PEDAGOGY OF INTERNATIONAL MARKETING STRATEGY

Time Topic Teaching

Approach
MODULE 1:GLOBAL MARKETING

International/Multinational/Multi PPT & Lectures

regional/Global Marketing – Definition &
Scope
Objectives of International Marketing – PPT & Lectures
Challenges and opportunities in International
Marketing
Quality considerations in International PPT & Lectures
Marketing – Underlying forces of
International Marketing
5 HOURS Major Participants in International Marketing PPT & Lectures
– Importance Of International Marketing
Review of Trade theories - Culture & Social PPT & Lectures
Factors
Culture & Its Impact On International PPT & Lectures
Marketing
Political & Legal Forces - Negotiating With PPT , Lectures &
International Customers, Partners & Case Studies
Regulators
Global marketing environment Economic PPT , Lectures &
Environment, Socio-cultural Environment – Case Studies
Legal and Statutory Framework
MODULE 2:INFORMATION SYSTEM
AND RESEARCH

Definition and Meaning of Global Marketing PPT & Lectures

Information System
Process of Marketing Research PPT & Lectures
Analyzing Global Opportunities: Screening PPT & Lectures
International Marketing Opportunities
4 HOURS
Criteria for Selecting Target PPT, Case Studies
Countries,Grouping International Markets & Lectures
Analyzing International Buyers/Business PPT & Lectures
Markets
Government Markets ,International PPT & Lectures
PEDAGOGY OF INTERNATIONAL MARKETING STRATEGY

Time Topic Teaching

Approach
Marketing Research Process
MODULE 3:MARKET SELECTION AND
ENTRY STRATEGIES

Global Market Entry & Exit Strategies: PPT & Lectures

Exporting – Licensing
4 HOURS Local ManufacturingJoint Ventures- Merger & PPT, Live Projects
Acquisition - Strategic Alliances & Lecture
Preparing For Exit Strategy Analysis – Exit PPT , Lectures &
Strategies – Analyzing Opportunities Using Case Studies
Trade Map
MODULE 4: GLOBAL MARKETING MIX

International Product & Promotion Strategy: PPT & Lectures

Adjusting Quality to Global requirements
International & Global Branding Decisions – PPT & Lectures
Brand Name Selection Procedure
6 HOURS Global/Pan Regional Brands – Exploiting PPT , Lectures &
Product Life Cycles In International Case Studies
Marketing
New Product Development in Global Markets PPT , Lectures &
– Global Advertising – Creative Challenges Case Studies
Media Planning and Analysis PPT & Lectures
MODULE 5:PRICING AND
DISTRIBUTION STRATEGY

Selection Of International Channels – PPT , Lectures &

Managing Distribution Systems Case Studies
4 HOURS Global Trends in Distribution Systems- PPT & Lectures
Pricing – Price Escalation – Dumping
Countertrade as a Pricing Tool – Intra- PPT & Lectures
company Pricing
PEDAGOGY OF INTERNATIONAL MARKETING STRATEGY

Time Topic Teaching

Approach

MODULE 6:DOCUMENTATION AND

EMERGING MARKETS

Documentation and procedural complexities- PPT & Lectures

Registration with various agencies
Compulsory Quality Control - Processing PPT & Lectures
Export Orders
Newly Industrialized Countries– Developing PPT & Lectures
Countries & Emerging Markets
European Community – CIS – CEFTA PPT & Lectures
7 HOURS NAFTA-ASEAN – Africa – Middle East PPT & Lectures
BRICS- Regional Trade Blocks & Impact on PPT & Lectures
Marketing.