[Type the document title]

A BUSINESS PLAN ON “NAVIN ELECTRONICS”AT SURAT CITY

Project submitted to the

METAS ADVENTIST COLLEGE

Accredited by NAAC ‘B’
Athwalines, Surat
In partial fulfilment of the requirements for the award of the Degree of

BACHELOR OF BUSINESS ADMINISTRATION

Submitted by
Ranjan Dalpati
(B1600264)
Under the Guidance of

Miss. Richa Sunil

Assistant Professor

Department of Management

THE NORTH EASTERN HILL UNIVERSITY (NEHU)

SHILLONG, MEGHALAYA

JANUARY – 2019

[Type text] Page 1

 [Type the document title]

Company letter head

Date: 23/01/2019

CERTIFICATE OF COMPLETION OF ENTREPRENEURSHIP PROJECT 2018

This is to certify that Mr. Ranjan Dalpati, ID.No D237 a student of BACHELORS OF BUSINESS
ADMINISTRATION of METAS Adventist College, Athwalines, Surat has successfully completed an
Entrepreneurship project titled “A BUSINESS PLAN ON “Navin Electronics “AT SURAT CITY” in our
company for a period from 22/ 12 / 2018 to 21 / 01 / 2019 under the guidance of company guide Mr. Rakesh.

During the period of her project work with us he had been exposed to different process was found punctual,
hardworking and inquisitive.

We wish him the very best in all his future endeavours.

With Regards

Ashutosh Jetwani

Director

[Type text] Page 2

 [Type the document title]

CERTIFICATE (College)

This is to certify that Ms. Ranjan Dalpati ID.No D 237 has successfully completed his Internship
entitled ―A BUSINESS PLAN ON “Navin Electronics “ AT SURAT CITY in partial fulfilment of the
curriculum of BACHELORS OF BUSINESS ADMINISTRATION is a record of original
Entrepreneurship project done during the period from December 2018 to January 2019 of her study in the
Department of Management at METAS Adventist College, Athwalines , Surat affiliated to North
Eastern Hill University (NEHU), Shillong under my supervision and guidance.
We appreciate his efforts and wish him all the best in her future endeavours.

Place : Surat

Date: 23/01/2019 SIGNATURE OF THE GUIDE

Miss. Richa Sunil

[Type text] Page 3

 [Type the document title]

DECLARATION

I, Ranjan Dalpati, ID.No D237 hereby declare that the

Entrepreneurship project entitled “A BUSINESS PLAN ON “Navin Electronics “AT SURAT CITY”,
submitted to the METAS ADVENTIST COLLEGE, in partial fulfilment of the curriculum of
BACHELOR OF BUSINESS ADMINISTRATION is a record of original project work done by me
during the period from December 2018 to January 2019 under the supervision and guidance of Miss.
Richa Sunil , Assistant Professor, Department of Management, METAS Adventist College and is not
reproduced from any existing work of any other person or on any earlier work undertaken at any other time
or for any other purpose, and has not been submitted anywhere else at any time.

Place: Surat (Ranjan Dalpati)

Date: 23/01/2018 D237

[Type text] Page 4

 [Type the document title]

ACKNOWLEDGEMENT

If the words are considered as symbols of approval and token of acknowledgement, then let them
play the heralding role of expressing my gratitude to all those who have helped me directly or indirectly
during this project.

I would like to express my sincere thanks to supervisor Mr. Rakesh, Navin Electronics for providing
me an opportunity to work with him. The company employees are quite generous to devote their time and
energy in sharing knowledge and assistance to my project. My association with them will be of a fond
memory.

I wish to place on record my deepest sense of gratitude to our beloved

President & CEO Dr. Srikakolli Eliah, and our respectful Vice-President Mr. N. Mohan Rao, METAS
Adventist College, Athwalines, Surat for giving me a golden opportunity to undergo a real time
Entrepreneurship project.

I express my sincere gratitude to Miss. Richa Sunil Project guide, Department of Management,
METAS Adventist College, Athwalines, Surat and my department staff members for their support, valuable
suggestions and guidance throughout the project work.

I extremely appreciate the love, support, understanding and sustaining encouragement of my Parents
and Friends who helped me throughout the process and preparation of this Entrepreneurship project report.

