Professional Documents
Culture Documents
Trapped White Appropriate use of There are minor There is a major The whole page is
white space on the issues with trapped issue with trapped filled with trapped
Space page; No trapped white space on the white space on the white space.
white space exists. page. page.
Font All captions are 9 pt. Either all captions are All captions are not 9 N/A
font size; Font type not 9 pt. font size OR pts font size AND font
use is consistent (same font type use is type use is inconsistent
font family, does not inconsistent (not the (not the same font
use more than 3 font same font family, uses family, uses more
types). more than 3 font than 3 font types)
types).
Overall Spacing Spacing is consistent, Spacing has minor Spacing has major N/A
with around ½-1 pica inconsistencies. inconsistencies.
long spacing between
each of the elements
on the page.
Headline, byline, Headline grabs Either headline does Headline does not Not included
photo credit attention and works not grab attention or grab attention or
w/ copy; Byline and work w/ copy OR work w/ copy AND
photo credits are byline and photo byline and photo
clearly shown. credit are not clearly credit are not clearly
shown. shown.
Pictures Layout Appropriate number Either inappropriate Inappropriate Spaces for pictures
of pictures and sizes number of pictures number AND size of are not included
included. OR size of pictures. pictures.
Captions layout Even w/ pictures, Either not even w/ Not even w/ Textboxes for
elements, justified pictures/elements pictures/elements captions are not
alignment. OR not justified. AND not justified. included.
Captions Each caption is at least Either each caption Each caption is not Captions are
2 sentences long; Used is not 2 sentences 2 sentences long, misspelled or not
present tense for the long, did not use the did not use the right present
1st sentence and past right tense for the tense for the
tense for the 2nd
sentence and onward;
caption, OR caption, AND are
All captions tell a captions are too too bland, do not tell
story; Includes ‘fun bland, does not tell a a story.
fact.’ complete story.
Trapped White
Space
Font
Overall Spacing
Headline, byline,
photo credit
Pictures Layout
Captions layout
Captions
Overall
Impression
Overall Comments/feedback: