ãÜæÌæ ãñ?
(1) ÁèßÙ ·ð¤ ¥´àæ (2) âæ×æçÁ·¤ â´Îðàæ (3) çSÍçÌÂÚU·¤ âê¿Ùæ (4) ¥Ùé·ë¤Ì ÙæÚUæ

47. â´¿æÚU ×ð´ ÒçÚUØÚU-ÃØê ç×ÚUçÚU•×Ó ·¤è ¥ßÏæÚU‡ææ ·¤æ ©ÂØæð» çِÙçÜç¹Ì ×ð´ âð ç·¤âÙð ç·¤Øæ ãñ?
(1) âèÙ ×ñ·¤Õýæ§ÇU (2) âè.Âè. SÙæð
(3) Ùæð×è €ÜèÙ (4) ×æàæüÜ ×ñ·¤ÜæðãÙ

48. Üæð·¤ ·¤Íæ ·ð¤ â´ÚU¿ÙæßæÎè ¥æ‹ÎæðÜÙ ·¤è ç·¤âÙð Ùè´ß ÇUæÜè Íè?
(1) çßçÜØ× Íæò×â (2) çßc‡æê àæ×æü (3) °¿.·ð¤. Ú´U»ÙæÍ (4) ÃÜæçÎ×èÚU ÂýæðÂ

49. ØêÚUæð·¤æò× »ýé ·¤æ ÂýÏæÙ ·¤æØæüÜØ ·¤ãæ¡ ÂÚU ãñ?

(1) ßèØæÙæ (2) ÂðçÚUâ (3) ÕæðÙ (4) ÁðÙèßæ

50. âÂæÎÙ ·¤æ ¥Íü çِÙçÜç¹Ì ·¤æ ©‹×êÜÙ ãñ Ñ

(1) °·¤ â×æÙ àæŽÎ (2) ȤæÜÌê àæŽÎ
(3) àæç€ÌàææÜè ç·ý¤Øæ°´ (4) çßàæðá‡æ

51. ¥çÖ·¤ÍÙ (A) Ñ ÖæÚUÌèØ â´çßÏæÙ ·ð¤ ¥ÙéâæÚU, ÚUæ’Ø mæÚUæ Øéç€Ì â´»Ì ÂýçÌÕ´Ï ×Ù×æÙð ɸ´» âð Ùãè´ Ü»æØð Áæ
â·¤Ìð ãñ´Ð
·¤æÚU‡æ (R) Ñ ÂýçÌÕ´Ï ·ð¤ßÜ ·¤æÙêÙæÙéâæÚU, ‹ØæçØ·¤ â×èÿææ ·ð¤ ¥æÏæÚU ÂÚU ãè Ü»æØð Áæ â·¤Ìð ãñ´Ð
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

J-6315 !J-6315-PAPER-III! 15 Paper-III

52. Assertion (A) : Regulation of private ownership of the broadcast system by the state through
broadcast licences creates ‘a system of soft property’.

Reason (R) : It is premised on the specificities of corporate liberalism.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

53. Assertion (A) : Telecommunication is central to the process of globalisation.

Reason (R) : It is a minimum condition of participation in the emerging new economy of

the world.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

54. Assertion (A) : The concept of the construction of information society is based on a series
of myths.

Reason (R) : They provide the necessary narrative for the implementation of
communication policies.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

J-6315 !J-6315-PAPER-III! 16 Paper-III

52. ¥çÖ·¤ÍÙ (A) : ÚUæ’Ø mæÚUæ ÂýâæÚU‡æ ÃØßSÍæ ·ð¤ çÙÁè Sßæç×ˆß ·¤æ ÂýâæÚU‡æ Üæ§âð´â ·ð¤ ÁçÚUØð çßçÙØ×Ù ÒِØ
âÂçžæ ·¤è ÃØßSÍæÓ âëçÁÌ ·¤ÚUÌæ ãñÐ
·¤æÚU‡æ (R) : Øã ·¤æðÚUÂæðÚðÅU ©ÎæÚUè·¤ÚU‡æ ·¤è çßçàæCÌæ¥æð´ ÂÚU ¥æÏæçÚUÌ ãñÐ
·¤æðÇU :
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