Ranjan Dalpati

[Type text] Page 5

 [Type the document title]

Executive Summary
It follows the quality management programmes at each level in order to maintain the quality
of varied construction services. The quality experts keep a strict vigilance upon the whole
process, right from the deliverance of variegated services till the evaluation stages.

Industry Analysis

This is generally done to give entrepreneurs an idea about the industry they are involved in or
have decided to invest it.

Michael Porters study of competitive strategy is the potential for customer new, bargaining
power of buyers and suppliers, nature of competition of the competitors.

The firm is in the possession of huge industry experience and high prophecy for more than a
decade. The small business will get more specialised, start-up will get easier and cheaper, big
and small firms will join forces.

The product has close competitor, direct competitor strong v/s competitor.

The decision of target market into different groups markets consists of buyers and sellers
which differ in or more ways, in their wants, resources, locations and buying practices.

The market forecast projects the future member‘s characteristics and trends in the target
market.

Operational Plan

The firm distributes the product (goods) to the redistributed to retailers to wholesalers or
directly to consumer. They distribute in bulk and export it.

Flow of goods and services is through the, direct (sales team, catalogue, internet) consultant
dealer, retail and sales agent.

The firm uses the technology are the automated order the writing and submission solutions, an
omni-channel strategy with multiple digital options and stepped-up enterprise resource
planning software.

Organizational Plan

[Type text] Page 6

 [Type the document title]

The business ownership structures for the firm sole proprietorship (owned by a single
individual) partnership creating the articles of partnership, combined knowledge and skills
using the strength of each partner for better business decision-making greater availability.

The roles and responsibility of the members of the organization‘s is to help each other
succeed to accomplish the company’s goals and provide their expertise on different projects
and duties. The organization consists of the executive officers, research and development
team, operations and production team, sales and marketing team, accounting and finance
team. The firm assigns responsibilities that each team can accomplish in order to keep the
company running and to provide profits.

Assessment of Risk

Qualitative risk assessment requires calculations of components like the magnitude of the
potential loss, the profitability that the loss will occur.

The technology is implemented to attract broadcasting looms, big data and to help customer
services. The contingency plans are often developed to explore and prepare for an eventuality.
It is devised for an outcome other than the usual (expected) plan.

Future outlook and trends

Small businesses will get ever more specialized- Customers will increasingly seek
customized products and services. The rise of innovations such as cloud computing, a flexible
workforce and lower-cost manufacturing options will make it easier for small businesses to
seek out product and service niches.

Start-up will get easier and cheaper- In response to growing niche market opportunities,
lower equipment costs and better technology, it will be easier than ever to launch a business
without a big investment. This means more innovation, as new ideas can be tested without
much risk – and start-up companies will proliferate.

Big and small firms will join forces- Collaborative partnerships with big companies will
increase, as small companies bring to the table innovative practices, market agility and
intimate customer knowledge. What will big firms offer small businesses? Marketing and
distribution power so that they can take their innovations to broader markets.

[Type text] Page 7

 [Type the document title]

Electronic stores are now offering the right products built around. Electronics were once seen
as a luxury item but now are seen as an essential commodity and even though there have been
economic downturns, the industry has had just a slight dent unlike other industries that have
gone down during economic downturns.

It is important to note though that the market is seen as mature in the India, and so they might
need to ensure that their company will provide an added service that customers will be unable
to resist.

They will also seek out insurance for their electronics shop business. An insurance cover
protects them from any sort of problems – both known and unforeseen – that they might
encounter in the course of carrying out their business. They have done so well by talking to
the best insurance that is good for their business, and have also consulted with to an insurance
agent or broker who will guide us on what is best for their business. Electronics are regarded
as an inexpensive luxury that must not be done without. People fear being cut off from the
internet and from their loved ones. They also like the idea that they are able to be abreast of
global issues wherever they go via their electronic products.

Competitor’s
The marketing concept states to be successful, a company must provide greater customer
value and satisfaction than its competitors do. It has a tough competition with other while it
faces a little competition with other.

Market Segmentation
The decision of target market into different groups markets consist of buyers and sellers
which differ in one or more ways. They may differ in wants, resources, locations and buying
practice. Through market segmentation companies divide large, heterogeneous markets into
smaller segments that can be reached more efficiently and effectively with products and
services that match their unique products.

[Type text] Page 8

 [Type the document title]

Description of Venture

Products
The Company provides electronics products and services to make them useful to private
users. They are especially focused on providing customer satisfaction to their esteemed
customers. The products include both hand held mobile telephone sets and servicing the
products after sales along with giving the necessary training and support.

