Topic 1: DELL—USING E-COMMERCE

FOR SUCCESS
1. List all the type of EC transactions used by Dell
❖ B2C:
➢ Dell PC sold to customers through its Web site
❖ B2B:
➢ Small businesses (up to 200 employees)
➢ Medium and large businesses (over 200 employees)
➢ Government, education, and health care organizations
2. List the business models used by Dell.
❖ A build to order (BTO) allows consumers to purchase products that are
customized to their specifications.
❖ E-collaboration: Dell is using Web Services, an EC technology, to
facilitate communication and reduce inventories
❖ E-Customer Service: Dell is using customer relationship management
(CRM) service. Dell provides a virtual help desk for self-diagnosis and
service as well as direct access to technical support data. In addition, a
phone-based help desk is open 24/7. Customers can also arrange for a
live chat with a customer care agent for support includes
troubleshooting, user guides, upgrades, downloads, news and press
releases, FAQs, order status information and much more
❖ Direct Sales: Selling direct to customers
3. List the competitive advantage of Dell over brick-and-mortar competitors.
❖ Dell has been one of Fortune’s top five “Most Admired” companies
since 1999
❖ The online service of building your own customize computer.
❖ Dell saves the inventory costs, and thus, can afford lowering the prices
of its products.
❖ In 2006, Dell opened physical stores to match its competitors and
customer demands.

Topic 2: AMPUSFOOD.COM—STUDENT
ENTREPRENEURS
1. Classify this application by EC transaction type.
❖ B2B: Campusfoods.com > Schools & University canteens
❖ Campusfoods.com > Student
❖ Campusfoods.com > Schools & University canteens > Student
2. Explain the benefits of Campusfood.com for its student customers and for the
restaurants it represents
❖ For Student:
➢ Can order food from restaurants online
➢ Can see menus online from all restaurants available on the
campusfood.com site.
 ➢ Bypass “busy” telephone signals to place an order online,
and in so doing, avoid miscommunications.
➢ Can use online payments method
❖ For restaurants:
➢ Promote food among hundreds of schools
3. Trace the flow of digitized information in this venture
❖ Restaurant upload menus and then Campusfood.com enters them into
their site. So consumers can view and order food on Campusfood.com.
Then the orders are forwarded to restaurant
4. How does the outsourcing of the marketing activities contribute to the
business?
❖ By outsourcing marketing activities, the business is able to benefit from
the firm’s expertise in this area. Additionally, the business is able to
concentrate on its core abilities.
❖ Outsourced activities to a marketing firm enable addition of dozens of
schools nationwide.
5. What is the benefit of the Titan Poker contest to the company?
❖ More students placing orders at Campusfood through Titan Pocker
Tournament. That is a promotion campaign of the company.

Topic 4: BEIJING 2008: A DIGITAL OLYMPICS

1. For each business requirement explain how the EC tools helped.
❖ For each business requirement explain how the EC tools helped.
❖ GPS in boats: monitor their movement while trying to identify the
winner
❖ Electronic cameras, Video cameras: monitoring while video cameras
capturing events
❖ Instant display, online videos, wireless technology, reporters’ email,
and digital media (You Tube) enhanced information dissemination to all
regions of the world.
❖ Management of tickets and souvenirs was solved through EC tools that
enhanced online buying as well as RFID installation that monitored
sale of ticket hence prevented such from getting lost
❖ Online purchase of foods as well as tracing of food from farm to plate
through RFID assisted in managing food supplies.
❖ Security privacy, transportation, and pollution control were enhanced
by video cameras and intelligent interpretation of security reports.
❖ Transportation, and pollution control were solved through planning,
monitoring in real time, blogging, and twittering.
2. Identify the B2C and B2B activities described in this case.
❖ B2C activities:
➢ Blogging of athletes developed by Bank of America and
rotorblog
➢ Twitter and Olympic Network TV Station encouraged social
networking hence B2C interactions.
➢ Online selling of tickets to customer through the Beijing Gehua
Ticketmaster.
❖ B2B activities:
 ➢ Electronic collaboration among over a dozen IT companies and
especially Cisco Systems, Microsoft, and Limelight Networks
ensured the successful execution of the supporting IT and EC
systems.
3. Identify the major business models described in this case.
❖ Direct Sales: Selling ticket direct to customers
❖ E-collaboration: blog as well as creation of social sites that provided
immediate feedback to Microsoft, Limelight, and Cisco Systems
❖ Advertising business model was on televisions
❖ Distributor business model was used to ensure that tickets reached the
spectators from Beijing Gehua Ticketmaster.
4. Relate the case to the concept of the digital enterprise
❖ This case involved to a great extent application of computer technology
in ensuring that all stakeholders’ needs were met. Spectators both at
the stadia and home were able to interact with events of the Olympics.
5. Relate the case to social networks and communities.
❖ Beijing Digital Olympics extensively applied technology within the
stadia as well as outside especially in marathon fields as well as
swimming places and eating places to monitor foodstuffs from the farm
to the plate