53. ¥çÖ·¤ÍÙ (A) : ÎêÚUâ´¿æÚU Âý‡ææÜè ßñàßè·¤ÚU‡æ ·¤è Âýç·ý¤Øæ ·ð¤ çÜØð ·ð¤‹ÎýèØ ãñÐ
·¤æÚU‡æ (R) : Øã çßàØ ·¤è ©ÖÚUÌè ÙêÌÙ ¥ÍüÃØßSÍæ ×ð´ âãÖæç»Ìæ ·ð¤ çÜØð ‹ØêÙÌ× àæÌü ãñÐ
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

54. ¥çÖ·¤ÍÙ (A) : âê¿Ùæ â×æÁ ·ð¤ çÙ×æü‡æ ·¤è ¥ßÏæÚU‡ææ ÕãéÌ âð ç×Í·¤æð´ ÂÚU ¥æÏæçÚUÌ ãñÐ
·¤æÚU‡æ (R) : Øð â´¿æÚU ÙèçÌØæð´ ·ð¤ ç·ý¤Øæ‹ßØÙ ·ð¤ çÜØð ¥æßàØ·¤ ßëÌæ‹Ì ÂýÎæÙ ·¤ÚUÌæ ãñÐ
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

J-6315 !J-6315-PAPER-III! 17 Paper-III

55. Assertion (A) : Governments all over the world increasingly link communication policy to
economic interests.

Reason (R) : Technology promotion in the communication sector is a viable development

strategy.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

56. Assertion (A) : Access to knowledge is always through language and other related orders
of representation.

Reason (R) : Since language does not have clear meanings, and does not reflect shared
meanings, it contributes to the complicated structure of knowledge.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

57. Assertion (A) : Media language generates and constitutes the social world.

Reason (R) : Because it is not merely a channel of information, but also an integral part
of our experiences.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is not the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

J-6315 !J-6315-PAPER-III! 18 Paper-III

55. ¥çÖ·¤ÍÙ (A) : çßàß ÖÚU ×ð´, âÚU·¤æÚð´U â´¿æÚU ÙèçÌ¥æð´ ·¤æð ’ØæÎæ âð ’ØæÎæ ¥æçÍü·¤ çãÌæð´ ·ð¤ âæÍ âÕç‹ÏÌ ·¤ÚU ÚUãè
ãñд
·¤æÚU‡æ (R) : â´¿æÚU ÿæð˜æ ×ð´ Âýæñlæðç»·¤è Âýæñ‹ÙçÌ ÃØßãæÚUÿæ× çß·¤æâ ÚU‡æÙèçÌ ãñÐ
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

56. ¥çÖ·¤ÍÙ (A) : ™ææÙ Ì·¤ Âãé¡¿ ã×ðàææ Öæáæ ¥æñÚU ÂýçÌM¤Â‡æ ·ð¤ ¥‹Ø ÃØßSÍæ¥æð´ ·ð¤ ÁçÚUØð ãæðÌè ãñÐ
·¤æÚU‡æ (R) : €Øæð´ç·¤ Öæáæ ·¤æ SÂcÅ ¥Íü Ùãè´ ãæðÌæ ãñ ¥æñÚU Øã âæÛæð ¥Íü Âý·¤ÅU Ùãè´ ·¤ÚUÌè ãñ, Ø㠙ææÙ ·ð¤
ÁçÅUÜ â´ÚU¿Ùæ ×ð´ Øæð»ÎæÙ ÎðÌè ãñÐ
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

57. ¥çÖ·¤ÍÙ (A) : ×èçÇUØæ ·¤è Öæáæ âæ×æçÁ·¤ çßàß ·¤æ âëÁÙ ¥æñÚU â´SÍæÂÙ ·¤ÚUÌè ãñÐ
·¤æÚU‡æ (R) : €Øæð´ç·¤ Øã âê¿Ùæ ·¤æ ×æ˜æ ¿ñÙÜ Ùãè´ ãñ ÕçË·¤ ã×æÚðU ¥ÙéÖßæð´ ·¤æ ¥çÖóæ ¥´» Öè ãñÐ
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ Ùãè´ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

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58. Assertion (A) : Propaganda in the broadest sense is the technique of influencing human
action by manipulation of representations.

Reason (R) : The manipulated representations may take form less accurately, by stories
and rumours and not manifested in spoken, written, pictorial or musical
form.

Codes :

(1) Both (A) and (R) are true.

(2) Both (A) and (R) are true, but (R) is the correct explanation of (A).

(3) (A) is true, but (R) is false.

(4) (A) is false, but (R) is true.

