Professional Documents
Culture Documents
Literature Review
2.1 Introduction
2.6 Summary
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2.1 Introduction
For a research review of related literature is an essential aspect to understand about the
studies that have already been conducted in the same field. The word “review” itself gives a
clear meaning of it. It means revision or “glance over” or “to refer back on”. It is all about
finding, studying and assessing the reports and findings of relevant researches, studying
published articles, research abstracts as well as reports of casual observation and opinion
that are related to the individuals’ planned research project (Agarwal, 1998).
Mouly states that “the review of related literature promotes a greater understanding of the
problem and it is crucial aspects and ensures the avoidance of unnecessary duplication.” As
John W Best (1986) stated that, “review of related literature is a valuable guide in defining
the problem, recognizing its significance, suggesting data gathering devices, appropriate
The survey of related studies serves multiple purposes. It helps the researcher to know more
about the area of research and get acquainted with the tried methods, techniques, priorities
and importance about the similar related past studies and to help in the formation of
hypotheses for the new study. By studying the works of other researchers, it is helpful in
understanding that which topics cannot be useful for the study as a result futile efforts and
With this point of view the researcher has made an attempt to collect relevant information
The research, on the issues related to the importance of Verbal skill and non- Verbal skills
which are complementary to the Verbal skills, has become very important today. It is a
matter of great concern that there is lack of employable work force today which a thing of
great concern to any country. Various surveys and research are being conducted to
understand the root cause for this problem. One of the reasons that have been understood is
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the lack of basic skills and it has been realized that lack of Soft skills is one of the causes.
Among the various Soft skills, lack of effective Communication skills is one of the
important causes. Various researchers have taken interest in this topic and have to tried to
understand the reason for lack of skills in the work force and have made efforts to throw
light on the importance of it. A number of books have been written on the subject to
A glance at the Language research literature relate to the Soft skills, Verbal skills and Non-
Verbal skills illustrates that the subject has received substantial interest in studying this
subject from various aspects. It has been studied from the psychological aspect, sociological
aspect by various researchers. The present study focuses on the empirical study that focus
on the concepts of the development of Verbal skills and the non-Verbal skills which are
helpful to understand the meaning of the Verbal message. The research studies the concepts
We need out-of-box thinking approach to tackle the issue, considering that barely 10% of
the 30 lakh students, who pass with these degrees every year are considered employable in
Last few years have seen the growing awareness and need of research to understand the
need of subtle issue of the skills required by individual for success. A number of researches
have been done in the area to understand this issue. Jacobs and Marshall have discussed
about the specific skills required though there is no specific mention of the Soft skills but
there is a clear cut indication that they are talking about it.
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Soft skills actually cannot be defined by what it means, but it can be defined by what it does
not mean: Soft skills have been placed parallel to hard skills, which have been defined as
“the technical ability and the factual knowledge needed to do a job” (Klaus 2007: 2). This
particular explanation, which is based on the differentiation from its opposite term, has in
fact become a standard way of introducing the meaning of Soft skills. Usually authors avoid
defining Soft skills by providing lists of clarifying examples (Duncan and Dunifon 1998;
Gentry et al. 2008). Muir has modified the term and has defined actively by stating that Soft
skills are “attitudes and behaviours displayed in interactions among individuals that affect
Mohanty (2009) mentions about the importance that organizations place quite a lot stress on
‘good communication skills’ in the global market. This aspect deals with the humanistic
aspect of the need to be well grounded in ‘Soft skills’ as these Soft skills help groom the
whole personality of the individual. A person who can communicate well integrates into a
team more easily and effectively, resulting in an increasing level of efficiency and
productivity.
Malaysian institutions of higher learning. In the study she recommends that institutions
embed elements of Soft skills in the curriculum itself rather than implementing them as
separate units (Shakir, 2009). However, this particular method of Soft skills development
has its challenges, some of which were identified by Idrus et al. (2009) in a study focusing
on teachers teaching technical courses who have integrated Soft skills elements in their
classroom at a private institution. The results of the study indicate that the negative attitude
of students, the limited time to cover the syllabus as well as the large number of students as
extremely challenging in implementing this method of Soft skills development (Idrus et al.
2009).
