Name : Ni Made Ayu Setiawati

Nim : 1601542019

Journalism
On Friday, March 15, 2019, all regular and non-regular students of English Department
in sixth semester attended a lecture with the reporter as the speaker. Her name is Ni Ketut
Sudiani, She also graduate from English Department of Udayana University and working at the
News Tribune. The Tribun News is sheltered by Kompas Gramedia. For the introduction, she
began to explain the history of the first network of Tribun news. The first name of the tribun
news is "persda". The initial network of Tribun news began in Aceh, Kupang, Yogyakarta,
Bangka and others. Finally, in 2013, the Tribun news had spread throughout Indonesia.
She also explained that in the present era where the technology is advanced, it is very
easy to get the information. That is because the news is distributed with multiplatform namely
print media, websites, social media and other media. The Tribun news has information based on
3M, Multimedia, Multichannel, and Multiplatform. The Tribun news also has a slogan to run an
ethical, efficient and profitable business.
There are four pillars related to business in the field of information, namely content,
circulation, readership, and advertising.
• Content
Content greatly helps the media in shaping its identity; there are 3 things that must be
strengthened to make the media unique:
 Position of content, creating a unique media that can strengthen the position of the
media in the reader's mind.
 Main issue, in each issues there are main topic that is raised
 News reporting style, writing style and language of the media must also unique and
distinguish them from others.
• Circulation
Circulation is the timeliness of the news can be read by the reader. If it is not on time, of
course the reader is not interested in the news published.
 • Readership
The Tribun targets customers with socio-economic status, with the results of men with
86.96% who prefer to read newspapers compared to women with 14.04%. Social media is
becoming a new media that young people are interested in, namely Facebook, Twitter, Google+,
blogger, and Instagram. The media consumed at most daily is Internet 62.8%, Tv 53%, Radio
13.1%, and Newspapers 10.7%. She said that the television media would be abandoned in the
future because the cost was very expensive at one million per minute.
• Advertisement
Advertising is very important for information media, because besides being a source of
income it is also very important for readers who are interested in buying something or looking
for something.