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Succeed in establishing your innovative
company in Luxembourg
Brochure published by Luxinnovation, the National Agency for Innovation and Research
Luxinnovation is a partnership that regroups 6 different bodies representing the public and the private sector: the Ministry
of the Economy and Foreign Trade, the Ministry for Higher Education and Research, the Ministry of Small and Medium-
sized Businesses and Tourism, the Fedil – Business Federation Luxembourg, the Luxembourg Chamber of Commerce,
the Luxembourg Chamber of Trades
CONTENTs
INTRODUCTION
Succeed in establishing your innovative company in Luxembourg 5
03 How to proceed :
A 7-step process 11
04 How to prepare :
The Business Plan 12
05 How to finance :
Specific Financial Aids 14
07 How to protect :
Intellectual Property 22
CONTACTS 26
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INTRODUCTION : Succeed in establishing your innovative
company in Luxembourg
You have invented an innovative product, developed a new technology, or imagined an
opportunity that has never occurred to anyone else. You are excited about bringing your
brilliant idea to market. You are entrepreneurial and confident that your innovation can
be a huge success. Don’t let the adrenaline rush make you skip the necessary steps.
Remember that if you fail to plan you plan to fail.
Luxinnovation will guide you through the whole process of launching your innovative
company in Luxembourg. The Agency helps to find the right partners, assists in
developing your business plan and keeps you informed on national and European
funding opportunities. Participation in the Luxembourg Cluster Initiative, that is
animated by Luxinnovation as well, will allow you to establish links to future clients,
R&D providers and business partners in Luxembourg.
“ Start-up.lu ” contains all the useful information you will need to turn your idea into a
successful enterprise. It shows how to benefit from the existing networks, tools and
support schemes in Luxembourg.
Gilles Schlesser
Managing Director
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Where to Make Enquiries : Luxinnovation, your one-stop shop
for creating an innovative company
Luxinnovation, the National Agency for Innovation and Research, is your key point of contact for launching an
innovative start-up in Luxembourg.
Working in close partnership with the Ministry of the Economy and Foreign Trade, the Ministry for Higher
Education and Research, the Ministry of Small and Medium-sized Businesses and Tourism, the Luxembourg
Chamber of Commerce, the Luxembourg Chamber of Trades and the Fedil - Business Federation
Luxembourg, Luxinnovation is operating at the heart of the national R&D and innovation system.
Useful links :
Luxinnovation : www.luxinnovation.lu
Luxembourg Portal for Innovation and Research : www.innovation.public.lu
De Guichet - Luxembourg Business Portal : www.guichet.public.lu
Need to protect and evaluate your Your contact at Luxinnovation
research results ? Marc Ferring
Luxinnovation helps you define your Senior Executive Advisor
needs and keeps you informed on Head of National Funding and
the processes of intellectual property Start-up Support Services
protection and technology transfer.
+352 43 62 63-1
marc.ferring@luxinnovation.lu
7, rue Alcide de Gasperi
Looking for a host site ? L-1615 Luxembourg
Luxinnovation informs and advises you on
the possibilities of hosting your activities
within an incubator ( Ecostart in Foetz
and Technoport in Esch-sur-Alzette ).
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how to find your way : the key players
One key to success for an innovative company is the ability to create synergies.
Benefit from the capacities and equipment from public research laboratories
The University of Luxembourg and four public research organisations are in charge, among
other things, of structuring the technological and scientific environment in Luxembourg
and providing entrepreneurs and companies with advice. They can assist you in :
Fundamental and applied research ;
Development of tools, methods, labels and norms ;
Technological assistance.
Initiating collaborative projects with these different actors means accessing high-tech
equipment that could be useful for tests or for prototypes.
Life Sciences
LAW AND finance
Research laboratories : Cardiovascular
Faculty of Finance, Economy and Law.
diseases, Immunology, Oncology, Public
Health, Virology-Allergology-Immunity ;
Competence Centres : Clinical and
Automotive / Engineering / Epidemiological Investigation Centre ( CIEC ),
Materials Luxembourg Biomedical Research Resources
( LBRR ), Methodology and Statistics ( M&S ) ;
Engineering Sciences Research Unit ;
Integrated Biobank of Luxembourg ( IBBL ) ;
Advanced Materials and Structures ( AMS ) ;
Cancer Cellular and Molecular Biology
Science and Analysis of Materials ( SAM ) ;
Physics and Materials Research Unit. Laboratory ( LBMCC ) ;
Luxembourg Centre for Systems Biomedicine
( LCSB ) ;
Life Sciences Research Unit ;
Research Centre for Healthcare Technologies
( SANTEC ).