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S. Mangala Ethaiya Rani states that Soft skills are learned from behaviour for which
training and focused application is required. Soft skills enable students with a strong
conceptual and practical framework to build, develop and manage teams. They play an
important role in the development of the students’ overall personality, thereby enhancing
their career prospects. Training in Soft skills provides strong practical orientation to the
students and help them in building and improving their skills in communication, the
time management………… It also helps students in career visioning and planning, effective
resume writing and dealing with placement consultants and head hunters.
Communication is a concept closely related to Soft skills and emotional intelligence. After
all, effective communication is identified in some studies as the most important managerial
skill (Gentry et al. 2008). Many competency models include aspects of communication.
Allen Louis has explained Communication as the sum of all the things that a person does to
convey something to the other person and make him/her understand it. The complete
process of communication involves a systematic and continuous process of telling, listening
and understanding.
Badne A.G. in her research paper on Oral Communication has concluded that, Oral
communication is the most widely spread used method and is used in day today life. It
provides a number of opportunities to people in various organizations for expressing their
views.
Coover and Murphy’s (2000: 125) views are that the essence of communication is the
formation and expression of an identity. Being completely on own and developing oneself is
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not an independent event generated by an autonomous actor but it is actually the self
negotiation with others’ (Postmeset al., 2006: 226). Actually this helps in bringing in us the
achieve success. Communication plays a very important role in the learning process and
sharing of the knowledge. Communication is an essential condition for our existence and
that is the reason we cannot not communicate. The worst and inhuman punishment is
depriving one from any communication with other person in the society.
Bull (2002: vii) is of the opinion that , Communication is plays a vital role in many aspects
of human life from time unknown, yet it is only in the recent years that it has become the
Hargie, in 1960 (2006a) suggested that the notion of communication is a form of skilled
activity which is first suggested In the intervening years, the fairly obvious observation that
some individuals can interact better than others led to carefully formulated and systematic
Celce-Murcia and Olshtain (2000) state that speaking / oral skill is the most complex and
challenging part of language skills. It being a multi-dimensional skill cannot be bond in any
specific definition.
Dutt (2008:28) has expressed that the effective communication is the outcome of correct use
of voice and body language; understanding the situation and the people involved in it;
Herbert Clark and Susan Brennan (1991) made the observation that, certain activities in a
natural way involve joint or collective action, and it makes little sense to think of
participants' actions as individual events. It takes two people working together to play a
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duet, shake hands, play chess, waltz, teach, or make love. To succeed, the two of them have
to coordinate both the content and process of what they are doing...Communication, is a
collective activity of the first order. Close examination of what actually is said in
the roles of speaker and listener. Many times sentences go off the track or are left
incomplete, listeners interrupt to ask questions, interject comments and finish sentences,
topics change abruptly and unpredictably, and at times it may convey even what has not
been said. These conversational speeches cannot be considered to be defective. I fact these
According to Kimbell (1991) communication plays an important role in any design and
approach.
Philips (1978) opined that a person was socially skilled individual. From our early ancestors
who preferred to remain and move in groups survived as compared to those who lived
alone, and so the skills involved in developing and maintaining social bonds assumed a
Forgas and Williams(2001: 7) pointed out that ‘Homo sapiens is a highly sociable species .
. . the impressive records of achievements owe a great deal to the highly elaborate strategies
that have been developed for getting along with each other and co-coordinating our
interpersonal behaviors.’
Levinson (2006) argued that the human mind is specifically adapted to enable us to engage
in social interaction, and that we could therefore be more accurately referred to as homo
interagens.
