Website and rebranding for national coffee franchise, sample copy

The Scooter’s Coffee Story

Twenty years ago, Don and Linda Eckles were living in California when
they stumbled upon a man building a drive-thru coffee hut. It was the late
90s, and specialty coffee was a hot commodity. Coffeehouses were
popping up everywhere, but they were places to sit and sip, not somewhere
you’d stop if you were in a hurry. They asked themselves, “What if you
combined coffeehouse quality with drive-thru convenience?” And just like
that, a dream was born.

They moved back to Bellevue, Nebraska and opened the very first
Scooter’s Coffee in 1998. From the beginning, they had a simple formula:
find a great location and serve quality drinks quickly, with friendly service,
in a nice clean store. People loved it. Soon, they were opening locations all
around the Omaha area. They stuck to their core business principles every
time they opened a new location, and their drive-thru coffeehouses thrived.

In 2001, they started franchising Scooter’s Coffee to meet growing

demand. They now have almost 200 locations spread over 16 states,
along with another 153 franchise contracts for new stores. But through it all,
they never forgot the Brand Promise that’s guided them since the
beginning: Amazing People, Amazing Drinks… Amazingly Fast!” It’s the
bedrock of the business, and the commitment Don and Linda make to
every customer, franchisee, and employee of Scooter’s Coffee.