Legend : CRP Gabriel Lippmann / CRP Henri Tudor / CRP – Santé / CEPS / INSTEAD / University of Luxembourg
www.clusters.lu : Benefit from a Luxinnovation manages five thematic
dynamic network technology clusters :
Luxembourg BioHealth Cluster ;
A cluster is a grouping of actors
( companies, public research Luxembourg EcoInnovation Cluster ;
centres, private laboratories, etc ) ; Luxembourg ICT Cluster ;
who share common interests and Luxembourg Materials Cluster ;
develop cooperations in one or more
technological domains. Luxembourg Space Cluster.
Useful links :
Luxembourg Cluster Initiative : www.clusters.lu
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Useful links :
Detailed information on innovative companies and Luxembourg public research centres
can be found at : www.innovation.public.lu.
Information on the technology market can be found on the Luxembourg Portal for
Innovation and Research : www.innovation.public.lu
How to proceed : A 7-step process
In order to turn your innovative idea into a successful enterprise, the following steps should be
followed on your road to success :
1 5 Choice of Statutes
QUESTIONS STEP
QUESTIONS STEP
Idea and Procedures
How do I precisely define the idea ? What legal structure should I choose ?
Is it technically feasible ? What authorisations do I need ?
Am I capable of developing it myself ?
Who are my potential clients ?
Why will a client purchase my
product/service ?
2 6
QUESTIONS STEP
QUESTIONS STEP
Project Starting Up
Is it viable ? What team should I build up ?
What are the innovative aspects ? What technologies do I need in order
What added-value does it bring to the to be operational ?
market ? How can I access these technologies ?
What are the opportunities on the What technologies do I hold and what
market ? others do I have to acquire ?
How do I conduct a market study ?
How do I write a business plan ?
3 Looking for
7 First Years of
QUESTIONS STEP
QUESTIONS STEP
Financing Operation
How much should I invest in my How much time will it take to be
project ? operational ?
Where can I find funding and the What are the expected results in the
required capital ? first 3 to 5 fiscal years ?
How can I ensure the sustainable
existence of my company ?
4
QUESTIONS STEP
Setting Up
Where am I going to set up my business ?
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How to prepare : The Business Plan
The business plan is an essential document for the future entrepreneur as it lays out various elements
including your idea, the market you are targeting, the necessary means for launching your activity, how the
project will be financed and what the expected results should be.
Why should I develop a Business Plan? The business plan is not a static
document ; changes occur on a constant
First of all it is a benefit to you ! It is the level. It is like a dashboard that allows
tool that validates the feasibility of your you to steer your company in the right
project, allows you to evaluate the market direction. Keeping the business plan up
potential and to verify that a demand to date requires having a clear, precise
in fact exists for what you are offering. vision of ones strategy.
The business plan has to highlight the
strategy of your company. Luxinnovation is at your disposal in case
of any questions and in need of an in-
It is also an important communication depth look at your business plan.
Your business plan is a tool for all potential partners of your
confidential document. Although future company :
it is intended for all potential
partners, be careful when Financial partners : banks, business
selecting those whom you choose angels, capital risk funds, government ;
to grant access to the details of
your strategy. Industrial partners ;
Commercial partners ;
1, 2, 3, Go is a business plan
Technological partners.
competition on the scale of
the Greater Region : it allows
project owners to benefit from
personalised follow-ups by
volunteer coaches, experienced
entrepreneurs or certified
experts.
Useful links :
1, 2, 3, Go : www.123go-networking.org
Help in setting up a business plan can be found at : www.businessplan.lu
How to write a business plan
Section Objectives Questions to consider
Executive Summary Make the readers curious to read the entire What interest does the business project invoke ?
business plan by giving them key How can you summarise the project idea and the key
information and figures points ?
Idea, Ensure that people understand what your What is your idea ?
Product, company would like to do and what you are What is your product or service ?
Service offering ( including those who are not in the What differentiates you from the current market ?
business ) Why should the client choose your solution ?
Market Present the market in which you wish to What customer needs are you satisfying ?
operate What is your market ?
What market segments are you targeting ?
What is the current market situation ?
Competition Identify direct and indirect competitors Who are your direct and indirect competitors ?
Team Present the capacities of the project Who are the members of the project team ?
initiators What competencies do the members have ?
In what way are the members complementary and
indispensable ?
Marketing Plan Present your marketing strategy What is your strategy ? ( the 4Ps : product, price, place,
promotion )
Business Model & Present the manner in which the activity of What will your activities be ?
Organisation the company will be structured What activities will you undertake internally ? What will
you subcontract ?
How will you organise the company internally ?
Operational Plan Present the development perspectives of At what rate will you grow ?
your company What resources ( human, material, financial, etc. ) will
you need ?
How and when will these resources be employed ?
Risks Present the risks of your project What are the risks you might need to face ?
What is the worst-case scenario ? The best-case ?
What will you do to minimise the risks ?
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Financial Plan Define the feasibility and financing needs of What are your financing needs ?
What are the financing sources ?
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your company
What are the forecasted expenses and revenues for the
first five fiscal years ?
>Present this data in three tables : balance sheet,
income statement and cash flow statement forecast
for at least the first three years.
What is the expected return on investment ( ROI ) ?
How to finance : Specific Financial Aids
Every project needs financing. It is most often the funding principle of the “ three thirds ” that applies : one
third of your own ( private ) equity, one third from borrowing and one third from financial aid. Innovative
companies can benefit from various specific financial aids.
What sources of private equity exist Where can you borrow from ?
and how can you raise the necessary From commercial banks ;
funds ? If necessary, pledge societies and
Being an entrepreneur means also lodging security can allow you to satisfy
taking risks : it is quite often the entre- the guarantee requirements set by the
Financing is not guaranteed ! preneur’s personal resources that bank.
Do not forget to present a constitute the first source of private
complete and detailed report. equity. This is also a way for the entre-
preneur to prove to other investors that What public financial aids can you
he himself believes in the project ; benefit from ?
Investors, mostly private at this level, We distinguish between public aid
contribute with their own funds : per- for investment and public aid for
sonal networks, business angels, capital research and innovation. Specific aid
risk funds, etc ; for exportation and for professional
The “ Société luxembourgeoise de development also exists.
capital-développement pour les PME
S.A. ( CD-PME ) ” addresses companies
that have already developed their
first product or service and need to
strengthen their own equity funding to
finance their development.
Investment Aids
SUBSIDIES
Investment aid from the Ministry of Small and Aid for Small and Medium-sized Enterprises ( SMEs2 )
Medium-sized Businesses and Tourism 1
from the Ministry of the Economy and Foreign Trade
For whom ? Skilled Craft and commercial companies Industrial and services companies
How much ? Up to 10 % for SMEs2 and up to 20 % for small companies2 of Up to 10 % for SMEs2 and up to 20 % for small companies2 of the cost
the cost of tangible and intangible assets. The amount of aid of tangible and intangible assets, in the form of capital subsidies
can be increased by 10 % in the case of first establishment
LOANS
Start up Loan3 Equipment loan 3
For whom ? Entrepreneurs engaging in their first business venture All companies
For what ? Co-financing of tangible and intangible expenses necessary To finance tangible and intangible assets, with the exception of
for the realisation of a business plan ( buildings, tools, short- and long-term inventories ( rolling stocks and inventory )
licenses, start-up expenses, inventory, working capital, etc )
How much ? Between € 5,000 and € 250,000 ; cannot exceed 40 % of the From 25 % to 60 % ( up to 75 % for a start-up ) of the eligible amount,
eligible amount to a maximum of € 2,5 million
How ? Upon presenting the National Society for Credit and Invest- Through an intermediary of your regular bank
ment ( SNCI ) with a business plan and a complete financing
plan, of which personal investments represent at least 15 %
of the eligible amount
Aid for Research, Development and study must permit an identification of the
Innovation ( RDI ) 4 technological risks, the advantages of a
product compared to competing products,
Young innovative enterprises that meet or an assessment of the potential of a
the requirements of a small enterprise 2 technology for the development of a new
can benefit from several RDI aids : application. The maximum allowable aid
intensities vary according to the type of
Aid for research and development study.
( R&D ) projects or programmes :
For a study prior to an industrial research
Up to 100 % of the eligible amount for activity :
fundamental research projects ;
75 % of the eligible costs for SMEs ; Besides national funding
Up to 70 % of the eligible amount for
65 % of the eligible costs for large opportunities, innovative start-
industrial research projects ( Ministry
enterprises. ups in Luxembourg can also
of the Economy and Foreign Trade ) ;
benefit from European RDI
Up to 45 % of the eligible amount for For a study prior to an experimental
programmes (FP7, Eureka, ESA,
experimental development projects development activity :
CIP, etc.). Luxembourg is the
( Ministry of the Economy and Foreign 50 % of the eligible costs for SMEs ; National Contact Point (NCP) for
Trade ) or precompetitive projects 40 % of the eligible costs for large these programmes and assists
( Ministry of Small and Medium-sized enterprises. you during the whole application
Businesses and Tourism ) ; process.