Services
The firm is a quality oriented firm which provides quality services, in order to attain the trust
and faith of their client base. They also follow quality management programs at various levels
in order to maintain high quality construction services. In addition to these, the varied
professionals are trained and certified by the firm in order to carry out efficient execution of
quality services. These quality services are well reckoned with varied traits like promptness,
customer satisfaction, competitive pricing and timely execution. The firm also renders
optimum quality services in accordance with international acclaimed quality standard.

Office equipment and Personnel

Due to how serious they are taking their business, they plan to build a standard cell phone
shop business here in Surat and so they have set plans, processes and structures in place that
will allow them get it right from the beginning in ensuring that they hire the right employees
into all the available positions in their cell phone shop.
Because they intend to become a leading brand as well as sell their franchises here in Surat as
well as areas nearby Surat, they carefully sourced for those that they would want to be a part
of their management team and they chose those that had the required experience and
understood what it takes to take their cell phone shop from where we are to where we intend
to be.

[Type text] Page 9

 [Type the document title]

Also, their management team understands their core vision and ideology and is committed to
ensuring that they are able to attain them as fast as possible.
Also, because they intend to offer various services and products to their various customers as
well as sell their franchise, they will employ more than the average cell phone shop so that all
their services at NAVIN ELECTRONICS will run smoothly in delivering the various services
to all their various customers.

Operational Plan

Distribution channels in marketing are one of the classic ―4 Ps‖ (product, promotion, price,
placement a.k.a. ―distribution‖). They‘re a key element in your entire marketing strategy they
help you expand your reach and grow revenue.

B2B and B2C companies can sell through a single distribution channel or through multiple
channels that may include:

• Wholesaler/Distributor

• Direct/Internet

• Direct/Catalogue

• Direct/Sales Team

• Value-Added Reseller (VAR)

• Consultant

• Dealer

• Retail

• Sales Agent/Manufacturer ‘s Rep

[Type text] Page 10

 [Type the document title]

Here are three examples of distribution channels in marketing:

To create a good distribution program, focus on the needs of your end-users.

• If users need personalized service, you can utilize a local dealer network or reseller program
to provide that service.

• If your users prefer to buy online, you can create an e-commerce website and fulfilment
system and sell direct; you can also sell to another online retailer or distributor that can offer
your product on their own sites.

• You can build your own specialized sales team to prospect and close deals directly with
customers.

Wholesalers, resellers, retailers, consultants and agents already have resources and
relationships to quickly bring your product to market. If you sell through these groups instead
of (or in addition to) selling direct, treat the entire channel as a group of customers and they
are, since they‘re buying your product and reselling it. Understand their needs and deliver
strong marketing programs; you‘ll maximize everyone‘s revenue in the process.

Technology Utilisation
The latest trend among forward-thinking wholesaler-distributors has been to embrace new
technology.

Why? The potential benefits these technologies deliver include everything from more accurate
sales to improved efficiency to increased profits.

Here are three of today‘s top technologies for wholesaler-distributors:

1. Automated order writing and submission solutions: Writing and then submitting a paper
order isn‘t only time-consuming—it’s also prone to error since information is often duplicated
two, three or even four times.

Automating your order writing and submission process with a sales order management
solution can save you and your sales reps time and costly mistakes. A good program also
gives your sales reps the ability to load a digital catalogue to their mobile devices, store

[Type text] Page 11

 [Type the document title]

customers ‘order histories and instantly sync customers ‘orders with your back office for
faster fulfilment.

2. An omnichannel strategy with multiple digital options: An omnichannel strategy means

thinking about your customer’s experience and interacting with each one of your sales
channels. Channels can include everything from your catalogue to your website to any mobile
app you might have.

Experts generally agree that having multiple purchase options is a good idea. Your customers
are used to having options when it comes to buying consumer goods, and they want the same
ease of use when it comes to their B2B shopping experience. This means having several
options, including a robust digital presence with responsive design that adapts to tablets and
smart phones in addition to traditional computers.

3. Stepped-up enterprise resource planning (ERP) software: Good ERP software will help
you manage your sales orders, finances, production, supply chains, customer relationships and
more. And with today‘s technology, you can do even more.

