Respond to each of the following questions in essay form.

Submissions should include a title page and responses to each question between 300 and 350
words - 12pt font - double spaced in a Word.doc file.
Use of external materials, content, ideas or points must be properly cited using APA.
Students must submit original work, writing using their own thoughts and ideas. Each question
will be graded for originality in thoughts and concepts, use of course material, and class
discussions.
Good Luck!

Please respond to each of the following questions using in class discussions and
examples to illustrate your points and positions on the topic. Please use at least one
solid example for each question and demonstrate your understanding.

1- Neil Postman outlined a theory in 1982 that suggested that the masses in
society use media to “amuse themselves to death.” Considering the PBS
documentary Generation Like, use an example from the film to outline how
culture industries use the masses (regular people) to generate profits and
serve their own interests. (40 marks)


PBS Frontline 2014 Generation Like Video

https://www.youtube.com/watch?v=ugaz-LwNPOk

2- Resistance Moving towards Social and Cultural Change: Using an example

outlined in class of either culture industry or cultural hegemony theory,
discuss the role resistance to dominant (hegemonic) ideologies plays in our
media, culture and changes in society. (30 marks)

3- The future of media keeps shifting as the culture and society shifts. Discuss
a shift in media and technology that you can predict based on some of the
changes you see in people and society today. Provide a clear explanation as
to why you believe this shift will take place. (30 marks)