Professional Documents
Culture Documents
Prepared by: Alethea Patricia L. Del Castillo, MA, RPm o A useful theory will stimulate both
Reference: Feist, Feist & Roberts (2013). Theories of descriptive research and hypothesis
Personality (Eight Edition) New York: McGraw-Hill. testing.
o Descriptive research provides a
CHAPTER 1: INTRODUCTION TO PERSONALITY THEORY framework for an evolving theory
whereas hypothesis testing expands
I. What Is Personality? our knowledge of a scientific discipline.
- Latin word: persona = the mask people wear - Is Falsifiable:
or the role they play in life. (But its more than o It must generate research that can
just a façade) either confirm or disconfirm its major
- a pattern of relatively permanent traits and tenets.
unique characteristics that give both o A negative result will contradict the
consistency and individuality to human theory and force the theorist to either
behavior discard it or modify it
- Traits: it may be unique, common to some o A theory that can explain everything
group, or shared by the entire species BUT the explains nothing
pattern is different for each individual - Organizes Data:
(consistency & stability of behavior over time) o It should be able to fit current research
- Characteristics: unique qualities of an data into an intelligible framework and
individual that include such attributes as to integrate new information into its
temperament, physique and intelligence structure.
- Guides Action:
II. What is a Theory? o practical tools that guide a road map
A. Theory Defined for making day-to-day decisions.
- Set of related assumptions that allows scientists o Example: what kind of psychotherapy
to use logical deductive reasoning to technique is going to be used to the
formulate testable hypotheses client?
- Set: A single assumption can never fill all the - Is Internally consistent:
requirements of a good theory o includes operational definitions that
- Related: Isolated assumptions can neither define concepts in terms of specific
generate meaningful hypotheses nor possess operations to be carried out by the
internal consistency observer. (logically compatible)
- Assumptions: not proven facts but accepted - Is Parsimonious:
as if they were true o When two theories are equal on the
- Logical Deductive Reasoning: to deduce a first five criteria, the simpler one is
clearly stated hypothesis preferred. (straightforward theories)
- Testable: must suggest the possibility that
scientists III. Dimensions for a Concept of Humanity
- Determinism versus Free choice
B. Why Different Theories? o Are people’s behaviors determined by
- Theories are built not on proven facts but on forces over which they have no control
assumptions (assumed to be true) that are or can people choose to be what they
subject to individual interpretations wish to be?
- Reflection of their personal background, their - Pessimism versus Optimism
philosophical orientation, and the data they o Are people doomed to live miserable
chose to observe or can they change and grow into
- Its usefulness depends on its ability to psychologically healthy and fully
generate research and to explain research functioning individual?
data and other observations - Causality versus Teleology
o Causality holds that behavior is a
C. What Makes a Theory Useful? function of the past experiences
- It generates a number of hypotheses that can o Teleology is the explanation of
be investigated through research, thus behavior in terms of future goals or
yielding research data purposes
- Organizes research data into a meaningful - Conscious versus Unconscious determinants of
structure and provides explanation for the behavior
results
o Are they aware of what and why they - He was mentored by Jean-Martin Charcot
are doing it? Or do unconscious forces (hypnotic technique for treating hysteria) and
impinge on them? Josef Breuer (catharsis)
- Biological versus Social Influences on - He then gradually discovered free association
personality technique
o Are people creatures of biology? Or - Studies of Hysteria: after its publication, Freud
are they shaped largely by their social and Breuer had a professional disagreement
relationships? and became estranged
- Uniqueness versus similarities among people - Interpretation of Dreams: contains many of
o Is the salient feature of people their Freud’s own dreams. Soon after his publication
individuality or is it their common his friendship with Fliess began to cool
characteristics? - Freud and Jung interpreted each other’s
dreams that eventually led to the end of their
relationship
- Withdrawal
o Try to escape from life's problems by
running away from them; maintaining
distance.
III. Abnormal Development o People can withdraw psychologically
- Creative power is not limited to healthy by moving backward, standing still,
people; unhealthy individuals also create their hesitating, or constructing obstacles.
own personalities. C. Masculine Protest
- The most important factor in abnormal - Both men and women sometimes
development is underdeveloped social overemphasize the desirability of being manly
interest. IV. Applications of Individual Psychology
- In addition, people with a useless style of life A. Family Constellation
tend to (1) set their goals too high, (2) live in - First borns are likely to have strong feelings of
their own private world, and (3) have a rigid power and superiority, to be overprotective,
and inflexible style of life. and to have more than their share of anxiety.