Marc J. Riemer (2002) in his study on English and Communication Skills for the Global
Engineer states that, in the Engineering education, skills such as problem solving,
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communications, interpersonal skills and critical and independent thinking should be
promoted, not only for the reason for getting an employment as they are qualities that
employers look for but because they should be part of any tertiary education. These are the
Interpersonal skills and Communication skills (speaking and listening) have been identified
1992) as two of eight essential competencies necessary for success in the workplace. North
and Worth (2004) found that interpersonal skills were the most frequently mentioned
competency required in entry level job ads from newspapers in 10 metropolitan areas. This
proves the indispensible role played by communication skills in achieving success. As per
the opinion of Pincus and DeBonis (2004) leadership skills completely rely on the effective
organizational communication textbooks like (Conrad & Poole, 2002; Eisenberg &Goodall,
2004; O’Hair, Friedrich, & Dixon, 2002;Shockley-Zalabak, 2002) agree and share this
Solomon and Hall (1996) explains that Language is an essential element for almost all
learning, for describing shapes, anchoring concepts, and making the tacit articulated. Ability
discourse, non-Verbal interactions (sharing, gestures) and graphicacy skills that include
Medway, (1994) has very clearly pointed out towards the role of Verbal communication in
design and technology, Verbal communication is needed for the articulation of the tasks
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A survey was conducted by Peterson (1997) in which 253 corporate recruiters were
surveyed and it was found that the potential hires lacked in required basic communication
skills. The findings of Kane’s (1993) survey of Management recruiters for Fortune 500
companies presented that it is believed that the aspirants have technical and managerial
criteria for the recruiters to evaluate the candidate. It has been strongly recommended by
Krapels and Davis (2000) that the if the academicians study and develop various courses for
developing the communication skills of the students it would be a great help to the
speaking the person is constantly evaluating the knowledge and opinion of the learner so
that appropriate language and method of expression can be selected for the correct
Brumfit (1984) expressed his point of view about language that it is not at all advisable to
S. Srinivas’s observation is that Communication is the process of using Verbal and Non-
Verbal cues to negotiate a mutually acceptable meaning between two or more people within
a particular context and environment. This process means when people communicate, they
engage with a dynamic and moving set of variables that have been interacting and will
continue to interact. Verbal and Non-Verbal cues are given through language and voice,
body, face, space, touch and other personal cues. Sharing the same does not ensure
understanding because each person has different connotations for even simple words and
gestures that come from his or her own personal identity group or cultural experiences.
Negotiating a mutually acceptable meaning between two or more people indicates that
communication is not the transfer of meaning or information from one person to another. It
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has been said that discourse is a field of contest that communication is largely about
involves people giving and taking bits of meaning to and from one another in a dialogue
until each can work with an agreed-on interpretation. A mutually agreed meaning, therefore,
does not imply that people’s perceptions will match perfectly but that dialogue can lead
communicative event by Alicia Martinez-Flor et al. (2006). Nunan states that speaking /
creativity. Along with the knowledge of language the speaker needs to get an idea to
Chaney, (1998, p. 13) has rightly pointed out Speaking to be the process of building and
sharing meaning through the use of Verbal and non-Verbal symbols, in a variety of
contexts.
Kodotchigova (2002) explained the relation between Language and culture and that they are
inter dependent. They are closely related as language cannot be taught without culture.
There are a number of ways that are used for co-teaching language and culture.
Wilson et al. (2000: 136–137) illustrated that effective interaction involves adaptation at all
levels: Speakers coordinate their own behavior with that of their interactive partner.
Interparty coordination is evident at micro levels, such as in the timing of mutual smiles . . .
(and) . . . at more macro levels, such as in the adjustment of one’s own plans to the apparent
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The National Knowledge Commission (NKC 2007), of India brings it out rightly, “There is
an irony in the situation. English has been part of our education system for more than a
century. Yet English is beyond the reach of most of our young people, which make for highly
unequal access. Indeed, even now, more than one percent of our people use it as a second
language, let alone a first language ……. But NKC believes that the time has come for us to
teach our people, ordinary people, English as a language in schools. Early action in this
sphere would help us build an inclusive society and transform India into a knowledge
society.”(P.47)
Maslow (1954) has suggested that the teachers need to play an instructional role as well to
resolve the tensions or apprehensions created by the anxiety. This anxiety may be the result
psychological barrier results in the indifference and disinterest of learners in the classroom
activities.
