RAMADA

“You do your thing. Leave the rest to us”

Group Member
HammadbinQasim (leader)
Muhammad Umair
Kamran Tahir
Saqlain
Table of content
 Executive summary
 Introduction & History
 Vision
 Mission
 Key values
 Products Line
 BCG Matrix
 Culture Of Organization
 Hierarchy of Organization
 Decision Making Style
 Employee recruitment
 CSR initiates
 Ramada Offers
 Swot analysis
 Conclusion
Executive Summary
Ramada multan is a 4 star hotel .Ramada includes 10000 of it's domain all over the
world ,more the other hotel in all over the are 5 star.

Ramada Worldwide offers a warm and friendly stay no matter where you travel around
the world.

The Perfect Space for Your Meeting or Event

Ramada opened its first hotel – a 60-room facility – on U.S. Route 66 at Flagstaff,
Arizona in 1954 and set up its headquarters in Phoenix, Arizona, where the chain built
the Sahara Hotel on North 1st Street downtown in 1956 (which later became the
Ramada Inn Downtown) and a 300-room Ramada.

Our reputation is built upon the trust and confidence of our customers

and is an integral part of our mission is to make Ramada Multan one of the best hotel
within the Pakistan. The organizational structure of Ramada is hierarchical.

Managers have authority according allocate resources, reward and punish behavior
Confused about the boundaries between

to management level and have the power to

and give orders to their subordinates

 RAMADA

Introduction &History
Company Type
Private Company
Founded
1954
International Markets
1. Asia, Pacific
2. Africa
3. Central Asian Republics
4. South America

Ramada multan is a 4 star hotel .Ramada includes 10000 of it's domain all over the
world ,more the other hotel in all over the are 5 star.

Ramada Worldwide offers a warm and friendly stay no matter where you travel around
the world.
Vision
Our reputation is built upon the trust and confidence of our customers

and is an integral part of our mission is to make Ramada Multan one of the best hotel within the
Pakistan

Mission
1) Our mission is to be a global organization whose philosophy is characterized by a highly
refined sense of ethics which is expressed tangibly through its dealings while upholding highest
standards of integrity.

2) Be a leader in providing quality healthcare solutions and where patients’ wellbeing is viewed
as the ultimate concern.

3) An organization that creates differentiation through pioneer ship in cause oriented marketing.

4) Takes care of its employees, recognizes merit through rewards on achievements.

5) Bears a progressive approach thereby encouraging initiatives, welcoming new ideas and
always ready to move off the beaten track.

6) Respects the hands that help relief pain and suffering.

7) Embraces Information Technology as heart of the business and employs leading technologies
to help achieve defined objectives.

8) Seeks to assure fair returns on investments through sustainability and growth…

Key values
Integrity
Never compromise on persistent and unwavering honesty.
Trust
Live up to the confidence that is vested in you.
Respect
Be considerate, honor the opinions of others & treat everybody the way youwant to be treated.
Excellence
Keepseeking brilliance & encourage others to do so.
Ethics
Let right conduct be our direction finder.

Products line
 They main product line of Ramada hotel is their Room and F&B services.

 Some they also provide outdoor catering but it’s not their key operation to generate
revenue.

 Health club is also their source of income which not famous but it is well equipped
and handsome source of income.

 Laundry, Swimming Pool also present in premises to facilitate the guest inside hotel
as well in numerous circumstances for outside customers.
BCG Matrix

Growth rate and Market share

High low

Market share

high

Anticipated

Growth rate

Question mark Stars

low Dogs Cash cow

Culture Of Organization
Having a strong organizational culture is a business advantage that helps generate and
maintain top-level performance

The key to developing corporate culture, particularly one that becomes a source of
competitive advantage, requires gaining insight into how culture is formed,
including the important role that employees' attitudes and perceptions play in the
process. Ramada that take time to understand the process and develop a highly
engaged workforce can expect to see significant performance improvements. For
those that create a culture aligned with their business strategy, the rewards are
greater still: a workforce acting in unison as a dedicated powerhouse, moving the
Ramada toward its strategic goals.
Hierarchy of Organization
  The structure of organization is very sound. Complete hierarchy is followed
in every work is followed by the department and the same by employee of
the organization.

