Professional Documents
Culture Documents
Our customer is typically a nice and loving person who cares about others. Our
customer will usually be male, who is between 37 to 60 years old, living in Rural
areas. They most likely have a college education since they enough money to
donate. We want to target them because our customer is wealthy, selfless, and
enjoys giving to the community. Our customer also believes that you should help
others whenever you can. Since our customers tend to be older, our customers likely
don’t know as much about how applications work. Our app appeals to our customers
age group because it is simple, and easy to use due to the fact that we use one touch
donations buttons and links to make it easy to donate. This ensures that there is no
confusion. Our consumers are interested in helping others, and they believe that
donating will help society. We think 75 % of our customer base will download our app
and donate money because they are generous, and they care for others. I think that a
lot of people will donate because they believe that donating will help others who are
struggling.