59. Find out the correct sequence of elements of the hierarchy of effect model.

(1) Desire, interest, attention, action (2) Attention, desire, interest, action

(3) Attention, interest, desire, action (4) Interest, desire, attention, action

60. Identify the correct chronological sequence of readability formula developers.

(1) Flesch, Gray and Leary, Vogel and Washburne, Lively and Pressey

(2) Gray and Leary, Lively and Pressey, Vogel and Washburne, Flesch

(3) Flesch, Lively and Pressey, Vogel and Washburne, Gray and Leary

(4) Lively and Pressey, Vogel and Washburne, Gray and Leary, Flesch

61. Identify the correct chronological order of the following communication scholars.

(1) Bernard Berelson, Wilbur Schramm, Donald Shaw, Noam Chomsky

(2) Noam Chomsky, Wilbur Schramm, Bernard Berelson, Donald Shaw

(3) Donald Shaw, Noam Chomsky, Bernard Berelson, Wilbur Schramm

(4) Wilbur Schramm, Donald Shaw, Noam Chomsky, Bernard Berelson

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58. ¥çÖ·¤ÍÙ (A) : ÃØæ·¤ ¥Íü ×ð´ ÂýæðÂò»´Çæ ÁæðǸ-ÌæðǸ ×ð´ Âýæ# ÂýçÌM¤Â‡ææð´ mæÚUæ ×æÙß ç·ý¤Øæ (°€àæÙ) ·¤æð ÂýÖæçßÌ
·¤ÚUÙð ·¤è Ì·¤Ùè·¤ ãñÐ
·¤æÚU‡æ (R) : ÁæðǸ-ÌæðǸ âð ÂýæŒÌ ÂýçÌM¤Â‡æ ·¤Íæ¥æð´ ¥æñÚU ¥È¤ßæãæð´ ·ð¤ mæÚUæ ·¤× ØÍæÍü M¤Â »ýã‡æ ·¤ÚU â·¤Ìð ãñ´
¥æñÚU ßæç¿·¤, çÜç¹Ì, 翘ææˆ×·¤ ¥Íßæ âæ´»èçÌ·¤ M¤Â ×ð´ Âý·¤ÅU Ùãè´ ãæðÌð ãñ´Ð
·¤æðÇU Ñ
(1) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´Ð
(2) (A) ¥æñÚU (R) ÎæðÙæð´ âˆØ ãñ´, ÂÚU‹Ìé (R), (A) ·¤è âãè ÃØæØæ ãñÐ
(3) (A) âˆØ ãñ, (R) ¥âˆØ ãñÐ
(4) (A) ¥âˆØ ãñ, (R) âˆØ ãñÐ

59. ÂýÖæß ×æòÇUÜ ·ð¤ ÂÎæÙé·ý¤× ·ð¤ ̈ßæð´ ·¤æ âãè ¥Ùé·ý¤× ™ææÌ ·¤èçÁØðÐ
(1) §‘ÀUæ, L¤ç¿, ¥ßÏæÙ, ç·ý¤Øæ (°€àæÙ) (2) ¥ßÏæÙ, §‘ÀUæ, L¤ç¿, ç·ý¤Øæ (°€àæÙ)
(3) ¥ßÏæÙ, L¤ç¿, §‘ÀUæ, ç·ý¤Øæ (°€àæÙ) (4) L¤ç¿, §‘ÀUæ, ¥ßÏæÙ, ç·ý¤Øæ (°€àæÙ)

60. ÂÆUÙèØÌæ Ȥæ×êüÜæ çß·¤æâ·¤æð´ ·¤æð âãè ·¤æÜ·ý¤× ×ð´ çܹð´Ð

(1) Üðàæ, »ýð ÌÍæ ÜðÚðU, ßæðÁðÜ ÌÍæ ßæàæÕÙü, ÜèßÜè ÌÍæ çÂýâð
(2) »ýð ÌÍæ ÜðÚðU, ÜèßÜè ÌÍæ Âýðâð, ßæðÁðÜ ÌÍæ ßæàæÕÙü, Üðàæ
(3) Üðàæ, ÜèßÜè ÌÍæ Âýðâð, ßæðÁðÜ ÌÍæ ßæàæÕÙü, »ýð ÌÍæ ÜðÚðU
(4) ÜèßÜè ÌÍæ Âýðâð, ßæðÁðÜ ÌÍæ ßæàæÕÙü, »ðý ÌÍæ ÜðÚðU, Üðàæ