In the case of an actual cooperation Aid for the Protection of Technical
with a Luxemburg public research Industrial Property
organism or EU company, an increase This aid is reserved for Small and
can be granted. Medium-sized Enterprises ( SMEs )
and private research organisations
Aid for Technical Feasibility Studies ( meeting the SME criteria ) established in
This relates to a study conducted Luxembourg.
prior to a Research and Development Up to 100 % for expenses following a
( R&D ) project or programme in order fundamental research activity ;
to determine the technical feasibility of Up to 50 % for expenses following an
the project or programme. This type of
industrial research activity ;
1. Act of 30 June 2004 establishing a general framework of aid schemes for the middle class sector.
2. The category of small companies is made up of companies employing less than 50 persons and whose
turnover or annual report does not exceed € 10 million.
The category of SMEs is made up of companies employing less than 250 persons, whose turnover does not
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exceed € 50 million and whose annual report does not exceed € 43 million.
However, the concerned companies can, under certain conditions, lose their position as a small or medium
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Be aware that other funding tools rented space, registration for the
appropriate for start-ups exist, such as official catalogue of the exhibition ) ;
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Useful links :
Capital Development for SMEs ( Capital-Développement pour PME – CD-PME ) :
www.snci.lu/fr/pme.php
The National Institute for the Development of Continuous Vocational Training ( INFPC ) :
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www.lifelong-learning.lu
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Useful links :
De Guichet - Luxembourg Business Portal : www.guichet.public.lu.
Luxembourg Chamber of Commerce – Espace Entreprises : www.cc.lu
Luxembourg Chamber of Trades : www.cdm.lu
What structure should I choose for my company ?
In order to make the right choice, you should first ask yourself a few questions : What
business activities will your company engage in ? What company size are you aiming
for ? What is the source and the nature of the investments ? What impact will the
entrepreneurial activitiy have on your private life ?
intellectuAL PROPERTY
Useful links :
Intellectual Property Office : www.eco.public.lu
Benelux Office for Intellectual Property : www.boip.int
European Patent Office : www.epo.org
Office for Harmonisation in the Internal Market : www.oami.europa.eu
World Intellectual Property Organisation : www.wipo.int
Technology Watch Centre – CRP Henri Tudor : www.veille.lu
What does Industrial Property This request should include :
include ? An application form for issuance of a
patent ;
Patent A description of the invention ;
What is it ? Patent claims ;
It protects an invention and offers the Drawings and a summary that the The Technology Watch Centre
exclusive right of use in one or more description or claims refer to ; at CRP Henri Tudor can provide
national territories, during a maximum preliminary research to assess
An abstract.
period of twenty years, depending on the novelty of your invention.
the payment of annual instalments. The
A unique European filing procedure
patent can also be applied to product or
( through the European Patent Office ) as
process improvement.
well as International ( through the WIPO )
is used. Once the taxes relating to the
In order for a patent to be issued, the
procedure and the administrative charges
invention in question must satisfy three
are paid, the patent can be published.
essential criteria :
This publication occurs 18 months after
Present a new element : the invention the registration of the patent request. A
cannot already exist in the state-of-the- patent filed in Luxembourg is only valid
art ; in Luxembourg. To protect an invention in
It must involve an inventive phase : other countries, parallel requests must be
a person competent in the domain, filed in the necessary countries.
starting from the state-of-the-art,
should not be able to easily develop the Brand
invention ; What is it ?
It must present an industrial application : The brand corresponds to all the likely
in other words, it must be a technical signs of a graphical representation,
solution to a technical problem. provided that the signs are appropriate
in distinguishing the firm’s products or
Before starting the protection process, it services from those of another company.
is necessary to verify that all three criteria It cannot be similar to something that
are fulfilled. already exists. A brand can be verbal
( i.e. a name ), figurative ( i.e. a logo ) or a
How does it work ? combination of the two ( even a sound ).
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The patent request must be filed with the Also, think about protecting the domain
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Useful links :
Ecostart : www.incubateur.lu
Technoport : www.technoport.lu
CONTACTS
Luxinnovation - Your first-stop shop for creating innovative companies :
National Agency for Innovation and Research
www.luxinnovation.lu
University of Luxembourg
www.uni.lu
Chamber of Trades
www.cdm.lu
Networks :
Entreprise Europe Network – Luxembourg
www.een.lu
IncubatorS :
Ecostart
www.incubateur.lu
Technoport
www.technoport.lu
NOTES
NOTES
MAKING
INNOVATION
www.start-up.lu HAPPEN
Luxinnovation, National Agency for Innovation and Research
7, rue Alcide de Gasperi L-1615 Luxembourg – Kirchberg
T + 352 43 62 63 - 1 F + 352 43 81 20 info@luxinnovation.lu
www.luxinnovation.lu www.innovation.public.lu