A. External Factors in Maladjustment - Second borns (like Adler himself) are likely to
- Exaggerated Physical Deficiencies have strong social interest, provided they do
o Severe physical defects do not by not get trapped trying to overcome their older
themselves cause abnormal sibling.
development, but they may contribute - Youngest children are likely to be pampered
to it by generating subjective and and to lack independence, whereas only
exaggerated feelings of inferiority. children may have even less social interest
- Pampered Style of Life and tend to expect others to take care of
o develop low levels of social interest them.
o continue to have an overriding drive to B. Early Recollections
establish a permanent parasitic - Adler believed that ERs are not chance
relationship with their mother or a memories but templates on which people
mother substitute. project their current style of life.
o They believe they are entitled to be - ERs need not be accurate accounts of early
first in everything events; they have psychological importance
o They have not received too much love because they reflect our current view of the
rather they feel unloved (parents world.
doing too much for them) C. Dreams
- Neglected Style of Life - provide clues to solving future problems.
o Children who feel neglected often use - dreams are disguised to deceive the dreamer
these feelings as building material for a and usually require interpretation by another
useless style of life—one characterized person.
by distrust of other people. D. Psychotherapy
B. Safeguarding Tendencies - create a relationship between therapist and
- means of protecting their fragile self-esteem. patient that fosters social interest. The therapist
These safeguarding tendencies maintain a adopts both a maternal and a paternal role.
V. Critique of Adler
- High in: generate research, organize data, II. Levels of the Psyche
and guide the practitioner. A. Conscious
- Moderate in: parsimony, - Ego as the center of consciousness but not
- Low in: internal consistency & falsification the core of personality
VI. Concept of Humanity - In the psychologically mature individual, the
Adler saw people as forward moving, social ego is secondary to the self.
animals who are motivated by goals they set (both B. Personal Unconscious
consciously and unconsciously) for the future. People - psychic images not sensed by the ego.
are ultimately responsible for their own unique style of - Some unconscious processes flow from our
life. Thus, Adler's theory rates high on free-choice, personal experiences
social influences, and uniqueness; very high on - contains the complexes (emotionally toned
optimism and teleology; and average on groups of related ideas) and the collective
unconscious influences. unconscious, which includes various
archetypes.
CHAPTER 4: ANALYTICAL PSYCHOLOGY C. Collective Unconscious
- beyond our personal experiences and that
I. Biography of Carl Jung originate from the repeated experiences of
- born in Switzerland in 1875, our ancestors.
- the oldest by about 9 years of two surviving - not inherited ideas, but rather they refer to our
children. innate tendency to react in a particular way
- A son before Carl only lived for 3 days whenever our personal experiences stimulate
- Jung's father was an idealistic Protestant an inherited predisposition toward action.
minister and his mother was a strict believer in - Love at first sight?
mysticism and the occult. D. Archetypes - Contents of the collective
- Jung's early experience with parents—who unconscious
were quite opposite of each other—probably - originate through the repeated experiences of
influenced his own theory of personality, our ancestors and that they are expressed in
including his fanciful No. 1 and Number 2 certain types of dreams, fantasies, delusions,
personalities. and hallucinations.
- He saw his mother as having 2 separate - Persona—the side of our personality that we
dispositions show to others.
- His no.2 personality = an old man long since - Shadow—the dark side of personality. In order
dead for people to reach full psychological
- He married Emma Rauschenbach and had 5 maturity, they must first realize or accept their
children shadow.
- Soon after receiving his medical degree Jung - Anima - A second hurdle in achieving maturity
became acquainted with Freud's writings and is for men to accept their anima—their
eventually with Freud himself. feminine side—irrational moods & feelings
- During their first meeting, they talked for 13 - Animus - and for women to embrace their
straight hours animus—their masculine side. – irrational
- Not long after he traveled with Freud to the thinking & opinions
United States, Jung became disenchanted - the great mother - the archetype of
with Freud's pansexual theories, broke with nourishment and destruction
Freud, and began his own approach to theory - the wise old man - the archetype of wisdom
and therapy, which he called analytical and meaning
psychology. (when they began interpreting - the hero - image we have of a conqueror who
each other’s dreams) vanquishes evil but who has a single fatal flaw
- He had affairs with Sabina (former patient) - Self - The most comprehensive archetype is
and Antonia (another former patient – but the self; that is, the image we have of
had longer relationship with her) fulfillment, completion, or perfection.
