Marketing Portfolio

Connie Quan -Mandy Li

Introduction

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 overview
Purpose:
To launch a new marketing plan for Yasso
and strive to jump further into the market as a
contender for healthy and guilt-free desserts.

Timetable:
‐ Introduction to Yasso
‐ Marketing Targets
‐ Brand Development
‐ Marketing Strategy & Plan
‐ Campaigns
‐ Mood Board

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Product basics
Introduction to Yasso
 Product profile
With a luscious texture and refreshing taste, Yasso frozen yogurt delectables are perfect for any
occasion when you want to have the taste of dessert without the harmful additives and fat. Whether
you’ve just finished a run or simply want to eat ice cream, Yasso is perfect as a healthy, but at the same
time delicious, dessert. Around 80-150 calories, organic sweeteners, 5-6 grams of protein, and only
1.5-3 grams of fat encompass this perfectly made confectionary. With Yasso, you don’t have to ever
worry about packing on extra calories. Say Yasso to new health!
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 Target Market
Demographics Geographics

16-25, 30-40 SF, CA, USA

Female dominant Domestic (Possibly International)
Mid-class and up Urban/Suburbs

Psychographics Buying Patterns

Likes sweets Protein powder

Wants to be healthy Nutrition shakes
Tendencies to eat comfort food Sweets
Dessert alternatives
Vitamins

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Branding

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 Brand Development
Brand Mark Brand Slogan Mission Statement
Bridging the the gap
“Say Yasso to New Health!”
between frozen treats and
wellness
“Frozen Treats for Burning Passion”

Social Impact/Goals: To increase sales by 10% within 3 months by using effective market
campaigns.

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Strategy, plans, & Goals

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 Strategy: Cause Marketing
Plan to emphasize the factor of health as an attraction for people to buy our product

Goals:
❖ More sales
❖ Increase brand awareness
❖ Attract new customers
❖ Promote Health

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 Marketing Plan
Marketing Campaigns:

❖ Print Marketing: Train

❖ Broadcast Media Marketing: a TV Commercial
❖ Internet Marketing: a banner ad
❖ Digital Media Marketing: A Twitter page with a Tweet

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Marketing Campaign

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 Print Marketing

❖ Cover the Muni trains: K line

❖ Promotes sport as a Yasso valued item
❖ Uses our slogans/hashtag
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Broadcast Media

Commercial
❖ Broadcast on ABC network
➢ During air time of
“The Chew”
■ About recipe and
food

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 Internet
❖ Banner ad
❖ On Safeway and Eatwell
➢ Safeway
■ Our primary seller and carrier
➢ Eatwell
■ A recipe website with diet
planning

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Digital Media
Twitter Tweet:

❖ #SayYassoTo…

❖ Gives a chance for consumer

participation

❖ Attempt to start a live story

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