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Aspects of oral communication Training
ORAL COMMUNICATION
BREATHING CONVERSATION
LISTENING CLARIFICATION
EXPRESSIONS INFLUENCE
ARTICULATION SPEECH
CLARIFICATION
INTONATION
DYNAMICS INFLUENCE
TEMPO
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Elementary processes refer to breathing, listening and means of expression such as
Mohammad Arif’s findings of the research are that the problem related to communicating in
English results because it is simply taught as the subject in the institutions rather than a skill
for life. As a result the efforts are lacking to teach all the skills of the language.
context and concludes that personality “is a basis for successful consulting”
Globalization in the present time has made it necessary for the professionals and aspirants to
be proficient in Verbal (Oral) communication skills. Mastering this skill helps a person to
Speaking is a multi-dimensional concept which is very much important in our day today
life. It is such an integral part of our everyday working that is actually difficult to explain it
Dobrijevic, (2011 explains that acquisition of speech and language (Verbal) communication
starts with the first cry of the newborn, takes place through certain stages, progressing in the
Howarth, (2006) ‘When asked what is the biggest problem that they face when speaking,
learners generally admit that they have a great difficulty in trying to express what they want
to say as they cannot think of the words that they need to use to do so.’
G. Anitha Ruth in her study has stated that the aspect of multilingualism reflects on the
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individual levels. The multilingual background also determines the extent of availability of
the exposure to language and the attitudes and motivation towards each language and
the entire field of organization and management, but it is seldom clearly understood. In
goals, but it has remained one of the biggest problems facing modern management. Most
estimates state that about 70% of an active human being's life, and a higher proportion
(about 90 percent) of a typical manager's time, are spent communicating" (p. 234).
“How to teach” and “what to teach” were the two aspects of communicative approach that
were presented by Harmer (2005). “What to teach” aspect is all about the functions of
language. “How to teach” aspect of communicative approach states that “Language learning
will take care of itself” (p 84).McDonough and Shaw (1993), state that, speaking is
linguistic knowledge that creates and oral message for communication and self-expression.
Oral communication or speaking is the specific conversation which is necessary for the
social purpose.
According to Burnkart (1998) speaking includes three areas of knowledge: first is the
right use of words in the right way with right pronunciation. Second is the speaking
functions (transaction and interaction), it is about at what point the clarity in the exchange
of information is required and when it is not. Third one is about the socio-cultural norms
(rate of speech, pauses required etc) which are helpful for the person to understand the
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Oral communication plays an undeviating and unchallenged role in the society.
Halliday (1978, p. 169) explains, communication is more than merely an English for
Austin‟s (1962) earlier work on speech act theory where, as cited by Clyne (1994, p. 2),
concerned with the communicative effect, that is, the function and effect of utterances,
dissects an utterance into three components: the actual utterance (the locution); the act
performed by the utterance (the illocution); and the effect the act has on the hearer (the
perlocution).
Human beings have a great store of lingual abilities which we use to communicate with
each other. Language is used as a powerful medium used to express ourselves and convey
our message to others. Language being such an important tool, its acquisition is an
important aspect. Much research has been done on it. To quote Emerson about language and
its development, “Language is a city to the building of which every human being brought a
stone.”
Jovicic, (1999) Verbal communication is a crucial link between the people and represents
the fundamental link in the formation and survival of the human community. It separates a
man from other living beings and allows him to express his thoughts, feelings, desires,
wishes and attitudes about the world around him. Although there are various ways of
communication (facial expressions, writing, music etc.), speech is the most effective way of
expressing the most complex ideas and concepts and the most resistant communication
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Mario Pei (1949) states that the history of language is as old as the history of mankind. The
civilization is mirrored perfectly in the speech. Everybody makes his/ her contribution to the
language by speaking. The study of language is the social science as it is the tool and
product of all human society. Language is the sum of all the fields and something more. It
plays a number of roles as that of conveyor, interpreter and shaper of man’s social doings.
So, the language has a major role to play as it paves the way for an individual’s success.
This proves that the language is actually the base of all our doings.
part of biological and mental development of children and takes place in accordance with
them. Therefore, any knowledge of language development implies meeting the basic
not exist. In addition, it is necessary to know the structure of native language and its
developmental stages.
