Brand Guidelines

Table of Contents
Introduction .................................................................................................................................................. 3
Logo ............................................................................................................................................................... 4
General Overview | Main Product ............................................................................................................ 4
Sub Product | LightWork Time ................................................................................................................. 5
Sub Product | LightWork Talent ............................................................................................................... 6
Sub Product | LightWork Managed Services ............................................................................................ 7
Sub Product | LightWork Alerts & Workflow............................................................................................ 8
Clear Space/Minimum Size ....................................................................................................................... 9
Improper Usage ...................................................................................................................................... 10
Icon.............................................................................................................................................................. 11
Watermark .................................................................................................................................................. 12
Color ............................................................................................................................................................ 13
Introduction
Our brand is our identity.
It is what differentiates our company from all of our competitors.
It is one of our most powerful and valuable assets.

This manual is intended to standardize each aspect of the LightWork brand.

The guide details each aspect of the LightWork brand and how it should be used. These guidelines
should serve as reference for maintaining the LightWork brand identity.
Logo
General Overview | Main Product
Our logo is the basis of our brand. It is simple but effective. It is the first representation of our company
that customers see, which is why it must be used only in its approved forms.
Sub Product | LightWork Time
Sub Product | LightWork Talent
Sub Product | LightWork Managed Services
Sub Product | LightWork Alerts & Workflow
Clear Space/Minimum Size
To ensure the identity of our logo has sufficient space to stand out and displays correctly/legibly, a clear
zone must be created around it and minimum size should be no less than 2” wide.
Improper Usage
In order to maintain our brands integrity, the following guidelines were developed as examples of
improper use of our logo and should not be used.

Let

be your solution.

Do not rotate the logo. Do not use the logo as a text in a sentence.

Do not skew or stretch the logo. Do not alter the type face, color or shading.

Do note place the black logo on a dark Do not place the color logo on a patterned
background. or dark color background.
Icon
The LightWork Software icon can be used on any marketing materials where social media icons are used.
The icon is more versatile in its usage as it can be subtly styled to fit into social media icon sets.
Watermark
This watermark is used to identify ownership and should be used sparingly, if at all.
Color
To ensure uniformity within this brand, please use the colors provided.

RGB RGB

Red: 44 Red: 36
Green: 105 Green: 157
Blue: 160 Blue: 211

HSL HSL

Hue: 148 Hue: 141

Sat: 145 Sat: 181
Lum: 102 Lum: 124

RGB

Red: 255
RGB Green: 225
Red: 112 Blue: 255
Green: 112
Blue: 112

HSL

Hue: 170
Sat: 0 RGB
Lum: 112
Red: 0
Green: 0
Blue: 0
The LightWork name is the most important asset to our brand.

Changing the name is a violation of brand recognition and dilutes the power of our brand.

If you have any questions, please contact partners@lightworksoftware.com