- He said he was sexually abused when he was - The ultimate in psychological maturity is self-
18 yo by an older man whom he saw as a realization, which is symbolized by the
fatherly friend mandala, or perfect geometric figure.
- From a critical midlife crisis during which he III. Development of Personality
nearly lost contact with reality, Jung emerged - Jung's emphasis on the second half of life.
to become one of the leading thinkers of the Jung saw middle and old age as times when
20th century. people may acquire the ability to attain self-
- He died in 1961 at age 85. realization.
A. Stages of Development are also motivated by inherited remnants that spring
- childhood, which lasts from birth until from the collective experiences of their early
adolescence ancestors. Because Jungian theory is a psychology of
- youth, the period from puberty until middle opposites, it receives a moderate rating on the issues
life: a time for extraverted development & for of free will versus determinism, optimism versus
being grounded to the real world of schooling, pessimism, and causality versus teleology. It rates
occupation, courtship, marriage, and family; very high on unconscious influences, low on
- middle life, from about 35 or 40 until old age uniqueness, and low on social influences.
and a time when people should be adopting
an introverted, or subjective attitude; and
- old age, which is a time for psychological
rebirth, self-realization, and preparation for CHAPTER 5: OBJECT RELATIONS THEORY
death.
B. Self-Realization/Individuation I. Biography of Melanie Klein
- a psychological rebirth and an integration of - born in Vienna in 1892, the youngest of four
various parts of the psyche into a unified or children.
whole individual. Self-realization represents - She felt rejected by her parents, especially her
the highest level of human development. father
- She developed fondness to her older siblings,
IV. Jung's Methods of Investigation Sidonie and Emmanuel who both died
A. Word Association Test - She married Arthur Klein, Emmanuel’s close
- to uncover complexes embedded in the friend, at age 21
personal unconscious. The technique requires - They had 3 children; she has an estranged
a patient to utter the first word that comes to relationship with her eldest child, Melitta
mind after the examiner reads a stimulus word. - Klein separated from her husband
B. Dream Analysis - She had neither a PhD nor an MD degree but
- dreams may have both a cause and a became an analyst
purpose and thus can be useful in explaining - As an analyst, she specialized in working with
past events and in making decisions about the young children.
future. "Big dreams" and "typical dreams," - She believed that children develop superego
both of which come from the collective much earlier than Freud believed (4-6 months
unconscious after birth)
C. Active Imagination - She died in 1960.
- used active imagination to arrive at collective
images. II. Introduction to Object Relations Theory
- This technique requires the patient to - differs from Freudian theory in three important
concentrate on a single image until that ways:
image begins to appear in a different form. o it places more emphasis on
(archetypes) interpersonal relationships,
D. Psychotherapy o it stresses the infant's relationship with
- help neurotic patients become healthy and to the mother rather than the father, and
move healthy people in the direction of self- o it suggests that people are motivated
realization. Jung was eclectic in his choice of primarily for human contact rather than
therapeutic techniques and treated old for sexual pleasure.
people differently than the young. - The term “object” refers to any person or part
V. Critique of Jung of a person that infants introject, or take into
- many of his writings have more of a their psychic structure and then later project
philosophical than a psychological flavor. onto other people
- As a scientific theory, it rates below average
on its ability to generate research, but very III. Psychic Life of the Infant
low on its ability to withstand falsification. It is - infants begin life with an inherited
about average on its ability to organize predisposition to reduce the anxiety that they
knowledge but low on each of the other experience as a consequence of the clash
criteria of a useful theory. between the life instinct and the death instinct
VI. Concept of Humanity A. Phantasies
Jung saw people as extremely complex - very young infants possess an active,
beings who are a product of both conscious and unconscious phantasy life.
unconscious personal experiences. However, people
- Their most basic fantasies are images of the - Children project both good and bad images
"good" breast and the "bad" breast. so that they ease the unbearable anxiety of
B. Objects being destroyed by the dangerous internal
- drives have an object (hunger: good breast; forces
sex: sexual organ)
- child's relationship with these objects (parents' C. Splitting
face, hands, breast, penis, etc.), which she - mentally keeping apart, incompatible images
saw as having a life of their own within the to tolerate good and bad aspects of
child's phantasy world. themselves and of external objects.