Best-in-class ERP software has integrated business analytics, mobile access, e-commerce
integration and social collaboration capabilities. Each of these expanded features will help
make your business more agile, effective and modern.

Marketing Plan
Pricing
A price tag is a highly visual and objective guide to value

Pricing is the process whereby a business sets the price at which it will sell its products and
services, and may be part of the business's marketing plan. In setting prices, the business will
take into account the price at which it could acquire the goods, the manufacturing cost, the
market place, competition, market condition, brand, and quality of product.

Pricing is a fundamental aspect of financial modelling and is one of the four Ps of the
marketing mix. (The other three aspects are product, promotion, and place.) Price is the only

[Type text] Page 12

 [Type the document title]

revenue generating element amongst the four Ps, the rest being cost centres. However, the
other Ps of marketing will contribute to decreasing price elasticity and so enable price
increases to drive greater revenue and profit.

Pricing can be a manual or automatic process of applying prices to purchase and sales orders,
based on factors such as: a fixed amount, quantity break, promotion or sales campaign,
specific vendor quote, price prevailing on entry, shipment or invoice date, combination of
multiple orders or lines, and many others. Automated systems require more setup and
maintenance but may prevent pricing errors. The needs of the consumer can be converted into
demand only if the consumer has the willingness and capacity to buy the product. Thus,
pricing is the most important concept in the field of marketing; it is used as a tactical decision
in response to comparing market situations.

Price is influenced by the type of distribution channel used, the type of promotions used, and
the quality of the product. Where manufacturing is expensive, distribution is exclusive, and
the product is supported by extensive advertising and promotional campaigns, then prices are
likely to be higher. Price can act as a substitute for product quality, effective promotions, or
an energetic selling effort by distributors in certain markets.

Pricing strategies: -

Marketers develop an overall pricing strategy that is consistent with the organisation's mission
and values. This pricing strategy typically becomes part of the company's overall long -term
strategic plan. The strategy is designed to provide broad guidance to price setters and ensures
that the pricing strategy is consistent with other elements of the marketing plan. While the
actual price of goods or services may vary in response to different conditions, the broad
approach to pricing (i.e., the pricing strategy) remains a constant for the planning outlook
period which is typically 3–5 years, but in some industries may be a longer period of 7–10
years.

[Type text] Page 13

 [Type the document title]

Distribution
Distribution (or place) is one of the four elements of the marketing mix. Distribution is the
process of making a product or service available for the consumer or business user that needs
it. This can be done directly by the producer or service provider, or using indirect channels
with distributors or intermediaries. The other three elements of the marketing mix are product,
pricing, and promotion.

Decisions about distribution need to be taken in line with a company's overall strategic vision
and mission. Developing a coherent distribution plan is a central component of strategic
planning. At the strategic level, there are three broad approaches to distribution, namely mass,
selective or exclusive distribution. The number and type of intermediaries selected largely
depends on the strategic approach. The overall distribution channel should add value to the
consumer.

Distribution is fundamentally concerned with ensuring that products reach target customers in
the most direct and cost efficient manner. In the case of services, distribution is principally
concerned with access. Although distribution, as a concept, is relatively simple, in practice
distribution management may involve a diverse range of activities and disciplines including:
detailed logistics, transportation, warehousing, storage, inventory management as well as
channel management including selection of channel members and rewarding distributors.

Prior to designing a distribution system, the planner needs to determine what the distribution
channel is to achieve in broad terms. The overall approach to distributing products or services
depends on a number of factors including the type of product; especially perish ability; the
market served; the geographic scope of operations and the firm's overall mission and vision.
The process of setting out a broad statement of the aims and objectives of a distribution
channel is a strategic level decision.

[Type text] Page 14

 [Type the document title]

Promotion
In marketing, promotion refers to any type of marketing communication used to inform or
persuade target audiences of the relative merits of a product, service, brand or issue. The aim
of promotion is to increase awareness, create interest, generate sales or create brand loyalty. It
is one of the basic elements of the market mix, which includes the four P‘s: price, product,
promotion, and place.

Promotion is also one of the elements in the promotional mix or promotional mix or
promotional plan. These are personal selling, advertising, sales promotion, and direct
marketing publicity and may also include event marketing, exhibitions and trade shows
promotional plan specifies how much attention to pay to each of the elements in the
promotional mix, and what proportion of the budget should be allocated to each element.

