Professional Documents
Culture Documents
Quantitative Research
Quantitative Research is used to quantify the problem by way of generating numerical
data or data that can be transformed into usable statistics. It is used to quantify
attitudes, opinions, behaviors, and other defined variables – and generalize results from
a larger sample population. Quantitative Research uses measurable data to formulate
facts and uncover patterns in research. Quantitative data collection methods are much
more structured than Qualitative data collection methods. Quantitative data collection
methods include various forms of surveys – online surveys, paper surveys, mobile
surveys and kiosk surveys, face-to-face interviews, telephone interviews, longitudinal
studies, website interceptors, online polls, and systematic observations
Phenomenology
Purpose, goal - to describe experiences as they are lived
examines uniqueness of individual's lived
situations
each person has own reality; reality is
subjective
Grounded theory
Purpose - theory development
Used in discovering what problems exist in a
social scene &how persons handle them
Involves formulation, testing, &
redevelopment of propositions until a theory
is developed
Ethnography
Purpose - to describe a culture's characteristics
Historical
Purpose - describe and examine events of the past to
understand the present and anticipate potential future
effects
Case study
Purpose - describe in-depth the experience of one person,
family, group, community, or institution