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Lilliana, Kristian, Haley, Jesse


Problem:
Student athletes have to carry
around an extra bag that is
bulky and uncomfortable.

L
BundlIt

L
H
K
Revenue

Advertising :
- Plan to use 30% of our Revenue towards advertising
H
COGS

H
StartUp Costs

L
SG&A

J
Market Sizing

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3 Year Summary

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BundlIt - 11-27-18
Customer Problems Solution Unique Value Customer Customer Segments
BundlIt- a compact Proposition Relationships
Sports equipment is set of clamps that - Retailers -Student Athletes
too bulky or hold sports gear in An alternative way - Website Ages 12-22
awkward to carry an efficient way to to carry your sports - advertisement
around carry to and from equipment that's - Parents of athletes
sports lightweight and
Competitors organized and
Backpacks Key Metrics offers the luxury of Channels
-Start a social media not having to carry -Online
page and take polls -Try to get into sports
Leaving bag another bag. stores like Dick’s and
somewhere specialty stores (eg.
-Units sold and cash Premier Soccer)
Specialty Bags flow statement -advertisement

Cost Structure Revenue Streams


-COGS(tbd)
-SG&A ($3,428) Any purchases from stores or online
-marketing/advertising ($600 yearly for website
hosting & 30% annual revenue will be used for ads) Possible funding from investors
(Trade shows and pitch competitions)

© 2018 Uncharted Learning, NFP | Copyright Warning: Do no reproduce or make available to persons outside your School. 12
K
Updates:

WE STARTED OUR
PROTOTYPE!!

J
Next steps:
- Collecting more data
(doing more interviews)

- Working towards building a better


prototype
- Plan to enter a pitch competition soon

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