61. çِÙçÜç¹Ì â´¿æÚU çßÎ÷ßæÙæð´ ·ð¤ âãè ·¤æÜ·ý¤× ·¤æð Âã¿æçÙ°Ð

(1) ÕÚUÙæÇüU ÕÚUÜâÙ, çßÜÕÚU Ÿæñ×, ÇUæðÙæËÇU àææò, ÙæðØ× ¿æñ×S·¤è
(2) ÙæðØ× ¿æñ×S·¤è, çßÜÕÚU Ÿæñ×, ÕÚUÙæÇüU ÕÚUÜâÙ, ÇUæðÙæËÇU àææò
(3) ÇUæðÙæËÇU àææò, ÙæðØ× ¿æñ×S·¤è, ÕÚUÙæÇüU ÕÚUÜâÙ, çßÜÕÚU Ÿæñ×
(4) çßÜÕÚU Ÿæñ×, ÇUæðÙæËÇU àææò, ÙæðØ× ¿æñ×S·¤è, ÕÚUÙæÇüU ÕÚUÜâÙ

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62. Identify the correct chronological order of books written by Journalists.

(1) A witness to an era, The Judgement, India after Gandhi, Ink in my Veins

(2) The Judgement, A witness to an era, India after Gandhi, Ink in my Veins

(3) A witness to an era, The Judgement, Ink in my Veins, India after Gandhi

(4) India after Gandhi, A witness to an era, The Judgement, Ink in my Veins

63. Identify the correct sequence of Analogue Visual images.

(1) Infinite gradation of tone, colour, hue and grain

(2) Colour, hue, infinite gradation of tone and grain

(3) Hue, infinite gradation of tone, grain and colour

(4) Grain, colour, hue and infinite gradation of tone

64. Match the following :

List-I List-II

(Author) (Concept)

(a) E.F. Schumaker (i) Popular participation in development

(b) Julius Nyrere (ii) Change in power relations for development

(c) Mahatma Gandhi (iii) Intermediate technology

(d) Robert Hornik (iv) Basic needs fulfilment

Codes :

(a) (b) (c) (d)

(1) (ii) (iv) (iii) (i)

(2) (iii) (i) (iv) (ii)

(3) (i) (iv) (ii) (iii)

(4) (iv) (i) (iii) (ii)

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62. ˜淤æÚUæð´ mæÚUæ çÜ¹è »Øè çِÙçÜç¹Ì ÂéSÌ·¤æð´ ·¤æð âãè ·¤æÜ·ý¤×æÙéâæÚU çܹð´Ð
(1) ¥ çßÅUÙðâ ÅêU °Ù §ÚUæ, Î ÁÁ×ð‹ÅU, §ç‡ÇUØæ ¥æÅUÚU »æ¡Ïè, §´·¤ §Ù ×æ§ü ßð§‹â
(2) Î ÁÁ×ð‹ÅU, ° çßÅUÙðâ Åê °Ù §ÚUæ, §ç‡ÇUØæ ¥æÅUÚU »æ¡Ïè, §´·¤ §Ù ×æ§ü ßð§‹â
(3) ¥ çßÅUÙðâ ÅêU °Ù §ÚUæ, Î ÁÁ×ð‹ÅU, §´·¤ §Ù ×æ§ü ßð§‹â, §ç‡ÇUØæ ¥æÅUÚU »æ¡Ïè
(4) §ç‡ÇUØæ ¥æÅUÚU »æ¡Ïè, ¥ çßÅUÙðâ ÅêU °Ù §ÚUæ, Î ÁÁ×ð‹ÅU, §´·¤ §Ù ×æ§ü ßð§‹â

63. °ÙæòÜæñ» ßèÁé¥Ü §×ðÁðâ ·ð¤ âãè ·ý¤× ·¤æð Âã¿æÙ´ðÐ

(1) §ÙçȤçÙÅU »ýðÇðUàæÙ ¥æòȤ ÅUæðÙ, ·¤ÜÚU, sê °ð´ÇU »ýðÙ
(2) ·¤ÜÚU, sê, §ÙçȤçÙÅU »ýðÇðUàæÙ ¥æòȤ ÅUæðÙ °ð´ÇU »ðýÙ
(3) sê, §ÙçȤçÙÅU »ýðÇðàæÙ ¥æòòȤ ÅUæðÙ, »ýðÙ °ð´ÇU ·¤ÜÚU
(4) »ýðÙ, ·¤ÜÚU, sê °ð´ÇU §ÙçȤçÙÅU »ýðÇðUàæÙ ¥æòȤ ÅUæðÙ

64. âê¿è-I ·¤æð âê¿è-II âð âé×ðçÜÌ ·¤Úð´U Ñ

âê¿è-I âê¿è-II
(Üð¹·¤) (¥ßÏæÚU‡ææ)
(a) §.°È¤. àæê×æ·¤ÚU (i) çß·¤æâ ×ð´ Üæð·¤ çÂýØ Öæ»èÎæÚUè
(b) ÁêçÜØâ ÙæØÚððÚðU (ii) çß·¤æâ ãðÌé àæç€Ì â´Õ´Ïæð´ ×ð´ ÂçÚUßÌüÙ
(c) ×ãæˆ×æ »æ¡Ïè (iii) ׊Øߞæèü Ì·¤Ùè·¤
(d) ÚUæÕÅüU ãæñÚUçÙ·¤ (iv) ÕéçÙØæÎè ¥æßàØ·¤Ìæ ÂêçÌü

·ê¤ÅU Ñ
(a) (b) (c) (d)
(1) (ii) (iv) (iii) (i)
(2) (iii) (i) (iv) (ii)
(3) (i) (iv) (ii) (iii)
(4) (iv) (i) (iii) (ii)

J-6315 !J-6315-PAPER-III! 23 Paper-III

65. Match the following :

Set-I Set-II

(Area) (Originator)

(a) Selective exposure (i) Elihu Katz

(b) Voter study (ii) C.I. Hovland

(c) Influence of opinion leaders (iii) Joseph T. Klapper

(d) Limited persuasive effect of media (iv) P. Lazarsfeld

Codes :

(a) (b) (c) (d)

(1) (iv) (ii) (i) (iii)

(2) (iii) (i) (ii) (iv)

(3) (iii) (iv) (i) (ii)

(4) (ii) (iii) (iv) (i)

66. Match the following :

Set-I Set-II

(Experimenter) (Country of research)

(a) Frey (i) India

(b) E.M. Rogers (ii) Kenya

(c) J. Kronenburg (iii) Turkey

(d) Paul Neurath (iv) Columbia

Codes :

(a) (b) (c) (d)

(1) (iii) (iv) (i) (ii)

(2) (iv) (ii) (iii) (i)

(3) (ii) (iii) (iv) (i)

(4) (iii) (iv) (ii) (i)

J-6315 !J-6315-PAPER-III! 24 Paper-III

65. âê¿è-I ·¤æð âê¿è-II âðð âé×ðçÜÌ ·¤Úð´U Ñ
âê¿è-I âê¿è-II
(ÿæð˜æ) (©ˆÂçžæ·¤žææü)
(a) ¿ØçÙÌ ¥çÖÎàæüÙ (i) §çÜãé ·¤æÅ÷UÁ
(b) ×ÌÎæÌæ ¥ŠØØÙ (ii) âè.¥æ§ü. ãæðßðÜð‹ÇU
(c) ÁÙ×Ì ÙðÌæ¥æð´ ·¤æ ÂýÖæß (iii) ÁæðâðȤ ÅUè. €ÜñÂÚU
(d) ×èçÇUØæ ·¤æ âèç×Ì ¥ÙéÙçØÌ ÂýÖæß (iv) Âè. ÜñÁâüçȤËÇU
·ê¤ÅU Ñ
(a) (b) (c) (d)
(1) (iv) (ii) (i) (iii)
(2) (iii) (i) (ii) (iv)
(3) (iii) (iv) (i) (ii)
(4) (ii) (iii) (iv) (i)

66. çِÙçÜç¹Ì ·¤æ ç×ÜæÙ ·¤Úð´UÐ

âê¿è-I âê¿è-II
(ÂýØæð»·¤Ìæü) (àææðÏ ·¤æ Îðàæ)
(a) Èýýð¤ (i) ÖæÚUÌ
(b) §.°×. ÚUæð$Áâü (ii) ·ð¤‹Øæ
(c) Áð. ·ý¤æðÙÙÕ»ü (iii) ÅU·¤èü
(d) ÂæòÜ ‹ØéÚUÍ (iv) ·¤æðÜçÕØæ
·¤æðÇU Ñ
(a) (b) (c) (d)
(1) (iii) (iv) (i) (ii)
(2) (iv) (ii) (iii) (i)
(3) (ii) (iii) (iv) (i)
(4) (iii) (iv) (ii) (i)

