Objective Channel Rationale Measurement

To exceed last years All To increase market If sales have surpassed

Total sales figure by share and net sales 6412 by 5% by the end
5% or more before the figures of 2019
end of 2019.
Increase Email Email newsletter Popular source of Subscriptions have
subscriptions by 25% information increased by 25% or
by the end of October advertising, trusted by more by the end of
2019 the target audience October 2019
and regularly
checked/read
To maintain the All Fustang is currently Marketshare doesn’t
Fustangs share of the the most popular fall bellow the current
market of sports cars sportscar in the under level by end of 2021
under $80,000 for the 80k market, Australia
next two years (end of wide
2021)
Create and commence Website/Blog page Inform customers of Two blog posts are
posting on an official the news and updates uploaded to the blog
Mord Fustang blog as well as offers and by the start of July
page, by the first of promotions 2019
July 2019
Have average monthly All To exceed the Minimum of 500 units
sales of 500 units or previous sales figures sold per month until
higher over the next 6 by 5% or more this end of November
months (November) must be achieved 2019
Start producing All Ensure the target New and targeted
advertising and audience and largest content has been
communications segment of the market produced and
directed at the target are aware of and implemented before
audience by the first attracted to our brand, 1st of June 2019
of June 2019 attract new customers
Increase target market Website First point of contact Target audience site
site traffic (on the with the target traffic has increased
Fustang website) by audience, ensure by a minimum of 33%
33% by the end of target market by the end of 2020
2020 engagement.
Create a Mord Fustang Social media/Website Patrons and owners Facebook page
Facebook page, can communicate and created and online by
directed at Sunday give feedback. Easily the end of May 2019
Drivers by the end of accessible video
May 2019 elements, most
popular social media
platform