Professional Documents
Culture Documents
• Imagine we’re sitting at a conference 10 years from now. The projections from
this morning have come to pass and no action has been taken by the
industry.
– What kinds of conversations are we having?
– What have been the impacts on your business?
– What has been the impact on you?
The Solution: Envisioning what’s possible
• Now imagine it’s 10 years from now, but we’ve taken collective action as an
industry to address the supply and research problems presented this morning.
This collective action – in collaborative research and development – has
revolutionized specialty coffee, in the same way R & D revolutionized wine.
– What exactly will we have accomplished as an industry?
– What impact will these results have had on your business?
– What impact will these results have they had on you?
The Solution: What makes success possible?
2. Think about the most significant innovations in the specialty coffee industry
that you’ve witnessed and/or been part of. Choose one and answer: what
challenge did the innovation solve, and what enabled us to be successful?
3. Imagine you are speaking to the next generation of the specialty coffee
industry in 2025 about how we overcame the supply challenges discussed
this morning:
1. What made this success possible?
2. What were some of the research ideas that got us here?
3. What did the collaboration within the industry look like?
Instruction