J-6315 !J-6315-PAPER-III! 25 Paper-III

67. Match the following :
Set-I Set-II
(Concept/Model) (Author/s)
(a) Diffusion of innovation (i) Daniel Lerner
(b) Change agent (ii) Robert McNamara
(c) Modernising variables (iii) Ryan and Gross
(d) Integrated rural development (iv) E.M. Rogers
Codes :
(a) (b) (c) (d)
(1) (iii) (iv) (i) (ii)
(2) (ii) (iii) (iv) (i)
(3) (i) (ii) (iii) (iv)
(4) (iv) (i) (ii) (iii)

68. Match the following :

Set-I Set-II
(Personality) (Profession)
(a) Durga Das (i) Cartoonist
(b) Mario Miranda (ii) Editor
(c) C.Y. Chintamani (iii) Broadcaster
(d) Melvil Demellow (iv) Political Commentator
Codes :
(a) (b) (c) (d)
(1) (iii) (iv) (i) (ii)
(2) (iv) (i) (ii) (iii)
(3) (ii) (iii) (iv) (i)
(4) (ii) (iv) (iii) (i)

69. Match the following :

Se-I Set-II
(Personality) (Association)
(a) Kasturi Srinivasan (i) Hindustan Samachar
(b) K.N. Harikumar (ii) Samachar Bharati
(c) Krishnakant (iii) United News of India
(d) Apte (iv) Press Trust of India
Codes :
(a) (b) (c) (d)
(1) (ii) (iii) (iv) (i)
(2) (iii) (iv) (i) (ii)
(3) (iv) (iii) (ii) (i)
(4) (i) (iv) (iii) (ii)

J-6315 !J-6315-PAPER-III! 26 Paper-III

67. âê¿è-I ·¤æð âê¿è-II âð âé×ðçÜÌ ·¤Úð´U Ñ
âê¿è-I âê¿è-II
(¥ßÏæÚU‡ææ/ÂýæM¤Â) (Üð¹·¤)
(a) çÇUØêÁÙ ¥æòȤ §‹ÙæðßðàæÙ (i) ÇñUçÙØÜ ÜÙüÚU
(b) ¿ð‹Á °Áð‹ÅU (ii) ÚUæòÕÅüU ×ñ·¤Ùæ×æÚUæ
(c) ¥æÏéçÙ·¤è·ë¤Ì ¿ÚU (×æÇUÚUÙæ§çÁ´» ßñÚUèØðÕËâ) (iii) ÚðUØæÙ °ð´ÇU »ýæñâ
(d) °·¤è·ë¤Ì »ýæ×è‡æ çß·¤æâ (iv) §ü.°×. ÚUæðÁâü
·¤æðÇU Ñ
(a) (b) (c) (d)
(1) (iii) (iv) (i) (ii)
(2) (ii) (iii) (iv) (i)
(3) (i) (ii) (iii) (iv)
(4) (iv) (i) (ii) (iii)

68. çِÙçÜç¹Ì ·¤æ ç×ÜæÙ ·¤èçÁ° Ñ

âê¿è-I âê¿è-II
(ÃØç€Ìˆß) (ÃØæßâæØ)
(a) Îé»æü Îæâ (i) ÃØ´»ç¿˜æ·¤æÚU
(b) ×ñçÚUØæð ç×ÚUæ´ÇUæ (ii) âÂæη¤
(c) âè.ßæ§. ç¿´Ìæׇæè (iii) ÂýâæÚU‡æ·¤Ìæü
(d) ×ðÜçßÜ çÇU×ñÜæð (iv) ÚUæÁÙèçÌ·¤ ÅU跤淤æÚU
·¤æðÇU Ñ
(a) (b) (c) (d)
(1) (iii) (iv) (i) (ii)
(2) (iv) (i) (ii) (iii)
(3) (ii) (iii) (iv) (i)
(4) (ii) (iv) (iii) (i)

69. çِÙçÜç¹Ì ·¤æ ç×ÜæÙ ·¤èçÁ° Ñ

âê¿è-I âê¿è-II
(ÃØç€Ìˆß) (ⴃæ)
(a) ·¤SÌêÚUè ŸæèçÙßæâÙ (i) çã‹ÎêSÌæÙ â×æ¿æÚU
(b) ·ð¤.°Ù. ãçÚU·é¤×æÚU (ii) â×æ¿æÚU ÖæÚUÌè
(c) ·ë¤c‡æ·¤æ´Ì (iii) ØêÙæ§ÅðUÇU ‹Øê$Á ¥æòȤ §´çÇUØæ
(d) ¥æŒÅð (iv) Âñýâ ÅþUSÅU ¥æòȤ §´çÇUØæ
·¤æðÇU Ñ
(a) (b) (c) (d)
(1) (ii) (iii) (iv) (i)
(2) (iii) (iv) (i) (ii)
(3) (iv) (iii) (ii) (i)
(4) (i) (iv) (iii) (ii)