- Splitting can be beneficial to both children
IV. Positions and adults, because it allows them to like
- In their attempts to reduce the conflict themselves while still recognizing some
produced by good and bad images, infants unlikable qualities.
organize their experience into positions D. Projective Identification
A. Paranoid-Schizoid Position: the first 3-4 - split off unacceptable parts of themselves,
months of life project them onto another object, and finally
- The struggles that infants experience with the introject them in an altered form.
good breast and the bad breast lead to two
separate and opposing feelings—a desire to VI. Internalizations
harbor the breast and a desire to bite or - After introjecting external objects, infants
destroy it. organize them into a psychologically
- To tolerate these two feelings, the ego splits meaningful framework
itself by retaining parts of its life and death A. Ego
instincts while projecting other parts onto the - Internalizations are supported by the early
breast. ego's ability to feel anxiety, to use defense
- It then has a relationship with the ideal breast mechanisms, and to form object relations in
and the persecutory breast. both phantasy and reality.
- To control this situation, infants adopt the - a unified ego emerges only after first splitting
paranoid-schizoid position, which is a itself into the two parts—the life instinct and
tendency to see the world as having both the death instinct.
destructive and omnipotent qualities. B. Superego
B. Depressive Position: the first 5-6 months of - the superego preceded rather than followed
life the Oedipus complex. Klein also saw the
- the anxiety that infants experience around 6 superego as being quite harsh and cruel.
months of age over losing their mother and C. Oedipus Complex
yet, at the same time, wanting to destroy her. - begins during the first few months of life, then
- resolved when infants phantasize that they reaches its peak during the genital stage, at
have made up for their previous offenses about 3 or 4 years of age
against their mother and also realize that their - based on children's fear that their parents will
mother will not abandon them. seek revenge against them for their phantasy
of emptying the parent's body.
V. Psychic Defense Mechanisms - For healthy development, children should
- children adopt various psychic defense retain positive feelings for each parent.
mechanisms to protect their ego against - the little boy adopts a "feminine" position very
anxiety aroused by their own destructive early in life and has no fear of being castrated
fantasies. as punishment for his sexual feelings toward his
A. Introjection mother. Later, he projects his destructive drive
- phantasy of taking into one's own body the onto his father, whom he fears will bite or
images that one has of an external object, castrate him. It is resolved when the boy
especially the mother's breast. establishes good relations with both parents.
- Infants usually introject good objects as a - The little girl also adopts a "feminine" position
protection against anxiety, but they also toward both parents quite early in life. She
introject bad objects in order to gain control of has a positive feeling for both her mother's
them. breast and her father's penis, which she
B. Projection believes will feed her with babies. Sometimes
- phantasy that one's own feelings and impulses the girl develops hostility toward her mother,
reside within another person whom she fears will retaliate against her and
rob her of her babies, but in most cases, the
female Oedipus complex is resolved without
any jealousy toward the mother.
VII. Later Views of Object Relations
A. Margaret Mahler's View IX. Critique of Object Relations Theory
- From careful observations of infants as they Object relations theory shares with Freudian
bonded with their mothers during their first 3 theory an inability to be either falsified or verified
years of life. through empirical research. Nevertheless, some
- three major developmental stages. clinicians regard the theory as being a useful guide to
o normal autism (first 3 to 4 weeks of life) action and as possessing substantial internal
a time when infants satisfy their needs consistency. However, the theory must be rated low
within the all-powerful protective orbit on parsimony and also low on its ability to organize
of their mother's care. knowledge and to generate research.
o normal symbiosis, when infants
behave as if they and their mother X. Concept of Humanity
were an all-powerful, interdependent Object relations theorists see personality as
unit. being a product of the early mother-child
o separation-individuation (4 months relationship, and thus they stress determinism over
until about 3 years) a time when free choice. The powerful influence of early
children are becoming psychologically childhood also gives these theories a low rating on
separated from their mothers and uniqueness, a very high rating on social influences,
achieving individuation, or a sense of and high ratings on causality and unconscious forces.
personal identity. Klein and other object relations theorists rate average
on optimism versus pessimism.