Promotion covers the methods of communication that a marketer uses to provide information
about its product. Information can be both verbal and visual.

The term, "promotion' derives from the Old French, promcion meaning to "move forward",
"push onward" or to "advance in rank or position" which in turn, comes from the Latin,
promotionem meaning "a moving forward". The word entered the English language in the
14th century. The use of the term promotion to refer to "advertising or publicity" is very
modern and is first recorded in 1925. It may be a contraction of a related term, sales
promotion, which is one element in the larger set of tools used in marketing communications.
The terms, promotion and marketing communications can be used synonymously, but in
practice, the latter is more widely used.

Product Forecast
The definition of a new product can vary. It may be an entirely new product has been
launched, a variation of an existing product (―new and improved‖), a change in the pricing
scheme of an existing product, or even an existing product entering a new market.

Judgmental forecasting is usually the only available method for new product forecasting as
historical data are unavailable. The approaches we have already outlined (Delphi, forecasting

[Type text] Page 15

 [Type the document title]

by analogy and scenario forecasting) are all applicable when forecasting the demand of a new
product.

Other methods more specific to the situation are also available. We briefly describe three such
methods that are commonly applied in practice. These methods are less structured than those
already discussed, and are likely to lead to more biased forecasts as a result.

Research and Development Team

The research and development team has the responsibility of being innovative and keeping up
with the latest trends and developments in whatever field the company is in. For example,
tech companies like Apple have to stay innovative and creative for customers to care about
their products. Their R&D team is responsible for researching the market and developing new
technologies to stay ahead of their competition which explains the constant cell phone battle
they have with Android phones makers.

Assessment of risk
The determination of quantitative or qualitative estimate of risk related to a well-defined
situation and a recognized threat (also called hazard). Quantitative risk assessment requires
calculations of two components of risk (R): the magnitude of the potential loss (L), and the
probability (p) that the loss will occur. An acceptable risk is a risk that is understood and
tolerated usually because the cost or difficulty of implementing an effective countermeasure
for the associated vulnerability exceeds the expectation of loss.

Evaluate your strengths, weaknesses, opportunities and threats

SWOT analysis is an exercise meant to identify your strengths, weaknesses, opportunities

and threats - hence the acronym ―SWOT.

[Type text] Page 16

 [Type the document title]

Taking a critical look at internal and external factors that impact your business arms you with
knowledge that can help you plan, manage or grow your business. It can help you meet
challenges or take advantage of business opportunities.

Contingency plans
The plan may also include standing policies to mitigate a disaster's potential impact, such as
requiring employees to travel separately or limiting the number of employees on any one
aircraft.

During times of crisis, contingency plans are often developed to explore and prepare for any
eventuality. During the Cold War, many governments made contingency plans to protect
themselves and their citizens from nuclear attack. Examples of contingency plans designed to
inform citizens of how to survive a nuclear attack are the booklets Survival under Atomic
Attack, Protect and Survive, and Fallout Protection, which were issued by the British and
American governments. Today there are still contingency plans in place to deal with terrorist
attacks or other catastrophes.

A contingency plan is a plan devised for an outcome other than in the usual (expected) plan.

It is often used for risk management when an exceptional risk that, though unlikely, would
have catastrophic consequences. Contingency plans are often devised by governments or
businesses. For example, suppose many employees of a company are travelling together on an
aircraft which crashes, killing all aboard. The company could be severely strained or even
ruined by such a loss. Accordingly, many companies have procedures to follow in the event of
such a disaster.

[Type text] Page 17

 [Type the document title]

Financial Plan
Projections of key financial data determine economic feasibility and necessary financial
investment commitment.

Generally, three financial areas are discussed in this section of business plan. First, the
entrepreneur should summarize the forecasted sales and appropriate expenses for at least the
first three years, with the first year projection provided monthly. It includes the forecasted
sales, cost of goods sold and the general and administrative expenses.Net profit after tax can
be called projected by estimating income taxes.

The second major area of financial information needed is cash flow for three years, with the
first year projections provided monthly. Remember that sales may be spread out, thus
necessity the borrowing of short term capital to meet fixed expenses such as salaries and
utilities

The last financial item is the projected balance sheet. This shows the financial condition of the
business at a specific time. It summarizes the assets of a business, its liabilities, the
investment of entrepreneurs and any partners, and retained earnings [or cumulative losses].

[Type text] Page 18