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70. Match the following :
Set-I Set-II
(Director) (Film)
(a) Alfred Hitchcok (i) Ikuru
(b) Akira Kurosawa (ii) Jurassic Park
(c) Steven Spielberg (iii) The Seventh Seal
(d) Ingmar Bergman (iv) Dial M for Murder
Codes :
(a) (b) (c) (d)
(1) (ii) (iv) (iii) (i)
(2) (iv) (i) (ii) (iii)
(3) (iii) (ii) (i) (iv)
(4) (i) (iii) (iv) (ii)

Read the passage and answer the questions from 71 to 75.

James Carey was a leading American proponent of cultural studies, writing and
speaking prolifically for the past three decades. At a time when US media researchers viewed
most cultural studies work with suspicion and skepticism, Carey, in a series of seminal essays,
drew on the work of British and Canadian Scholars to defend cultural studies and contrast
it with limited - effects perspective. One essential difference he found is that limited - effects
theories focus on the transmission of accurate information from a dominant source to passive
receivers whereas cultural studies deal with the everyday rituals we rely on to structure and
interpret our experiences. Carey argued that the limited - effects view is tied to the
transmissional perspective - The idea that mass communication is The ‘Process of transmitting
messages at a distance for The purpose of control.’ In the transimissional perspective, car
advertisements attempt to persuade us to buy a certain make of automobile, and political
campaign messages are designed to influence the voter to vote one way or other. They might
or might not be effective in causing us to act as they intend.

The ritual perspective, on the other hand, views mass communication as not ‘directed
towards the extension of messages in space but the maintenance of society in time, not the
act of imparting information but the representation of shared beliefs’ considers in other words,
that communication is a symbolic process where by reality is produced, maintained, repaired,
and transformed.’ According to carey a car advertisement sells more than transportation. It
is, depending on its actual content, possibly reaffirming The American sense of independence,
reinforcing cultural notions of male and female attractiveness, taking into consideration the
personal value of consumption regardless of the product.

71. Who did inspire carey to work on cultural studies ?

(1) American researchers (2) Canadian researchers
(3) Australian researchers (4) Peruvian researchers

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70. çِÙçÜç¹Ì ·¤æ ç×ÜæÙ ·¤Úð´U Ñ
âê¿è-I âê¿è-II
(çÙÎðüàæ·¤) (çȤË×)
(a) ¥ÜÈðý¤ÇU çã¿·¤æò·¤ (i) §·é¤L¤
(b) ¥·¤èÚUæ ·é¤ÚUæðâæßæ (ii) ÁéÚUæçâ·¤ Âæ·ü¤
(c) SÅUèßÙ çSÂÜÕ»ü (iii) Îè âñßð´Í âèÜ
(d) §´»×æÚU Õ»ü×ñÙ (iv) ÇUæØÜ °× ȤæòÚU ×ÇüUÚU
·¤æðÇU Ñ
(a) (b) (c) (d)
(1) (ii) (iv) (iii) (i)
(2) (iv) (i) (ii) (iii)
(3) (iii) (ii) (i) (iv)
(4) (i) (iii) (iv) (ii)