B. Heinz Kohut's View
- emphasized the development of the self.
- In caring for their physical and psychological CHAPTER 6: PSYCHOANALYTIC SOCIAL THEORY
needs, adults treat infants as if they had a
sense of self. I. Biography of Karen Horney
- The parents' behaviors and attitudes - born in Germany in 1885, only daughter of her
eventually help children form a sense of self parents and she has an older brother
that gives unity and consistency to their - Her mother is 18 years younger than her father
experiences. (he had other children from his previous
marriage)
C. John Bowlby's Attachment Theory - She is mad at her father and idolized her
- three stages of separation anxiety: mother
o protest - She was not a happy child = superficially
o apathy and despair independent but dependent to men inside
o emotional detachment from people, - She married Oskar Horney and had 3
including the primary caregiver. daughters
Children who reach the third stage - She had several love affairs (Erich Fromm)
lack warmth and emotion in their later - Horney was one of the first women in
relationships. Germany admitted to medical school, where
she specialized in psychiatry.
D. Mary Ainsworth and the Strange Situation - Horney died in 1952 at age 65.
- developed a technique called the Strange
Situation for measuring one of three the types II. Introduction to Psychoanalytic Social
of attachment styles—secure attachment, Theory
anxious-resistant attachment, and anxious- Her theories are also appropriate to normal
avoidant attachment. development. She agreed with Freud that early
childhood traumas are important, but she placed far
VIII. Psychotherapy more emphasis on social factors.
The goal of Klein's therapy was to reduce A. Horney and Freud Compared
depressive anxieties and persecutory fears and to - Neuroses are not instincts but a person’s
lessen the harshness of internalized objects. To do this, attempt to find its paths in the society
Klein encouraged patients to reexperience early - Criticisms to Freudian theory:
fantasies and pointed out the differences between o its rigidity toward new ideas
conscious and unconscious wishes. o its skewed view of feminine psychology
o its overemphasis on biology and the o they see themselves as loving,
pleasure principle. generous, humble, unselfish and
B. The Impact of Culture sensitive to feelings
- Feelings of isolation needs for affection - Moving Against People
overvalue love neuroses o assume that everyone is hostile, and,
- See love and affection as the solution to therefore, should be aggressive
problems people who exploits other for their own
- Both normal and neurotic personalities benefit
experience intrapsychic conflicts through their o they seldom admit their mistakes and
desperate attempts to find love need to appear perfect, powerful and
C. The Importance of Childhood Experiences superior
- Lack of genuine love neurotic needs(rigid o They play to win than to enjoy
behavioral patterns gain feeling of - Moving Away From People
safety/love o People who feel isolated from others
insist on privacy, independence, and
III. Basic Hostility and Basic Anxiety self-sufficiency.
o Their greatest need is to need other
- Protection from basic anxiety (does not people
necessarily indicate neurosis):
o Affection: not real love
o Submissiveness: in order to gain
affection V. Intrapsychic Conflicts
o Power/prestige/possesion: dominate, - people experience inner tensions
humiliate, deprive others - become part of people's belief system and
o Withdrawal: emotionally detached take on a life of their own, separate from the
from people interpersonal conflicts that created them.
- Normal people have the flexibility to use any A. The Idealized Self-Image
or all of these approaches, but neurotics are - No love and affection during childhood
compelled to rely rigidly on only one. blocked self-realization and stable sense of
identity
IV. Compulsive Drives - extravagantly positive picture of themselves
Neurotics frequently are trapped in a vicious circle in that exists only in their mind. Horney
which their compulsive need to reduce basic anxiety recognized three aspects of the idealized self-
leads to a variety of self-defeating behaviors; these image.
behaviors then produce more basic anxiety, and the - 1. The Neurotic Search for Glory
circle continues. o Comprehensive drive to actualize the
A. Neurotic Needs: a single person may use idealized self-image
more than one o tyranny of the should, neurotic
- for affection and approval ambition, and the drive toward a
- for a powerful partner vindictive triumph
- to restrict one's life within narrow borders - 2. Neurotic Claims
- for power o They believe that they are entitled to
- to exploit others special privileges and make neurotic
- for social recognition or prestige claims on other people that are
- for personal admiration consistent with their idealized view of
- for ambition and personal achievement themselves.
- for self-sufficiency and independence - 3. Neurotic Pride
- for perfection and unassailability. o a false pride based not on reality but
B. Neurotic Trends: applies to normal on a distorted and idealized view of
individual; neurotics are limited to a single self.
trend B. Self-Hatred: because reality always falls
- Moving Toward People short of their idealized view of self.
o undue compliance to others' wishes to - relentless demands on self
protect against the feeling of - merciless self-accusation
helplessness - self-contempt
o strives for affection, seek a powerful - self-frustration
partner - self-torment or self-torture
- self-destructive actions and impulses
VI. Critique of Horney Our human dilemma cannot be solved by
Although Horney's theory has not generated satisfying our animal needs, but it can only be
much research, it has provided an interesting way of addressed by fulfilling our human needs, which would
looking at humanity. The strength of her theory was move us toward a reunification with the natural world.
her vivid portrayal of the neurotic personality. As A. Relatedness: desire for union with another
scientific theory, however, it rates very low in person/s
generating research, low on its ability to be falsified, - Submission: transcends separateness of his
to organize knowledge, and to serve as a guide to existence by becoming part of something
action. The theory receives a moderate rating on bigger than oneself
internal consistency and parsimony. - Power: welcome submissive partners:
VII. Concept of Humanity symbiotic relationship
Horney's concept of humanity was based - Love: solve our basic human dilemma. It is the
mostly on her clinical experiences with neurotic ability to unite with another while retaining
patients, but it can easily be extended to normal one's own individuality and integrity.
people. In summary, Horney's view of humanity is
rated high on free choice, optimism, unconscious
influences, and social factors; average on causality
vs. teleology; and low on uniqueness. B. Transcendence: urge to rise above a passive
and accidental existence
CHAPTER 7: HUMANISTIC PSYCHOANALYSIS - to transcend their nature by destroying or
creating people or things.
I. Biography of Erich Fromm - Humans can destroy through malignant
- born in Frankfurt, Germany, in 1900, the only aggression (killing for reasons other than
child of orthodox Jewish parents. survival; not common to all humans) but they
- His humanistic philosophy grew out of an early can also create and care about their
reading of the biblical prophets and an creations
association with several Talmudic scholars. C. Rootedness: establish roots and to feel at
- Fromm's first wife was Frieda Fromm- home again in the world
Reichmann but divorced - Like the other existential needs, rootedness
- Fromm moved to the United States and can take either a productive or a
began a psychoanalytic practice in New York, nonproductive mode.
where he resumed his friendship with Karen - With the productive strategy, we grow
Horney and became lovers and then beyond the security of our mother and
separated establish ties with the outside world.
- He then married Henny Gurland, two years - With the nonproductive strategy, we become
younger than him but died fixated and afraid to move beyond the
- He met Annis Freeman and got married again security and safety of our mother or a mother
- He died in Switzerland in 1980. substitute.
D. Sense of Identity: awareness of ourselves as a
II. Fromm's Basic Assumptions separate person.
- human personality can only be understood in - The drive for a sense of identity is expressed
the light of history. nonproductively as conformity to a group and
- humans have been torn away from their productively as individuality.
prehistoric union with nature and left with no E. Frame of Orientation: a road map which we
powerful instincts to adapt to a changing find our way through the world
world. - Expressed nonproductively as a striving for
- they have acquired the ability to reason, irrational goals
which means they can think about their - Express productively as movement toward
isolated condition. rational goals.
- Fromm called this situation the human F. Summary of Human Needs
dilemma People are highly motivated to satisfy the five
- Existential Dichotomies existential, or human, needs because if they are
o Life & Death unsatisfied in these needs, they are driven to insanity.
o Goal of complete self-realization & Each of the needs has both a positive and a negative
shortness of life to reach the goal component, but only the satisfaction of positive
o Alone & cannot tolerate isolation needs leads to psychological health.
6. Concept of Humanity
Kelly saw people as anticipating the future
and living their lives in accordance with those
anticipations. His concept of elaborative choice
suggests that people increase their range of future
choices by the present choices they freely make.
Thus, Kelly's theory rates very high in teleology and
high in choice and optimism. In addition, it receives
high ratings for conscious influences and for its
emphasis on the uniqueness of the individual. Finally,
personal construct theory is about average on social
influences.