“As the tongue speaketh to the ear, so the hand speaketh to the eye” Francis Bacon (1884;
1947)
Carol Kinsey Goman (2008) has compared Body language with a computer. Everybody
knows what it is, but most of the people are not exactly sure how it works. That’s because
the process of receiving and decoding non-Verbal communication is often done without any
conscious awareness. It simply happens. Human beings are genetically programmed to look
for facial and behavioral cues and to quickly understand their meaning. Gestures of the
person are automatically and unknowingly observed and help to make a judgement about
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Desmond Morris (1977) states that ‘man is pre-programmed to a decisive extent’. Though
the cultures generally seem to be different actually they are not. There are number of
similarities in various cultures but the normal inclination is to look for the differences and
Houser and Frymier (2009) have noted that the role of non-Verbal communication in the
both Verbal and non-Verbal communication. Educators whose Verbal and non-Verbal
communication patterns are congruent and reinforcing will be able to provide students with
a clear sense of confidence in their actions. When a lack of congruity in Verbal and non-
Verbal cues results however, challenges arise creating a high degree of uncertainty for the
student. This can impact the student’s confidence level and reduce the overall sense of
by Houser and Frymier not only demonstrates the importance of non-Verbal communication
in student development, but also reinforces the need for congruity between Verbal and non-
Kendon observation was that classical and medieval works on rhetoric frequently focus on
the factual conduct of the orator while he delivers his speech. They occasionally defined
many forms of particular gestures and provided instructions for their use in creating planned
Knapp opines that there is definite relevance of non-Verbal behaviour with communication
in general. The assumptions suggested are – the human communication primarily consists
of combinations of channel signals as that of spatial, facial and vocal signals. Second
assumption is that the communication consists of ‘multi-level signals’ and deals with
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broader interpretations of interactions. The third and last assumption is there is critical
Mehrabian and Wiener (1967) showed that the overall impression made by a person was
shaped by the following components: contents of a message, tone of voice, and facial
expression. When each of these were assessed with respect to their individual importance,
= 0.07 (contents) + 0.38 (voice tone) + 0.55 (facial expression). Important to note here is the
dominating significance of facial impression in this formula, as well as voice tone, showing
that Non-Verbal cues are of overarching importance. Mehrabian and Wiener made clear
that, in cases of inconsistency between Verbal and Non-Verbal behaviour, it is the Non-
sensitivity to the behavioural context that each person constructs for the other.
Patterson (1990) has also revealed about the functions of Non-Verbal behaviour during
social interaction: (a) providing information, (b) regulating interaction, (c) expressing
intimacy, (d) social control, (e) presenting identities and images, (f) affecting management
pauses, voice quality changes, and pitch variations which affect conversational flow.
Liu (2001) has pointed out towards the importance of non-Verbal communication in the
classroom. As the reports by the author, non-Verbal communication in the classroom serves
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as number of specific purposes including: “expressing emotions, conveying interpersonal
attitudes, presenting personality, and amplifying Verbal communication” (p. 30). Moreover
the author’s opinion is that, that research regarding the development of non-Verbal
communication in the classroom has demonstrated that there are five component parts to
this process. It includes: paralanguage, facial expression, eye contact and visual behavior,
gesture and body movement, and space” (p. 30). Liu asserts that each of these dimensions
Ray Birdwhistell , anthropologist coined the term ‘kinesics’. An estimation of the amount of
non-Verbal communication takes place between the humans was done by him. According to
his view an average person actually speaks ten or eleven minutes a day and the average
sentence takes only about 2.5 seconds and also that we have the ability to make and
recognise around 250,000 expressions. He had also discovered that the Verbal component
of a face-to-face conversation is less than 35% and the non-Verbal communication is over
65%.
Remland, Jacobson, and Jones (1983) found in an experimental study, leaning forward,
touching the subordinate, speaking in a soft voice, smiling sympathetically, gazing, and
nodding are related to the perception of supportiveness whereas leaning backwards, keeping
distance, speaking in a firm voice, refusing to smile, interrupting, looking away, and turning
2.6 Summary
In recent years, researchers have explored various aspects related to Soft skills. The chapter
focuses on relevant review of literature pertaining to the Soft skills, Communication Skills,
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Verbal Communication and Non-Verbal Communication. Various books, articles and online
resources available on the subject have been studied for the purpose. The complete chapter
has been classified in four sections: Soft skills, Communication skills, Verbal skills and
Non-Verbal skills.
The overall review of studies shows that there are marked differences in the aspects covered
under the present study and the ones that have been studied and quoted.
It was observed that though there are studies about the need of Soft skills, effective
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