çِÙçÜç¹Ì »læ´àæ ·¤æð Âɸ·¤ÚU çΰ »° ÂýàÙæ𴠷𤠩žæÚU çÜç¹° 71 âð 75 Ì·¤Ð
Áðâ ·ñ¤ÚðU âæ´S·ë¤çÌ·¤ ¥ŠØØÙ ·¤æ Âý×é¹ ¥×ÚUè·¤è ÂýSÌæß·¤ ãñ Áæð çÂÀUÜð ÌèÙ Îàæ·¤æð´ âð §â çßáØ ×ð´ Âý¿éÚUÌæ
âð çܹ ß ÕæðÜ ÚUãð ãñ´Ð °·¤ â×Ø ÁÕ ×èçÇUØæ àææðÏ·¤Ìæü ¥çÏ·¤æ´àæ âæ´S·ë¤çÌ·¤ ¥ŠØØÙ ·¤æØæðZ ·¤æð â´Îðã ¥æñÚU
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âð ¥çÏ·¤ çÕ·¤Ìæ ãñÐ §â Âý·¤æÚU Øã ©â·¤è ØÍæÍü çßáØ ßSÌé ÂÚU çÙÖüÚU ·¤ÚUÌæ ãñ, â´ÖßÌÑ SßÌ´˜æÌæ ·ð¤ ¥×ÚUè·¤è
çß¿æÚU ·¤æð ÂécÅU ·¤ÚUÌæ ãñ, ÙÚU ¥æñÚU ÙæÚUè ·¤è âæ´S·ë¤çÌ·¤ ÏæÚU‡ææ¥æð´ ·¤æð âàæ€Ì ·¤ÚUÌæ ãñ, Øã çß¿æÚU‡æèØ ãñ ç·¤ ©ÂÖæð»
ÃØç€Ì»Ì ×êËØæð´ ÂÚU çÙÖüÚU ·¤ÚUÌæ ãñ Ù ç·¤ ©ˆÂæÎ ÂÚUÐ
71. ·ñ¤ÚðU ·¤æð âæ´S·ë¤çÌ·¤ ¥ŠØØÙ ÂÚU ·¤æØü ·ð¤ çÜ° ç·¤âÙð ÂýðçÚUÌ ç·¤Øæ Íæ?
(1) ¥×ÚUè·¤è àææðÏ·¤Ìæü¥æð´ (2) ·¤ÙæçÇUØÙ àææðÏ·¤Ìæü¥æð´
(3) ¥æSÅþðUçÜØÙ àææðÏ·¤Ìæü¥æð´ (4) ÂðL¤çßØÙ àææðÏ·¤Ìæü¥æð´

J-6315 !J-6315-PAPER-III! 29 Paper-III

72. What was the focus of limited effects perspective, according to carey ?

(1) Day - to - day experiences (2) Structural perspective

(3) Information transmission (4) Prolific speaking

73. What is the purpose of car advertisements ?

(1) Persuasion (2) Repair (3) Limited view (4) Attractiveness

74. What is the use of ritual perspective ?

(1) Buying a product (2) Sharing beliefs

(3) Maintaining silence (4) Effectiveness

75. What is the main focus in these passages ?

(1) Cultural studies

(2) Communication process

(3) American view of the communication

(4) British Society

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J-6315 !J-6315-PAPER-III! 30 Paper-III

72. ·ñ¤ÚðU ·ð¤ ¥ÙéâæÚU âèç×Ì ÂýÖæß ÂçÚUÂýðÿØ ×ð´ ·ð¤‹Îý çÕ´Îé €Øæ ãñ?
(1) ÂýçÌçÎÙ ·ð¤ ¥ÙéÖß (2) â´ÚU¿Ùæˆ×·¤ ÂçÚUÂýðÿØ
(3) âê¿Ùæ ÂýâæÚU‡æ (4) ÜæÖÎæØ·¤ Öæá‡æ

73. ·¤æÚU ·ð¤ çߙææÂÙ ·¤æ ©gðàØ €Øæ ãñ?

(1) ÂýçÌÂæÎÙ (2) ÎéL¤SÌ ·¤ÚUÙæ (3) âèç×Ì ÎëçC·¤æð‡æ (4) ¥æ·¤áü‡æÂÙ

74. ¥ÙécÆUæÙ ÂçÚUÂýðÿØ ·¤æ €Øæ ©ÂØæð» ãñ?

(1) ç·¤âè ©ˆÂæÎ ·¤è ¹ÚUèÎ (2) çßàßæâ ·¤è âæÛæðÎæÚUè
(3) ×æñÙ ·¤æ ÂæÜÙ (4) ÂýÖæßàææçÜÌæ

75. §â »læ´àæ ×ð´ ×éØ ·ð¤‹ÎýçÕ´Îé €Øæ ãñ?

(1) âæ´S·ë¤çÌ·¤ ¥ŠØØÙ (2) â´¿æÚU Âýç·ý¤Øæ
(3) â´¿æÚU ·¤æ ¥×ÚUè·¤è ÎëçcÅU·¤æð‡æ (4) çÕýçÅUàæ âæðâæ§ÅUè

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J-6315 !J-6315-PAPER-III! 31 Paper-III

 Space For Rough Work

J-6315 !J-6315-PAPER-III! 32 Paper-III