 General Manager is the leader of the house. He takes morning briefing very
day to day problems are discussed in between the department head; on daily
basis it’s very important to run the operation of hotel very smoothly.

Decision-Making Style
Decision-making is centralized and powers are concentrated in the hands of the
top management of the organization. Centralization allows on the one hand an unified decision
“from the center” on the other hand, limits the autonomy of organizational units and may reduce
flexibility of the decision.

Employee selection process

Employee Selection is the process of putting right men on right job. It is a procedure of matching
organizational requirements with the skills and qualifications of people. Effective selection can
be done only when there is effective matching. By selecting best candidate for the required job,
the organization will get quality performance of employees. Moreover, organization will face
less of absenteeism and employee turnover problems. By selecting right candidate for the
required job, organization will also save time and money. Proper screening of candidates takes
place during selection procedure. All the potential candidates who apply for the given job are
tested.

But selection must be differentiated from recruitment, though these are two phases of
employment process. Recruitment is considered to be a positive process as it motivates more of
candidates to apply for the job. It creates a pool of applicants. It is just sourcing of data. While
selection is a negative process as the inappropriate candidates are rejected here.

Csr Initiatives
Ramada Resort realizes the need for being environment-friendly and socially responsible.
Corporate social responsibility is a form of corporate self-regulation integrated into a business
model. CSR policy functions as a self-regulatory mechanism whereby a business monitors and
ensures its active compliance with the spirit of the law, ethical standards and national or
international norms. With some models, a firm's implementation of CSR goes beyond
compliance and statutory requirements, which engages in "actions that appear to further some
social good, beyond the interests of the firm and that which is required by law". CSR is titled to
aid an organization's mission as well as serve as a guide to what the company represents for its
consumers. Business ethics is the part of applied ethics that examines ethical principles and
moral or ethical problems that can arise in a business environment. ISO 26000 is the recognized
international standard for CSR. It is widely accepted that CSR adheres to similar principles, but
with no formal act of legislation. The number of organizations, businesses and people that are
striving for sustainability and more eco-friendly lifestyles is increasing. Ramada Resort is
committed to reduce their impact on the environment with their CSR initiatives.

 Centralized solar water heating system.

 Solar-powered lights in rooms.
 Sewage treatment plant.
 Biogas plant.
 All disposable materials are made from recycled paper.
 Biological water filter is used for cleaning water in the fish pond.
 Buildings designed to ensure natural lighting.
 Natural materials like mud blocks and bamboo (for ceilings) used in construction.
 Landscaped surroundings with lots of plants and greenery.

Focused Overseas Markets

1. South America

2. Central Asia

3. Middle East & Africa

4. Asia Pacific

PharmEvo Offers
1. Established and proven sales and marketing success record in countries where we
operate.
2. An aggressive management team and supportive corporate culture.
3. Proven product development and regulatory affairs capability.
4. Flexible and creative approach to collaborations.
5. The ability to respond quickly to opportunities.
Transformational process
Inputs Output
1. Capital
2. People
3. Technology Goods
4. Equipment
5. Material
6. Information

Swot analysis
Strengths
1. Producing healthy environment
2. Working for the well being of living
3. Most of their products are highly effective
4. Well defined structure to work efficiently

Weakness
1. They don’t have their distribution system
2. Government rules and regulation
3. High prices of raw material
4. They can’t make decision of their own

Opportunities
1. They can make their own distribution system
2. Make more and highly effective products
3. Start making their products in different places
4. Make their distribution system wider
5. Make their products at cheap prices
6. Give opportunities to young graduated who have courage
Threats
1. Government rules and regulations
2. Political issue
3. Their products are not suitable for a cure of some disease for sometime
4. High cost of product
5. Compete their products from other companies
6. Threat of new entrants
7. Threat of substitutes.

Conclusion
PharmEvo known as one of the most ethical pharmaceutical concern in the country producing
quality drugs has always tried to look after the healthcare professionals whether it is to update
their knowledge through Continuing Medical Education, workshops, improvement of clinical
skills or guidance for the children of doctor’s community providing them an opportunity on
counseling for selection of their careers. At the same time they have not forgotten to provide
them ample opportunities to inculcate in them the reading habits thereby promoting Urdu
literature and poetry. They have also published a large number of books to promote Urdu
literature.